Stars of China Entertainment

Before the freeze-frame photos were taken, Liu Yiqian was sent to the clinic for injections.

However, the promotional video was still released as scheduled and received a lot of praise.

"Thanks to the sponsor dad for setting them up. I have been a fan of this couple for a long time!"

"My favorite part is the scene where Liu Yiqian is lying on Cheng Shuo's lap. The acting was so natural, it felt like Liu Yiqian was really asleep."

"I also feel that that part is the best, the picture is very comfortable."

"Huang Yuxuan and Li Ziwei haven't finished yet, Liu Yiqian and Cheng Shuo are starting."

Liu Yiqian scrolled through netizens' comments and giggled.

After a few days of rest, they took another set of still photos.

Watching Cheng Shuo peeling an apple, she scratched the back of her head and said, "Why are you taking pictures even when you're asleep?"

Cheng Shuo didn't even raise his head, "They thought your sleeping posture looked good, so they took a picture."

"Then I didn't talk in my sleep, right?"

Cheng Shuo paused and said, "I think your sleeping posture is quite beautiful, so I let them take the photo."

"oh."

Liu Yiqian didn't ask any more questions, snatched the half-peeled apple from his hand, and ate it by herself.

"What are you going to do after taking the promotional photos?"

"I have three movies to promote."

"Three parts?"

""The Richest Man in Xihong City", "Xiuchundao 2", "Journey to the West: Conquering the Demons", and yes, "Tai Chi" and "Tai Chi 2"."

"You are so busy."

After she woke up, she became full of energy again, "By the way, I saw you were playing with your phone in the video. Did you secretly film me after you fell asleep?"

"No."

"How could it not be?" Liu Yiqian pouted, showing great dissatisfaction.

Cheng Shuo chose a safe answer: "I'm afraid the sound of the shutter will wake you up."

"Forget it, forget it." Liu Yiqian sighed and stuffed the remaining half of the unpeeled apple into Cheng Shuo's hand: "Eat more apple peels to supplement dietary fiber."

Liu Yiqian still couldn't settle down, especially after taking all the still photos, she felt relieved.

"Do you have any shooting plans? You are about to open a studio. You must have a masterpiece, right?"

Cheng Shuo shook his head and said: "What should I think about now? Let's wait until "Peace Hotel" is completed."

"All right."

Liu Yiqian glanced at the sky. It was already dark. She picked up her bag and stood up. "I'm leaving first. I have to attend a film festival."

Putting on his sunglasses elegantly, he turned around and said:

"If you need anyone, you can come to me..."

He made a gesture of making a phone call, and the corners of his mouth were raised under his sunglasses.

"Tang Sanzang~"

...

Cheng Shuo is even busier this Spring Festival, starting with "Tai Chi 2: The Rise of Heroes" at the end of October.

This event was attended by big names. In addition to Liang Jiahui and Xie Xian, all artists from Huayi were also present.

Cheng Shuo spent most of his time just watching the movie quietly without being too showy.

There were not many people who knew him well at the scene, and he only exchanged polite greetings with others.

However, there are still rumors in the outside world that Cheng Shuo's contract is about to expire and he will leave Sugarman and join Huayi.

Before Cheng Shuofang responded to this piece of news, Cai Yinong began to lose his temper and ended up personally.

Sugar Man is flourishing, and Cai Yinong is no longer so straightforward.

Instead, they lightly announced the news of Cheng Shuo’s controlling stake in Sugar Man, and also publicized the progress of Sugar Man’s listing.

Compared with Huayi's heavy-spending publicity, the job-hopping that should have caused an uproar was suppressed.

There are a lot of rumors, but the movie itself is unexpectedly not expected.

7.3 million in the first four days was quite satisfactory, and it was difficult to improve after that. As expected, the final box office should be around 100 million.

The cost of the first part of Tai Chi was claimed to be 220 million. After poor box office performance, the production of the second part was forced to support. Looking at the current results, the third part is basically declared aborted.

Next is "The Richest Man in Xihong City" on November 15th.

Before its release, the macho version of "Calorie" was widely promoted virally.

Compared to Huayi's old-school promotion method, Mahua's creative talent is undoubtedly more abundant, and there are constant jokes in the promotional video.

After piecing together almost all the shots in Cheng Shuo's film, it was really a fraudulent propaganda.

When the cast list of the movie was announced, the leading actors were Shen Teng and Gu Linaza, followed by the special star Cheng Shuo.

Even the supporting characters who appear more are placed after Cheng Shuo's name.

After the audience was deceived into going to the cinema, they were first expecting, then disappointed, and finally pleasantly surprised.

Needless to say, this film is indeed full of laughs.

Song Yang is also very down-to-earth. He said bluntly in the promotion: "Our film is simply to make people laugh. It will not convey any values ​​​​and the audience cannot learn anything from the film."

Facts have proved that he did.

After 5.6 million on the first day, word-of-mouth spread, and a large number of audiences flocked to the cinema, directly taking in nearly 30 million in the first four days of the week.

This result slapped "Tai Chi 2" hard in the face.

Fewer star casts, less publicity investment, but better results.

After learning from the pain, Huayi decided to bet on the small steel cannon.

Compared to the film crew, I am even more happy that Cai Yinong and Gu Linaza will be among the first-tier stars with this drama.

Among the barren cast of actresses, apart from Liu Shishi, Sugar Man finally has another appearance.

Regarding such achievements, Xu Zheng was not at all panicked.

Although they are both comedy movies, he still did not regard "The Richest Man in Xihong City" as a rival.

In December, Xu Zheng demonstrated to everyone what real marketing is.

Since the beginning of the month, the promotion of "囧囧" has been bombarded one after another, and it is everywhere.

Open the Internet, and ads are bundled with major video websites.

Xu Zheng, Wang Baoqiang, and Huang Bo formed the "囧神" group. They used star power to interact with netizens intensively, and second-generation P-pictures emerged one after another.

Before it went online, the number of searches related to "囧囧" on the Internet had exceeded 4 million on Weibo alone.

With such all-round publicity, "囧囧" became a huge hit on the first day it was released.

36.5 million on the first day, and the cost of this film was only 30 million.

With such results, publicity once again fed back, which in turn squeezed the film schedule of "The Richest Man in Xihong City" to the point where there was no room to breathe.

"Xiu Chun Dao", which was launched at the same time, is not idle either.

It is not the same genre as "Thailand", and the audience it targets is also very different. The first day's 17.5 million continued to maintain the quality of the IP, and even the reputation continues to rise.

Cheng Shuo is busy at both ends, constantly visiting the two scenes, and was ridiculed by Xu Zheng as the busiest person during the New Year period.

Cheng Shuo has never tired of facing the media these two days, but he still has to put on a smile.

"I would like to ask Cheng Shuo, you have participated in three films: "Xiu Chun Knife", "Thailand" and "The Richest Man in Xihong City", so which one do you support the most?"

"I support "Xiu Chun Dao"."

Cheng Shuo did not drop the topic, but used this answer to break the previous rumors of leaving Sugar Man.

"So, what do you think of the news that Liu Yiqian won the Best Actress award the day before yesterday?"

"Deserved."

Cheng Shuo chuckled, he had known this news for a long time.

On the day he won the award, Liu Yiqian called him.

I didn’t hear the first one clearly, I didn’t understand the middle one, and I didn’t remember the last one.

Anyway, just one sentence left him fresh in his memory.

"Then Liu Yiqian posted on Weibo: I'm waiting for you to say it, what do you think of this sentence?"

Cheng Shuo twitched the corner of his mouth, and he could clearly see the smile that couldn't be hidden on the reporter's face.

"Then wait..."