Super Game Empire

Zhao Yongping has a very good eloquence. Even with relatively boring data, he can speak very well, with reasonable and profound, ups and downs, which is enchanting and gripping.

"We believe that electronic games are not a completely independent commodity, and their influence should be multifaceted. Games can be connected with physical industries in the fields of education, entertainment, culture, etc. We are also trying to find some common things.

Trying to find a cooperation route that is in line with the collective interests, such as "Jin Dance Team"..."

"Jin Dance Group" is a song and dance game, and it goes without saying the impact it has in the game industry.

The Asian street dance competition is still in progress, and China Blue TV and Oriental TV took the initiative to come to the door and wanted to cooperate with Longteng to launch TV programs like "Good Chinese Dance". Yang Yun did not refuse. Anyway, it was hosted by China Blue TV and Oriental TV. They were Longteng.

It only takes a very low sponsorship fee and game advertisements, but he gave a suggestion called "Dance Forest Conference".

In addition, the calls for DC players on Longteng's official website to develop DC online battle versions are getting louder and louder. Many players are willing to look at the big TV at home and listen to the home theater to experience the fun of dancing. Some people even hope that Longteng's development is

A simple and difficult version of the dance machine is created, which combines the dance machine with "Jin Dance Group", which can both exercise and enjoy the fun of the game.

Those famous singers who have tasted the sweetness or have vision have come to the door, hoping to promote it through the game platform. They are willing to not charge copyright fees or even pay for money.

The big names who had refused to cooperate with the game before expressed their regret, hoping to renegotiate with Longteng on song authorization matters, money? Hey, what is our relationship? What else is there to talk about? It hurts the relationship to talk about money!

So, Zhao Yongping said that Britney and Michael Jackson are good at turning back. He didn't plan to authorize songs in "The Dance Team" before, but now half a year has passed. They all look back.

When Zhao Yongping talked about these allusions, although the examples he gave did not point out his real names, the media who had been immersed in the entertainment industry for a long time could still guess something and burst into laughter.

"Mr. Zhao, I heard that the two rising stars of the Taiwanese music scene, Chou Jie Lun and Xiao Yaxuan, have already switched to your company?"

"This is a rumor. They have their own agency. We are a game production company and have no plans to enter the record industry for the time being."

"A domestic radio host complained. After the game "Jin Dance Troupe" came out, the singer's single promotion was released. Online games robbed their radio ranking market share. What do you think of this issue?"

"We don't have such strong strength yet. A medium-sized radio station can cover a population of up to several million. We only have hundreds of thousands of players in online games, and not everyone likes to play the charts, so the radio station's worries are completely redundant.

!”

"Will the combination of the software of Hatsune Miku: Singer Plan and the Jin Orchestra and Jin Dance Group make the Chinese music environment, music creation level, and the living space of musicians in the next few years?

And social status have been qualitatively improved?"

"Chinese musicians are a group of people with great potential. Whether there are or not our software and games, they will have qualitative improvements. We are just an opportunity, an introduction, and it is a bit bad to say. For us, music is also a good thing.

We are just merchants when growing goods. Don’t praise us as saviors, thank you!”

What a joke. Zhao Yongping would not respond to anything that compares with others. Longteng is already high-profile enough and does not need to stand on the other person's head at all. Longteng just plays games in a low-key manner.

"Mr. Zhao, you are joking. Everyone sees what Longteng has done over the years and understands it in their hearts."

"Yes, Long Teng is the pioneer army of reform and innovation."

"Mr. Zhao, you just said that music is a commodity, so are you planning to use these commodities to make a profit?"

"Yes, online games require server support, network support, programmer maintenance and upgrades, all of which are huge costs. We are the first to launch the online paid downloading song service. If you want to enter the room of a new song, players need to pay to download it, and we will use it with

The creator divides the content, and each song will be signed. In addition, there is a mall in "Jin Dance Group", which can be downloaded, costumes, props, theme backgrounds, emoticons, and skin packages. These can be purchased for free or paid..."

Selling skins is a very common method of sales. On Steam, it is normal for Dota2 skin sellers to earn hundreds of thousands of dollars a year, or the heroes in League of Legends, skins, gold coins, experience cards, and special holiday dressings.

The appearance of special items, these props that do not affect the balance of the game, are also loved and sought after by players.

In the field of game operations, there is also the 28 law. Game companies only need to consider how to make profits from 20% of players, while other 80% of players only need to give them a relatively fair free gaming environment.

In 1999, new profit and charging models appeared in online games. The media here are very clear about it. Many people secretly wondered in their minds that Longteng Company had a solution and could come up with such ideas.

A new reporter in the corner of the audience asked in a low voice: "Senior Brother, this model was not first created by them, Longteng?"

The old reporter rolled his eyes: "In this era of information explosion, what good things have you seen and good models have come out a year or two, but no one knows it? Is it meaningless to create it? And it sells services and games around this.

I don’t know how many ziplines they have played in the Loong Teng. Over the years, you can tell how much money they have made in selling game peripheral products!”

The newbie asked with interest: "How much money did they make?"

The old reporter hunched: "Speaking it scares you to death, there are definitely billions of dollars. I only know that the estimated brand value of "Super Mary" by downhill last year was US$4.4 billion, and the valuation of "Pokemon"

It's as high as 6 billion! Are you scared? They are very experienced in selling peripheral products. Don't underestimate the costume props of "Jin Dance Group". I heard that the costumes and props of the world have been sold for about 2 million US dollars!"

The novice was really frightened. Not only did he not believe it, but other reporters around who heard the discussion of the two also turned around and said in disbelief: "Lao Zhang, where did you hear the news? This game has only been on the market for half a year.

How could a player with only a few hundred thousand sell more than $2 million in virtual clothing?”

The old reporter pouted: "If you don't believe it, forget it! Otherwise, you can write down Mr. Zhao's profit statement and then compare what I said to go and apply for it!"

The average clothing of more than 2 million US dollars is about $5 per person. In fact, it is not scary. A set of clothes for Paris 1999 Autumn Fashion Week costs $2.98, a set of O'Neal's jersey costs $1.98, and a set of Naruto suits sells

The price is $3.98, most of them are bought by people, and the person you like buys several sets. A player is willing to spend $50 to buy a stand-alone game, and he is willing to spend $50 on online games, props, skins, experience cards, etc.

So everyone concentrates on listening to Zhao Yongping's sales summary. Sure enough, the game "Jin Dance Group" has a turnover of 17 million in half a year, of which 11.8 million is the song download fee, and all the costumes and props sold a total of 5.2 million US dollars!

A powerful tool for raising money is really a powerful tool for raising money!

A long-term online player with less than 500,000 yuan has only two or three million registered, and can actually bring such considerable online benefits!

The reporters applauded, and operators in the game industry and record industry began to reflect deeply that it was beyond their expectations that genuine music could still choose such a way to sell online.

Moreover, the purchase conversion rate of online game players is really terrible. It is conceivable that when the number of players increases in the future and the game operations become more and more mature, this data will definitely not be as simple as 17 million, and it is likely to exceed 1.7.

100 million, and this is not a one-time deal. If you buy it today, you won’t buy it tomorrow. As long as players continue to play, they will pay sooner or later!

"Interesting..." The person in charge of Lenovo's game department touched his chin and finally figured out the entire operation model and core ideas. He was very surprised by the purchasing ability of casual players. If he saw the young female player written in the Longteng internal report, he wrote in the

The consumption amount accounts for 80%, and you may immediately leave and turn around and urge programmers to develop casual games.

"It seems that the Internet will also impact our traditional music industry. I think that in this era of exposure, we should put aside old prejudices and use new thinking and new attitudes to welcome the impact of the Internet and games on the traditional music industry.

.” Liu Huanhuan, a famous domestic music educator and also the instructor of "The Voice of China", began to reflect deeply.

The game industry is unknowingly affecting people's lives. Many parents report that this type of casual game is very effective. The family can play and watch performances together. Although it is more of the children operating, parents can listen to songs together.

, learn the types of songs that children like, make family relationships more harmonious, and there are fewer and fewer small secrets and gaps between children and parents, which are all good things.

After everyone has consumed these contents, Zhao Yongping picked up another piece of information and said: "Next, I will announce Longteng's latest plan and products. This is the latest introduction album of Longteng's game battle platform. The staff will send you one by one.

share."

When many people received information from staff, they looked down.

Everyone is familiar with the Longteng game battle platform and many people have played it, but in the latest version, the functions of the mall and supplier are obviously added, but everyone is confused.

Could it be that this game battle platform is a... trading center? (To be continued, please search for Astronomy, novels are better, updated and faster!