Super Game Empire

Sega has really been in bad luck these past few years. Under the pressure of Nintendo, it has been unable to attract players and win the market. It has been struggling to survive, and its life is miserable.

Yang Yun saw this in the Beijing Department Store. The Sega counter was much smaller than Nintendo, and the crowd gathered at the door were mostly people watching the excitement and playing free games. However, there were always consumers who had become rich in advance at the Nintendo counter.

Shop around and buy the Famicom and extra game cartridges without batting an eye.

Why? Nintendo is more fun than Sega and sells better! This is the same as the habit of going to Taobao. Sort by sales volume, look at the price, see if you can afford it, and then sell. The stores and products at the back are not even glanced at.

, Chinese people have always liked to follow the crowd...

Sega's life was hard, and it can be said that it was born at the wrong time. This company, founded by American Jews, struggled hard in the United States and Japan for twenty years. In the end, it could not escape the hands of the Japanese and was completely acquired.

In the early 1980s, Sega of Japan launched a pinball arcade machine and the first home game console, which were sold in Japan and North America at the same time. Unfortunately, as the global game industry slumped, it was beaten to pieces by Nintendo, and the North American market collapsed.

, can only shrink to Japan's remaining remains.

In the mid-to-late 1980s, Nintendo launched the FC red and white console, which was a global hit and sold very well. Sega countered by launching the same eight-bit game console with the intention of competing with Nintendo. As a result, Nintendo cooperated with Sony and purchased a large number of high-quality and high-precision parts.

, defeated Sega bit by bit.

Moreover, the shocking Atari incident in the United States occurred in 1983, which made Nintendo sit on pins and needles and break out in a cold sweat. It quickly adjusted the company's operating plan and spent a few years to firmly control the entire Japanese game software production standards.

In his own hands, he launched the "Nintendo Quality Assurance Seal" and adopted a more stringent software development authorization system. This change made the amount of software running on Sega game consoles completely overwhelming, and Sega was once again at a disadvantage.

In 1989, in order to get out of trouble, Sega took the lead in launching a 16-bit game console. It was ambitious and sold 2 million units in North America. However, Nintendo still refused to fight and did not compete with them in hardware upgrades. Instead, it shifted the battlefield and took the lead in launching GameBoy.

The handheld mobile phone was intended to lead a new trend in the global gaming industry, which once again caught Sega off guard.

Sega will not be willing to be the second one forever. When they saw the Tetris game, they foresaw its future. After coming into contact with the copyright owners Yang Yun and Alexey, the fire in their hearts was ignited again.

.

GameBoy and Tetris are an excellent combination. Sega people clearly see that once Nintendo takes over, Sega will have an even harder time.

The best strategy should be to seize the patent rights of Tetris. Even if you can't launch a handheld phone for the time being, you can't let your archrival Nintendo get what you want.

Unfortunately, Sega headquarters was very sensitive to Yang Yun's offer. They only hesitated for a moment, and Yang Yun's motive for looking for them was not pure. They finally lost Tetris and could only watch Nintendo win the patent.

Authorized, on their website, Zhideman announced the release of new products and their global launch.

Sega, who was a step late, felt that winter was coming.

Everyone in the industry knows that the Nintendo GameBoy with Tetris is definitely more powerful than ever, and Sega is having a hard time!

Yang Yun is not a savior. He came to look for Sega. He did not want to take advantage of the Sega brothers for the sake of the party and the state. On the contrary, he wanted to take advantage of the situation and was ready to find out if there was any advantage he could take advantage of in this old man.

.

It was Nagano who received Yang Yun. The Japanese man looked frustrated. Seeing Yang Yun's high-spirited look, he could only sigh and be full of envy: "Mr. Yang, congratulations, you sold for a good price!"

Yang Yun smiled: "Yongye-kun, there is an old saying in China, if you miss this village, you will not have this store."

Nagano lamented: "I know that all this is our fault. If God gives us another chance, Sega will definitely sign the contract without hesitation!"

Yang Yun disapproved in his heart. If Sega is willing to agree to this price, then what the hell! Are you rich? Even if you are rich, I won’t sign with you! I’m placing a lot of flags!

The two drank a few cups of tea and chatted for a while. Yang Yun asked: "Yongye-kun, I resigned from Dabawang Company, did you know that?"

Nagano nodded and thought of something: "Mr. Yang! I didn't expect you to create a new game in just a few days? It's really good. You are really talented!"

Yang Yun nodded with a smile and accepted the compliment: "Nintendo only signed a patent transfer right for Tetris with my team. As for other games, they don't like it. Nagano-kun, I am a free man now."

…”

Nagano's eyes lit up: "So, Mr. Yang is here to discuss the transfer of tank game patents?"

Yang Yun shook his head: "The ownership of the tank game is in the hands of Dabawang Company. I have signed an anti-unfair competition agreement with them. The tank game cannot be used for profit. Now what I want to talk to Nagano-kun is about those who still store the game.

The game idea in my mind, I wonder if Nagano-kun is interested in making up for the regret of not being able to cooperate with me last time?"

Nagano was a little excited: "Mr. Yang, I am very interested. I wonder if Mr. Yang has any detailed plans?"

Of course Yang Yun has a plan.

After he came out of Big Overlord Company, he planned to create a computer software company by himself, focusing on the field of games. Its nature was the same as Alexey's KTT Cranberry Cube Company, developing and operating his own copyrighted games.

Now he is not short of money, but what he is short of is experienced programmers and operators.

A game cannot be made and ignored. There are too many external factors that determine whether it will become popular.

For example, if Tetris didn't have the GameBoy as a carrier and was operated by Sega, I'm afraid the sales would never reach the terrifying sales volume of 100 million copies, and would only be in the tens of millions at most.

If Sega does not take over, judging from the current bad environment in China, Tetris will only fall into Yang Yun's hands. I am afraid that it will not even be able to win the domestic market, let alone spread to the world and become popular all over the world.

Yang Yun said: "Nongye-kun, I want to create a game software company, a sole proprietorship, owned by me personally, and has nothing to do with Tetris. Then this company will produce games under the standards of Sega game cartridges. If necessary,

You can refuse to join Nintendo’s quality management system, do you understand what I mean?”

Nagano was shocked.

The current gaming industry is divided into two factions. One is the Nintendo game console, which is supported by hardware suppliers such as Sony and Philips Sharp. It then uses Nintendo industry standards to bundle 70% of the world's game developers, occupying more than 80% of the global game market.

The other group is led by Sega game consoles, and its hardware suppliers are manufacturers such as NEC and NEC. The number of game developers is very small, because the game developers bundled by Nintendo are exclusive. If they join the Nintendo camp, they will

It's impossible to fall into Sega's arms.

Nagano found it incredible: "Mr. Yang, didn't Nintendo impose any bundling restrictions on you when signing the Tetris agreement? They have extremely strict controls on Capcom and Konami. The games they develop for Nintendo,

There can be no more than 5 per year, and all game cartridges must be produced and developed by Nintendo factories, and Nintendo will take 60% of the net profit for each cartridge!”

Yang Yun was somewhat proud: "Because the owner of Tetris is Alexei, and I am just a nobody worth mentioning. Nintendo only sees the Soviets, and their view of the Chinese is still in the barbaric age."

This is actually a cover-up. Yang Yun thought of this when he applied for Tetris, and pulled Alexei in as a shield, which was quite effective!

Nagano quickly said: "Mr. Yang! Sega is absolutely different from Nintendo. I have always strongly recommended your talent to the headquarters. If you are not bound by any agreement with Nintendo, the Sega camp is very welcome to join you!"

Yang Yun corrected him sternly: "I can cooperate with Sega, but not join. Just be the same as Capcom and others."

Nagano quickly confessed: "Misunderstanding! Misunderstanding! I assure you that Sega will definitely give you the best treatment as a partner, and it will definitely be beyond your expectations! I wonder when Mr. Yang is going to start?"

Yang Yun squinted his eyes and looked at the Japanese like he was looking at a delicious meal: "The games are all in my head. What I lack most now is game developers. I wonder if Mr. Nagano has any good personnel to help introduce him?

"

Yes, I'm just here to poach you!

Because he has caught Sega's pulse, and it is foreseeable that Sega will kneel down and plead: "Please be sure to dig into my corner!"

…

…

PS: The Atari incident is a quite famous business case in the gaming and economic circles.

Atari was established in 1972. Apple godfather Steve Jobs joined in 1974 and was responsible for the development of electronic games. The game console products produced by Atari have considerable influence in North America.

However, in 1982, Atari believed in the game policy of quantity over quality and blindly expanded without trying to control the quality of game software in the entire industry. As a result, a large number of games with exquisite packaging but homogeneous content appeared on the market.

Rubbish games have created vicious competition in the gaming industry, causing North American players to completely lose confidence in the gaming market.

During the important sales period of Christmas in 1982, players collectively refused to buy inferior games. No sales meant no profits. At the same time, excellent game developers were squeezed out by a large number of inferior games and could no longer survive. Many people stopped developing original games.

, thus creating a vicious cycle.

Atari's sales collapsed across the board, with sales of 3 billion US dollars the previous year. As a result, it was split and sold directly to Warner in 1983, with 5,000 layoffs and a huge loss of 500 million US dollars. This led to the destruction of the American game industry and its vitality.

It wasn’t until Japan’s Nintendo Famicom FC entered the U.S. market that, to put it nicely, it saved the U.S. gaming industry, but to put it worse, it was dominated by the Japanese for 20 years. It wasn’t until Microsoft’s XBOX appeared that the United States had something to compete with.

Game console manufacturer.

PSS: CAPCOM (producer of Mega Man, Street Fighter, Resident Evil, Onimusha and other games) and KONAMI (producer of Contra, Salamander, Teenage Mutant Ninja Turtles, Heartbeat Memories, Pro Evolution Soccer and other games)...

PSSS: Make the list in the early morning, please be sure to vote for your recommendation...Thank you, carrot~