Starting with Real Madrid

"Hello, Mr. Gao, what would you like to drink?"

"Espresso, thank you!"

"Okay, please wait a moment."

After attending the press conference, Gao Shen appeared in the cafe in the VIP area of ​​the Meazza Stadium.

Although the stadium does not belong to Inter Milan or AC Milan, some basic facilities are still there, but there is no way to achieve a high degree of commercial development like some clubs with their own stadiums such as the Premier League and Real Madrid.

For Serie A teams, this piece of income is also quite attractive, so they are trying everything they can.

Juventus has taken a different approach and renovated a brand-new stadium with a 99-year lease; Naples also has a long-term lease to upgrade the existing Sao Paulo stadium, which has greatly increased the income of the two clubs.

In contrast, the Milan duo suffered a lot in this regard.

Angelo Moratti was sitting next to Gao Shen, and the two of them were just facing the window.

It can be seen that in the night, the fans of Inter Milan poured out from all exits like a tide, but at this moment, they should be in a bad mood.

"Do you know? Inter Milan is really special for our family, especially for me and my father." Angelo Moratti said directly.

He didn't have a deep friendship with Gao Shen, and he didn't speak clearly, but Gao Shen had an unusual aura from it.

The Moratti family is an out-and-out wealthy family in Italy. They started out in the oil industry and have amazing wealth. They are all political and business celebrities.

For example, the little Moratti in front of Gao Shen, his wife, er, no, should be called his ex-wife now, Roberta Armani, the niece of Giorgio Armani, the founder of the famous suit brand Armani, and the family most likely to take over in the future. heirs.

They divorced in 2007.

The elder Moratti's elder brother, who is now the helm of the Moratti family, is called Gianmarco Moratti. He has two marriages, the first time with a journalist, and his current wife is the famous Iron Lady in Italian politics. , called Letizia Moratti, was the chairman of the Italian National Radio and Television Corporation, the Minister of Education during Berlusconi's tenure, and also served as the mayor of Milan.

From these, it is not difficult to see that the Moratti family is prominent in Italy.

But the wealthy also have their troubles.

As we all know, the younger Moratti's father, Massimo Moratti, is obsessed with football.

Gao Shen is a bit black-bellied, and he always harbors doubts in his heart.

For example, every time he thinks of this, he can't help but wonder, is Massimo really not interested in the family business?

Or was it because he couldn't interfere at all?

In his previous life, when he was involved in a business, Gao Shen had not seen such an example uncommonly.

The family business has been passed down, and the elder brother has taken over. He is very capable and has the sole power. The younger brother can only obey orders and share money, and he can't do anything.

So, at a certain point in time, Inter Milan, which is closely related to the family, had a problem.

Seeing an opportunity, Massimo wanted to come out on his own.

In the face of some kind of righteousness, plus not a lot of funds, my brother just let it go.

I don't know how many such examples I have seen in my previous life.

Some even have brothers secretly set up companies outside, digging openly for the corners of their own businesses, pretending to be public and private, the big boss knows, but he also turns a blind eye.

To put it bluntly, it is human nature.

Italian giants are not necessarily much cleaner than domestic giants.

Little Moratti's words at this time, although he didn't understand anything, he had a lot of deep associations.

…

Coffee is served.

Italian espresso is very bitter, but deep but I like it.

Whether it's a past life or this life, whenever he drinks coffee, he only orders espresso or American.

Drinking and drinking, as if you can taste a touch of sweetness from the bitterness.

The question that Angelo Moratti wants to ask Gao Shen is, what should Inter Milan do now?

From the perspective of the team's lineup structure, Inter Milan's problems are really serious.

The high average age has led to a downward trend in the overall competitive level of the team, and the decline has been severe, but the team's high annual salary has caused the team to be under a lot of financial pressure now, but its performance cannot match.

Gao Shen believes that Inter Milan should start its metabolism this summer, or even earlier.

"Actually, I think that the various problems of Inter Milan, in the final analysis, are still in the management, especially in the boss. It's just that it continues to enlarge layer by layer through the hierarchy."

Since Gao Shen is here, he will definitely not hide it and say whatever comes to his mind.

Angelo Moratti is still very good to him, and has tried to invite him to Inter Milan to coach several times.

"We all know that in European football, or Serie A, each team has its own different positioning, and each positioning has different ways of playing, or rules."

Angelo Moratti nodded, of course he knew this.

For success alone, some teams advocate high input and high output, such as Real Madrid and Barcelona.

This is not only the advantage of the membership system, but also the business model of the club.

Through high investment, introduce the best superstars and players, build the most competitive team, play the best game, attract the most fans, maximize its own commercial value, and then maximize the club's Commercial value and potential, and then achieve results and business go hand in hand.

The success of business will bring huge benefits, and the increase in revenue can help the team to introduce the best superstars, and the best superstars can bring the best results to the team, and the results can further boost the business. success.

This is a logical closed loop!

When did people start to realize that this set of things would work?

Florentino's Galactic Battleship Phase I!

Before the Galaxy Battleship, Manchester United was the most commercially successful club in the world, for which it created a superstar Beckham. After winning the Triple Crown in 1999, Manchester United achieved great success in terms of performance, but in business The level of appeal is not enough, especially after seeing the huge sensation caused by Florentino's introduction of Figo.

But soon, Manchester United failed in the introduction of superstars such as Veron. Instead, it was Real Madrid. After the introduction of Zidane, they won the Champions League, and this cycle was truly realized for the first time.

However, the first phase of Galaxy Battleship also quickly exposed problems and quickly fell.

Although it is only a flash in the pan, the excitement brought by the first phase of Galaxy Battleship to European football is amazing.

Then Barcelona also began to take this road.

Perhaps many people have not noticed that when Barcelona signed in 2003, their preferred target was actually Beckham, not Ronaldinho. It was only after Beckham went to Real Madrid that Barcelona switched from Manchester United grabbed Ronaldinho.

In that year, no one believed that Ronaldinho could achieve what he later achieved.

Although, he is already recognized by the world as a genius.

Since 2003, Real Madrid has achieved continuous success and breakthroughs in business, but it has gradually declined at the competitive level.

Barcelona's dream second team has also achieved the same level of business and competition. It can package Ronaldinho's appearance as a football magician acceptable to the world and become one of the players with the highest commercial value in the world. That in itself is a huge success.

The pattern of the Western Super duo was born from then on.

In other words, these two giants are the only two giants in the history of European football so far that have achieved great commercial and competitive success, proving the feasibility of high input and high output.

In fact, Manchester City is also taking this road now.

Now, the purpose of burning money like crazy is to improve the performance as soon as possible, and then use the performance to stimulate business development, increase the club's income, and finally achieve the dual success of business and competition.

But this set of models will also bring problems, that is, once the output is not ideal, the high investment of the club will become high risk.

For example, the late phase of Galaxy Battleship.

There is also Gao Shen's previous life, Manchester United after Ferguson's retirement, invested so much money every year, but the results did not improve.

In the years after Barcelona sent Neymar away, they also invested wildly, and finally got into high debt.

Serie A also has such a team, that is Juventus.

Taking Ronaldo's transfer as a watershed, after the president's transfer to Juventus, the old woman began to take the route of high input and high output, hoping to enter the first group of the European giants and compete with Real Madrid, Barcelona and Bayern. Teams keep pace.

But unfortunately, the old woman failed to succeed.

In addition to the high-risk route of high input and high output, there is another medium and low risk gameplay.

That's the way teams like Atletico Madrid, Manchester United under Ferguson, Tottenham, Liverpool and Cristiano Ronaldo's Juventus before the transfer, or Borussia Dortmund, they can't afford the high investment The high risk brought by it, so we took a more cost-effective way to invest and build the team.

The disadvantage of this kind of gameplay is that they all lack top superstars with commercial appeal, and signings are often more careful, resulting in the team's overall competitiveness, which is slightly inferior to high-input and high-output teams.

Of course, in the real game, it's still hard to say who wins and who loses.

After all, there are many times when you are not superior in strength, you will definitely win.

In European football, low- and medium-risk games are the mainstream, and high-risk games that go hand-in-hand with business and competition are more high-end, but the risks are also greater. Often only the few giant teams at the top of the food chain can bear it.

It can even be said that after Ferguson retired, Manchester United continued to invest in a frenzy, the purpose was to keep their status as the top giants, otherwise, the Red Devils would have lost their godhood long ago.

Manchester City is now at the critical moment of casting a godhead and laying the foundation of a giant.

And the so-called godhead is the Champions League!

In the past so many years, Inter Milan is actually the same as Manchester City, Chelsea and other teams. They all rely on the boss behind them to spend money like crazy, saying that it is limited by the Italian football environment and economic environment. also fails.

All in all, it has never established a stable business model.

But now, Moratti has no money!

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