Start With a Fake University

Chapter 828: Paid TV Series, Copyright Awareness

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Even if well-known domestic companies such as Penguin Group, Ali Group and Net Cloud Games want to recruit outstanding students from Wucheng University of Arts and Sciences at high salaries, Ding Yue will not do it.

No matter how much annual salary they pay, Ding Yue will always pay more than them.

Besides, the outstanding students among the first graduates of Wucheng University of Arts and Sciences have already been acquired by Ding Yue's Feiyue Group. This is called the talent cycle. Of course, the talents cultivated by themselves must be used by themselves.

If it was taken by others, wouldn't it be a wedding dress for others?

After chatting with An Yujia for a while, Ding Yue and An Yujia decided unanimously that when these big companies come to their Wucheng University of Arts and Sciences for recruitment, they will try their best to fool them and remove those students who cannot enter the Feiyue Group. They are all marketed to Penguin Group, Ali Group and Net Cloud Games.

However, I just don't know if they are willing to make this a fool.

"Mr. An, give this data to the Academic Affairs Office, and then publish it after the school recruitment is over."

Ding Yue told An Yujia a few words.

"Okay Principal Ding."

An Yujia nodded immediately and took down President Ding's advice. Once the statistics are released, it is estimated that many people will marvel at how high the salaries of the graduates of Wucheng University of Arts and Sciences are in Feiyue Group.

Even the lowest internship salary is 3,600 yuan. You know, this is the internship salary.

Many fresh college students basically do not have any "salary" during the internship stage, that is, some daily car allowances, meals and the like, and some even have to subsidize their own money.

The internship period referred to here is not the internship period before entry, but the internship of college students. Generally, this kind of internship is as short as two or three months, and it may be a year and a half in the long term.

In Feiyue Group, there are countless people with a normal monthly salary of tens of thousands, many with an annual salary of hundreds of thousands or millions, and many with an annual salary of tens of millions or even hundreds of millions.

Such data is not too attractive for college students.

"Principal Ding, there is another news, that is our first TV series this year, "The Legend of Sword and Fairy," which will be officially broadcast on the Feiyue home streaming platform starting tomorrow."

An Yujia reported another work arrangement.

"The Legend of Sword and Fairy" is a fairy-tale TV series jointly created by Feiyue Media and the School of Film and Television of Wucheng University of Arts and Sciences. It is based on "The Legend of Sword and Fairy" on the earth in Ding Yue's previous life, and reproduces the original version as much as possible. Legend of Sword and Fairy", in order to make up for the blank of the classic fairy tales in this parallel world.

"Well, is it finally going to be broadcast? It's really hard work for the crew and producers. I hope this TV series can get a good rating."

After Ding Yue heard the words, he smiled lightly and said.

"A few days ago, Penguin Video, Love Video, and Xiaopo Station have all negotiated with us, and they all hope that we can authorize them to broadcast "The Legend of Sword and Fairy" on their platform."

An Yujia said again.

"Unsurprisingly, the trailer of "Legend of Sword and Fairy" was released at the New Year's Eve party before, so it was not too popular. It's normal for them to focus on Penguin Video, Love Video and Xiaopo Station. of."

Ding Yue spread his hands and said.

"Yeah, but judging from the current situation where we are going to develop the Leap Home streaming platform, it is impossible for us to license the rights to broadcast TV dramas to them, which will only divert them."

An Yujia said seriously: "But Principal Ding, now we are on the Feiyue home streaming platform, there is a conflict of opinion about the launch of "The Legend of Sword and Fairy". I wonder what Principal Ding thinks?"

"Oh?"

When Ding Yue heard this, he frowned slightly and asked, "What is the contradiction?"

If there are some contradictions on the internal side, it must be solved in time. Otherwise, when the contradictions accumulate for a long time, it will become a powder keg, and eventually it will explode out of control. level.

"Is such that."

An Yujia began to tell Principal Ding about the situation in detail: "About the online broadcast of "The Legend of Sword and Fairy", whether it is a fee or free debate, whether it is the producer of the TV series or the operator of the Feiyue home streaming platform , there has been a debate about free and paid. Some people think that this TV series "The Legend of Sword and Fairy" should be temporarily free for viewers to watch like the previous movie animation, because the current Feiyue home streaming platform is still attracting The stage where traffic attracts users.”

"Don't other people want to see that their hard work doesn't pay off?"

Ding Yue asked calmly.

After listening to An Yujia's words, Ding Yue guessed the so-called contradiction. Obviously, the contradiction between free and paid, both parties have their own concerns, this is a very normal thing.

"Yes."

An Yujia nodded and said, "It's mainly the production team of the drama party, who doesn't really want to broadcast their carefully crafted TV series for free."

"This "Legend of Sword and Fairy" is not broadcast on TV stations, but only on our Feiyue home streaming platform, so it is up to us to decide whether it is free or charged. It is also understandable, and, Mr. An, what is the purpose of our creation of the Feiyue home streaming platform?"

Ding Yue looked at An Yujia and asked.

"Created the largest entertainment streaming media platform in China and even the world." An Yujia replied.

"So, as cultural entertainment, do you need to charge for it? Are you charged for movie tickets? Are you charged for songs? Are you charged for games?" Ding Yue asked again.

"According to the current general trend and copyright awareness on a global scale, fees are naturally mainstream."

An Yujia replied again.

In this case, An Yujia basically understood what Principal Ding meant.

The era of free experience of Feiyue home streaming media platform may be over. After all, the current Feiyue home streaming media platform already has a very large user base.

"How many active users does our Feiyue home streaming platform have now?"

Ding Yue asked.

"More than 10 million daily living."

An Yujia replied: "At present, on the Feiyue home streaming platform, the number of movies, animations, games, TV series, live broadcasts, and second-generation videos are all starting to increase. In particular, the number of second-generation creations based on works on the platform has surged. The content has increased, and users have also risen. The previous events have brought many new users, and now the daily active users of Feiyue home streaming platform have exceeded 10 million levels, and the monthly active users are even more than 100 million."

"That is to say, now that we have a very strong user base, in an environment with strong copyright awareness, we can start to take the paid route, but we do not take the VIP route."

Ding Yue said calmly.

"Don't take the VIP route?"

When An Yujia heard this, she was a little puzzled.

Since the platform takes the paid route, it is obvious that VIP is a good choice. For example, Penguin Video and Love Video all take the VIP toll route, and Xiaopo Station also has large members.

Obviously, member users have been tested by the platform and can be used. If the Feiyue home streaming platform starts to charge, the membership system is indeed very suitable.

However, why did President Ding say that Feiyue home streaming platform does not follow the membership route?

"What do you mean, Headmaster Nading?"

An Yujia asked with some doubts.

"Since it is paid, then every work, whether it is a music song, a game, or a film and television drama, has its value." Gu

Ding Yue didn't say it explicitly, but said it like this.

But what a smart person An Yujia is, as soon as she hears it, she knows what Principal Ding means.

Independent charge.

Just like a novel or a song now, when you read a novel, you have to pay to buy its content, and when you listen to a song, you have to pay for the song before you can listen to it.

Then the TV series is the same. If you want to watch a TV series, then you have to pay for it.

But the question is, what is the appropriate price for a TV series?

For novels or songs, a market price has been formed. For novels, it is generally three cents and a thousand words. For a song, if you want to listen to the song after unlocking it, it is generally one or two dollars. , are relatively cheap.

But TV shows are different.

The effort put into a TV series, the cost, etc., are obviously much more than a novel or a song.

Therefore, the phone of a TV series is obviously not as cheap as a few dollars.

"It is indeed possible to charge independently, but President Ding, there is no such precedent in China at present, and the price of a TV drama is also a problem."

An Yujia raised the doubts in his heart.

"If the price..."

Ding Yue touched his chin, thinking that this is indeed a problem.

How to price it so that the audience is satisfied?

As An Yujia said, there has not been any idea of ​​a single TV series being broadcast for a fee in China. There are games and music, but for TV series, how to price it requires someone to set a precedent.

As for this precedent, Ding Yue pondered it for a while, but he didn't think of how to price it for a while.

If the price is high and the TV series cannot satisfy the audience, then it will definitely be sprayed.

But if the price is low, how can it be worthy of those hard-working crew members?

So, to weigh the problem, you have to come up with a solution.

"Mr. An, think about it and see if there is such a possibility, that is, to set the price based on the audience's reputation for the show?"

Ding Yue looked at An Yujia and asked, "For example, the first episode is free to watch and so on, and then the price is set based on the word of mouth of the audience of the first episode."

After An Yujia heard the words, she asked a question: "But Principal Ding, what if there are sailors or opponents in the evaluation?"

"That's true."

Ding Yue took a deep breath and felt that An Yujia's question was very reasonable. The idea he just raised was really inappropriate.

Too idealistic.

"It really doesn't work, let's try to set a price. We are still very confident in "The Legend of Sword and Fairy", right? The price set, as long as it is worthy of the money that the audience pays."

Ding Yue couldn't help but spread his hands and said.

Instead of thinking about so many bells and whistles, it's better to be simple and rude, and not to do any serialization, like updating one or two episodes a day, three or five days a week, etc.

These means, that is simply an insult to the audience!

If you want to go online, just put the whole episode online. After the audience pays money to buy it, they can watch the whole episode directly. Wouldn’t it be cool to watch it in one breath? If you update one or two episodes a day, isn’t that treating the audience as monkeys?

"Principal Ding, do you mean to set the price directly, and then release the complete works?"

After hearing the words, An Yujia asked.

"right."

Ding Yue nodded.

"It is true that many platforms in foreign countries do this. I always feel that the way of updating and broadcasting every day in China is boring the audience. We can indeed try to release all the episodes at one time, and after purchasing, you can watch the entire episodes in one go. ."

An Yujia agreed with Principal Ding's idea.

"That's it."

Ding Yue said calmly: "As for the pricing, please ask the producer of the film and ask for some opinions from the users of Feiyue home streaming platform, and then as soon as possible tomorrow before the official broadcast of "Legend of Sword and Fairy", Set the price down."

"Okay Principal Ding, I'll do it now!"

Seeing that time was running out, An Yujia immediately started to act.

To set a price for "The Legend of Sword and Fairy", it is necessary to synthesize the opinions of the producers of "The Legend of Sword and Fairy" and users of Feiyue's home streaming media platform.

the next day.

Early in the morning, An Yujia came to find Principal Ding and reported on the temporary pricing of "The Legend of Sword and Fairy".

"Principal Ding, "The Legend of Sword and Fairy" will be broadcast on the Feiyue home streaming platform on time at 8 o'clock this evening. I had a long discussion with the production crew yesterday, and after synthesizing the platform user questionnaire released yesterday, In the end, I decided to set the price of "The Legend of Sword and Fairy" based on the price of 1 yuan per episode, which is 34 yuan for UU Reading www.uukanshu.com."

An Yujiahui reports.

"The Legend of Sword and Fairy" has a total of 34 episodes. The rhythm of the plot is not bad, there is no lengthy and procrastinating plot, and the story of "The Legend of Sword and Fairy" is finished in 34 episodes.

The price of 34 yuan is reasonable.

"good."

After Ding Yue heard the words, he nodded and said, "Let's take it as a first-of-its-kind test. Finally, we will see the feedback from the audience, and then we will have experience in the future."

"Yes, Principal Ding."

An Yujia thought so too.

After all, "The Legend of Sword and Fairy" will be the first domestic TV series to do this. As for what kind of reputation it will gain, it is still unknown.

"That's fine, just set the price at 34 yuan, let's see the effect tonight."

Ding Yue agreed to the price.

Whether the audience buys it or not depends on tonight's.

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