Super Marshal

Chinatown defeated Barcelona 4-1 at the Olympiastadion in Berlin and successfully defended the Champions League. It detonated the world overnight and countless fans sang praises for Chinatown.

Regardless of the game process or the final result, Chinatown completely defeated Barcelona. This not only made Chinatown the first team to successfully defend the Champions League since the restructuring of the Champions League, but also won Chinatown widespread recognition from fans around the world.

Compared with last season, Chinatown has become more mature this season, and its overall strength has improved significantly. Especially the midfielder, led by Isco, De Bruyne and Pogba, is even more proud of the European heroes. It is hailed as the team that will create a new era in European football.

Head coach Zidane is also highly praised.

As a legendary star in the past, he led Chinatown to win two Champions League titles in a row as soon as he debuted. This record is no less than that of Guardiola. After defeating Barcelona and defending the Champions League title, Zidane accepted When interviewed by the media, he still said very calmly and rationally that the team still has huge potential that can be tapped.

"Yes, tonight is destined to be a sleepless night. We broke the curse of defending the Champions League, but I don't think we will stop here. I think we are fully capable of winning the third Champions League title. This is Our goal, we should strive for it.”

Of course, Zidane's words were still taken out of context, because after that, he said that it would be extremely difficult to win the Champions League for three consecutive years because all teams would target Chinatown.

But it is obvious that the media automatically ignored the latter sentence and highlighted the previous sentence.

Three consecutive championships is undoubtedly the most hype material that attracts fans.

The successful defense of the Champions League has once again made Chinatown attract global attention, and every move attracts the attention of media and fans around the world.

After the team returned to Madrid from Berlin, Germany, they headed south from the Madrid Capital Airport. Along the way, there were voluntary greeting groups organized by fans. When they arrived in the southern suburbs, they attracted countless fans from the surrounding areas of Madrid and held a massive rally. Celebrating the parade and finally gathering at the Royal Stadium.

The entire Madrid region is celebrating Chinatown's defense of the Champions League.

Chinatown has also invested a lot of energy and resources in the team's celebration of defending the Champions League, because the shopping malls and other commercial supporting facilities around the stadium have been completed and will be officially opened this summer, and this event is huge. The victory celebration will undoubtedly be the best warm-up.

With the strong promotion of the business department headed by Armando Marcos, Chinatown and other partners have launched a series of championship celebrations. The purpose is to continue the enthusiasm of the fans in this game and strive to build the Royal Stadium It has become the most popular commercial landmark in the southern suburbs of Madrid.

But at the same time, there is endless news outside.

After winning the championship in Chinatown, the new season of the Champions League has come to an end.

UEFA officials soon announced the bonus distribution plan for the UEFA Champions League for the 2014-2015 season. The total bonus for the UEFA Champions League is as high as 900 million euros, a record high, while the bonus for the Europa League is Significant shrinkage.

This basically reflects the current impression of European football on these two major events.

In terms of the Champions League, Chinatown ranks second in European football with a total revenue of 65 million euros. This revenue includes not only bonuses, but also a share of the bonus pool. Since this season’s Champions League final is once again dominated by La Liga teams dominate, so Chinatown does not have an advantage in the bonus pool.

The real top earner is Inter Milan from Serie A. Due to the overall downturn in Serie A, Inter Milan is a standout. Although the Champions League results are not as good as those of La Liga teams, thanks to the large share of the bonus pool, Inter Milan has a higher overall income. It is the best in European football.

La Liga Barcelona, ​​which also reached the finals, took third place with 61 million euros.

Winning the Champions League for two consecutive seasons has allowed Chinatown to make a lot of money just from the bonus share received from UEFA, not to mention the profits off the court.

As Chinatown continues to win consecutive games on the court, its operations off the court are also beginning to reap results.

First, the completion and opening of supporting facilities around the club's stadium will bring substantial operating income to Chinatown in the next year. The exact amount of income is not yet clear, but it will definitely be a very generous amount.

The operation of the stadium has also been a great success. The club's season tickets are still in short supply, and individual tickets are also hard to get, especially for some important games, and even the queues have to wait three to five years.

In terms of business operations, Chinatown has also been a great success, especially after successfully defending its title, some protracted negotiations have finally come to an end.

A year ago, after the opening of the new stadium, Chinatown began negotiations with Nike and Qatar Airways for new jersey sponsorship and chest advertising sponsorship respectively. Since the contracts will not expire until 2016, the negotiations are not in a hurry. , we talked about it for a year.

European football has undergone tremendous changes in the past year.

In the field of jersey sponsorship, Manchester United, which was originally part of the Nike camp, was poached by Adidas at a sky-high price of 95 million euros per year. This is a heavy loss for Nike, because it means that Nike’s only sponsorship partner in the Premier League is Down to Manchester City.

Therefore, on the one hand, Nike is negotiating with Manchester City to renew the contract, and on the other hand, it is also actively poaching Adidas's corners. The target is directly aimed at the blue team Chelsea, hoping to use the combination of Chelsea and Manchester City to make up for the shortcomings of Manchester United.

But Adidas' offense is obviously not only limited to the Premier League, but also includes La Liga, especially in Chinatown.

In the current La Liga, Nike sponsors Atletico Madrid and Barcelona, ​​two giants, and Adidas sponsors Real Madrid. However, in recent years, Real Madrid's performance has not been ideal. Although it spent hundreds of millions last year, its performance has not improved.

On the other hand, Chinatown has achieved outstanding results in recent years, especially after winning the Champions League. The team has stars such as Hazard, Griezmann, Isco, Pogba and De Bruyne. Obviously, the sponsorship signed with Nike could no longer meet the requirements of Chinatown.

Since a year ago, the two parties have started contract renewal negotiations. Nike very much hopes to renew the contract with Chinatown, but the two parties are deadlocked in the negotiations on the specific sponsorship amount and contract terms.

The two parties easily reached a consensus on leaving the Nike logo on the seats at the Royal Stadium, but there were considerable differences between the two parties on the sales share of jerseys and shoes.

Nike hopes to continue the previous 50-50 split, but Chinatown is more optimistic about the profits of peripheral products, so it proposes a 50-50 split for shoes and clothing. However, all the revenue from non-shoes and clothing categories will be owned by Chinatown, and only a small channel fee will be paid to Nike. .

This is undoubtedly something that Nike cannot fully accept.

They rejected Manchester United before because of this clause.

In terms of the specific amount of sponsorship, Armando Marcos believes that Chinatown’s market influence in the Middle East, Asia and North America is not inferior to other giants, or even higher than Chelsea, so the team’s jersey sponsorship amount must exceed Chelsea’s .

In order to poach the Blues, Nike's sponsorship terms are 65 million euros per year, and Chinatown must be higher than this amount.

But Nike said it couldn't accept it because Chinatown sells people every year. Although it has outstanding star-making ability, there are not many superstars in the team, and the time of their rise is too short. It cannot give Nike an effective guarantee in terms of team performance. They are the most They are only willing to give 40 million euros, the same as Real Madrid.

Chinatown believes that the Real Madrid contract was signed many years ago and is no longer in line with the current European football situation.

The two sides launched a year-long contract renewal negotiation, and Adidas intervened strongly in the middle. Not long ago, Chinatown successfully reached the Champions League finals, and the possibility of defending the title greatly increased. Adidas began to increase its efforts, and Nike panicked.

In the past year, Adidas has signed two blockbuster contracts in a row. Manchester United's 95 million euros will start in 2015, and Bayern Munich's sponsorship contract is also as high as 80 million euros. Nike is in The field of European football's top giants can be said to be losing ground.

After restarting the negotiations, Chinatown completely took the initiative in the negotiations. Both Nike and Adidas started competing for Chinatown’s jersey sponsorship. Especially in Chinatown, they defeated Barcelona 4-1 and became the first club since the Champions League was restructured. After a team successfully defended the Champions League, negotiations have completely entered a fever pitch.

A week later, Chinatown and Nike jointly held a signing ceremony at the Royal Stadium. Nike successfully renewed Chinatown's contract at a sky-high price of 100 million euros per year. This sponsorship once again shocked Chinatown around the world.

100 million euros, which exceeds Manchester United's 95 million euros and is the highest price in European football.

Although the terms of the contract set a sky-high price record, Nike is not stupid. Not only did it impose restrictions on performance, but it also continued the previous 50-50 share ratio in terms of product sales, and the contract period was also extended to ten years.

When attending the signing ceremony, the president of Nike Europe responded to an interview with reporters and said that they have estimated the influence of the Chinatown brand and its development potential in the next few years. It is expected that in the next ten years, both parties will be able to make profits from the development of shoes, clothing and peripheral products. It has made profits of more than 3 billion euros, a large part of which comes from China.

At the same time, Nike also stated that the two parties will further cooperate on the development of the Chinese market, especially in the area of ​​youth training.

Obviously, Nike signed Chinatown at a sky-high price not only because of the team itself, but also the huge Chinese market behind it. After all, in China, Chinatown's influence far exceeds that of all European giants.

Public opinion was skeptical about Nike's signing, and some even thought it was crazy. However, the stock market voted in favor. After announcing the renewal of Chinatown at a sky-high price, Nike's stock price rose by 5%.

After the team renewed its contract with Nike at a sky-high price, negotiations for chest advertising sponsorship also began to come to an end.

Soon, Chinatown once again announced that it had received sponsorship from Qatar Airways in the Middle East at a sky-high price of 60 million euros per year. In this five-year sponsorship contract, the fixed sponsorship fee was 55 million. It exceeds the 54 million euros from Manchester United's sponsor Chevrolet, and the remaining 5 million euros are paid based on the team's performance.

This contract renewal once again detonated the whole world, and everyone was shocked by Chinatown's commercial operation capabilities and market appeal.

One jersey alone brings a huge revenue of 160 million euros to Chinatown every year. What about other sponsors?

The revenue from the new stadium and commercial facilities?

Everyone couldn't believe it. Marca even used "money printing press" to describe Chinatown on its front page.

But just when everyone was shocked that Chinatown signed two sponsorship contracts in succession, the team once again announced a major decision to renew the contract of the team's top star with an annual salary of 10 million euros and a liquidated damages of 300 million euros. Eden Hazard also launched a new round of contract renewal within the team.

Club income has skyrocketed, and players' incomes should undoubtedly follow suit.

Renewing Hazard's contract with an annual salary of tens of millions is undoubtedly a declaration to everyone in Chinatown.

From now on, Chinatown will officially join La Liga and even the ranks of European giants.