Super Game Empire

Lamborghini's store in Los Angeles is the largest in the United States. Yang Yun, accompanied by Brunoy, sat on the latest yellow convertible diablovt, stepped on the accelerator lightly, and just clicked on the toes, and it suddenly came out that he was sexy and excited.

The roaring sounds were endless, and Yang Yun only felt one word - good!

It only takes 3.8 seconds to go from 0 to 100 kilometers per hour. On the test drive track for supercars in the suburbs of Los Angeles, Yang Yun experienced unprecedented pleasure. This was the feeling that he could never have when driving a Ferrari 348 in Beijing, the kind of slow and leisurely

The traffic jam can make people feel frustrated and crazy.

Ten minutes after the test drive, the sports car roared and stopped beside Bruno. Yang Yun turned off the engine and jumped down, saying with satisfaction: "Thank you for making the best sports car in the world!"

"I thank you more! I can buy two at one time, and because of this joke-like bet, the reputation of Lamborghini ghosts has become even greater in the world!" Bruney laughed: "Yang, you really have it!

”

Yang Yun showed a mysterious smile: "Don't be so anxious to thank me. I have a gift for you. Why don't we go to the office to sit down and talk in detail?"

Half an hour later, Bruney asked in surprise: "Longteng needs our authorization?"

Yang Yun nodded: "It's better to be exclusive, Longteng needs exclusive authorization for racing family TV games."

Bruney shook his head in embarrassment and rejected the proposal: "Sorry, we Lamborghini can authorize it, but we cannot be exclusive. Because we have already joined Atari Games, D Private Games, Car-and-D Day Ver

. And Nintendo has signed an authorization agreement, and we cannot change all contracts for Longteng alone. Even if some of them are not TV game makers."

Yang Yun didn't say anything, he was thinking about what to do.

Nowadays, many companies have the ability to make racing games. In addition to the games mentioned by Bronney, EA is also eyeing it, and many independent game studios specializing in F1 racing are developing.

In Yang Yun's camp, KTT acquired distinctive, and "Need for Speed" has entered his game development plan list, waiting for his order to start construction at any time.

In addition, Longteng actually wants to do it himself, and Yang Yun wants to develop real racing games on the SS platform. Although some of the business is repeated with KTT, in order not to reveal the content, it is best for the two companies to start working together and compete with each other.

The illusion of

If EA joins in the fun, it is conceivable that in half a year, a considerable number of follow-up racing games will definitely be born, and famous car dealers such as Lamborghini and Ferrari will definitely be the goals pursued by many game companies.

If it cannot be exclusively authorized, Lamborghini is no longer a rare product, and every game will show its face.

So Yang Yun was planning to make it exclusive from the beginning, so he could only let Longteng and KTT have it, while EA company does not have Lamborghini. In this way, players will definitely feel that they are almost there when playing the racing game produced by EA!

"I think this is the case. Can some series be made unique to Longteng? Or, we sign a contract. After the new Lamborghini sports car is launched, it will not be authorized to other game companies for two years. Only to Longteng?" Yang

Yun retreated and continued to test the other party's bottom line.

Bruni was a little helpless, and said: "Yang, why do you have to make this exclusive form? I don't doubt Longteng's ability to make racing games, but we think that this does not conform to the principle of fair competition, and the consequences are serious.

.”

"How serious is it?" Yang Yun raised his eyebrows.

“If this agreement is submitted to the FTC by your competitor, Longteng may be with Lamborghini because of the anti-unfair competition law!”

Yang Yun suddenly realized, but the unique thinking of the Chinese people took effect at this time: "Then Brunoy, is there any way you can help avoid the risks brought by this agreement? Let me tell the truth, ea company is my competitor, I don't

I hope you authorize them.”

Bruno pretended to be frowning: "If this is done, I may lose the big customer of EA, which can buy two ghosts at once..."

Yang Yun laughed: "But you will get the most sincere thanks from Longteng, a larger customer! Let's do it, Longteng will take the lead in signing an agreement. If you want to obtain Lamborghini's authorization, each game manufacturer will need to pay at least.

$10 million. This money can be called a deposit, management fee, or something else, and it is actually a huge threshold."

Deposits and management fees are all contents brought by Yang Yun from China. For example, the deposit, ea company pays 10 million US dollars. If ea's game seriously violates the law, or discredits Lamborghini in the game, causing a negative impact.

Then the deposit will not be refunded.

As for when to refund, it depends on Lamborghini's mood, or more simply, it is not even a deposit, it is directly called management fees, sponsorship fees, etc. If you give 10 million US dollars, you will allow you to use Lamborghini's vehicles in the game.

"$10 million?" Bruney was shocked and couldn't believe his ears: "Are you going to pay $10 million to get authorization?"

Yang Yun laughed: "If you can sign an exclusive, 10 million is nothing. If you can't sign an exclusive, I hope to sign a 2-year new car protection period, the contract lasts 10 years, and $1 million per year, no

Registered, no taxes, Swiss bank transfers directly. As for others, 10 million is the starting price, but how to get it, you can find a way for yourself!”

Bruny understood what Yang Yun meant, and he suddenly felt scared. There were too many colorful intestines in this Chinese man's stomach, and it was very likely that he would fall into a trap if he was not careful.

This is a double standard! Longteng pays $10 million in 10 years, and 1 million is like drizzle every year, without any effort, and can get the latest model every year.

Other companies have to wait two years before using the outdated Lamborghini, and the $10 million threshold is enough to scare more than 99% of gaming companies. Lamborghini decides whether it is 10 years or 20 years, or simply obtains copyright from game sales.

, come and get this 10 million.

Longteng, who is rich and powerful, sets a benchmark, and other companies can only be more harsh and have no room for bargaining. This is Yang Yun’s idea!

But there will be legal issues in the middle. Bruni was used to Italian style of doing things and shook his head and said, "It is unknown and there is no tax. This way, there is no way to do it in the company's accounts, and we cannot cooperate."

"..." Yang Yun had a headache. He was so stupid. Europeans and Americans were doing business, without any flexibility at all. Brunoy thought it was not possible. Do those accountants who were well-paid were all vegetarians?

"Do deal with these problems legally and try to reduce your own losses. I don't need to teach these things, right?"

"Sorry, Yang, can we change the topic? For example, how many millions of copies of your game may be sold? How much influence will it bring?"

...

...

While the two were fighting to negotiate and tempt, the EA company in the same city, Larry was staring at the statistical report of the marketing department, and was dazed and dry.

"Sales of 80,000 copies..." Seeing the total sales of "fifa94" after the end of the World Cup, Larry became very bad and couldn't get up at all.

"Live Football 94" sold 590,000 copies, and the stars of 24 national teams all liked this game. Longteng Company gave each player a set of SS hosts and a luxury game box in high-end decoration, which won unanimous praise from everyone.

…” Looking at this report again, Larry was angry. Ea’s fifa94 is less than a fraction of the live 94!

"Those bastards in the marketing department! Why did Longteng think of it, but we couldn't think of it?" Larry cursed.

George, the head of the marketing department, looked ashamed: "Longteng is a gift event organized by Nike, which is sent directly to the players with Nike sports supplies. But the Adidas company we cooperated with, they have no way to get close to these players, etc.

When we knew it, the game was over…”

Larry was speechless. This involved Nike and Adidas' business strategies. We can't blame his marketing department for poor marketing, but we can only blame Longteng for being too cunning.

The eliminated team has left the United States, and no one knows what Longteng gave, so until the game is coming to an end, they know that many stars in many countries have been bribed by Nike and Longteng, becoming almost free game promoters.

It’s a giant billboard that costs far more than $500,000 per piece!

80,000…590,000…

Larry rubbed his temples and he almost collapsed. What kind of face does he have to explain to the board of directors for such achievements?

Three days later, another piece of news made Larry so angry that he almost vomited blood.

Lamborghini claims that China Longteng Entertainment Games has become a strategic partner of Lamborghini, allowing them to use Lamborghini in their racing games.

Ferrari was not willing to be outdone and announced a strategic partnership with Longteng almost at the same time.

Although these car dealers announced that they welcome other game companies from all over the world to contact them and jointly develop racing games, EA Company was extremely depressed after receiving the fax from these two companies, because each company asked for 1,000 yuan.

Ten thousand dollars, like a lion opening his mouth...

How can I play this? Is this how you use it if you have money?

Larry was crying and she was crying. Should ea company keep up or give up racing games?

Before he could make a decision, the board of directors summoned him. Investors and shareholders were very dissatisfied with Larry's performance. His position was in danger. He didn't know whether he could sit on the throne of CEO! (To be continued)

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