Steel Tycoon Reborn

The Sun family may not be regarded as the world's first-class capital giants, but in the Chinese business circle, it should be considered a name.

In the past, the Sun family was worried about the domestic political environment, and their investment in the Asia-Pacific region was mainly concentrated in Southeast Asia.

The Southeast Asian financial turmoil, which swept across the Asia-Pacific region and once called the exchange rate of the Japanese currency, the world’s second largest economy, dropped by nearly 50%, also called the senior management of the Evergreen Group and the Sun family realized that Southeast Asia’s weak industrial base, fragmented market segmentation and lack of human resources and other fatal flaws are not conducive to it. How big is the threat of industrial investment.

Although the Sun family has been actively adjusting the investment structure in the Asia-Pacific region since the beginning of 1997, the financial turmoil that lasted for a year and a half has not completely eliminated the serious negative effects, and it has not been able to completely avoid losses.

Sun Qiyi is in charge of the Asia-Pacific headquarters, and his assets were as high as 2.2 billion US dollars at one time. When the losses were the most serious, the book assets shrunk by nearly half, and it cannot be said that they have fully recovered.

However, compared with other investors in the Asia-Pacific region that have suffered heavy losses, Evergreen Group's active adjustment since the beginning of 1997 can undoubtedly be said to have achieved great success, and the main business directly controlled can even maintain a certain level. Under the economic environment of 1997 and 1998, the profit of the company became even more precious.

The so-called positive adjustment refers to a series of cooperation between Evergreen Group and Meishan Iron and Steel since the beginning of 1997, including the sale of tourism real estate in Thailand, Malaysia and other countries, the acquisition of iron ore and shipping assets, and cooperation with Meishan Iron and Steel. Expanding iron ore and steel trading business; including transferring the manufacturing business invested in Malaysia and other countries to China, and cooperating with Hongji and other parties to build a larger-scale electronic light industry manufacturing base; including expanding investment in domestic commerce and hotel industry…

These investment adjustments are mainly concentrated in Donghua. Evergreen Group has a total of six four-star and three-star hotels in Donghua. The annual trade volume of iron ore and steel products only with Meishan Iron and Steel Co., Ltd. is as high as 2 million tons. The investment in a series of core projects such as Xinpu Port, Meixi Port, and Meixi Power Plant, and the most dazzling one is the first and second phases of the Hongji Evergreen Electronics Manufacturing Base built in cooperation with Hongji.

The first and second phases of Hongji Evergreen have been completed, with a total investment of 400 million US dollars and a total of 20,000 employees. In addition to mechanical and electrical products, it also mainly produces domestic and foreign well-known home appliances and consumer electronics manufacturers. Electronic components, spare parts, and even OEM production and assembly of various consumer electronic products.

Since 1997 and 1998, major home appliance and consumer electronics giants in Japan and South Korea were forced to adjust their investment strategies during the Southeast Asian financial turmoil.

In order to more actively explore China's large market with a population of 1.2 billion, and take advantage of China's cheap, disciplined and high-quality labor resources, these overseas electronics manufacturers have compressed their production capacity in Thailand, Malaysia and other countries to the greatest extent, and increased their production capacity in China. invest.

Changqing Group’s early adjustment, the timing was extremely appropriate to match the industry trend, and nearly half of the competitors’ business was seized. At present, relying on the scale of nearly 40,000 employees at home and abroad, it has become the most important in the Asia-Pacific region. one of the foundries.

At first, it was forced to adjust the investment structure and relocated several electronics factories scattered in Thailand, Malaysia and other regions to Xinpu, mainly to save labor costs. In less than two years, no one thought that it would become a long-term business. A wise and dazzling investment decision by Qing Group in the Asia-Pacific region.

With his achievements in the past two years, Sun Qiyi's position within the Evergreen Group is naturally no longer questioned; of course, since Tan Qiping was driven out of Donghua by Shen Huai, the relationship between Sun Qiyi and the Xie family has been completely sparse. Come on.

Hongji Evergreen's factory in Xinpu is naturally the key itinerary for the Sun family's trip to visit relatives and return home.

The scale of the factory is as high as 3,000 mu, accounting for more than half of the built-up area of ​​Xinpu Electronic Industrial Park; and the east area of ​​Lingang New City is a living area specially built for Hongji Changqing manufacturing base, only Hongji Changqing can support it. A fairly prosperous town came out.

When the old man of the Sun family heard that the brothers Sun Qiyi and Sun Qishan introduced that this neighborhood was a desolate small fishing village before 1996, they both showed incredible and unbelievable expressions.

By this time, the East Area of ​​Lingang New City has nearly 20 residential communities, large and small, with a population of more than 120,000 people. The East Square Commercial, the County Middle School, Vocational Comprehensive College and other corresponding educational, cultural, community, medical, commercial and other supporting facilities The facilities have also been completed and put into use. In less than three years, the east area of ​​Lingang New City looks like a small city rising from the ground, standing on the coast of Huaihai.

Although this kind of construction speed cannot be said to be unique in China, it is enough to amaze people; and the construction scale of Meixi New District, which was visited by everyone before, is not slightly smaller than that of Lingang New City East Area.

In addition to the industrial area, the built-up area of ​​Meixi New Area is nearly 40 square kilometers. As long as there is such a large-scale rise of a region in one place, it can support the continued strong growth of the local economy. It is no exaggeration to say that Donghua has emerged as two emerging industrial towns in Shen Huai's hands.

Of course, Shen Huai's invitation to the Sun family to Xinpu is not to show off the development achievements of these years. Whether it is Meixi New District or Xinpu to continue to grow rapidly, they also need to continuously introduce development capital and various management from the outside. , High-quality technical resources.

The Sun family's direct investment in China at this time is only 600 million US dollars. If the Sun family transfers one-third or even half of the industrial capital of the Evergreen Group to China, it means that the Evergreen Group still has three to five billion US dollars. Investment potential can be tapped.

The southern area with Zhujiang University of Science and Technology, the County People's Hospital, and the public affairs concentration area as the core will also have one year to start construction, and it will take another year to pull up the framework of the southern area. District construction.

Shen Huai wanted to build another Pengyue Modern City in the west area of ​​the new city, just like the south bank of the Zhujiang River in Xucheng, so that the framework of the entire Lingang New City could be determined. However, the construction of two Pengyue Modern City (one in Zhunan, Xucheng, and one in Donghua Xinpu) will start construction at the same time, and Meigang will face great financial pressure.

In addition, Hongji Evergreen wants to start the construction of the third phase project with a scale of 20,000 employees in the international industrial park east of Chengdong Avenue in Xucheng City, and the investment required is also huge...

The Evergreen Group is also not a cash cow. Although the assets under its control are as high as 12 billion US dollars, most of the annual profits of hundreds of millions or even billions of US dollars must be distributed to shareholders. The funds that the group can use for investment are actually It is also quite limited, and there is not much potential to be tapped.

When Hongji Evergreen started the construction of the first and second phases of the project, the Evergreen Group mainly transferred its electronics factories in Malaysia and other countries. In addition to facilities, technology and business, the direct investment of funds was also very limited. More construction funds It was Song Hongjun who took the funds from his industrial fund to participate in the shares.

Of course, if you can persuade the Evergreen Group and the Sun family who control the Evergreen Group behind it, completely change the Evergreen Group's current investment strategy of focusing on Europe and Asia, sell some of its assets in Western Europe, and cash out and transfer it to China, then you can kill more birds with one stone. to solve many problems.

A super high-rise hotel business building in the financial district of London under the Evergreen Group is worth one billion US dollars. If the Sun family agrees to the high-level management of the Evergreen Group to sell the building, the two Pengyue Modern City and the third phase of the Hongji Evergreen project will be sold. Construction funds are complete.

"Shen Shan was afraid that you wouldn't be good at the time, and he frowned all day long, so I told him that there are not many people who can be good at a young age who are not assholes." Standing in the pavilion on the top of Xishan Island, the white-haired Sun Changgeng said to Shen Huai with a smile, "Look now, what else can he be dissatisfied with?"

Shen Huai touched his nose, it was difficult to accept such a "compliment" with a cheeky face, and said with a smile, "When I'm a real uncle, you're complimenting me..."

"..." Sun Changgeng laughed heartily, "I'm not complimenting you, or scolding you?"

Sun Changgeng is the chairman of the board of directors of the Sun Family Fund, in other words, the "parent" of the big family of the Sun family.

Sun Changgeng is a little younger than Shen Shan, but he is seventy-five this year; although he is in good spirits, this time he brought his newly married young wife, who was under thirty years old, and went home to visit relatives, which was very worrying. One day he was caught in the "horse wind" in the luxurious room of the hotel and couldn't get up.

When Shen Huai was in France, Sun Changgeng was the chairman of the Evergreen Group at that time. The Sun family moved to Europe and has been able to develop the scale it is today for half a century. Sun Changgeng has made great contributions. However, although Sun Changgeng and Shen Huai's grandmother were direct brothers and sisters, they could be regarded as Shen Huai's direct uncle and grandfather, in fact, Shen Huai's direct contact with him was limited to a limited number of times during the festival.

Sun Changgeng manages the company strictly, but his family management is definitely not strict, otherwise the Sun family would not have produced so many playboys in France for half a century. Back then, it was also Shen Shan who was extremely disappointed with Shen Huai, who made trouble, but Sun Changgeng wouldn't mind any scandals in the Sun family, but in the end he didn't care.

It is also difficult to speculate on the true intentions of Sun Changgeng's mentality. The **** children are intoxicated with the feasting and the money, and there are few people with ambition and ability, which is conducive to his control over the entire family and the Evergreen Group, but it is true. There are many capable and outstanding children such as Sun Qishan and Sun Qiyi who have appeared and entered the Evergreen Group to take up important positions.

In order to convince everyone in the Sun family to agree to the Evergreen Group abandoning its previous investment strategy of focusing on Europe and Asia, Shen Huai knew that Sun Changgeng in front of him was the biggest difficulty he needed to overcome—he stood in the pavilion, facing the cold sea breeze, Secretly figured out what Sun Changgeng, who had spoken very little along the way, was thinking.

However, Sun Changgeng looked at the shipbuilding base east of Xishan Island with an annual shipbuilding capacity of 400,000 tons, and he was also very emotional.

Sun Changgeng participated in the management of the Sun family's enterprise in China half a century ago. After arriving in France, he gradually grew into the core figure of the Sun family and the Changqing Group. Naturally, he can understand the difficulty of forming the current industrial layout of Xinpu Port. And how huge the influence and control can be formed behind the entire industrial layout - Shen Huai's use of this to defeat a municipal party secretary is really not an incredible thing.

If you have such influence and control in a small country with a population of 20 to 30 million people, it would be difficult to influence the political situation of a small country.

If the domestic political environment can continue to be relaxed and no drastic changes occur, Sun Changgeng is even willing to take a quarter of the Evergreen Group to replace the control of Meigang Group behind the entire Xinpu Port industrial layout.

Really, no one thought that Shen Shan, an unremarkable grandson, would be able to create such a big situation with Sun Qishan's crazy daughter and others in just six or seven years.

After half a century of development, Evergreen Group has such huge assets, but it is mainly concentrated in the fields of hotels, real estate, tourism, light industry and other industries, and has not made much achievements in the field of heavy chemical industry.

This is something that Sun Changgeng has regretted for half his life, and he also knows how much weight the heavy chemical industry has in the contemporary industrial society.

It is always difficult for the Sun family to enter the heavy chemical industry in Western Europe. It has a direct relationship with the Sun family’s weak capital strength in the early days and has an influence in the Chinese community, making it easier to enter labor-intensive industries such as hotels, real estate, and tourism. The exclusionary position in the Western capital world is also connected.

There are so many Chinese businessmen who have achieved great success in the global development industry. It is estimated that the wealth of Chinese businessmen exceeds one trillion US dollars. However, there are very few Chinese businessmen who have made achievements in the field of heavy chemical industry. is at a disadvantage.

At this time, standing in the pavilion on the top of the mountain on Xishan Island, and looking at the distance of Lingang Industrial Park, Sun Changgeng felt ups and downs in his heart. He thought to himself, if Changqing Group could be in one place, in the field of heavy chemical industry, there would be Meigang in Xinpu. Why has the industrial layout of Hong Kong been erratic over the years, and the focus of future development is uncertain?

Sun Changgeng also seriously considered the matter of returning to his hometown to invest. The most direct impact was the incident at the end of the 1980s, which brought the relationship between China and European countries to a freezing point. At that time, Western European investors were strictly restricted from transferring and investing in many industries in China. .

Sun Changgeng's generation is particularly sensitive to political factors, so large-scale investment in China and his hometown has never been able to start on a large scale; the investment and participation in the establishment of Yexin Bank was also done before and after Shen Shan. work.

However, Sun Changgeng was very familiar with the situation of Donghua before the mid-1990s.

Four or five years ago, if someone ran up to him and told him that 2,000 years ago, Donghua would develop into a strong industrial town with a steel production capacity of more than 10 million tons, Sun Changgeng would not believe it.

However, up to now, Meishan Iron and Steel has two production bases in Meixi and Xinpu, with an annual ironmaking capacity of 450 tons, long-process steelmaking of 4 million tons, and short-process electric furnace steelmaking of 150 tons. Jianzhi Provincial Steel Group, Fuji Steel and Rongxin Group invested in Donghua's steel industry. After the Xinjin Steel Project is completed by the end of this year, as a steel industry supporting Donghua's strong economic rise, the steelmaking capacity will exceed 10 million tons. — This is a number that was absolutely unimaginable four or five years ago.

Donghua can become one of the most important industrial towns in China just by relying on the steel industry, and the completion and operation of Xinpu Refinery, with an annual refining capacity of 5 million tons, shows that Meishan Iron & Steel has more ambitions in the heavy chemical industry than others. Even bigger than imagined.

This is also the place where Sun Qiyi has suffered the most in recent years.

When Mei Gang was just starting out, he begged his grandfather to tell his grandmother to raise development funds. Sun Yalin had such a tough temper. When he returned to Hong Kong and France, he could not wait to sell and beg everywhere for the investment of 108,000 US dollars. You can participate in shares on the most favorable terms and obtain a great share of the shares.

But Sun Qiyi, with his usual prejudice against Shen Huai, believed that everything in Meixi was just Shen Huai, Sun Yalin and the others, until Shen Huai became a force, and he was able to make a dignified municipal party committee. The secretary Tan Qiping forced him away from Donghua, and he finally repented before the severe and dangerous situation.

Although Changqing Group has successfully adjusted its investment structure in Asia-Pacific since 1997 in cooperation with Meishan Iron and Steel, it has not been able to share the biggest dividends brought by the rise of Meishan Iron and Steel, and missed the opportunity to lay an industrial foundation in China in one fell swoop.

It's not too much to blame Sun Qiyi. The rise of Meigang is beyond the expectations of many people. Whether it is Sun Yalin, or Sun Qishan, who has great influence in the Evergreen Group, the analysis reports submitted by Yang or Shenshan and Zhongxin Bank for many times have not attracted enough attention from the senior management of the Evergreen Group and the rest of the Sun family.

Even Sun Changgeng postponed it until today, so he personally went to Donghua to visit and take a look.

On paper, it is shallow, only by being there, standing in the pavilion on the top of Xishan Island, can Sun Changgeng see more clearly Shen Huai's ideas in promoting the development of Meisteel and Xinpu port industry.

Whether it is steel, refining, or the offshore engineering manufacturing equipment industry headed by Hengyang Shipbuilding, Shen Huai is promoting the development of industrial clusters. Meishan Iron and Steel is only mastering a few key backbone enterprises, and then influences them through the industrial chain. Strive to extend and penetrate in the upstream and downstream directions - while Yexin Bank in Donghua and Donghua City Commercial Bank are mainly developing in the direction of industrial finance.

These "two ounces and a thousand jins" means, everyone understands that they are not easy to do. For nearly half a century, Sun Changgeng has only pushed the Changqing Group to develop in this direction.

The scale of Changqing Group can be described as huge today, but when it comes to control of industrial clusters, Changqing Group can never be regarded as a successful model.

The timing of this trip to visit relatives organized by Sun Qishan can be said to be accidental, but Sun Changgeng also understands Shen Huai and Sun Yalin's expectations.

It's just that Sun Changgeng has his own trade-offs. Although Shen Huai and Sun Yalin are both children of the Sun family, they have both gone out to establish their own businesses. They are also ambitious and have the scale of Mei Gang today, so the accounts must be separated and calculated clearly.

Evergreen Group has been developing in Europe for more than half a century, and has experienced several rounds of ups and downs in the economic cycle. Before developing such a large-scale enterprise, the first thing to consider is how to survive for a longer time; to ensure that it can survive in the industry and the capital market. The influence of the project is more important than the pure project profit.

If the Evergreen Group only participates in Pengyue Modern City and other projects in a decentralized manner, it will not be particularly beneficial to consolidate the global industrial base of the Evergreen Group and expand its influence.

Sun Changgeng didn't need to directly intervene.

If the Evergreen Group must seize the development opportunity arising from the rise of Huaihai Bay, Sun Changgeng hopes to directly inject capital into the top of the structure of the Meigang Group and gain the most direct and continuous influence, rather than kicking it off once the project is completed. short-term cooperation…

"Qishan's girl has been lobbying for more industrial capital to join in in the UK and France. I see her working very hard. If Zhongxin can give up the controlling stake, UUkanshu www.uukanshu.com Evergreen Group It is still possible to inject two or three billion US dollars to promote the further development of Zhongxin…”

As he walked down from the pavilion on the top of the mountain, Sun Changgeng surrounded the crowd, and inadvertently mentioned this key issue.

Shen Huai hesitated for a while, and his face returned to normal. After all, Zhongxin Investment is a purely private company under the name of Sun Yalin, so there is no need for him to express his position here; Sun Yalin glanced at Shen Huai, saw Shen Huai walking with his head down, and did not say anything. Immediately give the uncle what a clear reply.

Sun Yalin raised funds in the UK, France and other countries, mainly injecting them into the Zhongxin Industrial Investment Fund. At this time, the scale of the industrial investment fund has exceeded one billion US dollars. The many equity assets held by Zhongxin in Meigang and other companies and projects are mainly Owned by this industry fund - Zhongxin Investment, as Sun Yalin's private company, is only the manager of this industry fund, and directly owns less than 20% of the equity in the industry fund.

However, this does not affect Sun Yalin's control of the entire industry fund. After all, other investors in the industry fund are scattered, and they only pay more attention to capital returns. At the same time, from the organizational situation of the industrial fund, other investors cannot directly compete with Sun Yalin for the control of the industrial fund, except for the limited rights such as withdrawal of capital.

The organizational form of Hongji Industrial Investment Fund is also similar.

What Sun Changgeng said at this time was not to inject capital into the Zhongxin Industrial Investment Fund - this is what Shen Huai and Sun Yalin were looking forward to the most - but to let Sun Yalin give up the controlling rights of Zhongxin Investment and the control of the entire industrial investment fund. This condition is undoubtedly extremely harsh.

The so-called "offering the price in the sky and paying back the money on the ground", Shen Huai was afraid that Sun Changgeng and other old Sun family members would not be interested in the current industrial structure formed by Donghua. Now that they are moved, everyone can sit down and discuss the conditions slowly.