Super Game Empire

Xiao Liangyu organized some language and described the crux of this from the perspective of bystanders.

"I have heard you say more than once that you want to build a super gaming empire. Every one of our employees is working hard. As long as you need, basically no one objected to us. We are trying our best to do it for you and we are all working hard to do it for you.

Your dream of empire is moving forward.”

"I encountered many difficulties in making GameGear handheld consoles back then. I heard from Yongping that you asked to acquire the LED display technology of Taiwan Crystal Technology. He had to stay in Taiwan for more than two months and worked hard to get the technology.

”

"Later, you did Pokemon animation and movies, you acquired Studio Ghibli, and now because of the animation production of King of Fighters and Heartbeat Memories, you acquired Kyoto animation and CLAMP. It doesn't matter, games and animation are not separated, and you even created an anime academy,

All of this is true for Animation Magazine and Hong Kong Press, your acquisition decision is correct.”

"Because the performance of MD hosts is too poor and requires hardware upgrades, you have tried your best to acquire ATI. Some time ago, Yang Zhan came to Europe to negotiate a joint venture with Philips. Now you are planning to acquire Bullfrog Company. I need to remind you that you every year

There is too much time and energy spent on business negotiations.”

"The misunderstanding is that you seem to be deviating from your original purpose and going astray! The original purpose was a game empire, not a business empire, and Longteng wanted to become a world-class game company, not a first-class consortium. But now

?”

Yang Yun was shocked and had nothing to say. He found that things seemed to have really become like this.

He knew that "Need for Speed" was a product of Distinctive, so he spent more than half a month in Canada and was still full of anger in order to acquire them.

He knew that "Dune 2" was a product of Ximutou Company, so he asked Yang Zhan to contact the acquisition, but the other party had an ambiguous attitude and seemed to have no concern for Longteng at all. It has been dragged until now without any result.

He knew that games such as "Dungeon Guardian" and "Theme Hospital" were products of Bullfrog Company. So he flew to the UK to negotiate with Pitt, and then fell into a deadlock in negotiations.

What is the difference between this boring approach of acquisition, acquisition, and acquisition and EA in later generations?

Let’s take a look at the development of EA. Needless to say, EA-Sports is their own brand. Sports games are very in line with the market demand of "gun car ball" in Europe and the United States.

What's left? One after another, spending money to acquire, "Genesis" series, Bullfrog, Maxis of "Sim City", and Ximu. EA has become a business empire. Their CEOs can not understand game code or game development trends.

, but we must never be ignorant of acquisitions, mergers, and financial leverage and financial operations.

Yang Yun shook his head, sighed and said with a wry smile: "That's right... I'm more and more like EA now. But this is really not what I want..."

The person who tied the bell must be untied. Yang Yun is a mystery to the authorities. After Xiao Liangyu pointed out the dilemma, he still had to rely on Yang Yun to get out by himself.

The business of this Chinese restaurant is very good, with many customers coming and going. In addition to the yellow-skinned Chinese, there are also many locals with high noses and blue eyes. It is said that the restaurant's guestbook has languages ​​from more than 30 countries.

Xiao Liangyu smiled and said, "I think the owner of this restaurant is very smart. He knows what he is good at and what he is not good at, so he can constantly study cooking skills and develop new dishes, attracting diners from many countries around the world.

There is no way to buy competitors everywhere, and no new stores are launched, but people know that it is not wrong to come here to eat the most authentic Chinese food in London."

Yang Yun raised the wine and toasted Xiao Liangyu with a glass: "Mr. Xiao, one word woke up the dreamer! I know what to do. Maybe, I shouldn't be too entangled with who to make the game, but should devote my energy to how to do it.

The game comes up!”

That's the reason!

The next day, negotiations with Bullfrog Company, Yang Yun changed another form and said directly: "I don't have much time anymore. If we still have differences, it would be a pity. I can only go to Alexei to cooperate.

A new game.”

Pete asked with interest: "What new game?"

Yang Yun winked: "It's something we've talked about before!"

Real-time strategy games are not a popular type in this era. People prefer level-passing, fighting, and simulation management, so when Yang Yun talks about real-time strategy games, Pitt was a little disappointed.

"It's okay with Pete. If you can't bear to sell the Bullfrog Company, then I won't force anyone. We are still friends!" Yang Yun stood up and took the initiative to shake hands with Pete, not caring at all.

Peter was a little surprised. After two days of negotiation, the two sides had a lot of differences in price and control. After many tug-of-war concessions, Yang Yun was about to give up when the two were about to settle the agreement!

"Mr. Yang! Why don't we discuss the differences between Articles 7 and Articles 8?"

"No Pete, I'm going to meet a friend in France!"

If you like to sell, sell it. If you don’t sell it, you will not be able to make a game in this world that Yang Yun cannot make. As long as he wants to do it, without the bullfrog engine, he can still make a theme hospital.

Leaving the confused Bullfrog Company, Yang Yun simply came to visit Ubisoft, France, and Vice President Lawrence Gilmott received him.

Last year, in Moscow, 1C, Ubisoft and Longteng cooperated in three aspects and maintained good relationships. Therefore, Yang Yun took the lead in collaborating on releasing the "Dune" game, which was approved by Lawrence.

Since it cannot stop Longteng from entering the PC gaming industry, it is best not to stop them. Win-win cooperation is the wisest choice.

Lawrence asked, "What do you need Ubisoft to do?"

Yang Yun smiled mysteriously: "In Europe and North America, confront possible competitors."

Lawrence understands that Ubisoft’s biggest competitor is EA. Since Longteng is inconvenient to take action, let’s leave it to Ubisoft to do it!

On May 20, 1992, Yang Yun appeared at a regular press conference of the French Longteng Branch and delivered a public speech.

In a media question, Yang Yun talked about the development of the global electronic game market. He said that he was very satisfied with the current situation and was confident in the future. He also gave an example to illustrate that there are quite a few small and medium-sized companies in the world that have great potential. They are

It is the hope of the gaming industry. For example, Westwood in the United States, and Longteng Company once wanted to acquire them very much.

After this news was broadcast, the gaming industry companies were inexplicably informed, and no one knew Yang Yun’s true intentions.

Some people think this is an opportunity for Ximutou Company. There must be something amazing about the studio that Longteng valued.

Others objected, and even took out the Distinctive company to talk about it, found out the old accounts of that year, and made the news revealed by "qingen" public.

If you can be attracted by Longteng and EA at the same time, Distinctive should be even more awesome, right?

But what about the end?

After offending the two giants, Longteng refused and EA did not accept it. No one dared to buy it in other companies. In the end, he could only sell it to an American company called KTT for a low price of $5 million.

Why did KTT dare to take over? Because KTT has a very good relationship with Longteng and EA. She also joined forces to cheat Nintendo and obtained the ownership of Contra for free if she made a fortune...

These stories are becoming more and more intense, causing everyone to be in danger now.

Yang Yun's speech was not ordinary at all. If someone else was really optimistic about Ximu and wanted to buy Ximu, it would definitely be a secret negotiation. After the price was negotiated and the contract was signed, it would be announced to the public.

Otherwise, Yang Yun fell in love with Ximu Tou, and EA also thought it was good. Nintendo simply didn't want Yang Yun to get his wish. In addition, other groups who are not afraid of death joined. After a melee, who can get ownership of Ximu Tou?

Isn’t that causing trouble for yourself?

As expected, Yang Yun's comments were of great value. Evaluing Ximutou as the future star of the game industry immediately attracted the attention of a large number of consortiums.

EA, Hasbro, Disney, France's Titus Software, and the British Viking Group, at least ten large consortiums have contacted and discussed the acquisition with Ximu Studio.

Among these more than ten consortiums, there was no Longteng Company. After the rumors were released, Yang Yun disappeared from the public eye, and Longteng did not send any senior executives to contact Ximutou, as if he had forgotten them.

The initiator actually fired only the air cannon and did not make any actual moves. This situation is extremely abnormal.

Ximu Company could not withstand the pressure and sold it in a package to the British Viking Group, which was acquired by Viking Interactive Games Company.

As soon as this news came out, some people were happy and some were worried. More people were confused after seeing the news content, because the Chinese Longteng Company did not mention the self-talk, as if it had nothing to do with it.

Acquisitions are everywhere, and commercial competition is everywhere. Yang Yun has been staying in the French Longteng branch and has not left. He left Pitt for three days and bought 65% of the shares of Bullfrog for US$18 million, which is the same as Pitt's proposal for 2,000.

Compared with the quotation of 49% for sale in 10,000 US dollars, this is a huge difference.

In addition, Yang Yun came to Xiao Qing and his companions. The six young men bid farewell to their hometown, packed their luggage and came to France, and together with the programmers of the 1C company in Russia, they formed the Longteng European R&D Center.

From then on, Yang Yun has many war games or controversial religious games that are not suitable for distribution in China, and can be found in distribution companies.

Now, the most important task of the European R&D Center is the game between PC and MD - "Dune 1993"!