Spend Money to Play the World

The patent has been completed, and the toothpaste has been put into production. Next, the two plans proposed by Chen Fang have to be officially driven away.

Therefore, Lin Shuang arranged for someone to let out the wind and find a buyer of the patented technology. At the same time, he took the approval number and began to produce toothpaste.

At the same time, organize people to put products on Taobao, Tmall, Jingdong, Douyin and other online sales platforms.

After discussions within the company, the sales price of a white toothpaste was temporarily set at 88 yuan.

It is a little more expensive than ordinary toothpaste, but it is not prohibitively expensive. The price is actually just right.

Speaking of which, some junk toothpastes and mouthwashes that cut leeks on the Internet can be sold for hundreds of dollars when they are sold by some celebrities.

A high-quality toothpaste like Rinse White Toothpaste sells for only 88 yuan, which is enough conscience.

Of course, conscience is also relative. If you know that the cost of a toothpaste is less than 8 yuan, there will probably be people who will scold you for being black-hearted.

Chen Fang didn't know much about sales and operations, so he could only wait patiently.

According to his calculations, as long as about 120,000 toothpastes are sold, task 1 will be completed.

...

The sales of a white toothpaste is being implemented on the whole network. In this era, online shopping has been very developed, and in such an environment, the cost and threshold of opening an online store are very low.

In a short period of time, it is not too difficult to open dozens of stores on major platforms on the entire network.

However, because the white toothpaste was not well-known at the beginning, the sales volume in the first two days was less than 200 copies, and some of them were purchased by the company's employees themselves.

In terms of publicity, it has not yet been carried out, because Lin Shuang's main energy at this moment is concentrated on the packaging and sales of patented technologies.

After the news was released, on November 15th, 16th, and 17th, five toothpaste giants, including Baiyao Group and Sensodyne, and more than a dozen toothpaste companies, large and small, came to Yinhe Pharmaceutical Company for inspection. and negotiation.

However, most of the toothpaste companies chose to give up because the asking price of Galaxy Pharmaceutical Company was too high.

November 18.

Today is the fourth day for Baiyao Group to come to Yinhe Pharmaceutical Company for negotiation.

Galaxy Pharmaceutical Company and Galaxy Investment Company are not in the same place, but the company's office is also in an office building, not far from the toothpaste factory.

In a small conference room with a simple style.

The negotiating team of Baiyao Group has a total of 5 people, headed by a vice president of Baiyao Group Toothpaste Company named Pan Shao.

After hearing that a pharmaceutical company in Rongcheng had developed a new type of powerful toothpaste, he immediately asked people from the Rongcheng branch to come over to investigate.

After confirming that the situation was true, he flew to Yinhe Pharmaceutical Company the next day, conducted a second inspection, and launched corresponding negotiation work with Yinhe Pharmaceutical Company.

At present, Lin Shuang is also the general manager of Galaxy Investment and Galaxy Pharmaceutical, so she is in charge of this patent negotiation.

After a new exchange, Pan Shao said to Lin Shuang, who was sitting opposite: "Mr. Lin, in this way, we will increase the price by 10% to 550 million. This is already our greatest sincerity, and you should consider it. "

Lin Shuang said with a sullen face, "Sorry, Mr. Pan, if it is less than 5 billion, we will not consider selling the patented technology of rinsing white toothpaste."

Pan Shao frowned slightly and said solemnly, "Mr. Lin, as far as we know from our investigation, your Galaxy Pharmaceutical Company has been established for less than two months, and the investment in research and development is less than 50 million.

Now, we are bidding 550 million to acquire the toothpaste patent technology in your hands, which is already a very high price.

As long as you nod and agree, you can immediately reap more than ten times the return on investment. This money, but some people can't make money from running a company in a lifetime..."

Lin Shuangmei's eyes did not blink, and she said lightly, "President Pan, how long has our company been established, how much has been invested, and how much is the value of the patented technology of Yi Rinse White Toothpaste?

It doesn't matter, please don't confuse the concept.

You have seen the effect of a whitening toothpaste before. It can powerfully remove tartar and tartar, clean the mouth, and whiten the teeth without damaging the gums and oral cells.

This kind of toothpaste technology with medicinal effect should be a technology that your Baiyao toothpaste company has been researching for decades, but has not been able to conquer it, right?

Therefore, you know the value of this toothpaste better than me, 5 billion, you will definitely not lose money if you buy it. "

Pan Shao shook his head and laughed, "Mr. Lin, there are too many, really too many..."

Lin Shuang: "No matter what you say, our bottom line will not change. It is impossible to sell cheaply. 5 billion is the lowest price."

Pan Shao: "Mr. Lin, if you say this, then this business will not be able to continue, and apart from our Baiyao Group, probably no one will spend so much money to acquire your patented technology..."

Lin Shuang said with a calm expression: "President Pan, you can rest assured. If no one buys our patent, then we will produce and sell it ourselves, and we are already doing so."

Pan Shao smiled and said: "The current sales are not easy to do. Although your technology is good, but after all, it is only a new brand, there is no foundation and market, whether it can make achievements or not is unknown.

And in the toothpaste business, the water is not shallow, there are small workshops and pirated goods everywhere..."

Lin Shuang didn't take it seriously: "Whether you can make a difference, you'll have to wait and see."

Lin Shuang was disdainful of Pan Shao's words.

To be honest, what Chen Fang was talking about was that if a company could offer a price of 5 billion, and as long as the other party could pay the full amount, the factory and the patented technology would be packaged and sold, but Lin Shuang felt that it was less.

According to her calculations, this explosive technology should be priced at 10 billion+ to be reasonable.

However, looking at the problem from different angles, both of them are actually not wrong.

Pan Shao said just now that the brand of Yi Rinse White Toothpaste has no background. This is a fact, and there is nothing to refute.

But in the end can make achievements, Lin Shuang thinks there should be no doubt.

The effectiveness of a white toothpaste is there. As long as you are willing to spend some money to promote publicity and build your reputation, you are afraid that you will not be able to make a market?

As for piracy and small workshops, it is even more of a small problem.

As far as Lin Shuang knows, the production process of a whitewash toothpaste is not something that can be done by some small workshops. Although there are not many processes, the technical threshold and knowledge content are not low.

Under normal circumstances, only large factories such as Baiyao Group can reverse the research through scientific research, and then obtain the core technology and imitate the toothpaste of the same quality.

And as long as they dare to copy, then the patent protection applied for can play a role, not only can they go to the court to sue them directly to combat this arrogance, but also can earn a wave of infringement fees for nothing.

Now the domestic system for combating infringement is very perfect, and the efficiency is also very impressive. It is no longer ten years ago.