Start by trimming cow hooves
Chapter 135 Daju’s Advertisement
Another day passed.
Suri got up early and took Daju, who was forced to get up, with a face full of dissatisfaction and who kept opening his mouth to doze off, to go boating in the artificial lake.
Then someone started the water pump and watered the grass.
It had been some time since the last irrigation, and the cattle and sheep in the pasture did not feel any discomfort. This made Suri even more relieved and couldn't wait to start the second large-scale watering.
After finishing all this.
He met the people from Adi Company again.
Sitting in the small bar of the Four Seasons Hotel, you can see large green plants outside the window. Whether it is the first draft of Crocs or the cartoon of Daju, they have all been produced by the designers. Suri is very satisfied after reading it.
Especially the cartoon portrait of Daju, the fat cat with a bun face looks very cute. You can choose a few more styles and print them on customized short-sleeves for hotel and ranch employees.
At this moment.
Suri unscrewed the cap of the iced tea bottle and poured it into a glass jug filled with whiskey and ice cubes. After stirring it for a few times with a straw, he poured the wine for everyone with his own hands.
He also said:
"In the future, Lanai Island will feature this cocktail. Please help taste it to see how it tastes. If you feel like it, you can add a little lemon or green apple juice, and use gin, tequila, etc. to adjust the taste. The method is actually similar to Long Island ice tea. It’s almost like Long Island iced tea mixed with cola, that’s the real iced tea.”
The director sent by Adidas was named Klaus, a German-American.
Klaus took the wine glass at this time and said with a smile on his face:
"Wow, it's only about ten o'clock in the morning, are you already starting to drink? I like the pace of life on Lanai, and I have to go to the airport later, but since I'm helping you taste new wines, that's okay. , everyone, let’s try it.”
Suri said calmly:
"Except for the employees, we are basically tourists here. Half of the tourists are either drunk or in a state of hangover. Lanai Island has a relatively rich experience program. There are some small resorts in other places, such as Fiji and the Maldives. It only takes ten minutes to go around the island, and apart from drinking and watching the sea, it’s hard for tourists to find other ways to relax.”
After Klaus tasted the wine in the cup, the sweet iced black tea diluted the strong taste of the whiskey, and the addition of ice cubes made his eyes light up and he exclaimed:
"Wow, it tastes much better than expected. The two flavors collide with each other. Even a lady can accept its taste. What is the name of this drink?"
Similar drinking methods must already exist on the other side of the ocean.
However, Su Rui specifically searched the Internet last night and found that it was not popular in the United States yet, so he replied unceremoniously:
"Lana'i Iced Black Tea Whiskey. I'm going to ask the bartender to improve it, try to subdivide it into several different drinks, and fix the recipe."
Several other designers also praised it after tasting it.
It's similar to Long Island iced tea. The iced tea is mixed with whiskey and tastes sweet, but it's easy to get drunk if you're not careful.
Director Claus took another sip of the wine in his glass, pointed to the cartoon version of the big orange picture on the table, and said:
"According to my suggestion, maybe you can try to register it as a logo and sell it as Lanai's characteristic peripheral cultural and creative products, not just employees' work clothes. If you are willing, I can ask the company executives Apply, pay your fee, and buy its image license. It feels like Garfield, with the potential to become a hit. It is suitable for printing on clothes, shoes or backpacks. The fat cat is particularly cute, and consumers will love it. No resistance."
At that time, Suri made suggestions for the new coconut series products, and everyone present signed the memorandum.
Even if you only express your ideas orally, according to the terms of the memorandum, it is still legally binding.
Therefore, although Klaus thought that the cartoon version of Big Orange designed by his staff was interesting, he could not use it directly.
When it comes to infringement, if Suri sues their company and asks for punitive damages, considering that Daju is Suri’s pet cat, Adidas has almost no chance of winning, and in the end the gains outweigh the losses.
After listening, Su Rui nodded and said:
"Actually, that's what I think. I plan to use it as a brand symbol of Lanai Island. In the future, the towels will have cat images, and the bathrobes and bed sheets will be the same. Then I will go to Huaxia to customize some small products, such as stationery, swimming rings, shorts Sleeves and shorts, mugs, piggy banks, etc. are placed in special peripheral gift shops for sale to tourists.”
Director Krause said:
"Actually, I really want to propose that we use a profit-sharing model to cooperate like coconut shoes. Unfortunately, there are too many cartoon characters cooperating with our company. Once others hear about it, they will choose a similar model in the future, and the business will be very difficult. It’s difficult to expand, so within the scope of my authority, I can only negotiate a buyout with you.”
Su Rui replied in an indifferent tone:
"I didn't think about how much money I could make from that cat. Otherwise, I would have cooperated with a car brand, and I would have gotten a million dollars for just one commercial."
Hearing these words, a young designer curiously asked: "Why can your cat cooperate with a car company?"
Taking out his mobile phone, Su Rui found the video of Daju driving and showed it to the group at the wine table.
Everyone was shocked to see a fat cat skillfully rubbing the steering wheel with one paw. Such an eye-catching scene is obviously more powerful than any celebrity endorsement.
After reading it, Director Klaus said in a surprised tone:
"It may be more than one million. I have relatives in Germany who work on the board of directors of the Volkswagen Group. How about I call you and ask? They should be very interested, and it will be easy to shoot a car advertisement that will attract attention."
Daju has appeared on Suri's social accounts many times, which has attracted the attention of some netizens.
Although it is fat, its figure is very well-proportioned. Its body is two times larger than that of an ordinary golden cat. It has a fat head and a fat brain. It is born with the potential to become an Internet celebrity cat.
Considering that Daju often drives for a walk and may be photographed by tourists one day, it would be a waste of fame to go online. Su Rui did not refuse this time and told:
"Okay, I'll send you the video. If you want to shoot an advertisement, you can customize a toy electric car of the same type. The price for the advertisement starts at three million US dollars."
Fortunately Daddario is not here today.
Otherwise, when she discovers that she has been in the entertainment industry for so long, but her net worth is not as high as that of a cat, she may be so depressed that she vomits blood.
There are many fat cats in the world, but the only one who can rub the steering wheel and drive with one hand and still look so cute is Daju.
This is destined to make things more valuable than they are rare.
In addition, it is Suri's pet cat. Those car companies don't have to spend any money, but they can't get Suri to cooperate. After all, the huge sum of money in the eyes of others is just his pocket money.
Considering the huge amount of attention that letting Daju shoot an advertisement would bring, Klaus felt that the price of three million US dollars was actually quite affordable.
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