Super Resort System
Chapter 233 The idea of turning losses into profits
After listening to the introduction of the system, Li Yang's biggest impression of Bali is the strong religious atmosphere, which is also the biggest feature of Bali.
It is completely different from Bora Bora. The beauty of Bora Bora is its unique natural landscape, as well as the well-preserved ecological environment, the beauty that does not need to be carved...
In addition to the natural scenery, the beauty of Bali is more about its strong religious culture...
The area of Bali is actually not small, almost one-sixth the size of Hainan Island, with a population of about 3.15 million, and a long history and culture...
Many buildings on the island are very distinctive and have a strong Hindu flavor. Some people say that there are more temples than houses in Bali. Although this is a bit exaggerated, it is really similar...
Most of the Balinese believe in Hinduism and worship the three gods, as well as the sun god, water god, fire god, and wind god.
People here worship everything, worship cars, worship trees, worship flowers…
For the Balinese, a sincere devotion to all things is the only thing necessary.
Therefore, on the road, you can see all kinds of statues and stone sculptures of gods and beasts everywhere, especially in the center of the squares of some main roads, there will be a statue of a Hindu god. Impressive place.
In addition, on the streets and alleys of the island, tributes placed on the ground and in front of shrines can be seen everywhere, whether it is hotels, supermarkets, shops, scenic spots, etc., without exception, can be seen everywhere...
Those offerings are square plates woven from bamboo leaves, which are filled with bright and gorgeous flowers, incense, candles or fruits, etc. They actually look pretty, like a flower box, which is also a unique kind in Bali. landscape...
The target hotel to be acquired by Li Yang this time is located on the Buji Peninsula on the southern coast of Bali. It stands on the limestone cliff more than 100 meters high on the coastline, which is spectacular.
The style of this hotel is not as high-profile and luxurious as the Four Seasons Hotel, showing nobility everywhere.
Most of the buildings here are dominated by simple styles, but they are low-key. The overall buildings are mostly light and gray, which makes people feel very comfortable.
The biggest feature of the hotel is the bird's nest-style building built on the cliff. Half of the building is outside the cliff, and at the foot of the hotel is the sea where the waves hit the shore, and the scenery is excellent.
The resort is 30 kilometers away from the city center, 12 kilometers away from the airport, and less than five kilometers away from Bali's famous scenic spot, Lover's Cliff.
In fact, the hotel is excellent in terms of location, hardware facilities, architectural style and so on.
However, due to poor management and fierce competition from resort hotels in Bali, this resort hotel, which has only been established for less than ten years, has now lost money for three consecutive years and is currently looking for buyers around the world. The current market valuation is about 500 million yuan.
You know, there is never a shortage of unique resort hotels in Bali. There are many world-class hotels here, whether it is this seaside resort hotel or the tropical jungle resort located in the mountains.
Each is unique and attracts tourists from all over the world.
It can be said that in addition to the rich religious culture and the charming island scenery, Bali is famous for the resort hotels that bloom with hundreds of flowers.
"He's a tough boss again!" Li Yang murmured, although the tourist flow in Bali is very high, the competition is equally fierce. To turn such a loss-making hotel into a profit is indeed a big challenge.
"It seems that it's time to close your heart and think about how to complete this mission!" Li Yangxin said.
While he was looking at the system tasks, his hook fell to a big fish.
"Haha, I caught another one!" Li Yang shouted happily.
At noon, Li Yang took his family to the private island he had been to before, had a full meal, and grilled all the fish they caught.
The sun on Bora Bora is really vicious. Even though Li Yang and the others apply sunscreen every day, in the past half a month, the family has obviously darkened two shades.
...
In the next few days, Li Yang began to inquire about all the information about Essen Resort Hotel and Bali. He also asked Mihir to help him get a lot of industry data, including Bali tourist analysis report and Bali hotel analysis report. , China's outbound travel analysis report, etc., for his analysis and reference.
After several days of careful research and analysis, Li Yang has a more polite and comprehensive understanding of this island, which he often heard about in celebrity wedding news.
Bali is a world-recognized holy place for honeymoons and marriages. Many Chinese celebrities' weddings are held in Bali, which makes the island more famous in China and becomes an ideal place for many wealthy people to get married and honeymoon.
Moreover, Bali is not as far away from China as Tahiti, and there are many direct flights. The geographical location and traffic environment are far larger than the island of Bora Bora.
In addition to the natural scenery of most islands and various resort hotels, the island also has many famous scenic spots and cultural landscapes, which is also in line with the current domestic tourists' preferences.
I have to admit that most of the current tourists in China have completely different preferences and inclinations from those of developed countries in Europe and America in the concept of travel and vacation.
Europeans and Americans prefer to find a beautiful island or hotel on vacation, and spend the whole vacation like that, enjoying the real slow life.
But Chinese tourists are still more inclined to the tourist model. If they are allowed to stay in a hotel for a week or more, they will absolutely go crazy.
They want to go to more places, stay in more different hotels, check in more attractions, take more photos and videos in one trip, even on honeymoon.
And Bali can just meet all the needs of Chinese tourists. From a certain point of view, it has many similarities with Thailand.
This is one of the reasons why Chinese tourists prefer to go to Bali...
The above are all based on the general environment, but it is also the main theme of Bali in the Huaxia market at present...
Li Yang wrote three key words on the paper: love, wedding, honeymoon, sightseeing...
An inspiration suddenly appeared in his mind, and an idea slowly took shape...
Finally, he wrote the word "star" on the paper and drew a circle on it!
However, since he has not yet gone to Bali for inspection, his understanding of Essen Resort Hotel is not deep enough, and his analysis of the surrounding competitive environment is not enough, so he has not been able to form a final plan.
The handover of the Four Seasons Hotel is finally over, the acquisition process has also been completed, and the Four Seasons Resort Hotel has officially changed its name to the Pandora Resort Hotel.
The name was obtained before Li Yang. He felt that it was as beautiful as the Pandora planet in Avatar, so he chose such an uninspired name.
And because the name also needs an English name, and the English name of Pandora has also been registered, the English name of the hotel is composed of the pinyin of Pandora, which is more convenient for domestic tourists to identify.
Although the hotel has completely changed hands, all the employees in the resort hotel have been retained. After all, they are basically locals. They have worked in the hotel for many years and have both feelings and experience.
Li Yang also promised that all the benefits for employees will remain unchanged. In this way, whether the hotel is sold or not is actually the same for these employees.
After all, the people here don't care whether they are in a Fortune 500 company or not, and whether they can pretend to be a beep if they say their company name!
However, although the hotel's internal operations are almost unaffected, some online booking platforms have to re-sign contracts and go online with new names, and hotels have to re-launch their marketing to countries around the world.
After the completion of this acquisition, the hotel will definitely lose a lot of foreign customers, or customers of the Four Seasons hotel brand, which is inevitable.
After staying in Bora Bora for more than 20 days, Li Yang brought his family back to Huaxia again.
After returning to China, Li Yang immediately threw himself into work, formed a new project team, contacted industry insiders and law firms, established a temporary acquisition team, and made all preparations for the acquisition.
But because there are so many things to do at Pandora Resort, Mihir is basically unable to participate in the acquisition of Bali Essen Resort.
She could only give Li Yang some necessary help remotely.
After more than half a month of careful preparation, the project team prepared various materials, procedures, etc. Li Yang also took the employees responsible for the acquisition project and a financial consultant to Bali to prepare with Essener make preliminary contacts.
There is a direct flight from Chengdu to Bali to Bali, it only takes about six hours to arrive, and it is really convenient to be visa-free.
When Li Yang and the others arrived in Bali, it was only after four o'clock in the afternoon. It was still dark. After getting their luggage, they exchanged money at the airport. Although Li Yang has a VISA credit card and can swipe the card directly, there are still many places here. Consumption, or tipping service staff, etc., still need to use banknotes.
The locals use Indonesian rupiah, which is Indonesian rupiah.
One dollar can be exchanged for nearly two thousand rupiah.
After changing the banknotes, Li Yang felt a little flustered when he saw the numbers on the currency in his hand.
The largest denomination is one hundred thousand, and the smallest denomination is one thousand!
My God, Li Yang almost got dizzy when he counted those zeros!
However, this kind of money should be very cool to spend, and it feels very textured if you just shoot hundreds of thousands!
...
The hotel Li Yang and the others booked had an airport pick-up service. The one who came to pick them up was a Toyota MPV. In fact, it looked similar to the domestic Wuling Hongguang. It was estimated that it was a model specially produced by Toyota for Indonesia.
The whole car doesn't feel luxurious at all, but fortunately there is air conditioning in the car, which is very cool.
Not long after he got out of the airport, Li Yang saw a tall statue of a god standing in the middle of the circular square in front of him. This kind of combination of religion and modernity is indeed a different feeling.
However, on the way to the hotel, Li Yang also felt the backwardness here.
Although the tourism industry is booming here, there are also many world-class resort hotels.
But it is still very poor here. There are not many cars on the road, and they are basically the same kind of cars they ride. Li Yang guessed that the people sitting inside are also tourists like himself.
You can see more motorcycles along the way, in groups, it is not difficult to see that motorcycles are the common means of transportation for locals.
But what surprised Li Yang was that all the motorcycle riders he saw on the road were wearing helmets and obeying traffic laws very much...
This is more conscious than people in some parts of their own country!
The hotel Li Yang and the others booked is located in the city center. The architectural style of the hotel also combines the local religious atmosphere. The yard is full of bright flowers. The most striking thing is the beautiful frangipani, which fills the air. With a refreshing fragrance.
In addition, there are also many offerings filled with flowers and incense in the hotel, which also emit a special aroma, which together constitute the unique taste of Bali.
Li Yang gave the driver 100,000 rupiah and made the driver happy. In fact, the 100,000 rupiah was only about 50 yuan, but it was almost equivalent to his one-day salary.
After checking in and choosing breakfast for tomorrow morning, the sun outside has already set on the horizon, and the temperature has begun to cool.
Li Yang and the others went for a stroll on the street together to experience the customs of Bali. As a tourist city, the urban area of Denpasar is very lively. There are shops and restaurants on both sides of the street, as well as many Chinese restaurants. Almost every shop is in front of the door. There are statues full of offerings.
There are a lot of tourists on the street, European and American Asian faces can be seen everywhere, and people from all over the world can be seen here at almost the same time.
Suddenly, a familiar song floated into Li Yang's ears. It was a very old Chinese song "Sweet Honey". The singer was obviously not from China. Although the melody of the song was very standard, the pronunciation was obviously not that standard. .
Li Yang curiously walked over to the song. The song came from a very popular restaurant. The front and inside of the restaurant are made of bamboo, which is quite distinctive. Two Indonesian beauties at the door are greeting the guests. They are short in stature and dark in skin. But the body shape is so bulging forward and backward.
And there was a band singing a song in the restaurant, and the song "Sweet Honey" was sung by the female lead singer.
Hearing this old Chinese song here is really a special feeling. Li Yang and a few people walked into the restaurant. There were many guests in the restaurant, most of them from Europe and the United States. Except for the service staff, there was no Indonesian.
In fact, in Bali, tourists who can eat in restaurants are basically tourists, and locals can't afford to eat here.
Li Yang ordered a pork chop with mashed potatoes and a glass of watermelon juice. After the female lead singer finished singing a sweet song, the guests in the restaurant applauded humanely.
Following her, she sang another English song. A pork chop almost ate Li Yang, and the portion was too much.
After eating, the lead singer of the band was replaced by a black man. After all, no one could stand it if they kept singing. After the female lead singer stepped off the stage, she sat on the side to rest. Li Yang and the others went over to chat with the lead singer.
Only then did I know that the female lead singer is actually from Guangxi, China. Her parents came to Bali to make a living when she was young, and she was also born here.
She has a special affection for Huaxia. This song is also her mother's favorite song. Of course, this song is also very popular with foreign tourists, so she often sings it.
After leaving the restaurant, the street became more lively. There were many people on the street, but there were few cars. Li Yang and the others visited the shops along the street together, such as some markets selling local handicrafts. There were many local specialties. Wood carvings and iron crafts.
"You can choose whatever you want, I'll treat you!" Li Yang said to the financial advisors and staff who accompanied them this time. They were also coming to Bali for the first time. It would be good to bring some souvenirs back to send relatives and friends. Li Yang also chose a few. Exquisite wood carving ornaments.
...
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