Stars of China Entertainment
Chapter 284 A bunch of flatterers
"Eighty-nine million."
Liu Shishi looked a little dissatisfied when he looked at the single-day box office revenue.
"The working days are nearly 100 million, which is already a very good result."
"It only increased by less than 10 million."
Yan Sanniang, Li Gexiao, Ruo Xi and Fourth Master, she felt that her fan base was pretty good, at least more topical than Tang Yan and Yang Mi.
Although this result is good now, it does not meet her expectations.
"Then how much are you prepared to lift?"
"No matter what, it should be 40 million."
"120 million in a single day can break the record."
Liu Shishi knew that this score was very high, but it was quite reasonable to place it on Cheng Shuo.
After all, he starred in the previous record-breaking "Journey to the West: Conquering the Demons".
Box office records are always somewhat legendary and unreplicable. The right time, right place and right people are indispensable. Of course she knows this is difficult.
But he is Cheng Shuo.
In just four days, the box office of "Peace Hotel" has accumulated more than 200 million.
Compared with other films, this achievement is enough to hold a celebration party, but Liu Shishi feels that he is not very satisfied yet.
"Detective Dee: The God of Dragon King" has been launched.
Although the first "Tongtian Empire" did not make Huayi a huge profit, this series still gained a lot of reputation.
The starring team are all popular actors of the new generation in recent years, and they diverted a lot of box office revenue as soon as it was released.
According to Cheng Shuo's perspective, the National Day sales in 2013 were basically dominated by one company.
The total box office was 630 million, and "The Dragon King of God" alone accounted for 600 million.
It's just that now, the popularity and reputation accumulated by "Peace Hotel" from being launched first have become unstoppable.
It's not a bad thing that "Shendu Dragon King" is online at this time.
After all, with other movies as a foil, the promotion method of "Peace Hotel" is even more versatile.
...
"Dragon King of the Divine Capital" is Huayi's masterpiece this year.
The publicity on the day of the premiere must have been very intense.
Although Chengshuo has the advantage of popularity, compared with such established companies, it definitely has many shortcomings.
Daily publicity was still being maintained, and he also took a look back at the crew of "Nirvana in Fire" along the route.
He still trusts Liu Yingjian's directing skills. After all, a TV series does not require too many skills.
After landing, Cheng Shuo breathed a sigh of relief as he watched the crew operating in an orderly manner.
He did not take over the job, but signaled Liu Yingjian to continue directing.
After the filming of this scene was completed, the four major groups gathered together at Liu Yingjian's invitation.
"Please take a look at the recent filming progress."
Cheng Shuo finished the score sheet and read it slowly.
While he watched, Liu Yingjian told him about his recent work arrangements.
"First of all, Hu Ge, he is in good spirits and this character is a bit into his bones."
Cheng Shuo nodded. He took a quick glance at Hu Ge's performance just now.
In terms of age, acting skills, experience, and appearance, he is indeed the most suitable candidate for the role of Mei Changsu in the entire entertainment industry.
"But recently it came to a scene where he was seriously ill. He had been on a diet for a few days and his physical condition was a bit not good."
Glancing in the direction of Hu Ge in the distance, Liu Yingjian said with a hint of worry, "I'm afraid he will get depressed after filming."
Cheng Shuo raised his eyebrows. Hu Ge had such a funny personality that it was hard to be depressed.
"I have adjusted the shooting plan. I will shoot the side story between Juan Niang and Tong Lu first. You can go take him to get some fresh air."
"Listen to you."
Since Cheng Shuo believes in Liu Yingjian, he will naturally respect his ideas.
Liu Yingjian nodded and let out a sigh of relief.
The movie can be shot at any time, whether it is longer or shorter. Besides, Cheng Shuo is a typical example of a workhorse. He had to shoot the urban romance film "Want to See You" for more than half a year.
"There's something I don't know if I should talk about."
Seeing the tangled look on his face, Cheng Shuo chuckled and said, "Tell me, can I still eat you?"
"Cai Yinong asked someone to come over and ask how the advertising and subscription meeting for this drama will be arranged." He raised his head slightly and looked at Cheng Shuo's eyes, "I said I can't make the decision, so I asked you to come back and make up your mind."
Liu Yingjian didn't want to hold any advertising subscription meeting. After all, this is a costume drama, and it would be too inappropriate to show scenes of advertisers.
Just like in the play, the characters are drinking from each other with teapots. Suddenly, when the teapot is opened, there is Coke in it, and the audience will definitely scold them.
But having said that, Cheng Shuo's studio had just been established and was short of money.
He could have produced it on his own and was completely independent, but he still cooperated with Sugar Man to produce it because Cheng Shuo had no money.
And this advertising subscription meeting is a good time to solicit money.
There are still too few ways to make money from TV dramas, either by selling TV stations or by placing advertisements.
Liu Yingjian is a little confused. Costume dramas are really thankless. It is not easy to place advertisements and the cost is high.
Cheng Shuo smiled casually and patted his shoulder, telling him to relax.
Liu Yingjian's handling method won his heart. He didn't expect that this honest man also had some management skills.
"It's okay. Let's contact advertisers first, and then hold a subscription meeting after the filming is completed."
"What?"
Now not only Liu Yingjian, but also the members of the other four major groups were shocked.
Liu Yingjian frowned, "Cheng Shuo, I have to remind you that as the first drama, we can't be so eager for quick success."
"Don't worry, I won't place ads in the film."
"Not in the film? The set with the ending subtitles doesn't cost much, the audience won't want to watch it, and it can easily get into trouble."
Cheng Shuo said calmly: "We can make it into a sketch style and insert it into the opening and ending of the film."
"Skit?"
Everyone looked at each other, wondering for a moment what Cheng Shuo meant.
"TV stations can no longer keep up with the times. We should now aim at the online platform market."
Online platforms are now in a period of expansion, facing not only producers but also advertisers.
After they have divided the cake, the platform will occupy the top spot and hold the output resources to control the advertising commission.
But now, they are still trying to absorb resources from all parties.
The works of Cheng Shuo Studio are being solicited by many parties, and they can definitely bring third-party advertisers to the negotiation table.
"We use the characters in the play to act out a short joke to trigger the advertisement."
As soon as Cheng Shuo's method was revealed, everyone lowered their heads and began to think deeply.
This method is correct, but it also has many shortcomings.
First of all, the hard-working characters in the play will become pale. For example, the sick Mei Changsu pushes a bottle of Ant Power and shouts that his waist is no longer sore. The audience will definitely scream.
Furthermore, this also adds more shots. Although it is a sketch, it will make the audience bored once it is repeated. Repeated creation is also a big pressure for the creative team.
Cheng Shuo looked at the circle of bitter faces, each of them hesitant to speak, shook his head and chuckled, "In this way, every team that participates in the creation of advertising sketches can get 1% of the advertising share. What a great job."
Then add more."
"Congratulations, director!"
“The director’s approach is great!”
...
Cheng Shuo laughed helplessly, "A bunch of flatterers."
"Hey, who wouldn't like to make money?"
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