Stars of China Entertainment

Passing the coffee in front of him to Cheng Shuo, Cai Yinong got straight to the point, "It's about the network broadcast rights of "Nirvana in Fire". Do you think it's better to cast a wider net, or just sell it for exclusive broadcasts?"

"Online broadcast platforms should all tend to broadcast exclusively, right?"

In the future, when the online broadcast platforms are competing against each other, it is rare for a drama to be launched on all platforms. Now is a critical period of land grabbing, let alone that some platforms will give up their resources.

"We are fighting for it here."

Seeing Cheng Shuo frowning, Cai Yinong continued: "The initial investment in "Nirvana in Fire" is too big. It is not one of the four famous masterpieces, but it can have an investment of 100 million. This is a big gamble."

Online broadcast platforms are springing up like mushrooms after a rain. As a top company, Tangren naturally has a grasp of the market.

But she was not sure about this kind of blue ocean market.

From the TV station route to today, the cooperation model with the TV station has lasted for ten years.

She suddenly changed her mind, and anyone else would have felt a little resistant.

Although these online broadcast platforms may seem fierce, they may just be bubbles that will burst when you poke them.

If exclusive broadcast rights are given to these platforms, the future may be cut off.

Her worries were not unreasonable. Cheng Shuo shrank into a current human perspective and could not express any objection to her decision.

Even if Sugar Man doesn’t expand its online broadcast business, it still won’t be able to survive by selling TV stations step by step.

What prompted their transformation was the sky-high amount of investment in "Nirvana in Fire".

"Cheng Shuo, what do you mean?"

"I think we can sell exclusive broadcast rights."

Cai Yinong nodded. If someone else said this, she would definitely ask them to explain.

But when these words came out of Cheng Shuo's mouth, she felt that Cheng Shuo was making sense.

Cheng Shuo naturally did not disappoint her: "Investments in previous TV dramas were generally low, and 40 million was already a threshold. For dramas exceeding 40 million, if we didn't pave the way in many ways, we would definitely rush to the end."

An investment of 40 million means that at least 80 million broadcast rights must be sold.

One round, two rounds, and three rounds, the further it goes, the more it depreciates. This price is already the ceiling in the industry.

In other words, the vitality of the four famous works can support them to continue to attract money.

"Our drama will sell for 200 million yuan."

"Twenty million?"

Hearing this number, Hu Ge couldn't help but feel his heart skip a beat.

He has always been looking forward to the broadcast rights. In the field of TV dramas, how much money can be sold means how much status can be improved.

In the future, if he shows off his fame and sells 200 million yuan in one of his plays, then...

Shaking his head slightly, Hu Ge shook off this unrealistic number.

Cheng Shuo said without hesitation: "We are anxious, and so are they. To be able to maintain a foothold on the online broadcast platform, it still needs quality dramas to support it. The era of their self-produced dramas is still behind them. Now, no matter how much it is, some people will swallow it."

Cai Yinong nodded understandingly. After all, Cheng Shuo's name was there, so those people wouldn't understand the principle of buying horse bones for a thousand dollars. "Then leave it to me to talk."

"By the way, Sister K, I still have a play in hand."

Cai Yinong smiled and said, "That spy drama of yours, right? With four big girls accompanying you, it's really enviable."

Faced with her teasing, Cheng Shuo looked serious and said, "I'm going to discuss cooperation with the webcast company."

Cai Yinong raised his eyebrows, "How to cooperate?"

"My play is adapted from a game, and there will be many branches in the game."

"Branch line?" Cai Yinong was a little confused. She was really not very proficient in the game industry.

Hu Ge took over the conversation and explained: "According to the different choices of people playing the game, the ending of the story will go in different directions. This is the branch line, which is different from the main line."

"Oh." Cai Yinong nodded clearly, "What do you mean?"

"I want to make an interactive drama that allows the audience to participate."

"Interactive drama?"

This time, Cai Yinong's knowledge blind spot was touched upon again, and she turned her attention to Hu Ge again, but this time Hu Ge also showed his hands.

Cheng Shuo explained with a smile: "Normal dramas are played in order from one to two, three to four, while interactive dramas are played to key nodes, and branch options will appear during the playback process. When the audience clicks on an option, the plot will be based on

The options deviate from the main line and eventually lead to an ending that runs counter to the main line.

In 2008, a young man from Xiangjiang uploaded an interactive video on YouTube. Although the production was rough, the response was quite good, and now it is gradually being discovered by some people. I think it is good and I can give it a try."

Cai Yinong frowned deeply, "This..."

Hu Ge couldn't hold himself back, "The sense of participation has increased, but there may be many people who can't participate, such as equipment restrictions. I broadcast it on TV."

"Of course I will draw a main line and play it in order. The interactive method is exclusive to members."

“Members special?”

Cheng Shuo put down his coffee cup, "Everyone is lowering the price of the current membership model, and piracy is also emerging one after another. I think the way to discuss with the online broadcast platform is to broadcast the non-interactive main plot for free, and provide interactive branch plots to member users. This way

It not only maintains attention, but also increases the number of members, which also alleviates the problem of signing fees."

"There are many problems. The first is the issue of choice. If there are too many choices, the audience's viewing experience will be fragmented."

Cheng Shuo explained patiently: "There are only four key nodes, leading to four endings of the story. What is normally broadcast is the happy ending."

Cai Yinong still didn't let up: "Secondly, there is the issue of workload. With so many story lines, the amount of filming will be huge, and the investment will not be easy to control."

"I formed a team of screenwriters and compressed the script. Each line highlights a female protagonist, so their workload is actually spread out. I don't care. As for the investment issue, it is not a problem."

Cai Yinong nodded slowly. Cheng Shuo's Peace Hotel has made a lot of money. Now "Want to See You" is also making money back. When "Nirvana in Fire" is launched, funding will no longer be a problem for Cheng Shuo.

This person has his own traffic, and he has already shown a state of throttling on the most laborious publicity issue, but he was a little too extravagant during the filming process.

It's not good that you don't know how expensive firewood and rice are when you become a family. Cai Yinong frowned again, "It's probably a thankless task for you. With your screenwriting ability, directing skills, and the "Actress's Manual"

, even if I don’t put any effort into creating an interactive drama, it will be well-received. Now if I want to be new and different, uncontrollable situations will occur.”

Hu Ge also nodded helpfully. Cheng Shuo has been going smoothly all the way, and his reputation has never been compromised.

According to his route, as long as he walks steadily step by step, why do he need to do these things?

"What are you taking pictures of? Can't you take pictures normally?"

Cheng Shuo smiled, "Because it's interesting."

"No other reason?"

Hu Ge stared at his friend's face, trying to catch a look with deep meaning on his face to comfort himself.

But after reading it for a long time, all he could read was frankness.

"There's really no other reason this time. I just don't like to stay the same."

Cai Yinong laughed. She was still not optimistic about Cheng Shuo's plan, but she wanted to support him without hesitation.

It's strange to say that when she was a small workshop in a family business, she was restrained, but now that Sugar Man has become bigger and stronger, she has become more willful.

Feeling the self-confidence that Cheng Shuo exuded all the time, the corners of her mouth curled up slightly.

Hu Ge still occupied the high ground rationally, "You are drifting."

Cai Yinong stretched out his hand to stop him and retorted on behalf of Cheng Shuo: "This is his pattern."

This sentence made Hu Ge furious.

Okay, okay, just get used to him!