Super Game Empire
Chapter 856 iPod Gives Sony Music a Punch
In addition to computers, Wang Zhe also talks about another economic pillar of Japan - the animation and game industry.
However, it was already concluded that the entire Japanese game and animation industry collapsed. The entire Japanese anime and game entertainment related were killed by Longteng seven times, and the army was defeated.
The once extremely brilliant Nintendo and its Nintendo Six Tigers were wiped out, and later Sony Games was forced to go bankrupt and sell. There were no more flag-bearers in the Japanese game industry, and there were still a few small fish left. Namco, glorious, but they were not allowed to do so.
If you don't rely on the Longteng game camp, you will survive hard.
Later, ordinary Japanese people put all their hopes on the newsonic company established by Shinho Nakayama. They bought PS2 even if they sold their money, with few games, high prices, and high console prices. No one cares. This is to do all the strength of the nation to support newsonic company.
ah!
But what happened? People sadly discovered that ps2 also betrayed the Yamato nation and joined Longteng's camp!
Not only are the game consoles completely wiped out, animations, comics, and game peripherals, but now, except for the old animes such as Eve and Transformers, Ultraman and Doraemon in Japan, almost all other classic anime products after 1990 are produced.
Leading by the Chinese, the comics "The King of Fighters", "Conan", "Naruto", "Oh God" and "One Piece" have deeply attracted ordinary Japanese people. Anime music, movies, novels, these Chinese-made Chinese have been deeply embedded in the Japanese.
In the soul!
Computer hardware and software are occupied by the Chinese, and animation and games are lost. The Japanese can only blame their own nation for losing inspiration and creativity. But now, a Longteng game mobile phone suddenly pops up, which is clearly possible to hold in your hand.
On the mobile terminal that plays games, Longteng has not developed the second generation of Gamegear for ten years. It seems that he is planning to use this longgamephone instead. Can Japanese people who like to play games not use this phone?
Well, some people resist the temptation to buy this game, what about listening to music? IPOD sells hot all over the world, suppressing Sony's walkman in 20 market. The effect of digital music playback is better than that of tape and CD, and the appearance is
Lighter, more flexible and beautiful, the most important thing is that it is common to personal computer data!
This means that Sony Music Division is under tremendous pressure - the piracy of digital music around the world is coming!
Can people really refuse ipod and continue to stick to walkman?
...
Hiroyuki stood with his right arm on the table, pressed his temple with his right hand and held the document with his left hand. A short subordinate stood in front of him, reporting respectfully.
"Ono, stop for a while!"
Nobuyuki Izumi felt that his head was about to explode, and he couldn't help but interrupt and asked, "I heard you talk for five minutes, and you were tossing and turning about how much negative the ipod had to Sony. I'll just ask you one
Question, you said that the fundamental reason for the decline in Sony's music department's performance is because the ipod is listed and pirated music spreads too quickly. Is there any conclusive evidence?"
The subordinate replied cautiously: "We have reason to believe that this is caused by ipod, but we have no strong evidence for the time being..."
"Baga! Of course I know that ipod spreads pirated music files, but do you think the law was made by me? Do I say that they commit crimes and they commit crimes? Longteng Company is also a super-large multinational enterprise with assets of tens of billions of dollars.
Think our lawyers can take Longteng to court with reasons to believe that it may prove indirectly. These jokes make people sue Longteng, and the judge will sentence them to compensate Sony Music for $300 million in losses?"
Shinoyuki Izumi stood up suddenly, smashed the document on his subordinate's head, and endured the headache and scolded him for being bloody!
"Why are you still standing there? Get out and find evidence!"
Another loud shout, several subordinates hurriedly picked up the documents on the ground and left Izunoyuki's office in panic, without even closing the door.
Wu Yijiu walked around the office irritably, and his anger gradually diminished. He walked to the boss's chair, lay heavily on it, leaned down, looking at the ceiling without any hesitation, his heart full of sorrow.
IPOD has been on the market for almost a month. This portable multifunctional digital multimedia player has a hard disk capacity of 5g. I won’t mention the appearance design. Nobuyuki Izumi has never seen such a small and beautiful music player product. Sony believes that
The proud cd-walkman looks like a big round cake in front of the ipod, and it is impossible to compare in terms of appearance or volume.
And he has tried the effect, the high-fidelity digital multimedia sound quality effect is almost the same as the CD. Apple adopts a computer-generated high-quality music format, with a capacity of 5g to store nearly hundreds of high-quality w**e lossless songs. If it is used
Lossy compression mp3 format, which may contain more than 1,000 songs.
He knew very well that 99 consumers were not music enthusiasts, so he would not mind mp3 songs with slightly worse sound quality than CD format. Generally, ordinary people can't hear the difference.
What's more, the ipod doesn't need to be replaced with CD discs, which is easy to carry. The earbuds made by a team of internationally renowned designers look good in shape and have excellent sound quality. Sony's proud headphones do not take much advantage!
"Damn Longteng! Where did they find these people? Even precision accessories like headphones are so good! How could Chinese people have these techniques to make precision instruments?" Nobuyuki Izumi thought that cd-walkman was in all aspects
Without gaining the upper hand, my head was bigger.
But the shape, appearance and hardware capacity headphone effects are secondary. The key is that Sony has been vigorously promoting walkman for so many years. It is not that they do not understand the technology of digital playback, but because of a huge market of interests, they have been opposing it.
Digital multimedia music.
Starting from Sony's first launch of the tape player in 1979, it was not until 20 years later that Sony officially launched the CD-walkman in 1999. In conjunction with Sony's global entertainment strategy, a large number of Sony's singers have released music CDs by releasing Sony's CDs.
Albums are regarded as another commercial path besides tapes - people are willing to pay for higher quality and more stable CDs, and this is a unique encryption technology that only computers can read, but computers cannot be kept on belts around their waists at any time.
The digital age is coming, Sony did not dare to act rashly. Their R&D engineers have long done research on digital music formats, whether it is an approximate lossless CD format with a sampling frequency of 44k or a better w**e format with a better effect, for mp1 and mp2
, and Sony engineers have conducted in-depth research on mp3, which is second only to CD and W**e.
Some commercial or free software can provide powerful functions, copy the song tracks on protected CD CDs to the computer, generate a huge w**e file, and then use lossy compression to become mp3.
So these are inferior to CD in terms of sound quality, but they are not much different, and they can also be spread on the Internet at will, copying from one computer to another, and copying from one mobile terminal device to another terminal device
The most important thing is that the mp3 file that costs money is popular among people all over the world.
IPOD is such a thing. The mainstream audio files can be read, which is much better than CD-walkman. In addition, with Apple's own i-super es online paid music download system, it means that Sony's nightmare is coming, and they have only launched 2
The CD-walkman in the year is facing the biggest challenge in history.
"Are we guilty of amateurism in our previous life? Why did Sony encounter such a rogue opponent? Sony TV was challenged and exports to China were severely hit. Sony computers were not only sluggish in the Chinese market, but also
Even the Japanese market was forced to lower prices by Lenovo Computer. Sony Movies couldn’t find excellent Japanese animators and directors, Sony Games…”
The corner of Oi Shinobu's mouth is about to bite and bleeding. The Sony game department is Sony's biggest pain in recent years, but it is also the best opportunity for him to Oi Shinobu to take over Sony. He abandoned the Sony game department and also made his biggest competitor Kutaraki
Jian drove out of Sony and thought his life would get better and better, but unfortunately, when the TV and computer were repeatedly sniped by Chinese products, even Sony Music was hit by the disaster.
Sony is destined to fail in this battle. How many years can their tapes and CD players be sold? Nobuyuki Hitomi himself doesn't know, maybe he's lingering.
"Sonny must not compromise with MP3 when convening a meeting of senior shareholders!" Nobuyuki Izumi thought fiercely, and slapped his right hand hard on Li Huamu's desktop, and then clenched into a fist with blue veins!
...
"Yang, I heard that Sony is collecting our evidence and want to sue us?" Jobs was having family dinner with Yang Yun. The two families sat on the rooftop of the landscape restaurant in Shanghu Mingzhu Building, looking at the scenery and chatting and laughing.
Yang Yun glared at Yang Chongsheng who was pulling the tablecloth with his eyes. The naughty child stuck out his tongue embarrassedly and shrank to his mother.
"Nonoto Izui has been fighting with the mp3 singer for so many years, you should be enlightened! Are you afraid that he will sue you?"
Yang Yun threw a piece of lobster meat into his mouth and said, "Sony vowed not to compromise with mp3 a few years ago. In 1999, their Vio department launched a Mu private cclip player, and the official version of the subsequent release was taken.
The nw series is called the nw-ms series, and the nw-e series is used for flash memory. There are many models of digital music players, but what about the ending?”r1152
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