Super Game Empire

"Are you ready?" This sentence has become a buzzword. Many good friends will beat each other's shoulders and ask this question after meeting. This is like a joke-like inspirational word, telling the other party that something big is about to happen soon.

, buddy, are you ready to save the world?

Most of the netizens who read advertisements in China only have one thought, that is, they are good creativity!

Soon, they occupied the Diablo 2 official website forum and began to express their praise for the advertisement.

"What game advertising requires is this kind of creativity. After watching too much advertising in domestic games, I really feel it is extremely monotonous. I think I have played cosplayers, wearing sexy clothes, holding swords and spears, and making gestures twice. This is the game

Advertisement?”

"Yes, players will never fall in love with these games just because they love watching these beauties! You can have sex/sensory games, but you can't have shoddy games!"

"And, I'm the one who invites entertainment celebrities to endorse the most. Games are not clothes or shampoos. What kind of entertainment celebrities to endorse? "

"That's right, if you have this money to waste on celebrities, it's better to recruit more testers, send the money to programmers, spend more time on script design, and modify game bugs! Perfunctory production is a common problem for domestic game companies!

”

"So, either take the money seriously to enhance the quality of the game and don't advertise. Even if you have to advertise, it's like Longteng doing it creatively! But I still want to criticize why the protagonists are all foreigners

?Looking at the street view, it looks like it is in a wealthy area near Mingshan, but it looks quite like an ordinary American town sent by my aunt from the United States!”

"And it's the English version! Although I can't understand English, I feel quite happy... I look forward to the Chinese version as soon as possible!"

"Sitting to wait for the promotional videos of students performing in Central Academy of Drama and Beijing Film Academy!"

Most netizens praised the English version of the advertisement, although most Chinese players do not understand the advertising lines. However, the scenes of the advertisement themselves tell the audience everything, without explanation. The male protagonist's depressed and crazy expression can explain a lot.

It's right.

Yang Yun was also surfing the Internet at this time. He casually flipped through the comments of netizens and was amused by some people's comments.

A netizen named "Dark Word" said: "O'Neal is not a savage, give a bad review!"

Another netizen named "Laoxi'an?Neluo" commented: "I look forward to the instant visual effect of dressing and undressing in the game, haha, you should understand what I mean, right?"

Netizen "Forgot Winter" gave a smirk and said, "Are I the only one who saw the druid playing games, and it seems like he is feeling very happy?"

A large group of netizens below said that after seeing this comment, I watched the video several times, and the more I watched it, the more I looked...

After reading the post for a while, Yang Yun clicked on the longchat software and found that Lin Zhihong was online and double-clicked on his avatar to start chatting: "Zhihong, when will the Chinese version of the advertisement be created?"

Lin Zhihong quickly replied: "The post-production will take two days. The English version has passed the review of the radio and television department today and is allowed to be broadcast on TV. Tomorrow, we can implement advertising plans with several TV stations, Fox and Vivendina.

The advertisement has been released, but I heard that the consultation phone numbers between Mr. Xiao and Mr. Jiang were all blew up. It was your wife who caught her personally, so why didn’t you ask her?”

Yang Yun turned around. Outside the study, the sound of his son singing with a silence and his wife's harmony sounded like the Taiwanese children's song "Snail and Oriole", and he couldn't help laughing.

"We are very busy! Thank you for your hard work. Keep catching this. We will go on a trip in October and we will leave our home to you. Don't make trouble for the launch of "Dark 2".

"But I want to travel too t_t"

"When I come back, you will be out!"

Let’s chat for a while. Look at the official website of the forum, and you have already talked about another topic. That is what the Chinese version of the "Dark 2" advertisement might look like.

Students of the Central Academy of Drama and the scene of the Great Wall of the Forbidden City. Is this the same creativity?

"My classmates at Beijing Film Academy have confirmed it~ They went to Tsinghua University to film later~ They also went to a few other places. The creativity should be similar, but the plot of the advertising story will definitely change, so don't worry~"

"That's right, we shouldn't worry about Longteng's production level. Just look at how good their English version is."

"I'm really looking forward to the game "Dark 2". I swear, I'm willing to use my three-month salary as a tutor to buy this genuine game!"

"We look forward to it, and we look forward to Longteng's game launch promotions!"

Two days later, Mango TV premiered the Chinese version of Longteng's "Diablo 2" advertisement. The creativity is similar, mainly telling some ridiculous things that ordinary people think they are surrounded by the world of Diablo 2.

The male protagonist is played by Deng Zhao, a student from the 98th grade of the Central Academy of Drama. He plays a college student with his true character, and his life begins like this.

As soon as Deng Bao opened his eyes in the morning, a spear flew in out of the window wearing a pheasant and nailed to the wall of his bed. A white handkerchief was tied to the tail of the spear, which read "A freshest breakfast."

"And a red love symbol, Deng Qiao sat up while rubbing her temples, and saw a female Amazon soldier throwing two fingers and blew kisses at him from the window on the second floor.

He shook his head, got out of bed, opened the bathroom door to prepare to wash, but he didn't expect that all he saw was a bone stalk. From the gap, he could see the necromancer lying on the earthen bed made of clay stone, sleeping smelling.

The stone demon held the bone spear of the necromancer and smiled at Deng Qiao with a creepy smile.

In the next scene, Deng Qiao walked on campus with his textbooks. He saw the small group of second-generation officials on campus from afar. He thought it was not good. He offended them yesterday, so it would be better to walk around today.

But the other party also saw him, clenched his fists and leaned over with a grin, and suddenly looked behind him like a ghost. The camera switched, a tall, full-frame armed barbarian was doing the same thing, coming over and looking at him with a grin

These little gangs were pinching their fingers and thumping.

When the second-generation official group and others retreated in fear, another druid who had turned into a bear form blocked their backs and pressed them forward and backward. The camera was given to Deng Zhuan, and then a group of screams were heard.

Voice.

After two classes in a daze, he came to the library to relax. Unexpectedly, just after turning a bookshelf, he saw a female magician holding a staff standing in front of her. She was holding a book in her left hand, and she was enjoying it.

Reading the ground, the pages of the book were as if controlled by mysterious forces, flipped rapidly, and her right hand was playing with a burning fire ball like throwing a small ball. The side was too beautiful, Deng Zhuo didn't dare to look at it at all, and his body retracted and leaned against the bookshelf.

He breathed a sigh of relief at the ceiling.

At night, Deng Qiao, who was deeply influenced by the supernatural incident, planned to get himself drunk in a small restaurant outside the school, but accidentally saw the class beauties and best friends being played by a little spoiler. He relied on himself.

A little drunk was about to rush forward, and a man appeared in front of him in a ghostly manner. He was wearing a black robes and holding both claws: "Do you need me to kill them? Boss!"

With a clanging sound, the camera stretched, and six fully armed game characters appeared beside Deng Bao, and he was completely at a loss.

The change here made the little gangsters who were playing the troupe stunned. When the camera came back, Deng Bao had become another person. He became the spiritual leader of the team and turned into a paladin.

, He was wearing a full paladin suit, holding a sword in one hand and a shield in the other, looking very heroic.

The camera looks like three little gangsters, and they also become the three Diapolo brothers who are holding the girl. The Paladin raised his sword without hesitation and rushed forward bravely with his companions.

"The PC version of Diablo 2 is the first global debut on October 1st. The three diablo brothers will come to the world, and the dark world will come!"

After the introduction of this ad slogan, it was also a burning flame, but the next second after the darkness, Deng Zhuo lies on his computer desk and is suddenly awakened. His face is rich and his face is unstable. Di on the monitor in front of him

The three Apollo brothers were constantly mocking him, it turned out that this was a dream!

"Are you ready?"

The advertisement ends, lasts for 60 seconds, which is quite long. This kind of advertising effect is of course the best, and of course the price is the most expensive. However, Yang Yun has some shares of Mango TV, and Mango TV certainly does not.

There will be too much fees.

But why is there no Forbidden City, no Great Wall, no **!

The players were puzzled. All the actors basically showed their faces in this advertisement, and none of them were wrong. But why are there no rumored scenes of the Forbidden City, guarding the Great Wall, military parades, etc.?

Soon, they found the answer on the official website.

An interesting interactive event was held on the official website. Here are short videos of seven professional actors performing in various environments. In a certain scene, different characters will be cute to the camera, and there are also a lot of pure colors in the studio.

The action short films shot in the background are rich in content for these seven professions, and the official website instructions will be updated continuously.

Netizens can choose the free combination of choices, take video screenshots, or directly use video processing software to capture the desired parts, form four-frame comics, or short-form comics, or reintegrate them with Longteng video processing software.

Advertising videos in your mind.

In addition, if netizens have no time or ability to do these things, but they can come up with the idea that makes people shine, then Longteng Company will come forward and send a dedicated person to contact netizens to deal with drawing and video production issues.

"The Diablo 2 Creative Advertising Competition will select 20 excellent videos and animation works, with a maximum prize of 100,000 yuan. The winners have the opportunity to become game advertising planners of Longteng Entertainment Games Company. Everyone is welcome to contribute actively!" (

To be continued...)