Super Game Empire
Chapter 649 Five giants that may acquire Nintendo
"According to our listing financial reports from multiple market research companies, Nintendo's last two years, statistics provided by the New York Stock Exchange, and channels from Kobayashi, we can see that Nintendo is now on the verge of bankruptcy and is shaking.
Since Junhei Yokoi died in a car accident, Nintendo has only been supported by Hiroshi Yamauchi and Shigeru Miyamoto, and is in charge of Sony and other peers, including our company's high salary. A large number of Nintendo talents resigned and resigned. Experienced old employees were poached and newly recruited.
The young programmers failed to bear the burden, had few game innovations, and had not produced high-quality new games in a few years, which disappointed Nintendo game fans.
From the perspective of game products, the only ones that support Nintendo are "Super Mary", "The Legend of Zelda" and "Tetris". According to financial reports, the company's total loss of US$23 million the year before last year was US$54 million, although in the fourth quarter of this year, the company's total loss was US$23 million.
The statistics have not yet come out, but they have lost $82 million in the first three quarters. As long as their Christmas sales period fails, the annual loss may exceed 100 million.
In terms of market share, Nintendo's handheld consoles have not improved over the years. GB has been suppressed by our GG, and the game has not been able to keep up. Only Tetris and Super Mary are refining their old capitals and now occupy the global handheld market.
About 15% of that.
In addition, there is only N64 on the home game console, but compared with our SS, there is no earth-shaking change in quality, and the cost-effectiveness is too low. In addition, there are only a few game manufacturers that support N64, such as Namco, so there are still few excellent games.
, The recent "Nintendo Fight" has not saved Nintendo's dilapidated decline, with home game consoles accounting for only about 7% of the world, which is less than Sony's 18%.
Finally, according to estimates, Nintendo owns a baseball team in the United States, with 4 factories, more than 100 specialty stores, and many real estate buildings around the world. The total global fixed assets are about US$400 million. It will not be less than this number.
It will only be more.”
Yang Zhan compiled and reported the general situation of Nintendo through a video call, which made everyone feel energetic. It turned out that the former game overlord had declined to this point, but now it was a beat of a fallen dog!
"Everyone talk. Is it necessary to get involved in the fun?" Yang Yun asked with a smile.
Most people don’t know what Yang Yun was thinking. When they heard Yang Yun ask, everyone began to think about what they should say.
At first, Kobayashi Mustang received the news. The first thing he notified was that after reporting to Yang Yun, Longteng's strategic department shifted its focus to Japan. Longteng's information collection of Nintendo has been continuing, but this time
The news that Hiroshi Yamauchi was critically ill was too sudden. Nintendo made a very good emergency rescue of Hiroshi Yamauchi the previous few times, so it was ignored occasionally.
Zhao Yongping was the first to answer: "From a business perspective, we don't need to participate, because Nintendo and Sony are our opponents. In terms of gaming professional terms, we Longteng is an indiscriminate chaotic attack. Nintendo fell,
Sony will also be affected, and it doesn’t matter whether we participate or not.”
Everyone nodded secretly, knocking down 7% of Nintendo, redistributed the global game market share, Sony's 18% increased to 20%, and most of them will still be eaten by Longteng. By then, Sony only accounts for one-fifth of the world.
At a disadvantage.
"According to our understanding, there are at least five large companies that are in contact with Nintendo. The second largest shareholder, Morgan Investment Bank, which holds 9% stake, may introduce European and American companies, perhaps IBM or Microsoft. It holds 5% stake.
The Guardian Investment Group represents Finnish company Nokia. The US Fidelity Investment Group, which holds a 5% stake, is behind Motorola. Franklin Templeton Investment Company, which holds a 5% stake, has introduced Philips. Sony also has Nintendo.
They are eyeing their supporters are the Japanese government, which holds 5% of the shares."
Yang Zhan threw out another bomb, causing a lot of discussion.
"IBM and Microsoft are possible. They use both soft and hard work, and Motorola is also possible. There is no business in the IT industry that he doesn't do. But Nokia is a bit irrelevant, right? I have heard that Nokia Group started out in an industry, paper, rubber, chemical, and natural gas
There are oil and other things. They have only been involved in the telecommunications and communications industry for 20 or 30 years. Why do they think about making games?"
"No, as far as I know, Nokia Group split its traditional industry a few years ago and focused on the research and development and production of telecommunications and mobile phones. When we traveled to Europe, we found that most of the mobile phones used by ordinary people there were Nokia produced by most of the mobile phones used by ordinary people there.
, and it is small and exquisite, with a very high market share.”
"But what does mobile phones have to do with games?"
"I'm not sure about this. Do they want to make their phones into mobile handheld gaming consoles?"
Everyone was talking about it, and Yang Yun also attached great importance to it. Nokia has been developing rapidly in recent years. Motorola, the leader, has surpassed the mobile phone field for many years. Last year, it became the world's largest mobile phone market share, and its achievements are impressive.
He had read the information sent by Yang Zhan and the others in advance. Finnish company Nokia acquired the British company Psion and launched the Symbian operating system in the first half of this year. The British Guardian Investment Group was the one who matched the links between them.
It is not difficult to guess that the Guardian Investment Group has long been unable to bear Nintendo's decline and losses, so as a matchmaker, it attracted Nokia to Nintendo, and is really preparing to develop into the mobile game of Symbian operating system and make great progress.
This is a wonderful move. Nintendo's console market doesn't need to be thought about. Under the squeeze of Longteng, Nintendo's home console can be given up and can concentrate on handheld games and mobile games.
Nokia can obtain authorization for games such as Super Mary and Tetris, transplant such games on its own Symbian smartphones to expand mobile phone sales. At the same time, the Guardian Investment Group gets rid of a hot potato, or simply joins the mobile phone production industry
, collaborated with Nokia and Nintendo.
This is a win-win situation, and it is also the most likely ending for Nintendo that Yang Zhan and the others have analyzed.
Motorola, IBM, and Philips are all terrible. The industry is developing. You should know that their biggest enemy after eating Nintendo is Longteng. These three companies must carefully consider their strength.
Microsoft and Sony are also very likely.
Microsoft has always wanted to enter the game industry. Bill Gates, who has been the richest man in Forbes since 1995, is very interested in games. He has communicated with Hiroshi Yamauchi many times, hoping to buy Nintendo's stock, but unfortunately Hiroshi Yamauchi refused.
In 1994, Microsoft jointly established a satellite company with Nintendo and Nomura Comprehensive Research Institute to provide people with satellite entertainment and Internet services, but unfortunately it died.
Later, Nintendo tossed left and right, split and reunited with Sony, wrapped around Philips, constantly looking for partners that were more beneficial to Nintendo, and finally broke up with Bill Gates. Both sides never interacted with each other.
Gates regards Nintendo as a competitor.
Microsoft has never given up on game design. In the 1980s, they developed the "Microsoft Simulator" game and have been updating the version, with 1.0 updating to the current version 6.1.
Yang Yun is very clear about why Bill Gates is so eager for games. To be precise, Bill Gates does not love games very much. He is just worried that those family game console game makers will gradually erode ordinary low-end family entertainment.
market.
This is the battle between the living room and the study. Home game companies represented by Longteng have begun to add network services and audio and video services to the host. In the future, it may completely replace home computers and will infringe on the overall interests of Microsoft and Microsoft-related companies. This is Microsoft
The company cannot tolerate it.
You should know that the 128-bit home game host DC that Longteng is about to be released is another type of computer host with Internet functions. It can be operated on a TV, visit Longteng website, view information, and watch WCG game videos, which will threaten Microsoft
Direct customer!
Therefore, Microsoft is about to join the melee in the game industry, which is an inevitable fact. Yang Yun couldn't stop him and could only make himself stronger as much as possible. After Microsoft officially entered, he would punch Bill Gates hard.
Let him know why the flowers are so red!
Not to mention Sony, when acquiring Nintendo, the market share will immediately become 25%. If it does not acquire, it will be suppressed by Longteng to below 20%. Sony has money, why not acquire it?
Yang Yun would not share some information, so after listening to Yang Zhan’s introduction and his own analysis, most people put forward the same suggestions: “Long Teng is not recommended to participate in the acquisition of Nintendo.”
"Why?" Yang Yun asked back.
"Not cost-effective! If it is confirmed that it is the companies that Yang Zhan mentioned, Sony is the real threat, but whether Sony is 25% or 18% is not much different for us, Longteng. After our DC is listed, maybe they may even have
20% can’t be kept.”
"Yes, why do we have to do this more than we can? We are trying to beat rabbits!"
"Microsoft is a software player. If they want to enter the hardware industry, they are technically behind us for a few years. We are not afraid of Sony's hardware, but are we afraid of newcomers Microsoft?"
"Those semiconductor companies basically just want to make a ticket and leave. They are sporting companies. As long as Nintendo is not bankrupt, shareholders will definitely not sell them to IBM and Motorola at a low price!"
"Haha! Not to mention mobile phone companies like Nokia. What are they joining in the fun?"
Yang Yun doesn’t blame his subordinates for their blind optimism. Judging from the current situation, Long Teng really doesn’t have to be afraid.
But he has a very strong reason, and believes that as soon as it is proposed, everyone will support him in acquiring Nintendo.
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