Starting From The Internet Shenhao

He smiled and said: "Just before coming to your office, I just received a message, but it has not been verified. It is about the battery. But in my opinion, it is like an April Fool's Day joke. I guess It's fake news."

"Oh, what news is it, let's hear it." Cook asked with interest.

For the pursuit of new technologies, Apple is endless, of course, this is only referring to mature and stable new technologies.

Regardless of whether it is true or not, it is always right to understand first.

"It's the news from China, saying that a new energy company has held a new product launch conference.

The thing is very simple, that is, ordinary mobile phone batteries.

But the most exaggerated is that the cell phone batteries they produce are about the same size as other companies' batteries on the market, or even smaller, but the capacity is indeed three times that of others!

It is said that the charging speed has also been increased by three times. For a battery of 4,000 to 5,000 mAh, it only takes 30 to 40 minutes to fully charge.

This is not a joke, battery technology has not improved in many years.

The laboratories of several world-class universities sponsored by us have not yet come up with mature new products. Why does an obscure Chinese company have developed such advanced technology? "

Technical director Max shrugged and smiled, his face full of disbelief.

This cannot be blamed on him. After all, Max is considered an expert in the industry, and his knowledge of cutting-edge technology can be said to be among the top people in the world.

Just because I know the industry too much, I feel even more unreliable.

But Cook's view is different from his.

Cook did not rush to speak, but instead opened the IMAC in front of him and searched for relevant news.

Sure enough, I found relevant news, so I clicked on a link and looked at it carefully.

The Internet is so developed these days, even if it’s happening in China, another part of the earth, you can learn about it instantly from the United States.

In the news, it was explained that this is a company called Lemon New Energy in mainland China, which brought out a new product.

Once the product was released, it has caused quite a stir in China!

Because their product parameters are too outrageous, it is simply subverting the industry's cognition.

And less than two hours after the press conference ended, the news has reached Apple executives, which shows how exaggerated the speed of information circulation in this era is.

Of course, this is also because of the explosive performance of Lemon New Energy's products.

After reading it, Cook frowned, and he said without hesitation: "Immediately organize a technical team and fly to China Pengcheng immediately. You can lead the team in person. Verify that the battery is exactly as stated in the news. That's an exaggeration!"

Max froze for a moment and asked in surprise: "As for? This matter has not been confirmed by companies in the mobile phone industry. Besides, I guess that their products are better than the ones on the market now, with their outstanding performance. It can only be realized in a harsh laboratory environment, and it is absolutely impossible to put it into commercial use. Companies in China love to brag and fake things. This is what everyone knows."

This is the gap between him and Cook!

After seeing the same news, his first reaction was to disbelieve and question whether the other party was boasting and fraudulent.

But after Cook saw it, he immediately realized that the emergence of this new battery technology would even reshuffle the mobile phone industry!

Therefore, no matter how much attention is paid, it is not too much.

Let the design director lead a team to verify the authenticity of things, this is only the first step.

If it is really confirmed that the matter is true, then Cook will immediately convene an emergency board of directors, and after getting the authorization of the board of directors, he will personally lead the team to Pengcheng!

What are you going to do?

The first choice is of course to buy this company!

As far as money is concerned, there is no company in the world that can compare to Apple...

You know, Apple now describes it as a rich country that is not an exaggeration, it is even a bit underestimated.

There are five hundred billion dollars in cash lying in the company's account!

Most countries in the world do not have such a trench...

If the other party is determined not to sell, then Cook will go back and pack all of the company's output directly!

The best technology, of course, only Apple can use it.

Although everyone knows that Apple’s mobile phones have high premiums and huge profit margins, it is undeniable that the components used on Apple phones are also top-notch!

In terms of price, although apples are never soft-hearted, the leek that should be cut is just a hand-knife!

But in terms of quality, Apple will not be ambiguous.

At the same time, because of large profit margins and high product sales, Apple has strong bargaining power.

In this regard, other mobile phone companies cannot compete with it.

Take this battery as the calculation, if it is confirmed to be true, then Apple is definitely determined to win!

Because as long as the battery is replaced, the problem of Apple's long-term poor battery life will be solved!

Don't underestimate this. In fact, because of battery life issues, there are many better technologies that cannot be put into use, such as resolution, screens with higher refresh rates, and more powerful camera and photo capabilities.

These are not without technical reserves, but with these technologies, it means higher power consumption and shorter mobile phone battery life...

Therefore, considering the battery life issue, only compromises can be made.

But what if battery life is no longer an issue?

Cook feels excited when he thinks about it, because many new technologies in the laboratory can be put into application unscrupulously.

At that time, he can proudly say "the inventor of the mobile phone, invent the mobile phone again" at the new product launch!

………………

Lemon New Energy Company, the new product launch conference has just ended.

In fact, the conference is quite simple, because there are only two products, and they are batteries...

This thing is too unremarkable.

When the media was first invited to participate, few media were willing to come over, but received a lot of ridicule.

However, when the advertisements were delivered separately, the major domestic media caused a sensation.

Because I gave too much!

A broken battery, invest so much money in advertising? !

What does this lemon new energy company want to do?

A rough estimate is that the publicity costs alone may not be less than one billion!

The cost of this announcement is absolutely amazing.

Even those traditional car giants may not be so high when their main models are new.

And Lemon New Energy just released a broken battery...

Many media have questioned that after spending so much money on advertising, can this company make money back every month?

After all, the competition in the domestic mobile phone battery industry is too fierce.

However, they are just talking about these questions in private. Anyway, the sponsor's father is rich and willing to spend, then everyone should go to the press conference, and then write a draft to blow it up!

The advertising fee has been collected, it is impossible to refund.

As for whether Lemon New Energy will make a fortune or go bankrupt in the future, it is not an issue that the media needs to consider.

…………

But when the press conference began, the reporters sent by the major media were dumbfounded.

Although many reporters don’t know much about the battery industry, who doesn’t have a mobile phone...

Regarding the battery life of mobile phones, perhaps reporters who often run outside will have more complaints!

Everyone was stunned as the handsome young man "bragged" on the stage.

"As you can see, the battery in my hand is a product of our Lemon New Energy."

"This volume is the size of the 4,500 mAh battery that is common for mid-to-high-end Android models currently on the market. Then, how big is the capacity of our product..."

"Well, I heard many reporter friends say that it is 5,000 mAh. I can only say that everyone should not be limited by their imagination. I will not sell it anymore, and I will reveal the answer directly, 15,000 mAh!"

"Oh, this is our company's low-end product. This battery of the same size is a mid-range product with a capacity of 25,000 mAh!"

…………

Thank you for reading this story at mtlarchive.com. Your support enables us to keep the site running!