Super Game Empire

"Since Sony entered the gaming industry in 1993, we have been working hard. We have formulated standards for storage media such as CD, VCD, etc. We have released high-density game compression and reading rules. We use Sony precision parts to make high-quality

The game platform recruited hundreds of excellent game designers, opened the PPS game platform development toolkit, and attracted 149 game production companies to join..."

Ken Kutaraki said to this speech expressionlessly. He remembered that in the past five years, Sony Games has gone from nothing to something, from being tricked by Nintendo and Philips, to self-improvement and self-reliance to launching the platform itself, all of this is all

It was he who opposed the public opinion and was able to complete it with the strong support of former president He Dianxiong!

He thought that when he first sought the music and digital department, for the sake of a VCD standard, a decent branch president had to lower his posture, just to attract colleagues such as music, movies, and Sony Digital Studio to make games. It finally took a lot of effort.

The bitterness makes Sony's game masterpiece like a movie mode, playing a movie "Zombie Siege", with a large number of CG animations interspersed in it, just like watching a movie, and was praised by players.

There is also the quality of ps hosts that are highly praised. Every component is strictly manufactured by Sony standards. He led engineers from the hardware department to constantly look for the optimal parts and have conducted countless tests in the laboratory.

Through the workshop, look for alternatives, test, rework, think, argue, and go another round until you are satisfied.

Perhaps everyone only saw the goodness of Sony products, but they couldn’t see the sweat that Ken Junta Ryogi had put in behind him. People only saw the smile on his face. But they couldn’t see the depression in his heart.

High-quality Ps hardware must be supported by high prices, and game software that makes people enjoy like watching movies is also a product that consumes a lot of resources. Ken Kuraki is the most depressed and headache-inducing. It is also the most criticized by senior management.

Sony's gaming costs are too high.

"The cumulative sales of 2.8 million units in PS in four years, there are 842 games under the ps platform, and a cumulative sales of 34.2 million units..."

When he read this number, Ken Kuroki's eyes were wet, and he was really unwilling to give up!

In 1994, the price of Longteng's SS was $400. In order to seize the market, Sony sold for $300. Moreover, the publicity performance was 30% higher than SS and 25% lower than SS.

This caused a stir that year. The media believed that there must be a company lying, with false propaganda or inflated prices. Later, someone tested that Sony PPS could not handle 600,000 polygons per second. Once the news was released, Sony made it possible for it to be published.

The ps host has been questioned a lot and has become a laughing stock in the industry.

The price of PS is $300, which makes Sony, which uses precision parts, suffers enough. It costs more than $350. For every Ps console sold, they will lose $50. The SS was mass-produced and

The cost of sales for many years has been lower than US$280, and the net profit of a SS host is US$120. Kutaraki Ken drooled. But he could only watch Yang Yun counting the money in large quantities, but he lost a lot. He was beaten to death.

The face must also be fat.

If slapping yourself in the face can increase the sales of PS, it's OK, but the sales of PS of 300 US dollars in four years are only 2.8 million units. This made Sony's gaming department never expect from top to bottom that 842 games sold a total of 34.2 million copies.

On average, users of each Ps host purchase less than 12 game discs. Can this data be even worse?

Which SS or DC users are not dozens of games at home? Which player does not buy five or six new games a year? Which player does not feel comfortable if they don’t buy a complete series? Look at the Sony Ps platform, 842 games, at least 600

The game is unpopular, or the sales volume is less than 1,000 copies. It's no wonder that more and more game production companies are relying on Sony to change careers, go bankrupt, or simply start playing bankruptcy and register before registering, and join in with another vest.

Longteng's tricks.

One ps game console sold is losing one, and it lost one or two hundred million in four years. The ps game only sold more than 30 million units. Moreover, it suffered a heavy blow after Longteng's DC was launched. The DC sold 10 million units in a month, almost

The free promotional 24 games sold 216 million copies, which directly shocked Nintendo and Sony.

Well, in order not to be killed by Long Teng's move, Ken Kutaraki started to struggle again. Develop PS2, it would be impossible not to develop. DC is a 128-bit host, and the game effect is several streets away from P.m. If they don't move, they will wait.

Let's be eliminated by the market.

In 1997, 1998, Ken Kutaraki gritted his teeth to do research and development, and tried every means to sell Lao Ps. He really lived a hard life, very hard work. Nobuyuki Izumi became the president and did not understand him, but understood him.

Oga Nobuo has no power to retire at home, Sony's game department's sales have been declining, and the global game display points are withdrawn again and again, so he is waiting for PS2 to survive.

However, P2 has repeatedly missed the tickets and the CPU is easy to solve, but the graphics processing has never been found. Ati is a company invested by Longteng. Sony cannot get professional high-performance graphics cards. Nvidia, which has risen in the past two years, also rejected Sony.

I heard that it is also a person from the Longteng camp. Is it meaningful to find those low-profile graphics card companies? Should I repeat the scandal of false advertising of PS that year?

"In June 1998, we had completed the production of the ps2 test machine, but due to some parts, the effect did not meet expectations... In December, we finally found a suitable supplier and had initially completed the performance test of the ps2 prototype and

The underlying code construction, but because the cost is too high, the listing of ps2 has to be postponed again..."

Ken Kutaraki's eyes were blurred. He remembered the sadness in June and the regrets in December. Those hard-working days, the employees gritted their teeth and supported their hearts only by faith. As a result, they were ruthlessly reconciled by the accounting department during the year-end liquidation.

It was broken, dropped on the ground, and was stomped by these people who only recognize money and do not recognize products.

Ps2 keeps quitting tickets, and those Sony players who insist on waiting gradually lose patience. They pass by, and then pass by, and batch after batch. The loyalists stick to the PS host and shout loudly is fun, but when they see it

When the dc shows "Alliance Expendables 2", "Resident Evil 3", "Final Fantasy 7", "Diablo 1", "Plant vs. Zombies", etc., they will really do it in their hearts.

Keep waiting for Sony PS2?

The loss was US$230 million, most of which were the R&D expenses of P2. People kept changing jobs, paying overtime pay, constantly looking for replacement parts, and constantly testing, but what they got was an unfinished product, which he failed.

The expectations of Sony players all over the world are, I am sorry for those loyal players who support Sony, I am sorry for Oga Nobuo who appreciates him, I am sorry for shareholders, I am sorry for the board of directors, and I am sorry for the employees who have worked for Sony Games for many years.

After reading all this, Ken Kuroki burst into tears. His tears fell down. These were tears of unwillingness, tears of disappointment. He hated himself for being incompetent and for being incompetent. Strangely, he actually had a little bit.

I don’t hate Long Teng, a competitor, nor do I hate the suppliers who gave him cold eyes and closed the door to him for cooperation.

The fate is so good that the times change, it is not that he can't do it, but that he meets a demonic Chinese opponent. The opponent is too powerful, that's it.

After the report was completed, he burst into tears, but this could not make up for the mistakes he made and the losses he caused.

What the more than 8,000 shareholders care about is not how much effort you put in, how long you cried and how many pounds of tears they shed, what they care about is where their wallets went, why did he lose so much dividends this year?

“Can you make PS2 this year?”

“Can PS2 cost be reduced?”

"Have your gaming department prepared enough PS2 platform games?"

“When will you start making a profit?”

"Is it OK? If not, just cut off this department! The loss was 230 million yuan, and I didn't see anything. Do you still have the face to stand here and cry?"

Shareholders of all sizes are discussing this matter. The major shareholders with the right to speak whispered to each other, and the minor shareholders with the right to vote were indignant. The economy was not good at all, so it would be fine if you don't make money, but you can barely guarantee your capital or

No one cares too much about the small loss, but Sony's gaming department has suffered losses year after year, and it still looks like it is so dying, so everyone has an objection.

Soon, Nobuyuki Irii announced the draft resolution and proposed two plans on behalf of the senior management.

The first plan is to revoke Ken Kutaraki's position as the director of the Sony Game Department, replace outsiders with the power, continue to invest in and develop PS2, and wait for the opportunity to rise.

Plan 2 was shocked. Sony completely withdrew from the game industry, divested the game department, and sold the overall valuation in packages. This plan must first be passed at the shareholders' meeting and obtained permission from the Japanese government. Nobuyuki Izumi hopes that shareholders will consider it carefully!

Ken Kutaraki stood on the stage without moving, just like a prisoner waiting for the jury to declare his fate. He looked at more than 8,000 shareholders in the audience. Oh my God, there are so many people, these people are all lowering their heads.

When looking at their wallets, they are thinking about when I will bring them rich returns, and once I lose my value, I will be abandoned by them...

"After statistics, 80% of shareholders agreed to sell Sony Games. We will submit the sale plan within one month and make an announcement at that time!"

Nobuyuki Izumi's voice was cold and ruthless, like a guillotine, and it slashed hard on Ken Kutaraki's head.

His heart is dead...

Losing Sony Games means losing your soul... (To be continued...)