Super Resort System

"Well, this idea is quite good! But... I'm afraid that my personality is not attractive enough, and it will backfire. The spokesperson can be changed, but the boss can't be changed!" Li Yang joked.

In fact, what Hou Zhengyu said is very reasonable. If he wins the audience's love through the show, the influence of the company's brand will definitely be better than any celebrity endorsement.

And if you can record the show with Tong Shuya, it can also serve as a beautiful memory image for the two of them.

But the problem is, in case you and Tong Shuya fail to gain the public's likes, then it's better not to. At that time, people will criticize them for spending money to make shows for themselves, and the commercial intentions are too obvious.

And it's not a good thing to be a public figure. Li Yang knew this very well before, not to mention that he will be on the show with Tong Shuya this time. Even if he and Tong Shuya are liked by the audience, it means that he will be in the future. Hetong Shuya will live in the public eye, and there will be no privacy at all.

Even for the sake of character design, I have to live with a mask every day. One day the character design collapses, and I am afraid the impact will be far less than the positive impact it had at the beginning.

The spokesperson can be changed at any time, but his identity as the founder of the company cannot be changed, so Li Yang can't do this when weighing the pros and cons.

"Well, what you said is that this is indeed something we lacked to consider!" Hou Zhengyu is also a smart person, and he immediately guessed the deep meaning of Li Yang's words. He also felt that they were too idealistic before and only saw the benefits. Ignore potential crises.

"Well, Mr. Li, we can choose the amateur group through the event, or it can be used as a marketing gimmick!" Hou Zhengyu paused and continued.

"Well, this is not bad, by the way, we can add some additional activities, such as free honeymoon trips, free wedding photography and other prizes, to increase the influence of our program!" Li Yang said with a smile.

"Okay! This activity is also planned in our later marketing execution plan!" Hou Zhengyu said with a smile, and then continued to tell Li Yang the follow-up content of the plan.

For example, the specific execution plan and time node, etc., can be said to be very detailed, and even the detailed plan of the early marketing has been made, and various budgets and effect estimates are available.

"Very good, Zhengyu will implement it according to your plan!" After reading the whole plan, Li Yang nodded with satisfaction. Although it only took less than two days, the whole plan was done very well. What Li Yang thought of They also thought about it, so he didn't have anything to add, and everything just waited for the result to speak.

...

In the next few days, the project team started to contact the TV station according to the plan to discuss the cooperation to create the "Let's Get Married" program.

Hou Zhengyu even went to battle in person, leading the team to contact the three planned TV stations many times to discuss the specific matters of cooperation. After more than ten days of negotiation, Zhejiang Satellite TV showed a strong desire to cooperate, not only promised to give the prime time slot, but also The price is also very beautiful, and the schedule of the Zhejiang Satellite TV TV station is also suitable, which can just be broadcast in three months.

So in the end, it was decided to cooperate with Zhejiang Satellite TV. The entire production team was handled by the TV station, and Li Yang Company was the partner and investor.

After signing the relevant contract, Zhejiang Satellite TV and Li Yang Company started the project at the same time, and started the stage of star guest invitation.

According to the requirements of the initial cooperation, the program team successively contacted the star guests identified in the plan, and successfully invited those target guests.

After all, although the name of the show is "Let's Get Married", it uses star love and marriage as a gimmick, but it does not force stars to get married on the show.

According to the plan made by the program, if the star is unwilling to get married, then the effect of marriage will be presented in the program by means of simulated marriage and experience marriage.

The whole project went very smoothly, and soon the star guests were confirmed.

The Essen Resort Hotel has also completely completed the transfer of assets and officially changed its name to Nest of love. Li Yang led the design team to the Love Nest Resort Hotel to upgrade the hotel as a whole.

The design team quickly worked out a design plan and designed a total of five fixed wedding venues, including two church-style wedding venues, a lover's cliff landscape lawn wedding venue, a terraced flower sea-style wedding venue, and a studio-style custom interior scene. wedding venue.

In addition to the previous cliffside bird's nest wedding venue, there are a total of six unique wedding venues.

In addition, the hotel's private beach and several beautiful lawns can be transformed into wedding venues at any time. The design team even designed a variety of styles of scenery renderings directly based on several scene maps.

In this way, the hotel can have nearly ten wedding venues and more than ten different styles of weddings, and can also be customized directly according to the needs of users.

With the confirmation of the design plan, the renovation of the hotel has also started one after another, and the construction site of the suite hotel has also been planned and completed, and Li Yang handed it over to the system for upgrading and construction.

According to the plan, a five-story hotel building with 120 suites will be built.

The construction of each project started in a closed environment, and Li Yang also finalized the shareholding matters with the three hotels of AYANA, Four Seasons and Hanging Garden, each planning to invest 100 million yuan.

When Li Yang returned to China again, all product designs for Love Nest Resort Hotel had been completed, including wedding packages and charging standards, honeymoon travel packages and charging standards, as well as charging standards after the combination of different products and packages.

In addition, all service processes and standards including new products have been formulated, the new team has also been expanded and the construction of the factory has been completed, various operations are being carried out, and the marketing work has entered the second stage.

"Mr. Li, these are the cooperation prices given to us by various airlines!" Sun Rui, the manager in charge of tourism product design, handed Li Yang a quotation for cooperation from the airlines.

According to the previous wedding package design, the products can include round-trip air tickets, and even some luxury packages will directly give guests air tickets. Of course, the wool comes out of the sheep.

This kind of air ticket can be purchased from the airline company according to the group ticket, and even establish long-term cooperation to get very favorable air tickets.

The price of each airline is naturally different, and when they make a choice, they can't just look at the price, but must consider it comprehensively.

Li Yang took a look and saw that Tong Shuya's Air China is among them, and the company has the most flights to Bali in China, and the cooperation price is also acceptable. The company's main customers are also very compatible with its future customer base.

"The first choice is China International Airlines, these two alternatives!" Li Yang said, and an idea also came to mind.

In the future, I will definitely become a major customer of China International Airlines, and even in the future, out of strategic considerations, I may become a shareholder in the company. At that time, I can help Tong Shuya get more special treatment, so that she will not work so hard.

Of course, in Li Yang's plan, it is the best result for Tong Shuya to voluntarily return to the field of pianists one day.

Hou Zhengyu came to Li Yang's office just after meeting Sun Rui and others about tourism products: "Mr. Li, the chief director of the "Let's Get Married" program team wants to meet us to discuss in detail what is presented in the program He came up with a detailed plan and wanted to discuss it with us, would you like to come over?"

"Okay, it just so happens that I have nothing to do tomorrow, let's go together!" Li Yang still attaches great importance to this show. If the show is good enough, his resort hotel can be a hit, and then there is hope that it will be completed directly. The task of the system requires it.

The next day, Li Yang flew to Hangzhou with Hou Zhengyu and several principals of the project team, and arrived at Zhejiang TV in the afternoon to meet with the planner and chief director of "Let's Get Married", as well as several other team members. choreographer.

At present, the planning work of the entire program has been completed, the related planning work in the early stage has been basically completed, and the lineup of star guests has also been determined.

The show has signed five pairs of celebrity couples and guests, three of which are regular guests, and the other two are alternate guests with amateur couples.

"In theory, the observations of four pairs of guests will be broadcast at the same time in each episode!" said Ma Zhijiang, the chief director of the show.

Li Yang nodded, and carefully looked at the distribution of several pairs of star guests. The popular star couple was among the regular guests, and the other two regular guests were also well-known and well-mannered. These three pairs included film and television stars, as well as Music stars and even pianists.

Among the non-regular guests, a pair of women is a super internet celebrity, the man is also an e-sports player, and the other pair covers the sports world. The traffic and audience of these two pairs are very good.

The five pairs of celebrity guests cover almost the audience in most fields, and they have a good reputation in the circle.

"In addition to the stars' homes, the main shooting location for this season is the second store of Youmao Inn, which is owned by your company. Of course, other tourist attractions in the city will also be included during the period.

In addition, there is the Youshan B\u0026B Resort Hotel and the Ranwu Lake International RV Self-driving Campground.

The last one is the Bali Love Nest Resort. "Ma Zhijiang said.

"According to our plan, in addition to the content of family life, three groups of fixed guests will stay at Youmao Inn, Youshan B\u0026B Resort Hotel, and Ranwu Lake International RV Self-driving Campground. Filming will start at the three venues at the same time to record couples. life there.

Afterwards, the three groups of guests will have a venue exchange according to their needs.

During this period, if there are scheduling problems, the programs of non-fixed guests will make up for it.

The specific shooting schedule, we will formulate it according to the star schedule and send it to you! "

"Yeah!" Li Yang and the others nodded.

Ma Zhijiang continued: "The content shot in the first three venues and the star's family scene will be broadcast as the first eight episodes, and the last four episodes are all based on the Love Nest Resort Hotel, and two episodes are for guests in the hotel. A record of the life of leisure and vacation, and the last two issues are the content of the wedding.

Among them, the vacation and the simulated wedding can be filmed at the same time, and the real wedding of the amateur and the pair of Internet celebrities can be recorded separately and then edited together. "

"Yeah!" Li Yang nodded. At present, it can be confirmed that only the internet celebrity couple can get married directly in the hotel, and the other four groups of stars are only participating in the simulated wedding experience.

In fact, among these groups of guests, Li Yang still hopes that the pair of popular stars can really choose to get married in their hotel, but the wedding involves other people's private life, and some people have their own ideas, and he can't control other people's choices. People confuse weddings with shows.

Perhaps the only thing I can do is to use the simulated experience of this show to make the pair of stars really like their hotel and wedding planning services and change their choices.

Ma Zhijiang also talked in detail about the content and direction of each venue to be filmed. Simply put, it is similar to a script.

Although it is a live-action observation show, in order to present more interesting content to the audience, the show still has a certain script. This script is not a script like a film and television drama. In addition to the specific description of some shooting locations, the guests must be presented. There are no restrictions on the content and lines.

In the script, some activities are set in advance for each couple. For example, when at home, in addition to daily life, guests may be asked to show that they do housework together, cook together, go shopping together, make travel plans together, or give The other party prepares surprises and other daily content requirements.

During the trip, some designated activities will be designed, and even some interesting and meaningful projects will be temporarily added after communication with the guests, and even a marriage proposal drama will be designed to increase the effect.

In fact, these contents were designed by the program team based on the audience's preferences and the control of the program effect, and Li Yang and the others were not required to participate in the discussion.

However, regarding the content of the Youmao Inn, the Youshan B\u0026B Resort Hotel, and the Ranwu Lake RV Campground, the content to be presented in the program needs to be discussed and determined by both parties.

Li Yang belongs to the investor, and the program team must understand and meet Li Yang's requirements, listen to their opinions, and better show Li Yang's hotels and products in the program.

"The above are some of the frameworks we have initially designed. We need to listen to your opinions on the specific content!" Ma Zhijiang said.

"Well, the design of your plan is not bad. Basically, the advertising content is naturally integrated into the program, which is very good. We just want to implant it softly, so I hope you will follow this in the later presentation. !" Li Yang said.

Immediately, he looked at Hou Zhengyu: "Tell Director Ma what each of our hotels should focus on, and send them a copy of our copy later!"

"Okay, Mr. Li!" Hou Zhengyu clicked, and immediately connected his computer to the big screen, put the PPT of the copywriting content on the big screen, and began to introduce the content of each store in detail to the program team. .

Hearing Hou Zhengyu's remarks, Ma Zhijiang breathed a sigh of relief. Fortunately, the Party A this time was a sensible person who understood TV programs and marketing.

Otherwise, like some Party A, when they come up, they insist on saying the name of the product several times in the show. They can't wait to say all the selling points and advantages of the product repeatedly in each episode of the show. I didn't remember it, but it was disgusted by the audience, which was counterproductive.

And the program team is also very distressed when it comes to balancing the audience and sponsors.

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