Start with 10,000 pigs

After finishing the hot pot, the guests and hosts enjoyed themselves.

After sending Ma Jack away, Lei Ziqing called Zhao Rongrong to give a final explanation about the sale of blue and white perfume on Taobei.

Zhao Rongrong is responsible for the specific matters, and Lei Ziqing doesn’t have much to explain. The main issue is the pricing of perfume sales. It can’t be too high, but it can’t be too cheap either.

Blue and white perfume has no background, and its popularity is almost zero. If the price is too high, it will not have any appeal to customers, and it is impossible for many people to buy it.

But perfume itself is also a luxury product. What it seeks most is high value and high profit. If the price is too low, it will lower its own value, which will be detrimental to future development and harm its own interests.

Therefore, how to price this is a difficult problem. Zhao Rongrong will not make his own decisions. He still has to ask the big boss Lei Ziqing to make the final decision.。

“What is the approximate cost of each of the three sizes of perfume? ”

Lei Ziqing can’t set prices randomly. He needs to refer to his own costs and then come up with a reasonable price.

Previously, the blue and white perfume produced was divided into three specifications according to different concentrations. The cost is different.

In addition to concentration, in fact, general perfumes are also divided into different fragrance types, including amber, woody, aromatic, fruity, floral, sweet, cypress, etc. Dozens of fragrance types are dizzying, and even women who like makeup may not recognize them all. The

blue and white perfume has just started, and it has the high-end halo of “King of Flowers”, so the perfume is mainly floral. For the time being, There’s no need to consider other fragrance types, they’re not that complicated.。

“The change in concentration has little impact on the cost. Based on the fragrance specification of 12% content, the cost of a bottle of 50 ml perfume is about 20 yuan! A perfume with a concentration of 18% costs about 30 yuan for 50 ml. ”

Zhao Rongrong introduced that the packaging of perfumes is also divided into packaging sizes ranging from 50 ml to 100 ml.

Generally speaking, the cost is very low. The essence used as raw materials is home-grown flowers, and the labor cost is also low. It’s considered high; it’s just that in addition to the fragrance, there are other chemical ingredients that are used together, which is the bulk of the cost.。

“Then sell it at ten times the cost price!”

“Ten times, would that be too expensive? ”

Hearing Lei Ziqing’s words, Zhao Rongrong was a little worried. This profit range is a bit high.

Because in terms of market profits in the perfume industry, the factory cost of a bottle of perfume is between 15% and 30% of the selling price. That is to say, the profit is generally around 3.

And Lei Ziqing’s selling price is directly ten times the cost, which is very profitable, which is much higher than the market standard.。

“Is it ten times more expensive? Which of our cost brands sells for less than 200 yuan? ”

While Lei Ziqing was talking, he logged into the Taobei website on his mobile phone and searched for perfumes; one of Dior’s perfumes was only 30 ml and sold for a hundred and seventy yuan! It is true that these brands have their own brands

. The value addition also reflects the craftsmanship value of the product itself, but this also shows that the perfume itself is not cheap. The

cost of his own perfume is low. Even if he sells it for ten times the profit, th

e price is only two or three hundred, which is already considered a low price. It’s very cheap.

Anyway, the low cost of blue and white perfume does not mean that it should be sold at a low price. The low cost is the advantage of blue and white perfume. Selling it at ten times the profit is not considered high price. What’s more, the market standard of perfume

is The profit is only three to six times, but who knows what the real cost is?

Lei Ziqing has reason to suspect that the actual profits of those well-known perfume brands are also more than ten times higher!

Those famous perfumes that sell for five to six hundred don’t necessarily have the cost It is higher than the blue and white perfume, and it is not as good as the blue and white perfume. With the aura of the King of Flowers, the flowers used in the blue and white perfume are not only more fragrant, but also have refreshing properties when people smell it. This is other perfumes. Advantages that none of them have.

To put it this way, if you just sell it for ten times the profit, a bottle of 50 ml sells for only 200 yuan, which can be said to be cheap. However, you must have a foresight when doing

things, and you can’t just see what’s in front of you. Gains and losses.

After all, the current blue and white perfume is a new product that has just been launched. It has no reputation at all. If you want to seize the market, you must form an advantage in price. Only by being

more cost-effective than those well-known brand perfumes can more people By purchasing, you can slowly create your own brand value, and then it’s time to compete on quality and price.

The goal of blue and white perfume at this stage is not to make much profit, but to seize the market as much as possible!

Lower selling prices, Better products, even if their early fame and background are not enough, Lei Ziqing still believes that blue and white perfume can find a way to defeat those so-called big brands. He always believes that compared to the brand

value, the quality of the product itself is Kingly way!

…,

Lei Ziqing was preparing for the blue and white perfume, but unexpectedly something suddenly came to his head.

Mainly due to the discussion caused by the previous words of Tang Shen boss, Lei Ziqing himself took it as a joke and didn’t take it seriously; but I don’t know how it spread on the Internet. It started with a discussion about pork price reduction, and then the rumor spread Soon, news began to appear that he was suffering serious losses and going bankrupt.

This made Lei Ziqing quite depressed after receiving the news, and he was also made angry and laughing by these troll netizens. It was really speechless.

Considering that Qianzhou International and the Du Group had a history of being smeared online, he also cautiously asked someone to investigate and make sure no one was behind it before he could rest assured.

Since no one was causing trouble, he didn’t take it too seriously, and there was no need to argue with a bunch of idle netizens, as that would be disrespectful.

There is nothing wrong in the world, let me disturb myself!

Lei Ziqing chose to be open-minded this time and didn’t care about the comments on the Internet. He should eat, drink and sleep at home, enjoying his leisurely and comfortable life.

Just half a month later, Zhao Rongrong had already made arrangements, and reached a formal cooperation agreement with Taobei.com, and the blue and white perfume began to be sold online! _To

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