Start doing whatever you want today

Chapter 328 I recommend a partner to you

"It's May now, and there are still eight months until December at the end of the year. If you want to succeed, you will have to open 1,500 stores before the end of the year, and then by July next year, you will have 3,000 stores nationwide.

Only then can we have a little hope of success." The current market is a winner-takes-all approach.

Luckin and the others aim to open 2,000 stores this year.

And they already have a first-mover advantage, if they don't work harder.

The outcome that awaits Chen Lu and the others is that they will lose nothing of the 20 million they lost.

"Opening 1,500 stores by the end of this year? This is completely impossible, right?" If Chen Lu and their coffee shops were to open 200 stores next year, it would be a dream.

Now Su Wei says he will open 1,500 stores by the end of this year, which is basically wishful thinking.

After all, site selection, recruitment, and decoration are not simple tasks.

If we open 1,500 stores, we will need to hire thousands of employees alone.

Moreover, it is difficult to retain people in the catering industry, so it may be necessary to recruit 10,000 to 20,000 employees this year.

"It's definitely impossible. After all, we open a directly operated coffee shop, not the kind of Shaxian snacks that can be franchised outside." Not to mention that Chen Lu thought it was impossible, even Jiang Xuan felt that Su Wei was talking about fantasy.

It is simply impossible to open 1,500 stores in eight months.

The success of Shaxian Snacks is due to the voluntary participation of ordinary people.

And a coffee shop like theirs relies entirely on their own capital investment.

"If you were opening Shaxian Snacks, I would definitely not ask you to open 1,500 stores, because it would be impossible.

But if you open a coffee shop, it is entirely possible. After all, the decoration style of chain coffee shops is mainly simple, and when more decorations are added later, a construction team may be able to decorate a store in a few days.

And your thinking needs to change. There is actually no difference between a coffee shop and a milk tea shop.

Milk tea shops can expand to thousands of stores a year, why can’t the coffee shop you open?” This thing Su Wei played is what Luckin Coffee is now playing.

They used money tactics from the beginning and opened their stores in big cities across the country.

After the money is almost burned, continue to raise funds.

As long as they can raise money, they will keep burning.

Luckin Coffee relied on financing and burning cash to go public in more than a year.

"Milk tea is cheap at only a few yuan a cup, and the cheapest coffee in Starbucks costs more than 20 yuan a cup. If so many stores are really opened, there won't be so many customer groups to drink coffee." Jiang Xuan doesn't think milk tea is

The shop can be compared with a coffee shop.

Because the cost of milk tea shops is so low, they can still make money by selling it cheaply.

However, the cost of coffee shop is much higher than that of milk tea, and a cup may cost more than ten yuan.

The price of a cup of coffee is more than 20-30 yuan, and the number of people consuming it is still relatively small.

Moreover, there are not many people who drink coffee in China, maybe not as many as those who drink soy milk.

"Did our Chinese drink milk tea in the past? Did we not drink this thing? But in just a few years, you can feel that milk tea shops have opened all over the country, and even many rural areas have milk tea shops." In the past, domestic

Milk tea is mainly sold to students at the school gate.

But later on, the milk tea business was supported by capital and started directly from the small shop opened in front of the school.

It has become an affordable luxury drink that can be driven into large shopping malls and office buildings.

The target group of milk tea has also expanded from students to include all people under the age of 40.

"What do you mean, Brother Su?" Jiang Xuan really didn't expect that Su Wei really had something.

Sure enough, he is worthy of being a super boss who can earn tens or hundreds of billions from just one business.

For this kind of market that you may not understand at all, you can also express a lot of your own opinions by drawing inferences about other cases.

And looking at his confident look, maybe he can actually give some professional advice.

"What I mean is very simple. That is to bring down the current price of coffee, and then use the price advantage to cultivate a large number of coffee lovers. I believe that within three years, the number of people in China who have started drinking coffee will exceed 100 million."

Many things in China are like this, such as Didi and Meituan.

They use their price advantage to change the living habits of Chinese people step by step.

As long as the price of coffee is low enough, it will definitely attract many people who have never drank it before.

"Bring the price down? If it were you, Ah Wei, how much do you plan to sell a cup of coffee?" At first, Chen Lu and Jiang Xuan planned to build a coffee shop with a mid-to-high-end positioning.

But depending on what Su Wei means, the price of this coffee may be much lower than Starbucks.

Because Starbucks has opened so many stores, the cost of their coffee is very low.

But even so, their cost is more than ten yuan a cup.

So Chen Lu wanted to know how much Su Wei would sell for a cup of coffee.

"Isn't it now that Starbucks costs an average of 30 yuan a cup, so I will give this coffee a discount. I sell an average cup of coffee for 15 yuan. During events, I sell this cup of coffee for 6 yuan. During anniversary celebrations, I sell a cup of coffee for 3 yuan."

piece.

Do you think such a low price will take away a lot of customers who used to drink Starbucks and milk tea?" Su Wei remembered in his previous life that Luckin could buy a cup of coffee for just over one yuan during the event.

At this price, it is much cheaper than mineral water.

Later, Ruixing became famous because it often engaged in such price wars.

Su Wei remembered that when he traveled back in time, most of Luckin's stores had already begun to make profits.

"This can indeed be done, but it's too expensive. We don't have that much money to burn. How about some investment, Brother Su?" Jiang Xuan understood immediately after hearing it. Isn't this the kind that Meituan used before?

It's a pattern.

Through early subsidies, and then seize the market, form a monopoly and then start to harvest users.

It is indeed easy to succeed in this way, but there is a problem.

That is, there is a consortium behind Meituan that spends money, but there is no consortium behind them.

At this time, her eyes turned to Su Wei, who was talking eloquently.

Yes, there is a consortium behind Meituan and Didi, but there is also a consortium behind Chen Lu.

Su Wei is now the biggest capital she has access to.

Although her family also has money, they will definitely not invest so much money in her.

After all, no one can say whether this project will succeed.

The most important thing is that her family is not ranked among the top circles.

But what Su Wei said now is so good, it is really possible that he has done some research.

If you ask him to invest, maybe it will work.

"It's not impossible to invest in me, but if you come to me now, even if I invest, I will directly reduce your shares to a very small size. It is better for you to develop on your own for a period of time, and then I will invest."

If Su Wei bought shares now, he would definitely spend at least several hundred million.

Jiang Xuan originally invested only 10 million, and Chen Lu was his.

This may very well put Jiang Xuan in the back and have no motivation to continue pursuing her career.

After all, her stake is too small, so she can only make some money unless the cake is very big.

Chain cafes may have to spend several years of money, and no one can guarantee 100% success.

"But if we want to meet your requirements, Brother Su, the conditions must not be very low. We really don't have that much money now." Jiang Xuan really doesn't have much money in her hands now.

The main reason is that her family does not support her, otherwise she would not have to sell the car.

Of course she wanted to ride on Su Wei's train this time to start her own business.

But if the investment exceeds 100 million, she won't be able to get that much money even if she goes back and bows her head.

"My requirements are not high. As long as you can open 200 stores, I can invest a large amount of money in you. Besides, I don't care about anything but the dividends in the future." Su Wei's request is really great.

When Luckin raised funds, it had already opened hundreds of stores.

Now that Su Wei only needs them to open two hundred stores, he has already lowered the difficulty level for them by several levels.

"Two hundred stores? The cost of one store is 500,000, which means we need 100 million? Ah Wei, can we have fewer stores?" Chen Lu did the math and found that it actually cost 100 million.

Their current assets are only 20 million.

Between 20 million and 100 million, but there is still a shortfall of 80 million.

If one hundred million was divided equally, she and Xiaoxuan would have to invest fifty million each.

"Let's do this, I'll show you a company's information, you can look at it in the room, and we can discuss it by the way.

I happen to be hungry right now. I’ll go out to have a meal first. You guys can come find me after we’ve finished chatting.” Su Wei directly searched for Luckin’s information on the computer for them.

The main reason why he is going out now is to give them time to think.

"Ah? There is already a coffee chain?"

...

"Sister Chen, I didn't expect it. It turns out that someone has already walked ahead of us. No wonder Brother Su doesn't like our plan." Only then did Jiang Xuan know why Su Wei didn't like them opening 50 stores in eight months.

.

Luckin only had a soft opening on January 1 this year, and now it has opened more than 500 stores.

At their speed, they would definitely be pushed to the ground and beaten by Ruixing.

After all, other people's brands will be better than theirs, and their prices will be more favorable than theirs.

.

"Yes, they have opened 500 stores now, and the target by the end of the year is 2,000. If we open 50 stores, we will definitely be killed by them next year." Regarding the business of this coffee chain, Chen Lu initially just felt that Jiang Xuan

Her coffee is delicious.

If it is launched on the market, it will definitely make money.

But now that capital is interested in this path, if they still stick to their previous plan.

Then they might not be able to make it through the end of the year, and both of them would lose money.

After reading Ruixing’s information, Chen Lu felt a little discouraged.

"Sister Chen, I don't want to go home because I don't want to take over the business arranged by my family, so I plan to give it a try. Will you help me?" When Jiang Xuan goes home, she doesn't just have to listen to her family and enter her home.

own company.

Even if she gets married by then, she may still be affected by her family.

Because she is the only daughter in her family, her family has always wanted to find a son-in-law.

But she didn't like her son-in-law visiting her, so she had been staying in Qiantang since she was in college.

She thought Su Wei's suggestion was particularly good this time.

She has already planned to work hard. If she succeeds, she will not be restrained by her family. If she fails, she will go back and bow her head.

"Xiaoxuan, how do you want to fight? I will accompany you this time." Chen Lu was about to give up. Of course, this sudden change was not without reason.

It turned out that Su Wei secretly sent her a message just now, telling her that he would provide the funds for the cafe.

Since Su Wei has the whole story, Chen Lu is still scared.

"Sister Chen, if we want to continue to be a coffee chain now, there is only one way.

That’s what Brother Su said. Like Luckin, he opened stores in big cities across the country.

But now I have a problem, that is, I can’t afford so much money. If you want to compete with Ruixing, then they have only one choice.

Just like Luckin, they have opened their coffee shops in big cities across the country.

Because coffee is mainly consumed by people in big cities.

Jiang Xuan has made the decision, but she doesn't have that much money now.

"I can still provide more than ten million here. If it's not enough, you can ask Ah Wei for some. Xiaoxuan, how much can you provide? Let's calculate how much is left." Although Chen Lu had Su Wei's back, she was sure

Only give your own share.

After all, this is serious business, not a dinner party.

If we don't settle the accounts now, we may not even be friends in the future.

"When I go back and bow my head this time, I should be able to get ten to twenty million out. Any more may be a bit difficult. Hey, Sister Chen, do you think we can get this much money together if we attract one more shareholder?"

Even if Chen Lu could offer 70 million, Jiang Xuan would not agree.

Because in this case, there is no difference from Su Wei's direct investment.

And if Su Wei invests money later, she won't have many shares.

So Jiang Xuan's plan is to bring in another shareholder.

"Introducing another shareholder? That's not impossible."

...

"Sister, you finally came out." Chen Yiyi now knew that Su Wei, the brother-in-law, was the boss.

She didn't like Su Wei just now, now she doesn't like Su Wei.

Sure enough, these women are born to worship the strong.

Moreover, after Su Wei came out of the study, he completely ignored Chen Yiyi.

But Chen Yiyi felt that this is what a boss should be like.

"Lulu, you guys have been talking for so long? Why don't you have some more food?" Lan Ke originally told Su Wei that Chen Lu and Jiang Xuan planned to open a coffee chain.

The original intention was for Su Wei to persuade Chen Lu not to get involved in an industry he didn't understand.

Who knew that after hearing this, Su Wei also felt that there was something going on in this matter.

Along with the two of them, the four of them ran into the room to talk about things.

"I've just eaten enough, and if I'm hungry, I'll just have a late-night snack.

You guys sit down for a while first, we have to go talk to Ah Wei about something." Chen Lu is now eating five meals a day after she is pregnant.

Of course it's not the kind of overeating, but a nutrition expert is specially invited to come up with recipes every day.

If it weren't for nutrition experts, how could she have eaten for so many days without gaining any fat.

"How is it? After seeing Ruixing, do you have any ideas?" Su Wei saw Chen Lu and the others coming and asked Zhang Ruoyu not to peel the shrimps for him.

Knowing that the two of them are coming this time, they should have already made a decision.

“After reading Ruixing’s information, I realized that we were indeed too naive before.” In four months, Ruixing has opened more than 500 stores across the country.

They are still thinking about opening 50 stores in eight months.

Now after Su Wei's advice and reading Ruixing's information, she really felt enlightened.

"Then what are you going to do now? Give up?" Su Wei saw Jiang Xuan feeling depressed and thought she was giving up.

If they don't plan to do it, then Su Wei doesn't plan to take care of it.

After all, he can make suggestions, and the main reason is that Chen Lu has a stake in it.

"I won't give up, I plan to fight again." How could Jiang Xuan give up this opportunity?

After all, if she succeeds in her career, she will have more say in her life.

At that time, she may choose to move back to Shanghai.

"Have you decided? Are your funds OK then?" Su Wei gave Chen Lu her funds.

But he knew that Jiang Xuan was definitely not financially well off now.

Otherwise, she would not switch from a Rolls-Royce to the current Porsche.

"The funds are still not enough, but I plan to introduce a new shareholder, so that we will have almost enough money to open 200 stores." Bringing in a shareholder is not only enough money.

And if she and Chen Lu had conflicts later on, there would be someone who could act as a buffer.

"Are you planning to introduce a new shareholder? Hey, I happen to have a friend who has some spare money. If no one chooses you, I can recommend her to you. Lulu also knows this person." Su Wei heard that Jiang Xuan was about to introduce a new shareholder.

A new shareholder, wouldn't that be great?

Now that Li Jiawen has nothing to do every day, he can fit her in here.

"Someone I know? Who is it?" Chen Lu thought for a while, but she didn't expect who it was.

The main reason is that there are people who can invest more than 30 million yuan. There is really no such person around her.

"Li Jiawen"

(End of chapter)