Step by Step to Win

Some people say that the income of athletes has always been a pyramid-shaped structure. Players at the lower levels hold barely a day's salary, relying on their dreams and perseverance to persevere in the game. As for the top players, once they become famous, their income can be dozens of times, or even hundreds of times, that of low-level players. Li Ze has always agreed with this statement, and what makes him very happy is that Gao Shunyao has now climbed from the bottom of this pyramid to the top.

In the past, his salary was no different from that of Li Ze who worked at KFC, but in the future, his salary will definitely surprise people. And how much will his salary be? Li Ze didn't know, his limit was there.

The advertising revenue of football players can be very high. Li Ze remembered that at the beginning of the century, because the national team entered the World Cup, the income of the national football team even reached seven figures. The seven-figure annual salary income at the beginning of the century was a very high income, but as long as the players can get results, no one would feel wrong to get that number.

The poor performance of the national football team in recent years has naturally affected earnings. Nowadays, the income of domestic football players is declining. People even jokingly say that, except for certain family planning products, which can be endorsed by the national football forward, other products are not normal for the national football endorsement. And with the emergence of Yao Ming, the income of domestic basketball stars has surpassed that of football stars.

Strictly speaking, football and basketball also have no real achievements worth bragging about, but Chinese basketball is still not bullied by people in Asia anyway. Compared with Chinese football, it is much better. In addition, the number of basketball players is much smaller than that of football players, and their income is also concentrated. This also allows many basketball stars to have almost twice the income of football stars.

Compared to before. The income of football players can be said to have been completely reduced because of their continuous dead ends, but even so, the income of football players is still very high.

"The people who talked to him about commercial contracts were mainly sneakers, like sportswear and drinks. Beer or something. It seems that most of them are domestic, and there are no particularly well-known companies. It is not uncommon for Japanese companies to contact Sato. But it also seems to be some companies that do business in China. I am not particularly clear about it, it seems that there are cars or something-but the endorsement fee is not very high."

Chen Sirou is still talking to Tian Ying, they have already talked about what kind of enterprise the contract is. In recent days, Sato and Gao Shunyao have talked a lot about endorsement contracts. It is impossible for Chen Sirou to remember everything. What she can remember is what these contracts are about.

And this is enough for Li Ze. After listening to these, he also knew a rough idea.

It seems that Gao Shunyao's income should not be less.

Sneakers and sportswear are not surprising. Almost athletes who play better will have this kind of sponsorship. Basically all international football shoes are sponsored, the difference is that some are Adidas, and some are Adi Wang. Those who are big-name players. There is always no shortage of sponsorship contracts. Many Japanese stars have their own sponsoring companies. As for Gao Shunyao, there are not many people who have not had a contract after being kicked out. It is not surprising that he can get a commercial contract.

No matter when the endorsements of sporting goods must be athletes, other things may be able to steal endorsements from other industries. But these supplies can never be grabbed. Li Ze is thinking about it these days. If Gao Shunyao can really succeed in gaining a foothold in the five major leagues, I'm afraid that considering the market behind him, neither Adidas nor Nike will let him go. Now that a company has handed him a contract, it is not surprising at all.

And beer, drinks, snacks, these things are often endorsed by people. There are not a few players who endorse these. On a certain carbonated drink, the photo of the volleyball star is the best evidence. This is also the same in China. In 2001, a national team had done such an advertisement. At that time, the price was 500,000 yuan, and it must be higher now.

And the endorsements of other cars are surprising-Li Ze knows very little about this aspect, he only knows that Koreans have done this before and let Chinese internationals endorse cars. Unexpectedly, the Japanese think so too.

However, in any case, this is actually thanks to the large domestic market. If there is no such a market behind it, it is almost impossible for Gao Shunyao to want so many contracts: in the J-League, Kennedy and Leandro players are no worse than Gao Shunyao, but it is a pity that they were born in Australia or Brazil. In such places, the competition is too fierce, and their level cannot occupy the market at all.

Compared to them, Gao Shunyao is now a person who has climbed the pyramid.

"Don't talk about that, anyway, even if you want to get money, you have to play after the national team game. I didn't think that the national team game is so important before. Those people value the national team game so much, and they are not willing to relax at all. ."

Speaking of the contract, Chen Sirou also talked about the game. And her words also made Li Ze laugh.

It's not uncommon for people to have a commercial contract only after entering the national team. Advertisers are very realistic. They look for people to shoot ads, and of course they only look for players with higher reputations. It is an indisputable fact that the popularity of the international football team is definitely higher than that of the average person.

The national team’s game ratings are much better than other games. Even Chinese fans are even a little desperate for Chinese football. When you mention Chinese football, you can’t speak without scolding a few words, but when it’s really time for the game, they After all, he will still pay attention to the game. Perhaps when the fans talk about the World Cup, they will say that they are fans of a strong team and talk about the stars of the strong team. However, what can really make fans crazy is still the achievements of the national team.

People’s thinking is hard to reverse. Even if their own things are not good enough, they are better than others. The fans’ attention to the national team has nothing to do with strength, but with emotions.

Because of this, companies will of course only invest in national team players: they are filled with the feelings of fans.

of course. In addition, based on Li Ze's understanding of commercial contracts, there may be other reasons. For example. Now Sato has to wait until the national team matches before signing. In addition to the contract, he also has to wrestle with the Football Association.

Part of the income of football players under the management of the Chinese Football Association has to be handed over to the state. According to the habit of the Football Association, 15% of the income from commercial contracts of athletes must be turned over to the Football Association, and the income from participating in commercial activities is paid in a higher proportion. It even reached half of the Football Association and 20% of the club. Only 30% of the players. The national team provides a platform for players to become famous. They also want to pull off their feathers. The players' income, they will definitely have to deal with it.

Such a ratio. For the players in China, they can do nothing, but Sato certainly can't accept it. Moreover, Gao Shunyao is not a player under the management of the Chinese Football Association in Japan. I am afraid that there is also some wrangling in it.

It is impossible for him to refuse completely, because complete rejection means that Gao Shunyao also cannot get those contracts introduced by the Football Association. The Football Association has much more resources than players, and they can find better contracts and bring big profits. Forcibly unscrupulous, it is tantamount to rejecting income. A fool would do that. As an agent, I'm afraid that what Sato will do is constantly wrangling with the Football Association. So as to get a mutually acceptable price.

This kind of wrangling is often very meticulous, for example, it is detailed to more than a few people to participate in business activities together to pay, how much to pay for wearing national team uniforms to attend business activities, personal image advertising, wearing national team uniforms and wearing club uniforms What is the percentage of surrender as a national team player. What can't be endorsed... Some of these questions are nonsense.

these things. That is the role of the broker. How to obtain greater benefits through negotiation is their main task. Because of this, Li Ze has always believed that the agent is a very hard job. They seem to be manipulating the player’s transfer and affecting the player. A big man in his career, but in fact, there are not many such predators. Most of the agents live very tired under the pressure of the big names such as the team, the football association, and the stars.

But... those have nothing to do with me. My friend is not an agent, but a star. Seeing Chen Sirou with a glorious face next to him, Li Ze can also clearly realize how proud Gao Shunyao's life is now.

"You should also be careful. He has become a star now, and he will often go out to shoot commercials in the future. There are no models or actors in the commercials. That's how many athletes and models do it. You Be careful."

Seeing Chen Sirou's pride, Li Ze couldn't help but want to stimulate her. He seemed to remind him casually, but his eyes never left Chen Sirou's face.

He wanted to see Chen Sirou anxious, Gao Shunyao became famous, and he also wanted to know if Chen Sirou was worried about the mess. However, after hearing what he said, Chen Sirou only showed a sly smile. com "Why are you so clear? By the way, you have also played football before. Have you imagined that you can become a model after you become famous? Yingzi, be careful, if he is not thirsty, he must let Lao Gao Link him."

Chen Sirou didn't pay attention to what he said at all, and instead made Tian Ying on the side turn his head to look at Li Ze. Li Ze didn't speak any more, just folded his hands to beg for forgiveness.

Fighting with a girl is really not a smart choice. Especially a smart girl like Chen Sirou would not be frightened by such words. Indeed, she has nothing to worry about: when she met Gao Shunyao, Gao Shunyao was not a player. When she and Gao Shunyao came together, Gao Shunyao was not a star yet. She accompanied Gao Shunyao through her youth years. How about someone like Gao Shunyao. Might be sorry for her?

He is not such a bastard, although he is sometimes stupid, but he is never ambiguous about big things and makes no mistakes.

Thinking of this, Li Ze couldn’t help but think of something: Gao Shunyao had always seized every opportunity well before, and this time, the national team’s coach Gao seems to be carrying out tactical reforms now. He wants to make While the national team is changing generations, they have played some different footballs. This opportunity is very important to Gao Shunyao. This time, can Gao Shunyao grasp it? (To be continued)