Super Marshal

"If Barcelona and Real Madrid are willing, they should go to Monaco to play in the Noble League. I believe La Liga without them will be very competitive and eye-catching."

On the eve of the World Cup, when all media reporters shifted their focus to the upcoming World Cup in South Africa, many media in Spain paid attention to a dispute in the domestic league.

Sevilla president Del Nido publicly criticized Barcelona and Real Madrid in newspapers.

"The biggest tragedy in La Liga right now is that the eighteen teams are watching the two giant teams fight for each other, watching them take and take away their players but being unable to do anything, and all the sins that caused this are It comes down to TV money.”

Del Nido said that there is a very serious unfairness in the distribution of La Liga's television broadcast fees. In this unfair environment, there are serious problems with the living environment of the 18 teams, and even a financial crisis. .

Except for the wealthy Real Madrid and Barcelona.

"I think the league is a common wealth. In addition to the two giants, we have 18 teams. If these clubs can unite to resist, then the two giants will be helpless. We have the ability to expel them from La Liga. , if they are unwilling to sit down and negotiate with us."

"We are a whole, and every team has the obligation to maintain fair competition in the league and make it more exciting and competitive. We should divide this piece of cake fairly. Our joint decision is what determines this league. fundamental."

"There is no doubt that we are working on a feasible solution. We have even started negotiations. We have been preparing for this solution for a long time. This is our responsibility because we cannot watch the two giant teams control It's not fair to us that it's the majority of the league's finances, and if we can't get out of this situation, we're going to be in a dead end."

"The league is a league for 20 teams, or even everyone. If they want to compete with us, it should be fair. When some objective conditions are already unfair, at least the distribution of benefits must be reasonable."

"What I want to say is that the current competitive environment in La Liga is very disgusting. Without the two giants, La Liga will still look good."

Many La Liga media have reported Del Nido's remarks on the front page, especially when he directly pointed the finger at Real Madrid and Barcelona, ​​which is undoubtedly more eye-catching.

But this also brings up a question.

…………

…………

"Why would he choose to publicly attack Real Madrid and Barcelona in the media and newspapers?"

In the living room of his home in La Finca Community in the west of Madrid, Lin Xia asked Gao Han incomprehensibly about the questions in the newspaper.

Little Gaoshen was sitting on the ground not far away, playing with his building blocks and looking very happy.

"Get the head start." Gao Han said with a smile.

"The uneven distribution of benefits in La Liga is a long-standing problem. It broke out many times when I was coaching Atletico Madrid, but it has never been taken seriously."

"Why?" Lin Xia didn't understand.

"Real Madrid and Barcelona don't care what other teams think. They negotiate with broadcasters individually. Broadcasting fees are expected to account for 25% of the total revenue of the 20 teams in La Liga. In other words, the two teams will Fifty percent was taken away and the rest was divided among the eighteen teams.”

"Teams such as Atletico Madrid, Valencia, Sevilla and Athletic Bilbao all have relatively large influence in their respective regions, so they can also get a larger share, but it is less than three-thirds of the two giants. One-tenth of that of newly promoted teams like ours in Chinatown, which is less than one-tenth of that of Real Madrid and Barcelona."

It can be said that this is absolutely unreasonable.

"For a long time, the middle and lower-tier teams in La Liga have hoped to reform the league's broadcast rights, imitate the Premier League model, and centralize all broadcast rights into the hands of the Spanish Professional League for joint development and maximizing benefits, but the demands have always been Unsatisfied, I have been putting it off over the years.”

Lin Xia was even more puzzled when he heard this, "Wouldn't it be good to imitate the Premier League model? Now La Liga is the world's number one league, but the income from broadcast rights is so small. Following the Premier League model can completely maximize the benefits. If the cake becomes bigger, It’s also good for the long-term development of Real Madrid and Barcelona, ​​so why wouldn’t they want to?”

After hearing this, Gao Han shook his head and smiled, pointing to his heart towards his wife, "The human heart, my dear wife."

"Actually, in the final analysis, these two giant teams have their own interests and demands. Under the current broadcasting rights distribution model, the league's overall revenue is less than half of the Premier League. However, these two giants have signed contracts with broadcasters. The broadcast contract far exceeds that of any team in the Premier League, including the championship team."

"It can be said that under the existing broadcast rights distribution model, the interests of eighteen teams are exploited to strengthen the strength of two giant teams. However, this is only from a financial aspect, because the unfair distribution of broadcast rights has led to The financial income of La Liga teams is generally not ideal, so once an outstanding star emerges from any team, they will immediately be poached by the two giant teams. This is equivalent to 18 teams competing for the two giants. Working for a wealthy family."

Lin Xia finally understood something after hearing this.

"On the other hand, for broadcasters, they are more savvy. The most attractive teams in La Liga are Barcelona and Real Madrid, so they negotiate with the two teams and offer extremely high prices to tempt them. They signed the contract, and as for the remaining eighteen teams, they were very passive when negotiating again. This is called breaking down one by one."

When Gao Han said this, he sighed again, "This is only at the club and broadcaster level."

"Is there any other reason?"

"The success of the Premier League has certainly made countless people envious, but it has also sounded the alarm to some vested interests, especially after the establishment of the Premier League, which gave full rights to the broadcasting rights of the league to the Premier League. The Football Association has completely Being reduced to a supporting role can be called dispensable and useless.”

"In our view, the Premier League is booming, but in the view of the Football Association, the prosperity of the Premier League has nothing to do with them. What about the Spanish Football Association? They are willing to watch the La Liga teams broadcast broadcasts Integrate the rights and hand it over to the Spanish Professional League? Wouldn’t that be a repeat of the FA’s mistake?”

When Lin Xia heard this, he suddenly realized.

It turns out that there are so many layers of interests involved. No wonder the redistribution of La Liga’s broadcast rights has not been improved over the years.

The Spanish Football Federation, wealthy teams, and broadcasters all determine the fate of La Liga's broadcast rights reform. If they refuse to reform, there is really nothing they can do.

"Is this really going to continue?" Lin Xia was a little dissatisfied.

She is Gao Han's wife, so she naturally thinks about issues from the perspective of Chinatown.

According to Gao Han, Chinatown finished eighth in La Liga last season, but the broadcast fee it received was only about a quarter of Portsmouth, which was at the bottom of the Premier League. How embarrassing is this?

You know, that's tens of millions of euros in income.

If you have this money, why should Chinatown worry about whether to sell people?

"It's not completely impossible." Gao Han smiled enigmatically, "You see, in the past, a team like Sevilla would definitely not show up easily, but now Chairman Del Nido is openly criticizing Real Madrid in the media. And Barcelona, ​​isn’t this a very interesting sign?”

"you mean……"

"The reason why Del Nido came forward is because he felt threatened. Barcelona had been wronged when they poached Alves before, and now they want to poach full-back Adriano, and many players in the Sevilla team They have also been poached, of course he is afraid.”

When Gao Han said this, he chuckled, "There is a saying that goes well, sailing against the current, if you don't advance, you will retreat. Especially in the past few years, the income of Premier League teams has increased very quickly, and even the income of relegated teams is higher than them. , Sevilla has fewer and fewer bargaining chips to retain players, and coupled with the poaching of the two giants, they can be said to be attacked from both sides."

"The same situation exists with teams such as Atletico Madrid, Valencia and Athletic Bilbao. They all clearly feel threatened, so I have a hunch that sooner or later they will step forward, especially after Del Nido comes forward. .”

As the saying goes, a single spark can start a prairie fire. This is the truth.

The benefits of broadcasting rights reform to Chinatown are also obvious, and Gao Han has no reason not to support it.

Everyone knows that the three pillars of club income are match days, broadcast rights and commercial operations. Now Chinatown only relies on commercial operations, and match day income depends on the new stadium. If there can be a breakthrough in broadcast rights, there will be no doubt that It also greatly alleviates the team's current embarrassing situation.

Of course, it is unrealistic to want to reform at this moment, especially to coordinate the relationship between all aspects, which is even more difficult. However, if we look at it in the long run, the reform of La Liga broadcasting rights is the general trend and is inevitable. OK.

why?

The reason is that in addition to the two giant teams of Real Madrid and Barcelona, ​​other La Liga teams are also gaining more and more say and influence.

For example, Atletico Madrid achieved astonishing glory under the coaching of Gao Han at the turn of the century. The two subsequent coaches Heynckes and Simeone took over Gao Han's class very well, and the results of the Shelters were maintained very well. Stable, now the new stadium is fully completed and put into use.

Judging from the current situation, Atletico Madrid already has the confidence to challenge Real Madrid and Barcelona.

Teams such as Valencia, Sevilla and Athletic Bilbao are also not to be underestimated, and now there is a Chinatown team.

In terms of influence and attention around the world, Chinatown is second only to Real Madrid, Barcelona and Atletico Madrid in La Liga, but if it is in China, Chinatown is definitely No. 1 in La Liga.

As early as last season, Chinatown had unsatisfactory broadcasting conditions at the stadium, causing heavy losses to the broadcasters. The broadcasters were very dissatisfied, but Chinatown had no choice because it had no money.

In this case, the conflicts of interest between the parties will become more and more serious, and the contradictions will become more and more intense. It may even be that at this moment, changes are slowly brewing in a corner that Gao Han doesn't know about.

Just as Gao Han was thinking to himself, the phone on the table suddenly rang.

The caller ID was Xiao Hill.

Gao Han was a little surprised, because he didn't notify these old friends when he came to Madrid this time, and he was about to leave for South Africa. Why did Xiao Hill call him suddenly?

A minute later, Gao Han turned off Xiao Hill's phone and smiled at Lin Xia opposite.

"What's supposed to come has finally come!"