Super Marshal

"What's the matter?" Gao Han looked at Armando Marcos strangely and couldn't figure out what important thing he had forgotten.

The general manager of Chinatown smiled and reminded, "Broadcasting rights distribution reform."

This sentence made Gao Han suddenly realize.

As early as 2010, many mid-to-lower teams, led by the Spanish Professional Football League, launched an attack, forcing the Spanish Football Association, Real Madrid and Barcelona to compromise. The two sides reached an agreement and re-signed a La Liga broadcast. power distribution reform plan.

This plan will adopt the Premier League's distribution model, bundling and auctioning the broadcast rights of the entire La Liga and distributing them uniformly.

Since the broadcast contract between Real Madrid and Barcelona still had three years left at the time, the two parties reached an agreement and this new reform plan would be implemented starting in 2013.

And now it is 2012.

Tebas, who was then the Vice Chairman of the Professional League and who pushed for the adoption of the broadcasting rights reform plan and received strong support from the government, has now replaced Jose Luis as the Chairman of the Professional League. The reform plan is Tebas' greatest political achievement. .

At that time, Chinatown was just a newly promoted team that had just been promoted to La Liga, but now Chinatown has become a new force that cannot be underestimated in La Liga. The club's general manager Armando Marcos is even more important in the professional league. There was so much support internally.

"Tebas has been committed to the operation of broadcasting rights in the past three years. At present, a plan has been basically drawn up. After integrating the current La Liga broadcasting rights, it is packaged into three packages. The first package is for each round of La Liga. For a match between Real Madrid or Barcelona, ​​the second package will deduct the broadcast rights for the remaining eight games except for the game in the first package and one free live broadcast, while the third package will It’s broadcast rights in public places, mainly bars.”

“Currently the most popular and valuable package is undoubtedly the second package, but the first and third packages are also very advantageous and have attracted customers including Sky TV, Telefonica, and Spanish Video under the Spanish state-owned enterprise company, as well as the attention of many enterprises such as Bein TV of the Middle East Consortium.”

Gao Han and others were also very excited after hearing this.

The Spanish Professional Football League is different from the Spanish Football Association. The former is more market-minded and has stronger business operation capabilities. Tebas is also an ambitious person who wants to do something in his career and has the Premier League CEO Scudemore as his target. , coupled with the fact that La Liga has gradually become stronger in recent years, the broadcasting rights are definitely hot.

"According to Spanish and EU regulations, the current first broadcast contract is for three years, but the annual broadcast fee will definitely be higher than now, and is expected to be as high as one billion, an increase of two-thirds from now."

Gao Han couldn't help laughing when he heard this, "Then, how much do you think the team can improve compared to where it is now if it ranks among the top four in the league?"

Everyone also looked at Armando Marcos with interest, and the latter smiled.

"We only have about 20 million euros now, but if the broadcast rights are reformed and according to the new distribution plan, we can get at least 60 million euros. Of course, this is on the premise of maintaining fourth place in the league, and La Liga The number of relegated teams will also double from the current level of around 15 million.”

Everyone heard an uproar, sixty million euros? A full increase of 40 million euros.

More importantly, the income of the relegated teams in La Liga will also increase. This distribution plan of the broadcasting rights reform will really benefit La Liga.

"What about Real Madrid and Barcelona?" Gao Han asked with concern.

"If they continue to remain in the top two of the league, they will basically maintain their current income."

This also explains why the two giants did not object. At least they did not directly lose their interests.

Of course, if they abandon other La Liga teams and talk to the TV station themselves, they will definitely get more.

But there is no way, La Liga can no longer be dominated by the two giants as it was before.

The auction of broadcast rights will be officially launched in the next six months, and this revenue will start from the 2013-2014 season. But with this future expectation, Gao Han has more plans to adjust the club’s goals. Confidence.

"Okay, Armando, organize your staff immediately and draft a plan for me as soon as possible. Our goal this summer is to do our best to ensure the stability of the team's lineup."

Gao Han's words can be regarded as setting the tone for Chinatown's business strategy for the next year.

The league must still aim to keep the top four, and the Champions League must continue to strive for good results. As for the Copa del Rey, this cup is a bit useless, and Chinatown does not attach great importance to it.

Judging from the current situation, the challenge of the Champions League is not small, but Chinatown may not have the strength to qualify in the group. Within La Liga, Chinatown is bound to be challenged by teams such as Valencia and Sevilla. This goal is not easy.

As for going further, it is very difficult for the time being.

Needless to say, Real Madrid and Barcelona, ​​Atletico Madrid's overall strength is also superior.

Torres, Villa, Navas, Carvalho, Ramos, Marchena, Pablo Ibáñez, Schneiderlin, Gabi, Mario Suarez, Juanfran, Fe With Lippe, Oblak, and head coach Simeone, Atletico Madrid's overall strength is good, and the lineup is more mature and stable than Chinatown. As long as they don't make mistakes in a short period of time, Chinatown will be difficult to surpass.

What's more, after several years of accumulation, Atletico Madrid is now confident and rich. They previously poached Schneiderlin, and now they have set their sights on Chinatown. Herrera wants to strengthen the midfield, and Godin It's because veteran Carvalho is retiring.

To sum up, Chinatown's most realistic goal is to finish in the top four in the league.

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After negotiating the transfer this summer, Gao Han and the club's core executives talked about other matters.

In addition to players being poached, head coach Pochettino is also facing poaching.

Manchester United's head coach Sir Alex Ferguson has publicly stated in interviews with the media that he believes Pochettino is the best candidate to succeed him.

In fact, this is not surprising at all, because Pochettino's team is full of passion and performs very well. It has finished fourth in La Liga for two consecutive seasons and reached the Champions League semi-finals and Copa del Rey final last season. , are enough to prove that Pochettino has completed his transformation and is becoming mature.

Ferguson's Manchester United defeated Bayern Munich to win the championship last season. Retirement has been put back on Manchester United's timetable. After Ferguson retires, who will take over has also become a big problem plaguing the Red Devils and Manchester United.

In the Manchester United team, Mkhitaryan in the midfield and Alderweireld in the defense are both Pochettino's players, which makes it easier for Pochettino to take over Manchester United.

In addition to Manchester United, Chelsea also extended an olive branch to Pochettino.

The Blues were originally most optimistic about Guardiola, who had just resigned from Barcelona. Abramovich even sent an invitation to Guardiola through an intermediary, hoping to meet him, but it turned out that Guardiola was not even willing to meet him. This forced Abramovich to settle for the next best thing and settle on Pochettino, a young coach.

It can be said that after several seasons of outstanding coaching in Chinatown, Pochettino has received the favor of many wealthy teams, and leaving Chinatown is no longer an impossible option.

After all, in Chinatown, he had to endure the embarrassing situation of the club selling several core players every year, and this situation is basically impossible to happen in wealthy teams.

Technical Director Cantarero has also made full preparations for this. The club will do its best to retain Pochettino, but if it cannot be retained, the team will urgently initiate a coaching change mechanism. Cantarero has also found the right candidate.

In addition to the club's competitive affairs, Gao Han is also concerned about the investment promotion of the new stadium and this year's Chinatown Youth Invitational Tournament. The former is related to the long-term development of the club, and the latter is related to Chinese players going abroad. He must not Do not care.

According to Armando Marcos, we have done a good job in attracting investment. We are currently negotiating with a number of well-known Chinese companies and have basically reached an agreement. We will use the new stadium in Chinatown as the core and strive to make the southern suburbs a tourist attraction for Chinese tourists. The gathering place for traveling to Spain.

As for the second Chinatown Youth Invitational Tournament, it will be held in July. The teenagers from BJ Chinatown will come to Madrid in mid-June and conduct a month-long training and competition in Europe.

Since the first invitational tournament attracted a lot of attention in China and Europe, the second tournament also attracted many sponsors. The club even set up a team to organize it, and the tournament will be held at the European Cup in early July. Held after the end.

The seven teams invited this time are all from well-known youth training camps in Europe. Their strength is still extraordinary, and the value of competition and training is still very high.

Gao Han attaches great importance to this event. He personally took charge of the first one held in BJ last year, and this year's second one was held in Madrid. He arranged everything from food and accommodation to training to warm-up matches, and finally to the competition. He personally checked everything, and technical director Cantarero also knew that Gao Han attached great importance to it, so he personally checked everything.

Armando Marcos also attaches great importance to this event. This event may not have much influence in European football. After all, it is only a youth team event, but it has caused a great response in China, especially this year. Many media in China are paying close attention to the trip to Europe and will send representatives to interview the team and pay close attention to the performance of the BJ Chinatown Youth Team.

This event can greatly enhance the influence of Chinatown in China, and it will also play an immeasurable role in promoting the brand and commercial value of Chinatown. Therefore, everyone from Armando Marcos to the club attaches great importance to it.

Gao Han is still assured of the ability of Armando Marcos and others. His only regret is that he has never been able to make progress in the matter of Chinese players landing in Chinatown.

However, Gao Han also knew very well that this kind of matter cannot be rushed and cannot be solved in an instant.

After the high-level meeting, Gao Han called Armando Marcos and Cantarero to the office. The Big Three held another meeting, mainly to learn about the preparation progress of the invitational tournament and the club's summer transfer matters.

By the time they finished the meeting, it was almost noon.

At this time, Gao Han suddenly received a call from Guardiola. The famous European coach who had just retired from Barcelona seemed to be in a good mood and said he wanted to treat Gao Han to a meal.