Sports God

Chapter 54 Business Startup for Novices

Hua Weiwei took a sip of tea, her expression did not change, she still had a relaxed smile: "Why do you want to do this?"

She asked why.

As soon as Chu Chao heard this, he knew that she was not very interested in his proposal.

Maybe I'm not optimistic about it.

Think about it, how can it be so simple to build a sports brand from scratch?

"Listen to me first."

"My idea is to start with a single product, produce it in small batches, and sell it online. It is best to provide some special commemorative significance, such as...a commemorative sports T-shirt for winning the Haicheng Marathon."

"In the future, when I win more and more championships, the categories of these single products can also be expanded accordingly. Every time I win a competition championship, I will add a category."

"I know it's not that simple, but let's do it first."

Chu Chao explained in detail, feeling a little uneasy in his heart.

"What a great idea!"

"The product quality must be good, but special printing must also be available. I have to do this."

Azu, are you taking too big a step?

However, his brain is really alive and he can think of so many things in an instant.

Even if you don’t sell it, you will feel great if you wear it yourself!

The price has to be paid by someone.

Chu Chao's psychological expectations were not that high and he immediately nodded in agreement.

The cost will ultimately be reflected in the price.

If you don’t raise enough, returning the money back the same way is nothing more than a waste of time and energy.

Crowdfunding is very "safe".

Perhaps, it can give yourself some inspiration or warning.

"You won the Haicheng Marathon championship, what does it have to do with others?"

However, she didn't stop Chu Chao for the time being.

Although I don’t understand it, this matter does have market value.

Chu Chao smiled and nodded: "Okay."

"If you want to produce a thousand pieces, the cost will be one hundred thousand."

this?

this!

I have seen the trend of shoe speculation, which is very popular among young people. At the beginning, Azu collected a lot of them and sold some.

Chu Chao understood what she meant.

Hua Weiwei once again made a suggestion.

The three huge shoe cabinets in his house must have been accumulated over time.

—Baby-grade environmentally friendly reactive dyeing process, imported paints are printed with multiple overlaps.

Chu Chao carefully considered her opinion.

Thinking about it this way, everything is covered, and the success rate is really high.

Anyway, the sales model is crowdfunding.

For a T-shirt, it is almost impossible to sell it without a brand premium.

"A good T-shirt must meet four attributes: good-looking, easy to wear, durable, and healthy."

You need to increase your IQ...

Based on her own knowledge and experience, she judged that this matter would probably not work.

"Hey? Where are you now? I'm going to find you. We can talk about this in detail."

"Sister Weiwei, I have made my choice."

Hua Weiwei provided the factory and shipped the goods, Azu provided the connections, Lu Man provided the design, and crowdfunding provided funds, but it was not enough to cover the whole situation...

He didn't know if his idea was feasible, after all, it was just an idea that came to him.

—100% organically grown cotton, OCIA international certification, origin in northern Xinjiang.

she said with a smile.

"You can do this, crowdfund first and see if anyone is willing to pay?"

But, you have to start first.

Hua Weiwei patiently explained and informed each technical standard of the finished product effect.

"How about raising a hundred pieces to test the water first?"

I felt a little speechless in my heart.

You have to increase your IQ!

When IQ is added up, the brain will always move faster, and the judgment of complex things will be clearer and more accurate.

She stood up, walked to her desk, flipped through it a few times, and pulled out a document.

Chu Chao chatted with her, sketched on paper, and set customization standards according to his ideal design.

It's just that it's not the right time to do it now, it's too early.

"If someone pays for the crowdfunding, it's equivalent to selling it in advance. Once you have the money, you can start production."

Of course, this is the right direction.

"Of course, if the clothes have a good shape, style, and design, they can be sold as ordinary items, but if they are ordinary items, having these printed on them will actually turn people away."

"Send a message to Lu Man and ask her to come too. She hasn't left the country yet and won't leave in a few days. She will definitely be interested in this matter."

Isn’t this too narcissistic?

"You're not selling clothes anymore, you're mainly selling fans and fame."

…

"First look at your own positioning of the product. What level of cost do you want to achieve?"

"You can go to Lu Man for design. She is very good now. Really, I have seen some of her design drafts and she has great ideas. This is also a training project for her. Let's treat it as a small-cost business."

, let’s connect the resources.”

There are professionals in her company.

—Strict sewing requirements of no less than 4 stitches within 1cm.

-The neckline and other parts will not deform after being washed for a long time.

Spend money and make a splash?

Just happy for yourself?

Listening to this, Chu Chao was speechless for a moment, but there was a hint of passion and impulse in his heart.

Chu Chao gritted his teeth and said.

After she walked out of the office, Chu Chao thought for a while, dialed Azu's voice phone and told him the whole thing, hoping to get his opinion.

Hua Weiwei looked at...

Why is this necessary?

"I don't understand these very well."

All beginnings are hard.

"Crowdfunding is a good idea, I can help you promote it... In this case, even a hundred items may not be enough!"

—C arc autoclaving technology, double water washing and shaping, thread technology, double needle and double thread pressing, no fading, no shrinking, no pilling.

After thinking about it for a few minutes.

This... is an idea, but no one seems to have done this.

With Chu Chao's current status, he does not have such great market appeal.

But Hua Weiwei is a professional and she should be very clear about business matters.

"If you don't agree with my idea, we can take the commercial cooperation route. I will pay for the customization, and you will only be responsible for production and delivery."

Hua Weiwei pulled out a calculator from the drawer, calculated the cost, and smiled: "Well, if calculated as a thousand pieces, the average production cost is 74 yuan. This does not include the design. Of course, I can provide you with the design for free.

As well as sales and logistics costs, if you add them all up and spread them out for each piece, the unit price is almost 100 yuan."

She didn't want Chu Chao to have high expectations, lest he couldn't raise the funds and be too disappointed afterwards.

When Azu heard this, he immediately became excited.

"If we do crowdfunding as you said, how many pieces will we raise first? What is the unit price? And how much is the cost?"

"This is my factory's raw material, process and cost price list. You can compare it yourself."

Now that I have some money on hand, I can afford to lose a little in the early stage.

When she heard Chu Chao's persistence, she was speechless.

Come up with a plan first and put it online. If someone is willing to pay, place an order and pay. If you raise enough money, start physical production and then ship the goods.

His father has such a big business, so he must have his own business insights under his influence.

Chu Chao carefully selected for more than ten minutes, confirmed it, and handed the form to her.

"The cost consists of five parts: basic materials, printing, design, sales, and express delivery costs."

—More than 5.3 ounces of cotton per square yard.

"I may lose money in the early stage, but I believe that as my results get better and better and my reputation grows, someone will definitely pay for it."

"How about it?"

It's really... the real stuff.

Still stick to your own ideas.

"One hundred pieces, ten thousand, I think it's okay."

Hua Weiwei:......

That's the only good thing about crowdfunding. It's only an online solution anyway, and the crowdfunding rate may be five times, ten times, or even more.

"Also, let me make a suggestion. If you only make a hundred pieces, number them! Each piece should be numbered individually! Add an anti-counterfeiting mark! Sneakers can be collected, so why not commemorative T-shirts? If you become more and more popular in the future,

These are out of print! The prices may even go up!"

And a T-shirt can do the same?

Chu Chao was a little confused.

Even if the crowdfunding fails and you contribute your own money, you have to produce it!

Isn’t it just 10,000 yuan? I can afford it!

One hundred thousand can be spent.

It’s nothing more than a little laborious effort.

Huh?

Hearing this, Hua Weiwei was slightly surprised.

"As for the price per customer, it can be set below 150, 119, 129, 139, 149, etc."

"You can sit down for a while and think about it yourself."

Think about it again.

Chu Chao took it and looked at it in detail immediately.

He took over the conversation completely and spoke sentence by sentence by himself.

She said it truthfully, it was just a matter of brainstorming.

this……

After confirming that the costs and risks were controllable, Hua Weiwei was very happy. She immediately got up and walked out the door to find someone to create a printing design plan and a "crowdfunding page".

A "no-name" T-shirt will never be sold at this price.

This cost is already almost 100 yuan.

No one pays the bill, it’s meaningless.

"Sure, it's settled then. I'll find someone to come up with a few design drafts. You can take a look at it first, and you'll have to make another page."

Hua Weiwei asked in reverse from a professional perspective.

Crowdfunding?

"I will bear the loss. If I really can't sell it, I will wear it myself or give it away."

This business model is indeed safer.

A solid start.

Even if you fail, just treat it like everyone was beaten up by society and gained experience, and there is nothing to regret.

How about... try it?

…

…

(End of chapter)