super learning system

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Toyota has completed all preparations for its secretly brewing strategic shift. During this period, Toyota launched the three cheapest models in Toyota's history, namely the 1.6-liter beggar's version of the Yaris and Vios, and the 1.6-liter beggar's version of the Corolla.

The cheapest model is priced at about 40,000 yuan, with the highest being no more than 60,000 yuan.

These three cars all have original design models, and the production lines also have direct production capabilities. What Toyota has done is to simplify and castrate the configurations as much as possible. However, Toyota also knows not to be too unkind. After all, it is low-end.

A car must focus on competitiveness. Therefore, objectively speaking, Toyota's three ultra-low-end models already have the price/performance ratio of previous domestic cars. In addition, Toyota's technology and craftsmanship are much better than domestic cars, so

, these three cars are still very competitive in the market.

Under the personal supervision of Fujio Zhang, the confidentiality work of these three models has been done very well. No one has ever known that Toyota is immersed in a major strategic shift. When Toyota announces these three new models, how many of them are in China?

The production lines have been operating at full capacity to produce nearly 200,000 existing cars, which have been directly put into the market.

Toyota has many production lines around the world, and now it has also begun to produce low-end cars, and has begun dumping them on a large scale to developing countries and third world countries. Judging from Toyota's production speed, the annual output of low-end cars should be able to

Close to six million vehicles.

Fujio Zhang's idea is very simple. Even if he makes less money, he can at least maintain Toyota's survival. It doesn't matter if the stock price plummets. What has evaporated is the market value. What he has to do now is to stabilize the entire Toyota market and enjoy delicacies.

Or you may eat cereals and steamed buns just to fill your stomach. As long as your stomach is full, you will have the ability and chance to survive.

As soon as Toyota's low-end models came out in China, they detonated the entire market and caused turbulence in the Chinese automobile market. Although the member companies of the Huahe Alliance have strong competitiveness after cooperating with Dongchen, most of them

The production capacity of Dongchen has been given to Dongchen, and the remaining production capacity of its own production lines is not high. There is no way it can compete with Toyota's burnt-out approach.

After all, Toyota previously covered every price range from about 100,000 yuan to more than one million yuan. Now, they have turned around and focused most of their experience on the precise range of less than 100,000 yuan, or even around 50,000 yuan.

, In this way, its production capacity in this price range is the highest, and its ability to cover the market is the fastest.

No matter how developed the country is, no matter how high the per capita purchasing power is, there are still a considerable number of poor people. China has a population of 13.4 billion, and the number of private cars is about 90 million, which can barely be counted as 100 million, and these 100 million private cars are

, a large part of it is overlapping ownership, that is, one person or one family owns more than one car. Therefore, the number of people without cars in China exceeds at least 1.3 billion.

Moreover, among these 100 million private cars, the urban ownership ratio is extremely high, while the rural ownership ratio is relatively much lower. Moreover, the vast majority of private car owners in China invest less than 100,000 yuan in their first car. This positioning of Toyota

, it cannot be said to be inaccurate, the demand of the entire market has also undergone great changes due to Toyota's strategic shift.

The price of a hatchback Toyota Yaris is only more than 40,000 yuan, which is on the same level as superminis such as Chevrolet Lucky and Alto. It is not even a little bit more cost-effective, and Toyota is also very smart. They have changed

The configuration does not change the appearance of the model or the power configuration. What is changed is what consumers are willing to ignore, such as invisible and subtle cutting of corners, reducing the richness of accessories, and reducing additional functions. These consumers do not care, what they care about is,

If I spend 40,000 yuan to buy an Alto, then if I spend a few thousand yuan more, I can drive a Toyota Yaris home. In comparison, Toyota's new model is simply a bargain.

In just three days, consumers set off a buying frenzy. A large number of entry-level and low-end users chose Toyota. A large number of users who were still planning to buy a car immediately advanced their plans. In these three days, Toyota invested in domestic

Nearly 200,000 low-end models in the market have been sold out, and there is even a long queue in front of the 4S store. They are not waiting for the car, but waiting to get a number and pay the deposit first to avoid passing through this village.

, this store no longer exists.

For these consumers, they know that Dongchen Automobile is very good, but Dongchen’s lowest-end models are more than 150,000 yuan, which is far beyond their affordability. Therefore, compared with the current Toyota, Huahe Alliance

The cars produced by its members are not necessarily better than Toyota's. First of all, the Huahe Alliance is just a little better than Toyota in terms of engines. However, whether it is the car-making experience, the beauty of the design, the value of the brand, the Huahe Alliance's

None of the member companies can compare with Toyota.

In a car of this price range, the use and maintenance costs of the car are relatively very low. Driving a new model from Biati, a member of the Huahe Alliance, the fuel consumption is 7.0 per 100 kilometers, and driving a Toyota car of the same class is 7.5 per 100 kilometers. Although this

The gap is about 7%, but when converted into money, it is actually not much.

At this time, the member companies of the Huahe Alliance were immediately anxious, especially those companies that focused on low-end routes. They were as anxious as ants on a hot pot. The heads of these companies immediately went to the Ministry of Commerce. In name, the Ministry of Commerce is

The commander-in-chief of the Huahe Alliance.

The Ministry of Commerce is also having a big headache about this. They sorted out the demands of these member companies and found that they are probably all for the same reason. First, these member companies have lost sufficient market coverage after delivering a large amount of production capacity to Dongchen;

Secondly, even if they have Dongchen's second-tier engine technology, this alone cannot completely make up for the gap between them and Toyota, a mature and world-class company in all aspects. They are not Dongchen, and they have no more

Good engine technology does not mean better vehicle design capabilities, better gearboxes, transmission systems, etc.

The person in charge of the Ministry of Commerce also knows very well that these companies come to the Ministry of Commerce to appeal. On the surface, it seems that Dongchen has taken away 70% of their productivity, making them less competitive. But in fact, if you think about it carefully, in fact, Dongchen and Dongchen

Chen has nothing to do with it.

In the conference room, when the person in charge of Dongchen was not present, Xu Hui, the head of the Huahe Alliance of the Ministry of Commerce, said to a group of sad-faced entrepreneurs below: "Everyone, the ministry can understand your current mood.

Coming here also proves everyone's trust in the Ministry of Commerce and the Huahe Alliance, which I am very pleased about."

Saying that, Xu Hui added: "However, if you blame the Huahe Alliance or Dongchen for today's situation, then you are totally wrong. To be honest, if your companies had not joined the Huahe Alliance.

If you still have 100% of your own production capacity and use your own technology, then, under such a strong impact from Toyota, I think most of your production capacity will be forced to shut down, and by then, you will face greater challenges.

Loss, now, 70% of your productivity is in the hands of Dongchen, which at least ensures that 70% of your productivity can continue to create enough profits for you, and the remaining 30% of productivity. With the premise of possessing Dongchen technology

, and you still can’t compete with Toyota, then I can only say that the gap between you and Toyota is too big!”

The person in charge of Changan Automobile said with a sour look on his face: "Director Xu, you don't have to talk to us about this. We all know in our hearts that you are right. If there were no Dongchen, there would be no Huahe Alliance. We

The current situation may be worse, but we are now a part of the Huahe Alliance. Since we are a member, when we face this kind of dilemma, shouldn’t the alliance help us tide over the difficulties? The Huahe Alliance is now

It has integrated almost all state-owned and private automobile manufacturers in the country, and the situation we are facing now is that except for the Dongchen family, which is killing everyone around the world and making a lot of money, all other companies are struggling.

So many of our companies can only eat a small plate of domestic mid- to low-end cars, and now here comes the big tiger Toyota, which is unjustifiable both emotionally and rationally!"

"Yes!" The person in charge of Qirui nodded and said: "I agree with what Mr. Li just said. Now, except for Dongchen who is popular in the Huahe Alliance, all other companies are struggling in the fire pit. If we don't do it at this time,

If you help us, is this still an alliance? Do we deserve to be those poor bastards who are used by Dongchen and don't care about our life or death?"

The person in charge of Haima also echoed: "Actually, the reason why Toyota wants to lower its status and go to the bottom to compete with us for food is because Dongchen forced it! If Dongchen hadn't suppressed Toyota across the world, what would happen to Toyota?

Are you willing to compete with us for food? In other words, Dongchen can force Toyota to this point, and we all have to contribute. We have all cut off 70% of our productivity to Dongchen. In Dongchen’s

In a global war, we can be regarded as comrades who risk their lives to accompany each other. Do we really want one general to achieve great success but ten thousand bones to wither? Does the rise of Dongchen really require small businesses like us to die for each other?"

Xu Hui looked embarrassed. He knew that these people's anger might not be justified, but it was in line with the cleanup.

In the Huahe Alliance, it is true that only the Dongchen family is prospering in the world, and these brothers and members are all eating chaff and drinking dilute. Now, I am afraid that they can’t even eat chaff, because Toyota is used to eating big fish.

The large carnivores have no meat left to eat and can only compete with herbivores like them for limited food resources.

Xu Hui felt helpless. These people started to come over yesterday to ask for explanations. Today it can be said that the entire Huahe Alliance, except Dongchen, is here. He also called Zhang Wenhao's assistant yesterday, but he heard that

Zhang Wenhao was busy with the COMAC production line at Zhonghai, which he had just taken over. When he asked him to take time to come over, his assistant said that his answer seemed to be very casual. He was not sure what his attitude was, and Xu Hui himself was not sure.

Know whether he will come or not, and if he comes, when will it be the fastest?

The person in charge of Chang'an saw that Xu Hui had stopped talking and couldn't say a word for a long time. He was extremely irritated. He slapped the table, stood up and roared, "If I had known that we were just cannon fodder, I wouldn't have agreed to join anything even if I had to die."

Lao Shizi Huahe Alliance! This is a good situation. When others are fighting, we will provide men, strength, guns and bullets. If we are in trouble, others will not even give us a stutter!"

At this time, the door of the conference room was suddenly pushed open. Zhang Wenhao walked in with a cold face, followed by Director Liu with an expressionless face. As soon as Zhang Wenhao came in, he looked around angrily and yelled: "Who?

If you regret quitting the Huahe Alliance, it's still too late to say something now. Not only will I not take back the technology authorized to him, but I will also return 70% of the productivity I borrowed from him!"

Zhang Wenhao's appearance shocked everyone, and Zhang Wenhao scolded him with a livid face. All the people who had been venting their anger around Xu Hui all fell silent.

Just kidding, if Dongchen really returns 70% of his productivity, what do they mean by support? What do they mean by maintenance? This is like having a three-bedroom apartment and renting two of them to Dongchen in exchange for

The rent is enough for him to survive, but if Dongchen doesn't rent it, he can only live in this three-bedroom and one-living room by himself, and there will be no second person to rent it. Moreover, the three-bedroom and one-living house is just an expensive property.

The fee is enough to give them a headache!

In fact, their real purpose is not to come to the Ministry of Commerce to vent their anger. The main reason is that the current situation is too difficult. If Dongchen does not help them, it is completely impossible for them to survive this blizzard.

Seeing Zhang Wenhao coming, Xu Hui felt a big stone in his heart. Logically speaking, Zhang Wenhao did not hold any official position, but he was the director of the department, and his rank was higher than Zhang Wenhao's. But when he saw Zhang Wenhao...

There was a feeling of seeing a benefactor and savior. If so many people weren't there, he would have wanted to hold Zhang Wenhao and cry bitterly. It was so frustrating to be surrounded by so many people.

Xu Hui adjusted his emotions and saw that the scene was silent. Zhang Wenhao looked around at everyone coldly, but everyone was avoiding his eyes. Xu Hui came out to smooth things over. He said: "Oh, Mr. Zhang, just come here.

Everyone is waiting for you." As he said that, he looked at the entrepreneurs who had lost their temper and said: "If you have any difficulties or ideas, just tell Mr. Zhang. How can a company as big as Dongchen still be a big company?

Can't protect you? But I have to remind you in advance that you must be calm and don't be impulsive and make decisions that you will regret."

The entrepreneurs who were still besieging Xu Hui before now learned to go down the steps. The person in charge of Chang'an smiled awkwardly and said to Zhang Wenhao: "Mr. Zhang, I was just excited and said all angry things.

You must not take it personally, the key point is that we people are really anxious, and I hope you can understand our feelings."

Zhang Wenhao snorted coldly and said: "I know the situation you are facing now, and I never said that I would stand by and watch. It's just that I came a day late, and you are just yelling like this. Some people even can't wait to continue.

You’ve already given your new name, right? Cannon fodder?”

No one dared to speak. Zhang Wenhao's voice suddenly became much louder and he shouted loudly: "When did Dongchen use you as cannon fodder?! If it weren't for the fear of taking away your jobs, Dongchen would have launched low-end models to occupy this market.

Why would it be Toyota's turn to do this?! If it wasn't that your competitiveness was too low, how could Dongchen license new technologies to you for free?! If it wasn't that most of your production capacity was idle, spending a lot of money every day

If the funds are maintained, how could Dongchen take over your stall?"

After saying that, Zhang Wenhao said again: "I admit that you have indeed contributed a lot to Dongchen. I see your contribution to Dongchen's expansion of territory. I see it in my eyes and remember it in my heart. That's why I came here specially today.

, just to solve this problem for you!”

When everyone heard that Zhang Wenhao was here to solve the problem, everyone's expressions of embarrassment and fear turned into joy. One of the company leaders said excitedly: "It would be great if Dongchen is willing to help us! I believe that in the future

Dongchen’s strength will definitely help us overcome this difficulty.”

Zhang Wenhao asked: "Tell me what you are thinking now, what plans each of you has, and what aspects do you hope Dongchen can help you with?"

The person in charge of Changan said: "Let me start by saying, I hope Dongchen can authorize us with better technology, so that we can be competitive enough to compete with Toyota."

Zhang Wenhao said coldly: "I am now authorizing you with better technology. How long will it take you to integrate and digest it? Toyota is now very powerful in the low-end car market. Within three months, it will be able to sell at least 300

With more than 10,000 low-end cars, you have integrated new technologies in three months, and you have to spend time promoting them. It is impossible to attract consumers just by talking about them. You have to do a series of promotions and a series of public announcements.

Performance testing, waiting for consumers to fully accept it, will probably take at least another two months. By then, all existing user resources and potential user resources for low-end cars have been consumed by Toyota. What kind of situation will you face?"

With that said, Zhang Wenhao said: "Let me tell you what kind of situation you will face. Your new low-end model has come out, but there are no consumers. The consumers who are not fully mature have been consumed by Toyota in advance. What are you still doing?"

You expect those completely immature consumers to fall into your arms?! This is just like when Toyota took the lead in cutting prices across the board, in order to consume all the current and future markets of its competitors!"

The person in charge of Haima said: "Dongchen's design capabilities are so strong. The appearance design of each car is praised by consumers as a classic among classics. If Dongchen can design some new models for us, I think our competitiveness will be greatly improved."

There should be a big improvement.”

Zhang Wenhao frowned and asked: "In that case, how many new models will Dongchen need to design for you to meet your needs? For Haima alone, it only needs three new models, right? Qirui wants three, and Geely's

Each brand needs three, BYAT also needs three, Changan needs three, Zotye has three, FAW has three, Second Automobile has three..."

The person in charge of Haima suddenly became embarrassed. He knew that it takes a long time and energy for a company to create a successful model, and it was simply a fantasy for Dongchen to come up with so many new designs in a short period of time.

In fact, Zhang Wenhao has countless excellent car designs, but if he comes up with so many models at once, it would be a bit too shocking. Moreover, trying to beat Toyota by relying on models alone? Isn't it too naive?

Everyone looked at each other in confusion for a while. Some people hoped that Dongchen could provide some financial subsidies, but these people couldn't say anything if they simply asked for money.

Seeing that no one had a good solution for a while, Zhang Wenhao said, "I do have a way to solve the current situation. I wonder if you are interested."

,please.

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