Star Coach

At the end of May, the Champions League final also came to an end. Guardiola finally won the Champions League and had the capital to challenge Jiangshan.

The famous coaches of the time have basically grown up, and there will be more and more coaches challenging Jiangshan. Guardiola and Mourinho both have the Champions League championship in their hands, and they are full of confidence. In addition, Mourinho joined Inter Milan and became the new league champion. Next season, he will also aim for the Champions League.

As time passed, West Ham fans became more and more aggressive and put pressure on the team, asking Gudmundsson to sell the team quickly.

The progress of the negotiations was accelerating. A week later, the two sides finalized the contract. Gudmundsson and Frigielsen agreed to transfer all their shares to Jiangshan.

The price was similar to Jiangshan's previous life. The two urgently needed a large amount of funds, so they could only sell at a lower price. 85 million pounds, nearly 60% of the shares, were all sold out.

They may not know that in a few years, the broadcasting fees of the Premier League will increase rapidly, and even the relegated teams can get a bonus of 100 million pounds in broadcasting revenue. The Premier League is the most profitable league.

Unfortunately, their funds cannot be turned around and they can't bear it. Selling the team and keeping other industries is the best choice. Jiangshan knows that in the next few years, after the broadcasting fees increase, the purchasing power of Premier League teams will increase, the gap between teams will narrow, the difficulty of winning the championship will be greatly increased, and the price of buying players from outside will also increase rapidly.

Everyone knows that you are a demolition household, who else can they knock if not you?

By June 8, all contracts will be signed, and Jiangshan's JS Investment Company will become the largest shareholder of the team, controlling more than 90% of the shares. Jiangshan's position in West Ham is unmatched.

Of course, the money Jiangshan took out was all bank funds leveraged through leverage, and the debt was directly transferred to West Ham United, which was unimaginable to West Ham fans.

"Our operation is similar to the way Glazer bought Manchester United. You spent about 50 million pounds before and after buying the team. Now you have more than 99% of the team's shares. Congratulations!" Woodward automatically counted all his own shares on Jiangshan.

Jiangshan smiled bitterly, "Who knew that buying a team would be so expensive? But you did a great job. You may not get much dividends next season. In a few years, you can just wait to get rich."

"In addition, the fans should make a statement quickly. We will invest 100 million pounds to improve the team's facilities and buy more outstanding players." Jiangshan thought for a while, "Also, we have plans to expand the stadium within 5 years."

After the team changed hands, plus a small amount of debt in the early stage, the total debt has exceeded 200 million pounds. West Ham is not Manchester United. Manchester United can operate with a debt of 1 billion, but West Ham's debt exceeds 200 million pounds, and the fans will be scared.

"Next, do we move on to player procurement?"

"Almost, but now, we have to appease people." Jiangshan was not in a hurry and looked through the team's lineup list.

The head coach is Zola, a Chelsea legend. He led the team to the top ten last season, which was his best effort. Considering the team's stability, Jiangshan plans to give him another year to continue coaching.

In terms of players, Tevez and Mascherano have left, otherwise the team will be stronger.

Two English goalkeepers, Green and James Walker; the defenders are also the standard of a mid-level team, and England's Matthew Upson is also the captain of the team. Czech Radoslav Kovac, Australian Lucas Neal, Congo's Hrita Ilunga, Wales' Danny Gabiton, Argentina's Walter Lopez, most of them are unknown, and their development prospects are worrying.

The midfield is still strong, Scott Parker, an English midfielder that Jiangshan admires, as well as Kieron Dyer, Mark Noble, and Tony Stokes. Among these people, only Parker can enter the England national team, plus Switzerland's Wallon Behrami, the midfield strength is not weak.

In the forward position, there are Diego Tristan, Carlton Cole, Ashton, Zamora and others from Spain.

Simply put, to enter the Champions League next season, it is necessary to strengthen all three lines. Otherwise, with such a lineup, Jiangshan can only lead the team to the Champions League at most, and only keep the league line. Don't even think about the rest.

Buy people? Is the money enough?

Jiangshan prepared 100 million pounds, and the funds spent on buying the team were 50 million pounds. The rest was a bank loan. He planned to spend another 50 million pounds on the cost of buying players.

Improving the team's infrastructure, building a new rehabilitation center, strengthening the youth training camp, and strengthening the commercial development department all require money from other places, and starting is a problem. Therefore, Jiangshan has no time to be a head coach.

"Mr. Woodward, you won't have a break this summer." Jiang Shan took out a cigar and handed it to Woodward and Walker, "We will be very busy."

"I don't have enough experience in player trading, but I can get started quickly." Woodward became the new CEO of the team and was full of energy. In addition, Jiang Shan also gave him a small portion of the CEO's shares as usual. While receiving a salary, he can also get dividends when the team makes money.

"This summer, I will personally handle the player trading, and Walker will work with me. Your task is to attract sponsorship, we are short of money!" Jiang Shan laughed, especially cunningly, he knew Woodward's ability to attract sponsorship, and he must rely on him to make money.

"In the past two years, the team's performance has not yet surfaced, and the commercial value is still a little bit behind. In this way, the contract we signed will be shorter, and we will increase the contract when the team shows results."

"Don't worry, I have experience in this area. I will add a buyout clause to every contract. If time doesn't work, we will buy it out directly." Woodward is full of confidence. He has done this before at Manchester United. Buying out sponsorship contracts, full of experience.

Jiangshan looked down upon the team's jersey title sponsor last season, an air travel company in England, which caused West Ham players to hang the "XL" logo on their chests, which was comparable to Manchester United's Chevrolet logo. It was so ugly.

Can you have confidence playing football with such an ugly logo? Fortunately, this company went bankrupt recently... West Ham currently does not have a jersey sponsor. In his impression, Ivory will become West Ham's jersey sponsor, with a big "Alpari" hanging on his chest, which is equally good-looking. Where to go. There was even a "FX" logo later on, so why are they all the same?

Jiangshan gave Woodward a task, "This summer, our total sponsorship fee will exceed 10 million pounds. Can we do it? Of course, I will also help. Many companies in China want to advertise, and we can tap this area." market."

Jiang Shan's entry into West Ham has caused huge waves in China. It belongs to a Chinese team and is a star coach. It is conceivable that countless Chinese people will watch West Ham's games next season.

This is a huge business opportunity, and Chinese companies will definitely not miss it. It is not difficult for Woodward to obtain a sponsorship of 10 million pounds. The chest sponsor is at least about 5 million pounds, and the others combined will definitely exceed 5 million pounds.

Of course, Jiangshan does not plan to sell the naming rights of Upton Park Stadium now. The fans' hearts have not yet stabilized and cannot stimulate their nerves.