Super Game Empire

Chapter 131 Promotion of Pokemon

"Pet game?" Zhu Shuguang was puzzled: "Are you still doing this?"

Yang Yun nodded: "Yes! Minister Zhu, I worked hard some time ago and almost got myself in it just for this game called Pokemon!"

Sega Co., Ltd., the world's second largest TV game manufacturer, has delisted from the stock exchange. No outsiders know what happened. Shika Nakayama is still the president. Sega's factory in Japan still starts construction every day. R&D personnel go to and from get off work on time every day. Sales personnel from all over the country Emotions are stable, sales are rising steadily, everything is so normal.

After completely privatizing Sega, Longteng no longer had any worries. He calmly improved Pokemon, produced LED displays, tested gamegear communication and power consumption technology, and held a press conference to resume normal cooperation with Sega.

Pokemon was launched at the end of the month, destroying all unfavorable rumors.

Now, Pokemon has been listed overseas, but in China, even the publicity portal has not yet been broken, so Yang Yun begs to come.

Zhu Shuguang frowned and said, "The Three Kingdoms Cultural Package can also be linked to history and culture. What is the saying of Pokemon?"

Yang Yun sighed: "China has been implementing the family planning policy for more than ten years. Basically, there is only one child in the city now, and there is not even a companion. How lonely it is! And it is not as wild as in the countryside, the city

When the children in the house are on holiday, there is almost no entertainment. Dual-working parents lock their children at home for safety. I have heard of this kind of thing."

This is a real thing, especially common in large cities. If there is no elderly person at home to take care of them, those children who are seven years old who can think they are dead will not be locked up at home. I am afraid they will go out and have fun until dark, and by the way.

Come back from causing a lot of trouble.

Loneliness, loneliness, boredom, lack of care. Many urban children in 80 years later have this situation.

Yang Yun said: "So, the Pokemon game is to solve these problems. This is an adventure game, and the story is set for Chinese students to explore in Japan. It covers all parts of Japan and allows children to learn it.

Some geography knowledge.

This is also a cultivation game. As the protagonist grows up, he will be accompanied by various pokemons. These elves are cute in shape and are the help of the protagonist, but they also need the protagonist's care and care.

This cultivates children's love and will develop a strong interest in exploring nature. We can also hold an elf design competition to allow children to use their imagination and design various cute elf shapes.

This is even more an interactive game. Each game is an independent world, but it can communicate with other worlds. Xiao Ming collected 100 elves. Xiao Qiang also collected 100 elves, but two

People can get all 151 through exchanges, so that Xiao Ming and Xiao Qiang have another game that can be played together, making the connection between the children closer.

There are many advantages and benefits, and I won’t list them one by one. Anyway, Pokemon will not be inferior to the Three Kingdoms Culture Pack. I personally believe that it will definitely be popular.”

In these words, there are actually a lot of Yang Yun’s private goods. Some of the contents are detailed and reliable, but some of them are a little exaggerated. For example, how is this possible for children to be willing to explore nature?

The family that can afford gamegear must be urban families. Where can I explore nature in the reinforced concrete city? There are in the countryside, but who still plays with Pokemon in the countryside? And this is obviously an elf that cannot appear in real life.

, If anyone really thinks that exploring the world can find the wonderful frog seeds and the fire-breathing dragon, it only means that this child is really fascinated.

This is just Wang Po’s habitual practice of selling melons. Pokemon is obviously focused on Japan and Europe and the United States, but it is said that it is beneficial to Chinese children. Yang Yun is just trying to add selling points to his game.

Zhu Shuguang remained rational and did not get disgusted by Yang Yun, and asked, "You have already been listed overseas, right? How did you price it?"

Yang Yun was embarrassed: "Japanese and North American consoles are $89.9, Pokemon Red Edition game card is $19.9..."

Zhu Shuguang said angrily: "According to the official exchange rate and the profits earned from circulation channels, one set is almost a hundred or thousands of yuan. China does not have that strong consumption capacity!"

Yang Yun was speechless, so how could he not know? But from the hardware point of view, the chips and memory are controlled by Europe, America and Japan. Motorola wants to charge you $30 per serving, so how can you make the host price?

Lower down?

Sega's castrated md console, Three Kingdoms game card, Three Kingdoms kill card, Yi Zhongtian Pin Three Kingdoms, these four things are packed and sold for 1,000 yuan in Xinhua Bookstore. It has already plucked the pockets of Chinese countries once. If you follow the gamegear

I'm afraid not many people can afford it if they are with Pokemon.

But Yang Yun himself complained. The 1,000 yuan sounded like a lot, but in fact they didn't make any money from Chinese parents at all.

The md host is sold for $228 in North America. After a significant reduction in function, it is sold for $158 in China.

The Three Kingdoms Cultural Package, exported at the Canton Fair, was reduced to a cost price of US$42 in mainland China.

This set of things was handed over to Xinhua Bookstore. Longteng got it, which is $200 a set. How much did it make? It was only $10, which also includes various after-sales, repairs, and advertising fees.

As for Xinhua Bookstore selling 1,000 yuan, no matter whether it is a black market dollar exchange price of 1:10 or an official listing of 1:5, as for whether Xinhua Bookstore has received national exchange rate subsidies, how many retail channels have they earned?

The cost is all Xinhua Bookstore’s own business and has nothing to do with Longteng.

Therefore, in mainland China, Longteng simply treats it as a political task, in exchange for national support and obtain life-saving talismans, and making money must still be done in overseas markets.

Zhu Shuguang was silent, slapped the table with heavy slap, and sighed: "China is still too poor!"

Yang Yun deeply agreed: "Yes, this is also our goal! Minister Zhu, Longteng's next plan is to quietly move Sega's production and R&D center from Japan to China, which can not only reduce production costs, but also drive the surrounding area.

You must keep an eye on the development of other companies, don’t let some people attack here!”

Zhu Shuguang had a bad face: "I see who dares!"

...

...

After leaving the Ministry of Electronics Industry, Yang Yun breathed a sigh of relief, and Zhu Shuguang still agreed to help, asking the publicity department to promote the trend of natural disciplines, which would not take much effort.

And anyway, it’s all for sale, so I’ll give it to Xinhua Bookstore. It’s a little bit to promote it. There are rich people everywhere in China. Let’s first develop this reputation and high-end market. After the cost of electronic products is reduced in the future, we will promote it on a large scale.

It's not too late.

There is no expectation of a big harvest in China, and Yang Yun focused on the overseas market.

The promotion of Pokemon is comprehensive and three-dimensional, and the first thing is gamegear to be launched.

This handheld machine has been launched for a long time. Under Yang Yun's mandatory requirement, the screen has been reduced, the same size as the game wave y, and it uses a domestic LCD color screen, which has modified all the motherboard circuits and power battery life.

It is comparable to game wave y, greatly increasing the playability of Pokemon.

There are 20 gamegear games released at the same time. These games were transplanted by Sega Labs and modified some games on the md platform, enriching the number and types of game cards, allowing consumers to have higher choices.

In terms of pricing, gamegear has much higher hardware performance than gamebetY, and the price is so affordable that everyone believes that it will definitely be recognized by consumers.

The second step in publicity is comic publishing.

The comics creators are Tomoto Tajiri and Ken Sugimori, the fathers of these two Pokemons. They are easy to carry Pokemon comics!

In Japan, it was jointly issued by Studio Ghibli and Game-freak, and was released by Hayao Miyazaki, found the Primary School Pavilion magazine, serialized, and used the promotional methods of hunger and random winnings to add new pet dreams!

This is an extremely powerful elf, and it is an extremely rare one. The chance of appearing is so small that it is even said that it cannot be obtained normally in the game. It can only be given through official activities.

In real history, it was precisely because of its gifts in magazines and its extremely rare characteristics that it has been welcomed by countless readers, and eventually Pokemon won hundreds of thousands of sales, saving Game Boy's fate.

Everything is rare and precious, and everything becomes more popular the more hyped. A dragon-slaying sword costs tens of thousands of yuan, a ghost tiger mount costs tens of thousands yuan. Yang Yun, who knows the way of future generations, is about dreams.

Very confident in the hairstyle and gifts.

The third step in promotion, animation and movies.

Studio Ghibli has been involved in designing the Elf for a month and is very familiar with Pokemon's game scripts. They were originally film planning, and Hayao Miyazaki is a famous director in the anime and film industry, and is easy to make.

But although Hayao Miyazaki is a famous anime master, his personal style is very strong. For example, Chihiro has a strong humanistic atmosphere. The 10-year-old girl Chihiro is exploring and practicing in the elf world, and feels what love is.

What is care, what is wisdom and thinking, is incompatible with the most popular romantic love girl comics nowadays.

Pokemon is actually similar, and he also cares about love, dependence, fight together, never surrender, and mutual support. Yang Yun did not influence Miyazaki's judgment, he just gave a large-scale framework and added

He proposed the concept of passion, hoping to be more in line with the selling points of the product. He believed that Hayao Miyazaki would do a good job. (To be continued, please search for Astronomy, novels are better, updated and faster!

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