Start with 10,000 pigs

Money does not have to go out, it is a waste to keep it in the account, so Lei Ziqing decided to change his original idea and invest money in Qingcheng Retail to speed up its development and let channels Shape it as soon as possible.

But as soon as Su Shidong took the order and left, Wang Yun, who was in charge of Qingzhuang’s catering, quickly came to the door after hearing the news, and asked Lei Ziqing for money with a bitter and aggrieved look on his face.。

“boss! I am miserable! ”

After meeting Lei Ziqing, Wang Yun came up with just one sentence, and then almost burst into tears as he recounted his grievances and difficulties. At

first, Lei Ziqing established Qingyang Group, which has five subsidiaries. , other subsidiaries are now developing vigorously, and have even been reorganized into a group, with a bright future.

Only the Qingzhuang Catering Company, which he, Wang Yun, is responsible for, is like a stepmother in comparison, and has never been able to develop. Up to now, they have only been operating in Chengdu and Yucheng, with less than ten branches in total.

This is not because of Wang Yun’s ability. After all, he is also a high-level talent recruited from the system. He is no worse than Su Shidong and Zhao Rongrong. He is mainly young. Qingzhuang Catering itself lacks potential, which makes it difficult for him, who is also a clever woman, to make a meal without rice. The

initial establishment of Qingzhuang Catering Company was just Lei Ziqing’s interest as a foodie, and there was not much plan to speak of; after that, Lei Ziqing’s development focus I have been focusing on other aspects and have not paid attention to Qingzhuang catering at all.

However, Sichuan itself is a place with no shortage of delicious food. Hot pots are almost everywhere. If you want to start a new hot pot chain here, you will face The pressure and challenges are simply hell.

Therefore, without sufficient financial support and sufficient market space, it is difficult for the development of Qingzhuang Catering to enter the fast lane, even if Wang Yun has been trying his best.

For a long time, Wang Yun’s heart has been full of grievances, thinking that when his boss would be free to give him a big support.

As a result, Lei Ziqing completely ignored him and Qingzhuang Catering, which made Wang Yun became anxious and had to take the initiative to come to Lei Ziqing to cry.

It is said that children who cry can eat candy. After all, it is his own business, and Lei Ziqing really can’t favor one thing over another.

However, he also knows very well that he wants to treat Qing Qing. With the development of Zhuang Catering, just throwing money is not enough, so we started serious discussions with Wang Yun.

People depend on food, and the catering industry is an industry that has existed since ancient times and will never be eliminated. .Similarly

, if you want to achieve success in this industry, it is difficult to find a clever way. After repeated over and over again, there are a few main factors: taste, service, hygiene, and affordability! Taste, this depends not only on the chef

. It is difficult to adjust to the tastes of customers. If you want to open the market purely based on taste, the chance of this is very low.。…And to put it bluntly, no matter how delicious it tastes, it will just be the same. If you eat too much, you will get tired of it, and there is a possibility that it will overwhelm other peers. .So although taste is very important, what really affects competition in the catering industry is factors such as service, hygiene and affordability, because it is easier to form characteristics and form one’s own competitiveness in these aspects.

Just like Hai Hai Di, it is able to

form a hot pot chain brand covering the whole country. It mainly relies on service and has achieved the ultimate in service. In contrast, its taste and price are no different from other ordinary hot pot restaurants. It just depends on its service. Make services bigger and stronger.

However, walking on one leg is not stable after all. After Haihaidu has expanded its service advantages, its mediocrity in other aspects has become a disadvantage, which has indirectly damaged the reputation of Haihaidu.

Therefore, later on, the development of Haidui also encountered big problems and could not persist for a long time.

Therefore, if you want to develop Qingzhuang Catering, it is not just as simple as throwing money; throwing money is only a foundation. The key is how to develop after throwing money, how to form your own advantages, and how to maintain irreplaceable competitiveness in the industry. That’s the point.

In this regard, Wang Yun, as a senior talent recruited by the system, naturally thought a lot and had a plan before coming.

So after hearing Lei Ziqing raise these questions, he also gave his own answers and elaborated on the future development path.。

“Boss, this is what I think. Whether it is taste, service or other factors, the core of competition in the catering industry is nothing more than the word “characteristics”; as long as it has its own characteristics, it will have enough advantages. If you have the capital to forge ahead in the market, you can be invincible!”

“This is easier said than done for others, but we don’t have this problem, we have always had enough features! ”

Wang Yun’s somewhat honest face showed a confident smile. He said this without any hesitation. His words were concise and to the point, and he already had a plan in mind.。

“feature? Qingyang pork? ”

No need for Wang Yunming to say, Lei Ziqing also guessed what he meant. Isn’t the so-called specialty Qingyang pork?

For the catering industry, the ingredients themselves cannot be ignored. In many high-end hotels, the taste of a small dish is also Not so good, it easily costs thousands of dollars. Isn’t it because of the rarity of the ingredients? They

are both fungi, can matsutake and fungus be the same?

When you can’t make a fuss about taste, service, hygiene and affordability, start with the ingredients. , this is undoubtedly a good idea, especially because it suits Lei Ziqing’s own advantages and characteristics. Isn’t

Qingyang pork a ready-made high-end ingredient?

However, Qingyang pork is not unique enough because it is sold in large quantities!

“Qingyang pork is not enough, I have better! ”

Lei Ziqing didn’t hide it. Compared to Qingyang pork, he thought of a better substitute, snow goat!

Under the influence of the high-level aura, snow goat has the property of ‘prolonging life’. Therefore, in From the beginning, Lei Ziqing did not plan to bring the snow goat to the market on a large scale like Qingyang pig. Instead, he really planned to make a high-end product with a limited supply.

Now he has a better choice, using the snow goat as Qingzhuang A high-end ingredient unique to catering, it is not sold to the outside world. If outsiders want to eat snow goat meat, they have to go to the chain stores of Qingzhuang Catering! In this way, Qingzhuang Catering also has a

unique advantage, with other The competitiveness that catering companies do not have, coupled with Lei Ziqing’s sufficient financial support, Qingzhuang Catering will definitely be able to develop smoothly. The first thing to do is to

accumulate the reputation of Qingzhuang Catering and find a way to make the snow goat meat famous!

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