Super Game Empire

The total transaction amount of the 1990 Spring Canton Fair was US$6.4 billion, of which Chiyang Electronics Factory and Longteng Entertainment Game Company from Beijing contributed US$110 million, which doubled the 55 million yuan of the 1989 autumn Canton Fair, accounting for the

1.72% of the total amount of the Canton Fair!

Just this company, with just three products, can earn US$110 million in foreign exchange for the country, even exceeding the total of all orders in multiple provinces and cities!

The whole country was shocked, it was really shocked!

What kind of miracle is this? Small game cards, thin game cards, and unique style of historical interpretation books, these three tricks can create a miracle of more than 100 million US dollars?

This number completely subverts the Chinese people's view of games and changes the way senior officials think about the game industry. CCTV specially sent a crew to record the performance of Longteng Company at the Canton Fair every day, carefully edited it into a documentary, complete

It shows the world how popular the game is by foreigners, and there is no distinction between national boundaries and regions, and there is no cultural conflict.

A group of foreigners gathered at the table, laughing with the Three Kingdoms Killing Card in their hands. A reporter walked over and asked with confusion: "Do you know these characters on the card?"

One of the foreigners with blue eyes and high nose bridge blinked and spoke in English, which made everyone laugh. At the same time, a line of Chinese translation subtitles were posted on the TV subtitles: "I would rather teach me to let the world down than let the world down!"

Television voiceover: In addition to knowing Cao Cao, they are also familiar with the Five Tiger Generals, and even the Chinese people rarely know about Zhang Jiao and Yu Ji. They also know the personalities of these two people.

...

A Japanese man was playing the Three Kingdoms game, and it was obvious that he was very skilled. He was very clear about the game routine. There was a person next to him translating in unison. The two whispered, and the reporter walked over and asked, "What do you think of this game?

Sample?"

The Japanese said a lot, and said, "This game is more interesting than the other two Three Kingdoms games being sold in Japan, with more exquisite graphics, faster running speed, and more realistic combat."

Voiceover: Japan has already launched their Three Kingdoms game to the world, and the Chinese have just made their own Three Kingdoms game. We look forward to the Longteng Three Kingdoms game to perform better in the international market.

...

A middle-aged Chinese man was holding "Yi Zhongtian Pin Three Kingdoms" and shook his head. When he was reading it, he slapped his legs and applauded. The reporter walked over and asked, "How is this book?"

The middle-aged man sighed: "This kind of book is very good for adults to read, but I personally think it is most suitable for popular reading materials for teenagers. If my students had come into contact with this type of book earlier, maybe their historical academic performance would have been.

Better!”

Voiceover: This is an ordinary high school history teacher, and this is a personal experience for front-line educators.

...

CCTV collected a number of similar scenes, selected several representative ones to play the reactions of people from all walks of life.

Finally, CCTV interpreted the Three Kingdoms Games in detail, the Three Kingdoms Killing Game Cards. Yi Zhongtianpin Three Kingdoms, and quoted comments from many experts and scholars, visited relevant units, and most of the views obtained were positive.

CCTV Three Kingdoms crew responded: "Longteng Company has contacted us. We wanted the crew to help provide Three Kingdoms scripts, but we considered the gap between TV art processing and real history, and were afraid that it would affect the seriousness of the official history. We could only decline them.

But now we see that this game launched by Longteng Company is infinitely close to the official history, without losing the artistic interest. It runs through the plot and reflects the Happy Education Three Kingdoms game. Our crew would like to express our sincere congratulations!”

Professor Li Canglong of Renmin University of China introduced: "Yi Zhongtian is a very talented historian and the best among the young and middle-aged teachers in the history department of our Renmin University. His reading of the Three Kingdoms books is loyal to serious history books and transcends boredom.

The content, in real and vivid language and description, fully, profoundly and in detail, displays some more profound and more connotative things to everyone in an authentic way. This is a rare good book!”

Zhang Pei'an, a famous Three Kingdoms researcher at the Chinese Academy of Social Sciences, said: "I have studied the Three Kingdoms culture for my whole life, but I have never thought about how to let more people accept, like and appreciate these historical treasures. Longteng Company made up for my regret and launched

The people-friendly Three Kingdoms cultural cards attracted the attention of ordinary people in a popular way. During the game, they subtly accepted the Three Kingdoms culture, making ordinary people interested, confused, study, explore, think, and adapt to the past education.

It is really rare to have a cramming infusion become the active desire of the educated person!”

President Xu Yinjie of Tsinghua University Press said: "In decades of book publishing, it is rare to see this form of Three Kingdoms cultural dissemination, TV games, card games, easy-to-understand and profound books on Three Kingdoms, many

This method is a typical educational and entertaining way, which has changed the traditional Chinese education method. Our China has a history of 5,000 years. Now it is the Three Kingdoms series. The next one may be a review of the Sui and Tang Dynasties, the Heroes of Sui and Tang Dynasties and

The Sui and Tang Dynasties kill. Let everyone respect history and like history. This is the result that we educators hope to see most!”

All sectors of society have praised it. This new multi-industry and all-round three-dimensional promotion has never appeared in China.

Games, entertainment, and books, three completely different industries can be integrated into a big gift package, selling this thing that no one has ever made to the world for $96 million!

In fact, Yang Yun knew in his heart that 1.5 million of the 2 million gift packs were probably for the Three Kingdoms.

For European and American locals, the Three Kingdoms and the Three Kingdoms are not as attractive as the Three Kingdoms Killing Card. It is already very good that Yang Yun can sell these 1.5 million copies.

The other 500,000 copies were underwritten by Japan, Malaysia, and some overseas Chinese dealers.

In these countries, many customers have played the Three Kingdoms games of Glory and Namco.

Now China, the birthplace of the Three Kingdoms culture, has launched its own Three Kingdoms game. Whether it is planning to watch jokes or want to truly experience the authentic Chinese culture, there must be a market, and the things are not expensive, so it is regarded as the first thing in China.

The collection of souvenirs for the Three Kingdoms cultural promotion products is also good!

For the result of the Canton Fair, profit is a very important aspect, but Yang Yun cares more about how Chinese people view games, cards, and books with vernacular explanations.

In order to let more Chinese people change the wrong view that games are a disaster and the e-heroin is changed to "games are the best tool for learning and entertainment", Yang Yun brought back various low-end md production in Longteng and Chiyang factories

All game consoles are dumped, not asking for money, but just trying to quickly open up the situation and enter every household, making the game consoles become adults' playthings and the best carrier of education, rather than children's childish toys.

The overseas orders of the Canton Fair brought Yang Yun a huge profit, and the hot pursuit of CCTV and the domestic market brought Yang Yun a huge fame.

As soon as the Canton Fair ended, Xinhua Bookstore came to the door and was willing to sell the Three Kingdoms Cultural Gift Pack for Longteng Company.

Xinhua Bookstore is a very serious enterprise, affiliated to the Central Propaganda Department, and is the oldest book distribution company in New China. It covers the most outlets and has the largest scale in the country. It is not qualified to enter the general books.

This time, Xinhua Bookstore decided to sell the Longteng md learning machine, Longteng Three Kingdoms, Longteng Three Kingdoms Kill, and Yi Zhongtianpin Three Kingdoms, and jointly packaged four items for sale.

This is something that has never happened before. First of all, the Longteng MD learning machine is Sega's MD. There is a Longteng learning card equipped with a Longteng four-in-one game card. This is a set sold independently and is mainly handed over to Jiang Yang and their distribution team for sale.

.

Now the learning machine is recognized by Xinhua Bookstore, which shows that the upper class of this kind of product is willing to popularize. Of course, the Longteng four-in-one game card has been removed from it and is not on the Xinhua Bookstore sales list, but Yang Yun is already ecstatic.

With Xinhua Bookstore Distribution, this is the fastest channel to popularize md. Although it has made a lot of profits, it is several times faster than doing distribution for Jiang Yang's family.

Then Xinhua Bookstore will package three other items in package sales, paired with Longteng MD machines, and place them in the golden position of the bookstore, allowing Longteng to send a promoter to explain on the spot.

This is also a great event and also a headache for Yang Yun. Xinhua Bookstore has 10,000 stores across the country. Where can so many promoters take up their posts in Longteng?

Good things came one after another. Zhu Shuguang's secretary called Yang Yun and notified him to attend a meeting. The country was preparing to establish a Three Kingdoms Cultural Promotion Group and wanted to hear Yang Yun's opinions.

Longteng Company was busy all the time. Yang Yun pushed the domestic sales matters to Zhao Yongping and Fang Huimin, and got into the special car to pick him up.

This time, there are six joint meetings of six departments, the Ministry of Culture, the State Planning Commission, the General Administration of Press and Publication, the Ministry of Foreign Trade, the Bureau of Industry and Commerce, and the General Administration of Customs.

The meeting decided that each unit would draw personnel to set up a Three Kingdoms promotion team to be responsible for the promotion of Three Kingdoms culture at home and abroad.

The country mainly combines the semi-official organization of the China Three Kingdoms Culture Research Institute, mainly marketing in Xinhua Bookstore. The main customer groups are adults with certain economic strength and open-minded families.

Foreign promotion mainly assists Longteng Company in global sales, and controls Longteng Company in policies. If necessary, press conferences can be held on behalf of others, so as not to be irritated, interfere or suppress Longteng’s sales methods.

This is quite relaxed. Zhu Shuguang, the leader of the promotion team, specially pointed out Yang Yun's name at the meeting: "Xiao Yang, for the promotion of overseas markets, I wonder what the next step of Longteng Company will be? Can you please

Let’s talk about the detailed plan, and our working group can arrange personnel to cooperate.”

Yang Yun said with a smile: "The first stop is of course Japan!" (To be continued, please search for Piaotianwen, the novel is better and faster!