Super Game Empire

"Games can have multiple classification methods, but today I will change my mind and divide online games into these two types. One is a game that is very enjoyable to stay at home and play alone. I call it the rational type.

One is a game where a few friends have to get together to play, and the more people they play, the happier they are. The most amazing thing is that the entire Internet cafe is playing, and I call it sensory."

"There are many types of rational online games, mainly those implemented on our Longteng game battle platform, "Diablo", "Need for Speed", and "Immortal Road". These games only require a computer to connect to the Internet.

You can fight with other players through the game platform. These games are mainly plot-based, with large clients, good picture quality and high playability. They are gradually evolved from stand-alone games, or they are directly added to stand-alone games.

Online function.”

"Sensory online games are different. The more people play games together, the more interesting it is. Most of these games are exciting, sensory and competitive, and the audience can easily watch them. Now, with "Starcraft",

"Age of Empires", "Red Alert", and "Special Forces" are the most confrontational games, and they are taking the passionate route."

"In my personal opinion, Longteng Company should focus on rational online games in the future development of online games and supplemented by sensory online games."

"On the one hand, this is to continue to strengthen our Longteng's position in stand-alone games, keep players in their families, and make the game a part of people's daily life. They can play DC in the living room and move the mouse in the study room.

Playing casual games, rational online games can maintain their bonding. According to DownHill statistics, 70% of the players in the world are casual types, which is our biggest advantage.”

"Another reason is that due to the limitations of conditions, only in public places such as Internet cafes and game halls, there are enough people playing hot-blooded games. In those places, the social level and status of customers are different, and some businesses have the same business.

The profit-seeking idea, taking advantage of loopholes, evading supervision, and illegal operations are very likely to have various negative social impacts. In the end, all kinds of bad consequences will be counted on our game developers. This is not cost-effective and we are thankless.

”

After saying all this, Yang Yun stopped, looked around, and asked, "Do you have any ideas?"

Everyone is talking about it. There are so many ideas, but the most important thing is that in recent years, everyone has come from stand-alone games, slowly Yang Yun let go of power, and the employees have also made several platinum sales games, everything

All on the right track.

However, everyone is blinded by online games, and there is no standard for excellent online games in the industry. European and American online games like "Genesis" are not popular in Asia, or Eastern online games like "The Road of Immortality" are not popular among Westerners, and Yang Yun does not

Playing a good leading role, how could they have any other ideas in this era when online games were just in their infancy? They could only cross the river by feeling the stones like reform and opening up.

Zhang Guoqiang and Ma Liang, the young programmers, highly praised WCG's competition games. In their opinion, only competition can bring passion, passion, and be called with a shot of the head.

Cool, it is cool to crush your opponents with micro-fighting. Unconsciously, several stand-alone games they are responsible for have also begun to develop in this regard, wanting to take the route of showing off their skills.

Zhang Guoqiang said: "I think hot-blooded games are the mainstream, right? Drama games have been developing for more than 20 years. Moreover, the computer hardware is getting better and better, and the game effects are getting more and more exquisite. Many drama games have also begun to develop towards movie CG.

, Isn’t this a performance that is more effective than the plot? In addition, at the Water Friends Game Festival that has not yet ended, fighting games are still the most popular place, which also proves that players will be more inclined toward hot-blooded games!”

Yang Yun shook his head: "Sales will not lie. The sales of the King of Fighters series in Europe and the United States are even one-tenth of that in Asia. And the "Need for Speed", "Dakar Rally", "NBAGame" and "FIFA" series, Europe and the United States are

Ten times the sales volume in Asia, this is a fact that has been proven on our SS platform. How do you explain these two differences?"

Zhang Guoqiang was speechless, of course there were objective reasons for this.

First, Chinese people can't afford genuine family games. A game from SS is 100 yuan in China and about 30 US dollars abroad. However, people's income and consumption levels are not equal. Those high-quality stand-alone games

Still prefer European, American and Japanese players to have more hobbies, such as RPG, gun car ball, Western magic, and Longteng must cater to the market.

Second, because gaming machines are luxury goods in China, most people cannot afford gaming machines, so the street gaming console room assumes the role of young people’s game enlightenment. In places where humans and machines are mixed, in this impetuous environment,

In the atmosphere of a crazy bully and cool, fighting games are the favorites of young people who smoke. It gradually evolved into what everyone is playing, and what I want to play, if "Sword of Fairy" and "Diablo" are good

, Why didn’t you see everyone playing? After all, there are very few Chinese players who can afford to play all the games.

Third, social unfairness, people's status is unequal, education levels are different, and resources are limited. Because there are too many people, everything in China is snatched, which leads to people's impetuousness and impatientness, and they need to do anything.

Fighting, people prefer to use straightforward moves to achieve their goals, and don’t mind using violence and blood to deal with difficult problems. Various competitive games, murder games, and PK games are people’s favorites, only stepping on the corpse of the enemy.

It is the most enjoyable thing. Countless people think so, blindly pursuing sensory moments.

Let the Chinese calm down and play "The Sword of Fairy" quietly and experience the plot, play "Theme Hospital" to experience the black humor, follow the hero to save the world of "Diablo", and patiently spend two months on "FIFA"

Or it is impossible to create the perfect team in the game "NBAGame" and most Chinese people cannot do it.

This leads to serious polarization, so sales will not lie. From sales, we can see what the game view of players in different countries is. The differentiation between Chinese and Western cultures is very obvious, and it is difficult to reconcile them into an appetite.

"Mr. Yang, if you say you focus on rational online games, but "The Immortal Road" is in a casual style and is a rational online game, why do you still respond in the European and American markets alone?"

"This is a question of game content. Chinese and Western cultures cannot be integrated for the time being. In fact, I am already very satisfied that "The Immortal Road" can achieve such good results in the Asian market. How much Internet popularity is there in mainland China now?

I was surprised that 35 major regions were able to open. There are 20 districts in Taiwan, 8 districts in Japan and South Korea, 3 districts in the US server, and 2 districts in the European server. The cumulative number of registered users exceeded 1.08 million, with the highest number of online users at the same time reaching the same time.

90,000 people, this data is good!”

The online gaming environment in 1997 was too harsh. Due to network speed, each server group could accommodate up to 1,000 people at the same time. This hardware condition almost drove Yang Yun crazy.

However, there are more than 1.08 million registered users and only 90,000 online at the same time. Such data is not enough to be seen in Longteng Company!

Any SS or even MD platform game has the worst sales of hundreds of thousands, not to mention those celebrity games. "The Fairy Road" burns $100,000 a day on various expenses such as server maintenance.

, I still can't see the day when I make a profit. "Diablo 1" has been on the market for 4 years and can still contribute thousands of dollars in pure profit every day. Online games and stand-alone games are simply incomparable.

"There are few online game players, low network coverage, high Internet access costs, computers are still a luxury, and the game content is not in line with your appetite. These are all flaws. We can't handle some hardware, so let's do the software well, I want to first

To make rational online games well, we will start with general general players, and we will first develop casual online games."

Yang Yun stood up, wrote the four big words "casual game" on the blackboard, and asked: "What do you think is casual game?"

"The plot RPG must be counted as one." "But it is inconvenient to make an online game. This is how "The Immortal Road" is, change it."

"The type of "Plant vs. Zombies"?" "Yes, cute, fun and joyful game."

"The Three Kingdoms Killing Card Type?" "OK is very good, this must be."

"Bridge and mahjong?" "Ma Liang, I really want to say...you did it well!" "Thank you Mr. Yang for your praise, I thought you were going to scold me..."

"If mahjong is counted, Chinese chess, international chess, Go, Go, checkers, etc. can all be counted?" "Of course, these are the best types of games. You can use the popular gameplay in Las Vegas in Casino Las Vegas

After all, find out which projects are suitable for changing them into games, and you can make them."

"But Mr. Yang, are these gambling games really suitable for providing them to the general public?" "Who said this is a gambling game? Winning and losing will only increase or decrease the points on the account. The game does not contain any forced consumption content or any lottery tickets.

The Ministry of Culture and Sports are fine.”

"There are many MD games we have made before, such as "Contra", "Red Fortress", "Dinosaur Kombat", and "Journey to the West". Can the Internet online function be added?" "Why not

?Will this bring all the players who are addicted to the game console room back to their homes?"

Yang Yun affirmed or denied everyone's opinions one by one, and gradually outlined a complete picture on the blackboard, and a complete casual game system appeared.

"It's time for Longteng's battle platform to make efforts. I want to tie it up with LongChat, which has hundreds of millions of users around the world. This is the greatest guarantee for Longteng's online games to be invincible!"

Brother Ma, you are nothing to do.