Super Marshal
Chapter 823 A two-pronged approach
Throughout the history of England's top leagues, the establishment of the Premier League is undoubtedly an epoch-making change.
The Premier League teams, led by Manchester United and many other giants, revolted. With the strong support of Sky TV, the Premier League was established, completely kicking out the Football Association and completely getting rid of restrictions. Since then, the Premier League has begun its rapid development for two decades. .
In name, the Premier League is still under the jurisdiction of the Football Association, but in fact the operation and management rights belong to the Premier League.
Unlike the Football Association, which is aloof and considers itself as an industry manager, the Premier League plays more of a steward role.
The Premier League is composed of 20 Premier League teams. Although CEO Scudemore has great power, he mostly seeks benefits for the 20 Premier League teams. Even at the annual Premier League Chairman’s Summit, or some He doesn't even have the power to express his opinion on major choices that determine the development of the Premier League.
This is the biggest difference between the Premier League and the Football Association.
In fact, after so many years, the Football Association has always been jealous and hateful of the Premier League. On the one hand, it envies the other party for its power and handles hundreds of millions or even billions of transactions every year. On the other hand, it envies the Premier League. And resent the other person for taking his place.
Therefore, over the years, the Football Association has been disgusting with the Premier League in terms of its own territory, such as officiating, schedule arrangements, etc., but in terms of core and major interests, it has been completely reduced to useless.
It is precisely because of the lessons learned from the Premier League that whether it is Italy, France, or Spain, the Football Association is very afraid of professional leagues in the top leagues, and it can even be said to suppress them.
Now, the Spanish Professional League wants to mobilize the 18 princes to start a revolution. The Football Association is the number one obstacle in front of them. How to deal with it has become the key to the success or failure of the revolution.
President of the Spanish Football Federation Bilal has considerable influence in Spanish football, Europe, and world football. He not only holds the Football Association, but also many important matters such as the referee committee, coaching committee, and players committee. department.
If the two sides really get into trouble, the result will be a dead end and no one will benefit.
The reason why Jose Luis and Javier Tebas came to seek Gao Han's help was because they valued Gao Han's huge influence in Spanish football and world football, especially with the rapid development of the Spanish national team in recent years. With his strong rise and the excellent records of Barcelona and Atletico Madrid, Gao Han's status in Spain has been pushed to an extremely high position.
Even the former president of the national team, Aragones, publicly admitted after winning the European Cup that Gao Han had made a huge contribution to Spanish football and was the number one contributor to Spain's ability to win the European Cup.
This may be a bit exaggerated, but it also shows Gao Han's status in Spain.
This battle with the Football Association is not only a battle of interests, but also a battle for the right to speak. Big figures like Gao Han undoubtedly have a key role in influencing the current situation.
Originally, people like Gao Han usually stayed away from this kind of struggle for interests and maintained their lofty status. No matter who won or lost, they had to pay three respects to him. However, Gao Han had a Chinatown, which was completely different. .
However, both of them also knew that to convince Gao Han, they still had to show their true abilities.
…
"Mr. Gao Han, to tell you the truth, the Spanish economy has been developing quite poorly in recent years. The government is also very worried about this and has always hoped to find more new growth points."
As soon as Javier Tebas said these words, Gao Han's heart suddenly moved and he secretly exclaimed.
"Prime Minister Zapatero carried out a large-scale reorganization of government agencies last year. Not only did he create the position of a third deputy prime minister, but he also elevated the Spanish Supreme Sports Council from being under the jurisdiction of the education department to being under the direct leadership of the prime minister. The Chairman of the Council, Risavsky, also serves as the Secretary of State for Sports.”
Gao Han nodded, "I know about this."
"Spain is a big sports country. The sports industry is an economic growth point that the government is very optimistic about, and the professional football industry is the focus. And we all know that the operation of La Liga is seriously hampered by the incompetence of the Football Association, the most obvious one is the broadcasting rights. As the world's number one league, it has many superstars, but our broadcast rights income lags far behind the Premier League."
“Starting from 2010, the Premier League will officially launch a new three-year broadcast contract. According to this new contract, our broadcast revenue in the next three years will only be half of the Premier League, six or seven times less than theirs every year. billion euros, but this is only part of it.”
“Leaving aside the clubs, the TV broadcasters, advertisers and a series of other ancillary businesses extended by the broadcasting rights, as well as overseas copyright development, are quite an amazing industrial chain, and the government attaches great importance to this. "
After hearing this, Gao Han nodded repeatedly and had to look at Javier Tebas with admiration.
The vice president of the professional league seems to be deeply committed to the rules of struggle and stands firmly on the side of the government, jointly creating pressure on the Spanish Football Association, which undoubtedly makes things turn around.
To be honest, professional football insiders don’t have a very good impression of the Football Association, because these organizations appear to be neutral on the surface, but in fact they are full of shady affairs, just like Qatar’s recent operation of hosting the World Cup. I don’t know how many. Even FIFA President Sepp Blatter publicly stated that FIFA is independent of secular government power and feels a bit like a country of its own.
But if the professional league can get the support of the government, as the Spanish domestic football association, I am afraid that it will really have to give in.
To a certain extent, the government's interests are consistent with those of the professional leagues, which is to make the professional football industry bigger. As the industry becomes bigger, the government's tax revenue will increase.
"Then you should have drafted a new distribution plan, right?" Gao Han asked with a smile.
Javier Tebas nodded: "We decided to learn from the Premier League's approach. The domestic broadcasting rights income in Spain is mainly divided into two parts, 90% is given to La Liga teams, and the remaining 10% is given to La Liga teams. It will be divided between the Spanish Second Division and the Spanish Football Federation in a ratio of six to four."
"As for the income allocated to the La Liga teams, 50% is divided equally among the 20 teams, 25% is divided according to the league ranking, and the last 25% is divided according to the league ranking. Allocating will be based on a comprehensive evaluation of the number of broadcasts, social influence and many other aspects.”
This plan is very similar to the Premier League's broadcast rights income distribution, and the latter is basically relatively mature after years of operation.
"What about the income from overseas broadcast rights? Are you also learning from the Premier League?" Gao Han asked.
In this area, the Premier League adopts a nearly equal division method, which can greatly narrow the income gap between top teams and lower-tier teams.
"Yes, it will still be sold uniformly and distributed equally."
Although this is only the preliminary plan given by Javier Tebas, it must be said that this plan is very attractive.
"Mr. Gao Han, you know, we currently only have one broadcaster, Pioneer Media, but if we sell the broadcasting rights collectively, we can definitely attract other large broadcasters like Sky TV, especially the Middle East, which has been very keen on developing the European market in recent years. Broadcasters, their broadcast fee income will also rise accordingly."
Gao Han agrees with Javier Tebas's judgment that a unified sale can form a synergy. In the short term, Real Madrid and Barcelona may be slightly affected, but in the long term, the two giants will not suffer much loss in profits.
Or it should be said that their biggest loss is that it is difficult to regard the other 18 teams as their own. La Liga will have more and more powerful teams emerging like the Premier League, which can greatly improve La Liga. The competitiveness is somewhat disadvantageous for the Western Super League duo.
The biggest damage caused by this broadcasting plan is undoubtedly the interests of the Spanish Football Federation. They will no longer be able to completely dominate the broadcasting rights and sponsors of La Liga as they do now, and may even be completely reduced to useless, with a small part of the income every year. He is engaged in promoting grassroots football and organizing grassroots leagues.
Because even the Spanish Second Division is not managed by the Spanish Football Federation.
Everyone present looked attentively at Gao Han who was thinking, including Armando Marcos, the general manager of Chinatown.
As a shrewd operator, the Portuguese knows better than anyone else what this means to Chinatown.
Under the gaze of everyone, Gao Han finally nodded slowly, "This plan is indeed feasible, but I don't think the Spanish Football Association will give in easily. This will be a protracted war that requires protracted negotiations and negotiations. Don't forget The lessons learned from the past few failures.”
The Spanish Football Federation is not completely powerless to fight back. Villar holds multiple organizations such as the Referee Committee, Players Committee and Coaches Committee. When the time comes, he calls out from above and directly calls for a strike. What will happen?
"Mr. Gao Han, what do you mean..."
"Build momentum first. This is the heyday of Spanish football. If there are no accidents, Spain can still achieve good results in this year's World Cup. However, the management of the league is in a mess. Everyone must see clearly what's going on. reasons, and then promote reforms in a well-founded manner.”
"At the same time, I think we must unite government departments and clubs to form a siege on the Football Association and actively lobby the players committee, referee committee and coaching committee to make them clear that the purpose of the reform is not to weaken their interests, on the contrary. , Reform is to promote the interests of everyone, and the Premier League is the best example."
"A two-pronged approach will surely encircle the Football Association, and joint pressure will surely force Bilal to submit."
Everyone present nodded their heads, and Gao Han's words were indeed reasonable.
"However, Bilal has held important positions in UEFA and FIFA for a long time and has extraordinary personal connections. Will he invite FIFA and UEFA to intervene when the time comes?" Hill asked worriedly.
"Intervention?" Gao Han laughed, "Why do they? The reason why FIFA and UEFA are so high in the professional football world is because they never easily offend the interests of some big countries, but if they dare to blatantly Intervening in the internal affairs of Spanish football, do you think they can take advantage?"
"If they are just talking words by then, it will be insignificant. If they really want to intervene, Bilal will die at the front. Not only the Spanish domestic government will not allow it, but all Spanish fans will not allow this to happen."
"What's more, their method is nothing more than to prevent the Spanish national team and clubs from participating in FIFA and UEFA competitions. But think about it, if they really do this, what will be the result?"
After hearing Gao Han's words, everyone felt like they were enlightened and suddenly became enlightened.
Gao Han looked at their expressions and smiled bitterly in his heart. They should really be allowed to see the power struggles of the Chinese ancestors. Compared with them, the fight for the broadcast rights of La Liga is nothing more than a trivial matter.
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