Super Game Empire

Looking at the two reports in his hand, Robbie's face turned pale...

He raised the paper, his voice full of anger: "You are going to let me take this pile of shit to report to the board of directors? Or do you think this achievement can make the board of directors cheer and get out of being threatened by someone holding a gun and holding it on his forehead

Can Microsoft's stock price be back above $50?”

He slapped heavily on the table, and some paper fell off the sticky note clip, and under the airflow raised by Robbie's dancing sleeve, it turned into flying leaves, scattered on the ground.

Marketing Operations Officer Kevin Williams also looks bad. He is responsible for market operations. The sales of the most important product, X-wave X, this year, will reach such a sluggish state, which is beyond their imagination.

In fact, in mid-January, 20 days after the X-wave X was launched, they had already seen some bad signs.

First of all, the international McCann advertising agency (MCCANN-E-Day ckson) responsible for the overall promotion of X-wave X said that the $380 million promotional funds they received from Microsoft may not achieve the expected results. Kevin said he could not accept it, this is not McCann.

Ken's advertising style, they will never say such words, because McCann has the best advertising network in the world.

But that's the case. According to market feedback, players may not be very interested in x-wave x. People always ask when passively accepting interviews: "Don't Microsoft make operating systems? What classics have they made?

game?"

Researcher McCann gave an example and said: "Microsoft Flight Simulation!"

"I haven't heard of it. I'm not very interested in simulation games. Even my friends who love simulation driving have only heard of Longteng's "Dakar Rally" and KTT's "Need for Speed". I like to drive planes

There are really few people!"

Rarely does not mean that there is no... The researcher muttered and continued to face it with a smile, introducing: "What about the real-time strategy game "Age of Empire" and its expansion pack "Age of Empire: Roman Revival"?"

"This is the most fun Microsoft game. The most sales game? Please, did you live in the last century? The most popular real-time strategy games in the world are "Starcraft" and "Warcraft 3"! The second wcg you

Have you heard of it? Have you ever known the second CPL autumn league? You don’t know anything, and you are so embarrassed to recommend "Age of Empire" to me?"

The researcher was asked about his face and blushing. Of course he knew that the "Age of Empires" series is indeed the best-selling PC game for Microsoft, but in the second WCG, he lost to "Warcraft 3: The Governance of Chaos" as an exhibition match.

Then he missed the second CPL Fall League due to poor performance, the world's largest and second largest e-sports competition official event. There was no "Age of Empires" series at all.

It is undeniable that Microsoft has no competitors in operating systems, but in the electronic game industry, Microsoft's foundation is very weak. When people talk about electronic games, the first thing they think of is Longteng, not Microsoft, which has "no masterpieces".

In such a big environment, how can x-wave x promotion be effective? When people heard that it is a TV game console, they asked: "How much does x-wave x console cost? How many games are there? What type of games are they?"

The publicity staff were stunned. It was difficult for them to answer to satisfy the audience. This is the second problem encountered by x-wave x.

The second question is, the hardware of x wave x is like this, Intel's customized CPU.64m memory, 10g hard disk, a NVIDIA graphics card, a DVD player, and a customized network card for LAN connection. These hardware are more than ordinary individuals at that time.

The computer is stronger because this is what Bill Gates personally asked. He requires that the image performance of x-wave x should reach 3 times that of dc.

This set of hosts has no keyboard, mouse, and Windows operating system. It uses an additional mobile portable simple system made by Microsoft. It carries 20 games when it was launched, and is priced at $298 per set.

When initially announcing the x-wave x plan, Robbie, president of the game department, said: "The cost of our production of x-wave x will be much lower than that of Longteng hosts, because our parts are ready-made and purchased from third-party manufacturers.

.”

But halfway through development, Robbie never said anything like that, and he was silent about the cost of the game. He had been flying around the world for many years, trying to find cheaper and more stable alternatives, but he failed.

.

This is the price that software giants pay after blindly entering the hardware industry with confidence. High performance and low price. They lose $115 per host sold, especially in order to pay for 3 times the performance of the image exceeding the DC, they have to spend a lot of money.

Buy high-performance graphics cards from Nvidia.

Nvidia proposed that the graphics card must be customized on the grounds that universal graphics card is not suitable for x-wave x, and specially made a special graphics card unique to Microsoft and will never be sold to other companies. Its memory and computing speed is indeed beyond the use of DC.

The graphics card has first-class effect and first-class price. It charges Microsoft $128 for a graphics card, which, like Intel chips, has become the culprit for the most cost of x-wave x.

Bill Gates disagrees with lowering his standards. They are the world's largest software company with market value and cannot reduce their value for a small amount of hundreds of millions of dollars. He once said: "I have collected the game promotion."

$36 billion, the first promotional fee I give you is $500 million. Microsoft must take this step, and burning money is inevitable!”

During Christmas, Microsoft's low-priced high-performance game consoles once attracted people's interest, and there were many consultants in line, but after deep understanding, game buyers gradually lost interest in purchasing x-wave x, $300, and even

Even $200 cannot arouse their desire to buy, because this involves the third important issue, the quality of the supporting games is uneven.

The third bad phenomenon is that almost all buyers who are interested in the host shook their heads and left without stopping when they heard the game introduction. Many people sneered and said, "This is it

20 games carefully prepared by Microsoft?”

Or "Do I look like a mentally retarded race who doesn't need to use my brain?"

Or... something more unpleasant.

There are really no good works in the 20 games. Only a few companies such as EA have joined Microsoft's x-wave camp. EA's main business is PC games. It has no rich experience in TV game programming, especially X-wave x

An immature gaming platform and an unstable and sound gaming toolkit have caused a lot of trouble for ea game designers. The frequently updated versions have made ea programmers busy modifying codes. Many times they will deliberately stop coding and wait.

Microsoft's stable toolkit will be released before writing the program.

A year ago, Longteng did not show such aggressive momentum. Microsoft's x-wave x alliance did not increase its alertness to this level. Therefore, this time the x-wave x was released, their products became jokes and there was no stock at all.

ah!

The 20 junk games may be a little better than junk, and are not enough to attract players who have enjoyed Longteng’s high-quality games.

Combining these factors makes McCann Advertising feel difficult and promotion is easy, but the effect will be poor. This is also a shame for McCann Advertising. They keep contacting the marketing department of Microsoft's game department to provide feedback on the reality.

Give it to Microsoft executives, but it was too late, so they had to bite the bullet and spend the first month after Christmas.

The scores of this report card were terrible. Robbie pressed his forehead and asked, "In one month, the global sales volume was 430,000 units? Do you know what it felt like when I first saw this data? Are you teasing me?

?”

"I dare not! But this is the reality. This also includes the order quantity of dealers at all levels. The order quantity of these dealers may slow down in the next one or two months..."

Kevin was sweating on his forehead, and he felt that the number was terrible. 430,000 x-wave x, at least 200,000 were stockpiled by dealers, and the total turnover just exceeded 100 million US dollars, and the first phase was

The $500 million publicity cost was not earned back, which made each of them feel uncomfortable.

"Is there any worse news?"

"There is still...it's still two weeks to come to China's Spring Festival event. The Longteng game battle platform announced a 20% discount on purchasing DC. You can also choose any game gift package for purchase of US$320. According to our electronic consumption

The warranty regulations for products, within three months we must agree to the customer’s return and exchange requirements…”

"Shet!"

Robbie pounded heavily on the table. The news was really bad and couldn't be broken anymore. Once Longteng lowered the price, their sales volume would decrease, and it might also cause a trend of return!

"There is another bad news..." Kevin's legs trembled, but he definitely did not dare to hide the news.

"explain!"

Kevin gritted his teeth: "Japan's newsonic company just announced that they will launch their brand new ps2 host in three months, in April 2000!"

Robbie stood up suddenly, stared at Kevin with wide eyes, and asked for a long time: "p...ps2? They have only been 5 months since they acquired Sony Games, so they can launch ps2?"

Kevin had nothing to say, because of this news, Hayao Nakayama only said a plan and did not reveal any details. Japan was so happy that it was almost like to offer Hayao Nakayama as a national hero. All the media were saying good things and praised the newsonic company.

Saving the Japanese gaming industry, many players with strong patriotism took to the streets to swear to support domestic products.

This is a good thing for the Japanese gaming industry, but for Microsoft's x-wave x, it's simply a little worse! (To be continued, please search for astronomy, novels are better, updated and faster!