Super Game Empire

Nintendo filed for bankruptcy in the Tokyo Court in Japan, which attracted the attention of the whole world. This is no longer just a corporate independent act under the market economy. According to the century-old Nintendo Co., Ltd.'s status in Japan, in a sense,

This is a political event.

The Japanese government is willing to provide 20 billion yen aid to help Nintendo through the difficulties, but the Yamauchi family rejected the proposal. 20 billion yen is almost $200 million. Although it is quite a lot, it cannot save the terminally ill Nintendo and it does not fundamentally

Solve the problem.

The lack of unique vision of Yamauchi Hiroshi, and his competitor LongGame is so powerful. The Yamauchi family lost confidence. At first, they planned to sell all the 16% Nintendo shares they held, but they are major shareholders. According to the regulations of listed companies, they are not.

It can be sold at will like retail investors.

The loss in the fourth quarter of this year was estimated to be as high as US$50 million, plus the loss of US$82 million in the first three quarters. In this way, the cumulative loss of at least US$132 million for the whole year was calculated.

Nintendo is a company that follows the concept of cash as king. Tu Lao Caishan Uei often holds more than one billion US dollars in cash, is unwilling to pay dividends to shareholders, and does not expand its operations and involves other industries. It just keeps it in a position.

Keren also inherited his habit.

So although Nintendo has lost every year, it does not have much debt. However, shareholders have not paid dividends every year in recent years, and they often pay tens of millions of dollars, which is in line with the regulations that listed companies will face delisting if they suffer huge losses for three consecutive years. So here

In this case, the company will also meet the conditions for applying for bankruptcy. Nintendo will be auctioned, and the money will be paid to each creditor, that is, shareholders, and everyone will break up.

The Yamauchi family's decision was extremely cruel and determined, beyond everyone's expectations.

But many people can see the cleverness of this trick. Ken Kutaraki commented like this: "The Yamauchi family has no one who can take on this important task except Yamauchi Hiroshi. So after Yamauchi Hiroshi left, they might as well cash out and leave the scene.

It is better for children to do what they like, but it is not wise to be tough and persistent."

Only Shigeru Miyamoto and others knew that Hiroshi Yamauchi thought of this step many years ago. His two sons had no interest in the game industry. His most capable son-in-law Arakawa really made a lot of tricks when competing with Ryuteng. Let him make him do it.

Extremely disappointed.

Hiro Yamauchi tried to break the tradition of taking over the Nintendo family and introduce professional managers. Unfortunately, he valued the most, Yokoi Junhei died in a car accident. Shigeru Miyamoto, who was technically born, was not a talent at the helm, and he valued Japan, such as Iwata Satoshi Tajiri Tomoya.

The outstanding talents were either poached by Sega or defeated by Longteng to retreat to the world. Nintendo could not find a suitable successor for a century!

He had already expected that he would die one day, and Yuki Yamauchi wrote the order to sell Nintendo stock on paper and handed it to the lawyer, so that the lawyer could announce it when he was about to die.

Yamauchi's strength, hegemony and dictatorship. Even though he was in a coma, his children still felt huge pressure. Even if his father had already relied on a ventilator to maintain his life, they still dared not resist the order.

So now selling Nintendo stocks can be considered a sudden retreat. The Yamauchi family is well gone, and the old fox Yamauchi Fu is thinking far enough.

Nintendo is determined to go bankrupt. The rest of the shareholders have priority refusal, and each shareholder represents a large investment group behind them. They introduce multiple new investors and intend to directly acquire Nintendo and then reorganize.

From the end of December to the beginning of January, within just half a month, Microsoft, Motorola, Nokia, and KTT, the four companies publicly expressed their interest in Nintendo. They submitted acquisition applications to the Japanese government, waiting for the Japanese government to come forward to adjust.

All four companies act independently and compete with each other.

Needless to say, Microsoft is the strongest, richest, most famous, and most popular. The combination of Microsoft software and Nintendo hardware is the most in line with the industry insiders and is the most favored by the Japanese.

Although Motorola is an amateur Xinting, they are hardware experts. Compared with Microsoft, their advantage is that Motorola has the most advanced CPU hardware and a huge sales network. If it can acquire Nintendo, they will develop it as quickly as possible.

128-bit game consoles are also a good way for industry insiders to think that Nintendo can quickly get rid of the predicament.

Nokia represents emerging industries, new ideas, new channels, a telecommunications and mobile phone manufacturer hopes to acquire game software companies. Industry experts analyze that this is exploring new ways out of the mobile phone and game industries. Nokia represents European interests, and investment groups such as the Guardian.

It is its strong support, and its strength cannot be underestimated.

The most controversial addition to KTT is a US company and an old game producer that has been established for 8 years. It is also a bit famous in the industry, but it is not a good reputation.

In the eyes of most people, KTT is a company that is ruthless and has no bottom line to achieve its goals.

First of all, KTT was involved in Nintendo at the beginning of its establishment. With a "Tetris", it received at least $10 million in startup capital in the first year.

Then, KTT began to cooperate with EA, Nintendo, and Longteng Sega. During the honeymoon period, everyone was in peace, but with Longteng and Nintendo turning against each other and EA left, KTT took advantage of the situation and forced Nintendo to go from Korami

He grabbed the copyright of "Contra" in his hand and turned around to make a three-party deal with EA and Longteng. At that time, Hiro Yamauchi almost vomited blood.

Later, KTT introduced Blackstone Investment Group and continued to compete with EA and Longteng. As long as it was the game company they liked, they rushed up with a checkbook, smashed it with money, and smashed it to the Distinctive that developed "Need for Speed".

, and then put down the NWC that developed "Magic Heroes Invincible", and then let Wall Street traders operate these game companies. Like EA, they have been criticized by many people in the game industry.

Not only that, KTT also found an opportunity to cooperate in depth with Nintendo. Tetris and Super Mary shared the copyright, and both parties held 50%. This transaction was also a robbery when Nintendo was in a low period and upgraded the game industry.

At that time, it seemed that Nintendo made a profit, but unfortunately, GB sales have not been high. FC and SFC were even more overwhelmed by Longteng Sega and could not resist. In the game, "Super Mary" was rejuvenated for the second time, with a brand value of up to 1.

billion US dollars.

In the Mario & Tetris joint venture, KTT did not do anything at all. After the integration and sharing, KTT did not try to develop the new Tetris version to make money. Instead, it became a blood-sucking leech, focusing on cultivating its own sales team and fighting in the joint venture.

Competing with Nintendo's team for profit, Nintendo is suffering.

There is only one "The Legend of Zelda" that is Nintendo's core treasure, but it is far from reaching the importance of supporting Nintendo. Now that Nintendo has filed for bankruptcy, KTT jumped out again, bringing Wall Street giants such as Blackstone Investment Group to counter-acquisition

!

Such a "big cancer" in the eyes of the Japanese is now holding a big stick of capital and appearing in front of Nintendo with a victorious expression, proudly despising the other three acquisition companies, and for a moment the limelight was the most popular and bold words were made.

—No one can make money with me!

For nothing else, you just need to watch Mario & Tetris, a joint venture. Anyone who wants to acquire Nintendo can't get around the level of "Super Mary" and "Tetris", and then KTT.

KTT has a natural advantage and has the right to refute some assets when Nintendo went bankrupt. For a time, Microsoft Motorola and Nokia, who realized the seriousness of the problem, were very troubled by this tough character in the industry.

In their opinion, KTT is really a messenger full of thorns!

In the mediation hall of the Tokyo District Court, representatives of four companies, court prosecutors, Nintendo representatives, Japanese Ministry of Industry, Ministry of Culture, Department of Science and Technology and other government representatives sat together and started a fierce bargaining.

"KTT said that they have the right to purchase the full copyright of "Super Mary" and "Tetris". Do you have any objections to the acquirer's representatives?" The court mediator asked routinely.

This is a waste issue. This is the right given to KTT by the law. If others have objections, they can only settle the KTT privately before raising objections. But is this possible?

KTT represents a proud look on his face. He holds the big and big kings in his hand and is invincible.

The other three representatives shook their heads and their faces were ashen. Japanese government officials planned to speak, but this did not comply with the rules.

"Then the Nintendo bankruptcy cleanup team will take "Super Mary" and "Tetris" separately. Everyone knows?" The court mediator sighed in his heart and continued to ask questions without any expression.

Everyone's faces are even worse. Nintendo's most valuable things are "The Legend of Zelda", "Super Mary" and "Tetris". Two of the three main games have been sold. So is Nintendo really worth buying?

Microsoft representatives gritted their teeth: "I know, Microsoft doesn't care about games, they only like Nintendo platform and a century-old heritage!"

Nokia represents not speaking. The most suitable mobile game portable is "Super Mary" and "Tetris". They are not worth the effort when they are snatched away. They do not like Nintendo hardware development, but only like games. Now, they smile bitterly

Then, the price is too high, so I can only give up.

Motorola representatives were hesitant, they wanted everything, so they said: "I know, if KTT is willing to give up the right of first refusal, we can give a little compensation."

KTT representative smiled and said, "No need, we are very optimistic about "Super Mary" and "Tetris". For so many years, we have regarded these two games as treasures. We will not transfer them easily, and we will not have much money.

.”

In the first round, Nokia was eliminated.

Next is the more cruel second round, comparing who is richer.