Stars of China Entertainment

Many media in later generations have rendered "Thieves of Time" as a hidden gem in the ocean.

I always tried my best to write this movie, but the results were not satisfactory when it was released, and I lost all my money.

But in fact, the film's sales exceeded HK$4.7 million in the four days it was released in Hong Kong.

It has topped the box office in its third week, beating Hollywood blockbusters such as "The Hurt Locker" in the same period, and even surpassing big investment movies such as "Alice in Wonderland".

Although it faced difficulties in arranging films after moving to the mainland, the results in Hong Kong have already made the film profitable.

First of all, "Thieves of Time" doesn't have any big scenes, so it doesn't require too much money to be invested. The only storm scene in the film also included special effects, which was also a 50-cent special effect in the literal sense.

Secondly, with the blessing of emotions, the actors were hired without any money, and a group of seniors made guest appearances without any pay.

Coupled with the 3.6 million invested by the Heung Kong Film Development Fund, this film has ample room for publicity.

How big is the space?

Thief of Years reported a publicity and distribution expenditure of 2.7 million, but actually spent 8.1 million.

Enough for Cheng Shuo to film 27 films of "The Camera Don't Stop".

It's just that they suffer from the lack of a propaganda carrier, and they do encounter problems in the mainland.

This shows the advantage of an actor resisting the box office. Just like "Sword Rain", it seems to be star-studded, but no one can carry the results.

"Thieves of Time" faced such a dilemma, but the appearance of Cheng Shuo broke the previous expectations.

"Happy but not obscene, sad but not sad - the reflections of "The Thief of Time" on a middle-aged man."

"What impressed me the most was that after the curtain ended, Cheng Shuo's singing rang out. I had listened to his songs before, but I have to say that his MVs were really terrible. It was a perfect match for this movie.

Time is the biggest thief. In the past, I thought Li Zongsheng’s expression was appropriate enough: when you discover that time is a thief, he has already stolen all your choices.

But Cheng Shuo's song explains to us very tenderly that the other side of the word "shoe" is also the word "jia".

The good and the bad are all scenery. Even if the green silk is stolen, you are still left behind.

Throughout the movie, people around me were crying all the time. I didn’t cry before, but when the song started playing, I really couldn’t control my tears.”

"It's really hard for me to imagine that this song was composed before the movie. It perfectly complements the 'one step is difficult, one step is good' in the film."

"Cheng Shuo met a good movie, and Thief of Years also met a theme song that sublimated it."

...

The film review pinned to the top of the forum contains hundreds of words. It is obvious that this person is not a professional film critic, and the paragraphs are not even very regular. The words are densely packed together, making it tiring to read.

But it still stands firmly on the homepage, and the number of likes continues to rise.

As the saying in the film review says, sincerity is the greatest weapon to impress people.

Luo Qirui doesn't care about publicity, but his wife Zhang Wanting will not miss any opportunity.

Seeing Cheng Shuo's popularity in the Mainland, he immediately decided that the focus of publicity in the Mainland must be slightly tilted towards Cheng Shuo to take advantage of his popularity.

970,000 on the first day.

Although the film won the most powerful award in the New Era section at the Berlin Film Festival, it did not have a star attached to star in the film. This result is not surprising.

By the next day, as the news continued to spread, Cheng Shuo's fans spontaneously took advantage of it, and the single-day box office rose to 1.5 million.

This increase is already very noticeable. After all, with such a film schedule, this performance has already reached its upper limit.

As some theaters adjust their film schedules, box office results continue to rise.

Cheng Shuo appeared on the big screen for the first time, and his fans were shouting loudly. The mainland promotion of "Thieves of Time" featured Cheng Shuo as the main star. Not only the media could see this, but they also took it seriously.

They have such high hopes for Cheng Shuo, and this group of fans cannot let them down.

Not only them, Cheng Shuo's friends in the industry also helped him promote it one by one.

Hu Ge was being interviewed for "Sword and Sword III". Facing the microphone, he urged everyone to watch "Thieves of Time".

Jay Chou also reciprocated the love for the loyal singer Cheng Shuo.

He is currently producing a new album, and revealed that Cheng Shuo helped write the lyrics for one of the title songs, "Superman Can't Fly."

Faced with this revelation, the media seemed very excited.

Cheng Shuo has made it clear that he will shift his work focus to acting, and may release the new album. If he helps Jay Chou write lyrics, does it mean that he will also help others write songs.

"Cheng Shuo is very good at writing lyrics, just like that song about fireworks getting cold. I don't know much about the lyrics, but it feels pretty awesome."

"Have you seen Cheng Shuo's new movie?"

"New movie?" Jay Chou smiled, recalling the experience of filming a commercial.

His acting skills are much better than his own, so he immediately recommended: "I definitely support him. He himself said that he is better at acting than singing."

Thanks to the recommendations of these people, a large crowd gathered in front of the cinema on the first weekend.

"We're going to watch Thief of Time."

"I want to hear Cheng Shuo sing!"

"Why are there only one show in all these theaters? I've gone to three theaters without a ticket."

The ticket seller was sweating. There were not many people there, but the number of films scheduled was too low.

2.2%, which is still the film schedule adjusted after the previous increase in box office.

This situation is not uncommon, and even the future "Into the Dust" will account for less than 1% of the film schedule.

"Increase the number of events."

The theater manager looked at the crowds of people outside and pressed the cigarette butt in his hand.

"Doesn't this need to be discussed?"

"Add two more games and schedule them late at night to see the effect."

As the theater manager relented, a group of people swarmed towards the ticket booth.

"Why are they all held in the early morning?"

"Showing at 2:30? The buses are all gone."

"Forget it, let's get one. My daughter is clamoring to see it. There is no Liu Shishi in this movie. She doesn't know what to watch."

Hearing this complaint, the elder brother who was leading the child next to him immediately agreed: "Who says it's not true? My child likes Cheng Shuo. I heard that it appeared in the film for only a minute. I read the movie review and said that it is good to listen to the song.

I don’t know what kind of brain circuit these children have, but they have to go to the cinema to listen to the music.”

As soon as he complained, the little girl at hand immediately retorted: "He doesn't hold a concert either. Why didn't you let me go when Shengjing sang last time?"

"Return to Shengjing, I think you will go to heaven."

"Just let her see it, stop it, stop it."

Cursing, I booked the tickets, turned around, took my wife and daughter to find a restaurant, and passed the few hours.

"It's only what time it is, it's not dark yet."

After leaving the cinema and looking at the bright sun outside, the man couldn't help but spat again.

He secretly made up his mind that if this film did not take advantage of his wishes, he would criticize it.