Stars of China Entertainment

The recent results are very gratifying. Cheng Shuo and Hu Ge have basically recorded the entire album of twelve songs.

The original album had only ten songs, but two singles, "June Rain" and "Forgot Time" from Hu Ge's "Blue Sand" were later added, making it twelve.

On the other hand, Sugar Man's publicity during this period has also gradually fermented.

Cheng Shuo even saw the post posted by the flight attendant girl from before on Tieba.

She said she had an account at the time, but Cheng Shuo didn't think much about it. He didn't expect that she also had the title of a small bar owner.

Putting down his cell phone, Cheng Shuo turned his attention to the roundtable meeting.

As Zhang Yuan took his seat, the publicity team had already arrived.

Cai Yinong controlled the general direction. She couldn't cover all aspects of this kind of thing. She just sat quietly at the front seat with no intention of expressing her ideas.

As the big boss, there is one thing that makes Cheng Shuo very satisfied with her. She is used to letting professionals take the lead, rather than acting as an omnipotent and omniscient person.

The publicity department is already here, but they are also assisting in the work.

As a film and television company, they really don’t have much experience to draw from during album promotion.

Prior to this, Hu Ge had failed to release two albums, "Departure" and "Cherish", and both of them fell into disrepair.

It can be said that uncontrollable factors caused the promotion of "Cherish" to go off track in 2006, but "Cherish" in May 2008 was fully devoted, and in the end, only one nomination was nominated for mrtop's most popular male singer.

The lack of quality of the album itself is one of the reasons, and the wrong promotion strategy is also one of the main factors for the failure.

Some connections are so important that even if you have money, there is nowhere to throw it away.

Rather than letting them take the lead, it is better to work together and summarize the opinions of all parties.

"I think we should seize the mainstream market. Previous research said that 2009 is the album season, and Jay Chou has no plans to release an album. This is an opportunity for us."

As the first brother, Hu Ge was the first to speak, "With the popularity of the release of several dramas next year, "Sword and Sword III" and "The Stranger", it should become popular."

He faced Cheng Shuo, "Le, how are your discussions with the crew of "Thieves of Time" going? In what month will the pilot song be released?"

Cheng Shuo paused, "We can't rush this. They have to wait until early autumn to shoot, and the release date will definitely be next year."

Feeling some hesitation in his words, Hu Ge smiled and said, "Le, please stop hiding it and tell me what you think."

As he said this, everyone's eyes turned to Cheng Shuo.

Cheng Shuo cleared his throat and moved the water glass in front of him, "Then let me say a few words boldly."

"Don't worry, speak freely."

Everyone smiled kindly and everyone was kind. Cai Yinong also put down his cell phone with interest and turned to look at him.

Although she had little communication with Cheng Shuo, she always had an inexplicable sense of expectation for him.

As for the others, they also listened attentively. Cheng Shuo is currently tepid and has no works released so far.

But as the main body of publicity, they naturally know the company's publicity plan, and Cheng Shuo will be the face that the company will strongly support in the next stage.

Even after Hu Ge showed his willingness to transform, Cheng Shuo wanted to take over the banner.

As his exposure has become higher and higher in recent times, even Yuan Hong's status is faintly behind him.

This may be what Huo Jianhua is talking about. Even if there is no big explosion, just a few months of performance and potential have already influenced the direction of the company.

"I think our propaganda body must occupy the online market."

As soon as he said these words, the room suddenly became quiet.

Everyone looked at him with doubts on their faces.

Although they spoke freely, they really didn't expect Cheng Shuo to be so bold.

Facing the suspicious eyes, Cheng Shuo was neither humble nor overbearing: "Everyone, please be patient and listen to me take my time to sort it out."

As he spoke, he walked to the head of the conference table and pulled over the small blackboard beside it.

He picked up the marker, took a breath in his mouth, and wrote the four characters "Internet Song" in a row.

Everyone's brows were knitted together, not sure what the connection between these four words was with their propaganda.

"In 2004, "Mouse Loves Rice" had already set off a wave of craze. Every year after that, there were some Internet songs that seemed out of place on the listening lists."

His speech was clear and slow, and he felt confident.

Seeing his nonchalant appearance, everyone couldn't help suppressing their doubts and disdain. At least they couldn't refute what he said at the beginning.

"By last year, the production of online songs had greatly increased, becoming a force that cannot be ignored. The soil for online creation is still considered a blue ocean, and it has also cultivated many outstanding creators."

"For example, Xu Song already had a large number of fans when Luanfean debuted, and now he is preparing to release an album."

When he said this, the brows of everyone present finally relaxed.

Releasing albums and releasing singles can be called two fields. Releasing albums requires not only creative ability, but also the soil to adapt to it.

The fact that online songs, which are entirely operated by online platforms, can reach the size of an album release naturally proves that it can also carry the vitality of offline albums.

"Of course, I don't mean to focus entirely on the online platform, we have to take into account offline."

Cheng Shuo wanted to make people change their minds by saying something shocking. After all, the impression left by online songs nowadays is really hard to put on the stage.

But since 2008, traditional platforms have been impacted by online networks.

Take Jay Chou as an example. The album "Capricorn" released in 2008 has a total sales volume of 2.6 million. Looking at this alone, this result may have been an astronomical figure ten years later. However, comparing it horizontally with his previous album "I'm Very Busy", the sales volume is 2.6 million.

It was 4.6 million, a difference of nearly double.

This gap has been blamed by reviewers on the low quality of "Capricorn", but from the perspective of future generations, it is actually the online network that has seized a large share.

Compared with the pre-sale price of 130 yuan and the single price of 65 yuan, isn’t it more delicious to get it for free?

Although he had a clear family, everyone was feeling unhappy.

People don’t know that firewood and rice are expensive, and when Cheng Shuo said that he should take into account both online and offline activities, they were slightly resistant.

Seeing their thoughts, Cheng Shuo pressed his hands down and continued.

"After finishing the argument, let me talk about the reasons why I prefer online. First of all, the company's Internet sense is relatively sensitive. Compared with our unfamiliar offline positions, online platform promotion will be more convenient."

"Secondly, our fan themes are highly overlapped with the Internet crowd, which can save a lot of promotional resources. The saved resources can be better invested in offline platforms to achieve mutual advancement."

"Finally, while not strictly prohibiting piracy, we will narrow the price difference between offline affordable versions of albums and online channels, and use the popularity accumulated online to boost offline sales."

Cheng Shuo put down the marker, and the applause came as expected.

Cheng Shuo put down his last argument and finally dispelled their most fundamental concerns.

Piracy on online platforms will have a fatal blow to offline sales, but this is inevitable. Cheng Shuo wants to abandon some audiences who are unwilling or unable to pay, and transform their positioning into communicators.

Firmly capture the people who are willing to pay, and subtly guide their consumption to offline physical albums.

The head of the Propaganda Department was even more interested, and had secretly taken everything Cheng Shuo said to heart.

Cai Yinong tapped his fingers and pondered for a while, "Then how do you think the pricing problem should be solved?"

"It's still a basic principle that is not too different. Now the Internet is developing too fast, and it is almost impossible to prevent piracy. We can only try to keep the basics. If the offline affordable version is priced at 39 yuan, the online album is priced at 19 yuan. As for the core fans,

The required collector's edition is priced at 59 yuan. Even if the offline effect is really not good, we can still sweep the online market."

"Oh." Everyone nodded heavily.

Cai Yinong finally smiled and looked at Chen Shuo, his eyes getting brighter.

Seeing everyone looking thoughtful, he clapped his hands and said, "Let's make a decision. Although I have been persuaded by A Le, we still have to show our hands to vote."

"I choose A Le, he will lead us to sweep the online market!"