Super Game Empire

There are almost no best anti-pirated measures at this stage. From a technical point of view, you can only use game packaging boxes to print warning terms, plus the only genuine software registration code to record the player's hard disk machine code, and then wait for the Internet technology to mature.

,When running the game, the networking response module in the game will send the registration code and the machine code to the server for verification.

But the network has not been built yet, and I don’t know when the Internet is going on. There is no need to think about this kind of Internet protection against theft. Yang Yun was a little hesitant when dealing with this problem because he knew very well that several anti-pirated versions of PC games.

The measures happened to be there today, so he simply threw them out to hear other people's opinions and see if they could inspire him.

"Unlimited copying of PC games may be a little less in Europe, America and developed countries. Everyone is used to buying game CDs in supermarkets and specialty stores, and occasionally lending them to friends to install, but there are not many situations. We need to be careful,

Most of them are still countries and regions with weak legal awareness, such as poor areas such as China, India, South America and Africa."

This is very different from the previous crackdown on pirated MD and game cartridges, because at the PC level, the cost of CD is absolutely low, which is unbelievable. The CD with a cost of 5 yuan is loaded with the Need for Speed, which costs 120 yuan.

》, pirated CDs are sold at 20, 30, or even 50 yuan. Some people are willing to buy pirated CDs and use the difference to save the price difference to consume other products.

It can be seen from the sales of "Need for Speed" that in the global market, 2.35 million copies have been sold in the past few months, 95% of which are contributed by North America and Japan, and there is no need to mention the Chinese market, like Ye Rong

In that case, there are absolutely few players who buy a computer worth 16,800 yuan to play games. Zhongguancun carries a small bag and asks everyone if he wants a disc, and he can't clean up no matter how hard he strikes.

"SS anti-theft prevention is relatively simple, but now PC anti-theft prevention, you can tell me what is the feasible way?" Yang Yun asked.

Zhang Guoqiang suggested from a technical perspective: "Mr. Yang. I think, is it necessary to add an activation mechanism for anti-pirated versions to the game? Are we planning to build a battle network so that consumers who can connect to the Internet can activate the genuine code in the form of online registration,

Once activated, it cannot be activated repeatedly.”

Online activation code, Yang Yun has seen many methods. He laughed and asked, "If a rich man is very idle, he can play "Plant vs. Zombies" when he goes to work on a computer in the company, and he also has it at home after work.

If the computer is activated in the company like this, wouldn’t it be impossible to play at home?"

Zhang Guoqiang had a sudden inspiration: "Then we will increase to 3 machine codes. A game can be used on 3 different PC machines."

Yang Yun asked: "If five years later, ten years later, the PC price drops to an astonishing level and an individual owns more than 3 terminals? Do you continue to add it? And what if the PC in the garage cannot be connected to the Internet? Is that just

Can't play games in the garage?"

"This..." Zhang Guoqiang didn't know how to answer, because this possibility exists. It is unrealistic to limit the number of copies of the game through online registration.

Yang Yun has seen the lessons of the past. This is how EA Company is. The game "Spores" can be said to be a masterpiece. Players start to develop from a single spore cell and decide how they should evolve life, cultivate tribes, build civilizations, and shape the world.

This kind of game with high freedom has been well received, but unfortunately it uses SecuROM anti-pirated software produced by Sony, which limits up to 3 copies.

Under the protests of players, EA finally modified 3 times to 5 times, but it was still criticized by players because the "Spore" game will forcibly install SecuROM anti-pirated software when it is installed, and this software cannot be deleted once it is installed.

It automatically monitors the system to prevent illegal replication, which is already the same as malware spyware in nature, and EA is sued in court for this.

Therefore, for stand-alone games, don’t expect to find a good way to eliminate piracy. Limiting the number of copies is a problem, because no matter how you do it, in the event of conflicts of interest, there will always be people who are dissatisfied and will cause various negative consequences.

information.

Ma Liang thought of another method and suggested: "If we do not use the Internet activation registration code, we will not activate it for the time being. We have created an anti-pirated system program, which reads the hard disk encoding during installation and specializes with the genuine serial number.

The algorithm generates an encrypted code.

If the computer is connected to the Internet and the game is running, the game will automatically connect to our central server to check the authenticity of the password. Once the number of hard disk encodings corresponding to the same genuine serial number is abnormal, then feedback will be made to pop up the game.

Tell users that they are pirated users and call on them to buy genuine ones."

Yang Yun smiled, and he remembered the perverted anti-theft system of "Sword of Fairy 4". Before installing, you must first uninstall all security software. None of them can be left, and the firewall must be kept.

Turn off, so that it can be installed while running naked, and you must ensure that the system is equipped with the latest patches. It is not guaranteed that the optical drive can be read. Isn’t this anomaly?

Where did the players experience the game? Are there fewer examples of people who have been struggling for a night and haven’t installed it? There are more than tens of millions of players who don’t play “Sword of Fairy 4” in anger?

"No, any anti-pirated system or registration machine will affect the players' experience. If you are willing to buy the genuine version, you will buy it without prompting it. If you are unwilling to prompt it for ten thousand times, they will not want to buy it." Yang Yun shook his head: "Change your ideas!

”

Zhao Yongping has considered more from the perspective of business operations: "The Jin Yong martial arts RPG game "The Smiling and Proud Wanderer" is a lesson from the past. Now the cumulative sales have reached 350,000 copies, of which Hong Kong, Macao and Taiwan have won 300,000, and only 50,000 copies in the mainland.

The game "Plant vs. Zombies" is obviously a common type for men, women, young and old. It is better to suspend entry into the Chinese market and sell it to Europe and the United States first."

"Absolutely not possible!" Yang Yun vetoed this without hesitation: "Why do we Chinese have to get the game overseas first and then return to China in half a year? If it is because there are many pirated users,

If China cannot make money, we can provide European and American customers who can make a lot of money as our ancestors? If this is done, it will definitely cause the hearts of the authentic Chinese users who have always silently supported our company!"

Zhao Yongping was a little helpless: "But in China, many people's thinking is that there are free CDs, or a large number of low-cost pirated CDs, why do you still have to pay for genuine versions? It's the same as reading novels and listening to music, since there are free ones

Why do you have to pay for novels and music? This is the general environment, and the law cannot affect everyone's thoughts."

Yang Yun shook his head: "Although the experience cost of our game production companies will become particularly huge, and novelists and composers will also fall into difficult situations in life, but this is not a reason. We need to change our thinking and make users feel that they support the authentic version.

Buying genuine editions is something to be proud of. They can openly laugh at pirated users and feel that buying genuine editions is a supreme honor!”

Everyone was thinking, but in fact, Yang Yun was talking about an ideology, LV bags, genuine tens of thousands, Taobao hundreds, two women walked out with bags that looked almost the same, and that feeling was completely different.

.

The mentality of buying genuine products is very good, confident, proud, and a symbol of economic strength.

The person carrying Taobao version is always worried about being exposed, and dare not take it out for people to appreciate, nor has the capital to brag. Even if he is not recognized, he is always full of uneasiness, afraid that if he is afraid that he will be in case.

One day it will be exposed and you will lose face.

After listing examples of Tissot watches, Montblanc signing pens, and LV packages, Yang Yun asked others: "How do we make the user experience different from the pirated user? How can we make the user produce and use it.

Authentic, I am proud, I am proud of this feeling?”

Everyone has nothing to say, all technical means are meaningless, a large number of cracking patches, automatic machine code registration machines, countless hackers, simple anti-pirated system is useless, and complex system adds trouble to genuine users.

Reduce the experience.

The best anti-pirated version is actually Battle.com, but unfortunately it cannot be achieved now...

Zhao Yongping sighed and said helplessly: "Anti-pirated version is not about technology, but about people's hearts! Should we make laws on intellectual property popularization for consumers?"

Ma Liang suddenly said in surprise: "Mr. Yang, do you think this is OK? The user experience of genuine users and pirated users is different. I came up with other ideas! Since players cannot access all the Internet, all our Longteng stores can access the Internet.

.All gamers who purchase the genuine "Plant vs. Zombies" can activate the Internet with the serial number on the genuine game box, and then get a complete set of Plant vs. Zombie dolls, or other unique gifts that pirated users cannot get!

”

Zhang Guoqiang said angrily: "Not to mention the cost of a whole set of dolls, just talk about the dolls themselves. Can't pirated toy factories imitate us to make the same pirated dolls? Are you transferring anti-theft protection from the game to the surrounding area of ​​the game!"

Ma Liang quickly explained: "No, I'm just asking for an idea! The genuine LV user dares to say loudly that I bought it in an LV store. Fake LV users dare not say these, their names are not in the LV VIP directory! We

You can also do this. All the gifts are obtained in the Longteng Game Store. We will register for each genuine user with real name and provide subsequent VIP services!"

Yes, this is the real thing!

Yang Yun laughed: "Ma Liang said it well! That's the reason. We need to provide genuine users with subsequent VIP services. Those are exclusive rewards that all pirated users cannot get. Only in this way will players feel that

It is worth supporting the authentic version!"