Super Game Empire

When we went to CCTV to talk about advertising, Zhao Yongping was still alone.

It was enough for Yang Yun to sow a seed. Even without his reminder, Zhao Yongping would have thought of doing this advertisement in the future. It was just a matter of doing it sooner or later.

Yang Yun had more important things to do now. He carried a cadre briefcase, got into an individual taxi, and ran around the capital, chatting with his brother along the way.

Half an hour later, Yang Yun arrived at the most prosperous Jingcheng Department Store. According to his brother, a toy and entertainment shopping mall was just added to the Jingcheng Department Store in the first half of this year. The business is booming. The place is full of goods from Hong Kong, Macao, Taiwan and

Parents across the capital bought all kinds of toys from Japan and bought them like crazy.

At that time, Yang Yun had just been reborn and went to Chongshan City, so he was not able to see the grand opening scene. The brother here strongly recommended it and guaranteed that this trip would definitely be worth it.

Sure enough, on Wangfujing, a famous commercial street, there was a sea of ​​people outside the Beijing Department Store. Yang Yun immediately thought of People-Mountain-People-Sea. He finally squeezed in, followed the flow of people, and slowly moved towards the newly opened store.

Within half a year of visiting the entertainment mall, among the dazzling array of stores, I quickly found my target—the Sega counter.

Looking at the shiny glass counter, the exquisite display of game consoles, and the three color TVs with jumping games running on them, and the crowded crowd watching the excitement, Yang Yun sighed secretly: "Brothers Sega, we have been fighting with Nintendo for so long.

It’s been so hard for you over the years!”

There were probably dozens of people standing in the store, and Yang Yun couldn't squeeze in for a long time, so he had to stand on tiptoe and wave to a lone salesperson.

The little girl stood at the counter, and Yang Yun stood outside the crowd, more than two meters away. They were so close that they felt like they were thousands of miles away. The people watching the game around them cheered one after another, and they all sounded like men from the capital.

With loud voices, the two of them basically yelled when talking.

"Girl! Is your boss here?"

"What? Boss? You're not here! What do you want to buy, sir?"

"I don't want to buy anything! I'm looking for your boss! Please send him a message saying that Nintendo's enemies are coming!"

"What? What enemy?"

"Any enemy of Tiantang! Call your boss!"

Yang Yun roared heartbreakingly, cleared his throat twice, and watched the little girl run back to ask for instructions from the leader.

Soon an older man came, who was also Chinese. He tried his best to squeeze out of the crowd, and came to a corner with slightly less people with Yang Yun. After standing still, the two of them rubbed their shoulders and walked less than ten meters.

He was hit several times when he was far away.

Yang Yun got straight to the point: "I am a Chinese game developer. I want to talk to your boss. Please help me contact you. If you are not interested, I will go to Nintendo."

Hearing the name of Nintendo, how could the leader dare to delay? There is also a Nintendo counter in the Beijing Department Store. The two companies have never been in contact with each other. Sega and Nintendo have been at each other's throats for many years. Even the locally hired employees feel like they are seeing each other.

Just like killing your father and your enemy, it is euphemistically called corporate culture.

The enemy of my enemy is my friend, so Yang Yun was respectfully invited out, got into a taxi, and came to an ordinary small building.

The headquarters of Sega China Branch is here. It looks very shabby, but Yang Yun doesn't care. He's here to find someone to endorse it. He doesn't care what it looks like. There's no point living in the Diaoyutai State Guesthouse, as long as it's called Sega.

Just fine.

The person who received him was the person in charge of the company, Yong Ye. After meeting him, he said a few words and quickly asked Yang Yun to take a seat.

As soon as an expert takes action, he will know whether it is there or not.

Yang Yun stared at the hand of the female secretary pouring tea, without moving his eyelids, and said: "Nongye-kun, I heard that your Mega-Drive is selling well in North America?"

Nagano calmly corrected: "The North American version is called Genesis. Mr. Yang is quite well-informed!"

Yang Yun's eyebrows moved: "The world's first 16-bit game console, priced at US$228. I heard that 2 million units were sold in less than half a year?"

The translation was accurate, and Nagano was finally moved: "Mr. Yang, the Chinese have an old saying, open the skylight and speak plainly."

Yang Yun finally raised his head and said with a smile: "GameBoy is about to be launched. When will Sega's Game-Gear be launched? It seems that you are lagging behind Nintendo again!"

Nagano was almost shocked. He hurriedly wiped the sweat from his forehead, excused himself apologetically, and came to the reception room.

He had just given instructions to the front desk, and in just a few minutes, he had found out a lot of information about Yang Yun.

Entering the venue again, Nagano was more respectful this time. He raised his small tea cup and signaled: "A toast to Mr. Yang!"

Yang Yun drank it all in one gulp. The tea cup was too small and did not quench his thirst.

Nagano narrowed his eyes: "In the past two months, some 'fresh' cassettes have been released on the market. The two games on them are quite 'amazing'. It turns out that they were both created by Mr. Yang. I admire you, I admire you!"

Yang Yun smiled: "Nagano-kun, what do you think of Tetris? Are you interested in porting it to your Sega 8-bit or 16-bit game card?"

Nagano did not answer directly and asked: "Mr. Yang just said that Nintendo is discussing the copyright of Tetris. Can you disclose a little bit about this matter?"

Yang Yun nodded: "Nintendo offered a one-time buyout of US$100,000, but we rejected it."

The muscles on Nagano's face moved slightly. This price can only be quoted by Nintendo. This is not even the cabbage price. This is the price of tap water. It is simply shameless.

Yang Yun continued: "The buyout price of 100,000 US dollars is a slap in our face. Since Nintendo has no sincerity at all, then I have no choice but to go to his old enemy, Nagano-kun, don't you think so?"

Nagano was overjoyed: "Of course you're welcome! I wonder what Mr. Yang's request is?"

Yang Yun: "What we asked of him is a COPY of US$5."

Nagano almost fainted. No one could accept the price of $5. It seemed that Mr. Yang, like Nintendo, was a lion with a big mouth. This Mr. Yang was also very shameless!

Seeing Nagano's unhappy face, Yang Yun smiled slightly and said: "On Sega's side, I can make the decision and lower the price a little bit. You can have two options, one is a COPY of 2 US dollars per copy, and the other is a share based on sales volume.

0.7 US dollars for less than 1 million copies, 1.5 US dollars for 1-10 million copies, and 2.5 US dollars for more than 10 million copies. These all refer to a single COPY and are suitable for any type of carrier. If it is a collection of multiple games, we will discuss it separately."

The price quoted by Yang Yun must be something Sega cannot afford.

Sega and Nintendo have been fighting for these years and have always been at a disadvantage. Genesis has only sold a total of more than 20 million units in North America, not even one-fifth of Nintendo's. These two plans are not easy for Sega.

Anyway, the idea was to get Sega to endorse it, so it wouldn’t matter if it was higher. Yang Yun drank tea leisurely.

Nagano quickly calculated the price. They had already reached the sales volume of 1 million copies. Sales of less than 10 million copies would definitely be no problem. Calculated in this way, the patent fee would be between 1.5 million and 15 million US dollars. Once the sales exceeded 10 million copies, the extra

Calculated at $2.50, the amount is simply unimaginable.

Looking at Yang Yun's indifferent expression, Nagano suddenly shuddered: "Is this person just trying to get away with nothing? How can he guarantee that he will sell 1 million or 10 million copies? What if we buy the patent at a high price?

, only selling 100,000 copies, this person can also benefit from 70,000 US dollars, which is a lot of money in China!"

Yang Yun seemed to see something, and said calmly: "My partner is a Soviet, and he is the owner of the international patent, so this game is called Tetris, not Chinese Tetris. I am just an agent, Nagano

Jun, do you understand?"

Using the tiger skin of the Soviet Union as a banner will make it appear international, and only then will there be equal opportunities when negotiating with the Japanese. This was the idea that Yang Yun had in mind from the very beginning when he approached Alexei to cooperate!

Nagano did not dare to answer casually. The information he obtained was too little, so he could only ask tentatively: "If Sega signs the transfer agreement, can Mr. Yang guarantee...exclusiveness?"

Yang Yun slapped his head: "Hey, this is what gives me a headache! Nintendo is such a powerful opponent. If you offend it, you will have to pay a huge price, and you must be determined to burn the boat!"

Nagano was stunned.

Is this the Chinese art of speaking?