Star Coach

(The amount of naming fee in the previous article has been modified. Manchester City sold the naming rights for 18.23 million pounds, which was still because the naming of the company controlled by Mansour was a disguised capital injection. The initial naming fee of West Ham Upton Park Stadium was changed to 10 million pounds per year, which is more reasonable. Thank you!)

In today's Premier League, the stadium naming fee is actually not too high. Manchester United's Old Trafford will not sell the naming rights in the short term due to history and fans' mentality. Old Trafford is the symbol of Manchester United and dare not sell it.

Manchester City's naming rights are 18 million pounds, which is already the highest naming fee in the Premier League. The naming fee of Manchester United's Carrington training base is as high as 16.93 million pounds. This is just the naming fee of a training base, sponsored by Aon.

If Old Trafford is willing to sell the naming rights, it will start at at least 30 million.

Today's third place is Arsenal, 6.75 million pounds, and Liverpool 6.06 million pounds.

Now Jiangshan wants to sell the naming rights, and the initial discount is 10 million pounds per year. If this price is realized, it will immediately become the third highest team in naming fees.

Wanda is the most active, and Emirates Airlines and Li Chaoren's company are also interested in taking over. As soon as Woodward comes back, he will be busy with negotiations again.

According to Jiangshan's plan, Upton Park will be rebuilt in three to five years, and the current small stadium with less than 40,000 people will be transformed into a large stadium with at least 60,000 people.

Therefore, the first naming right of Upton Park will not last long. If the sponsor is changed after two or three years, the exposure will still be a little worse, so the price is already high.

But Jiangshan is in West Ham!

He is the biggest signboard of West Ham. The magical head coach is coaching the team and is also the owner of the team. He looks different, and sponsors are willing to take risks.

After the first order is successful, they can also obtain the priority renewal right. In the future, if Upton Park is successfully transformed and becomes a well-known European stadium, they can continue to name it. Although it is a bit more expensive, it is much more high-end.

It's only 10 million pounds, it's worth it!

In the end, it was Lao Wang who found Jiangshan and drank with him for several days, and finally made Jiangshan nod and agree to let Wanda sponsor the title.

Upton Park Stadium was renamed Wanda Metropolis. The contract was signed for two years. When the renovation of Upton Park was completed, they had the priority to renew the contract.

Lao Wang valued more than just the priority to renew the contract. He valued the relationship with Jiangshan. Jiangshan has accumulated billions of pounds in wealth, and the stocks he invested in have been making money. He even holds the original shares of several high-quality technology companies.

Billions of pounds in China are equivalent to tens of billions of RMB. In Lao Wan's view, Jiangshan is a big boss who is on an equal footing with him. There are many benefits to making friends with such a big boss.

Wanda is also a commercial real estate company. They even started negotiations with West Ham, hoping to obtain the construction rights of Upton Park Stadium at a preferential price.

These are all related benefits.

Jiangshan looked at the thriving team and signed another big order of 20 million pounds. He was in a good mood.

West Ham's revenue in one summer exceeded 300 million pounds, which is a unique profitability.

In the Premier League, and even in the entire football world, the team with the strongest ability to make money is Manchester United, but this summer, West Ham has been frantically making money, and its ability to make money is stronger than Manchester United.

Manchester United has a revenue of tens of millions of pounds a year, excluding the sky-high jersey sponsorship and chest advertising contracts, and they have more than 60 sponsors, which is quite scary.

West Ham is naturally not as good as their sponsorship amount, but it also has an income of 20 to 30 million pounds, and the number of their sponsoring companies is also more than 30, which is also considerable.

It's just that their current popularity and influence are not as good as those of the old giants, so the sponsorship fee is not high.

In the past summer, West Ham was the undisputed king of money. Apart from anything else, the sale of two players was equivalent to the amount of West Ham's debt, which is a terrible debt repayment ability.

Now, Jiangshan will return his mind to the court, and their new season is about to begin.

"Whether we can win seven titles in a year depends on these few months." Jiang Shan sat in the office, with cigar smoke rising. "Last season, I led the team to win six titles and created a unique foundation. In the next few months, we have the Community Shield, European Super Cup and Club World Cup to compete for."

"If we win these three trophies smoothly, the number of championships we will win in a natural year will reach an unprecedented seven."

In the season when Guardiola won six titles, Jiang Shan intervened and missed the La Liga championship. This has always been the biggest pain in his heart. The achievements created by Jiang Shan have surpassed all head coaches.

The warm-up match at the beginning of the season, a dispensable trophy, the Community Shield, is about to begin.

The two sides are two of the most profitable teams in football, Jiang Shan's West Ham and Ferguson's Manchester United.

According to the rules, the two sides of the Community Shield are the league champions and FA Cup champions, but West Ham won both the league and FA Cup championships, so the second place in the league replaced the FA Cup champion.

Manchester United once again stood on the opposite side of West Ham.

Ferguson recalled the last game of last season, when Manchester United was reversed by West Ham in the final moments of the championship race, which became one of the biggest stains in his career. Tragic moment.

This season, Ferguson's biggest wish is to win the league championship and successfully regain lost ground.

"We meet again. Without Suarez and Bale, how far can West Ham go in the Champions League?"

"I feel that if we are lucky, the top four will not be a problem." Jiang Shan smiled, "You should thank me. If you won the league championship last season, the coaching position this season should be someone else, right?"

Ferguson's face remained unchanged, "How did you guess my retirement plan?"

"It's simple, because I'm here. You may be worried that you can't beat me. Haha..." Jiang Shan was full of confidence, "So, you should thank me now, I am continuing your coaching career."

"Don't be too arrogant, you bastard, who will win or lose today, it's not a move yet."

Inspired by the loss of the championship at the last moment of last season, Manchester United spent 24 million pounds to buy Arsenal captain Van Persie and form a double striker with Rooney.

Rooney's most suitable position is the second striker behind the center, which can give full play to his ability to pass and score goals from behind, and let him watch the team move forward, which is not what he is good at.

Ferguson released Rooney's offensive power and brought in Van Persie, who performed well last season, aiming for the league championship.

They also bought left-back Buttner, midfielder Powell, who looks pretty good, and striker Henriques, all very cheap, adding up to about 10 million pounds.

Ferguson wanted to buy Shinji Kagawa, but West Ham got there first, so they didn't have time to raise the price, otherwise Shinji Kagawa's value would definitely increase.

New hatred and old grudges, the showdown between new and old giants, West Ham and Manchester United, both attach great importance to it and vow to make a good start for the season. In recent years, the Community Shield champion is a strong contender for the league championship.

Even if it is just a warm-up Community Shield, this game is still not easy to play.

Both teams hope to win this trophy.