Super Resort System

In order to formulate a cooperation strategy with AYANA, Hanging Gardens, and Four Seasons Sayan, Li Yang came to Bali again.

Representatives of our own parties met together at Liyang's resort hotel, and conducted in-depth exchanges and discussions around win-win cooperation and cooperative products.

The main markets faced by the four resort hotels are actually different. For example, the main markets of Sky Garden and Four Seasons Sayan are still Europe and the United States, while AYANA and Li Yang's resort hotels focus on China.

However, the recognition and emphasis of the four companies on the Huaxia market are highly consistent.

After a day of discussion and research, the last four hotels have reached a win-win cooperation plan, and will simultaneously launch several honeymoon packages formulated by Li Yang Company on their hotel's official website and related booking platforms.

On the one hand, they share each other's customer sources and markets, and on the other hand, they are united to enhance each other's influence and competitiveness.

In the evening of the second day, Tong Shuya also arrived in Bali, and Li Yang took her to check in at his resort hotel. This was Tong Shuya's first time to come to Li Yang's resort hotel.

"Sure enough, it is more beautiful than Ayana's room, and it is more in line with the aesthetics of modern people!" Tong Shuya said with a smile.

AYANA Resort Hotel integrates many local religious and cultural characteristics, but because the construction time is relatively early, it feels a bit old, and the decoration style of the room is actually more inclined to the classical aesthetics of Europeans and Americans.

The style of Li Yang's resort hotel is more atmospheric, more fashionable, and more in line with the aesthetics of modern people, especially the definition of luxury here is more in line with the Chinese people's understanding of luxury.

"Well, this is a villa of the same price as the one we stayed in AYANA. I am much bigger here than there!" Li Yang said, "The testers who have been here before have given very high evaluations!"

"I like it here more!" Tong Shuya said, leaning on Li Yang's shoulder.

Li Yang actually knows that although AYANA is currently very popular, especially in the Huaxia market, it is not difficult to find from their previous investigation and analysis that the main consumer groups of Huaxia staying there are still biased towards the middle and low-end people. RIMBA's The occupancy rate of Chinese consumers is very high. The suite-style rooms at AYANA are lower, while the occupancy rate of villas is even lower. The main occupants are still Europeans and Americans.

According to Li Yang's survey and analysis results on the middle and high-end consumer groups in China, 80% of the people are more willing to choose some resort hotels with more fashionable decoration style and more modern aesthetics like their own hotels when choosing villa hotels. .

The main purpose of the remaining people going to AYANA,

It's still for the hot spots of Internet celebrities who are hyped in China, especially some of them choose there for their girlfriends.

Moreover, this part of the crowd expressed their dislike for the old and dull style of the villa, especially the red-brown solid wood decoration that can be seen everywhere, which is old-fashioned and depressed. .

But Li Yang has never underestimated the low-end consumer group, he is very clear about a truth!

Consumption power will change over time. Today, the middle and low-end consumer groups, with the success of their careers, or marrying a wealthy person, directly become the middle and high-end consumer groups, and the consumption power of these people is not to be underestimated. watch for.

That's why Li Yang wants to provide suite-style rooms like AYANA and cooperate with AYANA to share customers.

Li Yang and Du Yunhao and his wife made an appointment to meet in Kuta at 3:00 pm tomorrow. It happens that one of their itineraries for tomorrow is to go to Kuta Beach, and Li Yang also happens to take Tong Shuya to go shopping and play there.

The next day, Li Yang and Tong Shuya stayed at the villa until noon before going out. After having lunch, they walked around the hotel and went to Kuta by car.

When Li Yang and the others arrived in Kuta, Du Yunhao and the others had just left the hotel, and there was still a long way to go from their hotel, so Li Yang chose the nearest place and first took Tong Shuya to visit the sun in Kuta. department store.

Li Yang is very clear that the items in the department stores in Bali are not cheaper than the duty-free shops in the airport, but the shopping malls are mainly to escape the summer heat. After all, it is really hot outside at this time.

In addition to shopping, there are also cold drinks and snacks in the mall, as well as a place to rest. By the way, you can also buy some local small items, souvenirs and the like.

No, the two of them were walking, and they were attracted by a shop selling dream catchers again.

The shops are covered with dream catchers of various sizes, which are dazzling.

Tong Shuya likes dream catchers very much. The last time she came to Bali, she bought a very large dream catcher and took it back with her.

Li Yang also likes it very much. In fact, when he first came to Bali to see the dream catcher, he thought it was a local wind chime and thought it was very beautiful. A fairytale as its name suggests.

The dream catcher originated in the 18th century. The Indians used it to capture beautiful dreams and let the nightmare disappear with the morning sun. They believed that the air at night was full of various dreams, and only the dream catcher could filter the dream. Take them to a beautiful dreamland.

The traditional dream catcher is made of twigs in a circle, then wraps it with leather around the circle, and uses tendon thread to weave a net in the circle.

People will also wear colorful beads on the tendon thread, and three threads will be used at the end of the circle to hang some beautiful feather pendants, like wind chimes.

Later, people made many improvements to the dream catcher. Most of them used white or colored ropes to wrap circles. The net in the middle can also weave many beautiful patterns, some like the sun, some like petals, and some like a certain An ancient mysterious totem, extremely beautiful and full of exotic features.

Li Yang's dream catcher group actually originated from his trip to Bali and the legend of this dream catcher.

Because he also hopes that his hotel can bring all the guests the best and most dreamy memories and help them filter out those unhappy things.

At present, there is a large dream catcher hanging in the office of the group. Li Yang even bought many dream catchers as souvenirs for the company's employees.

"Have you seen this round hole in the middle of the net, it is said that only good dreams can pass through this hole and flow down the feathers, while nightmares will be trapped in the net and disappear with the next day's sunlight. No trace..." The Indonesian lady who sold the dream catcher was telling Li Yang and the others the legend of the dream catcher.

Although Li Yang and Tong Shuya had heard it many times, they still did not interrupt her.

"The last time I bought it was too big, so I could only hang it at home. This time I want to buy a small one, so I can take it with me or hang it on my bag!" Tong Shuya picked out a dream catcher Net, while talking.

"Well, this little one is also good as a pendant!" Li Yang helped pick one, "What do you think of this?"

"Very good, that's all!" Tong Shuya took the dream catcher selected by Li Yang, "Hello, I want this!"

After buying the dream catcher, Tong Shuya and Li Yang found another cold drink shop, ordered two cold drinks, and then continued to hang out in the department store.

Soon after, Li Yang received a WeChat message from Du Yunhao.

"They're here!" Li Yang took Tong Shuya to the entrance of the mall, and told Du Yunhao on WeChat to find them in the mall.

When Li Yang and Tong Shuya came to the door of the department store, Du Yunhao and Shen Qiuyue also got out of a car, and the two immediately saw Li Yang and Tong Shuya. After all, these handsome men and women are already conspicuous.

"I didn't make you wait too long!" Du Yunhao came over and said with a smile.

"No, I don't need to introduce it!" Li Yang said with a smile.

"No need!" Du Yunhao said with a smile.

"Let's find a bar and sit for a while! Then we'll go to the Foreigner Street together!" Li Yang said with a smile.

"OK!"

A few people came to a nearby bar together, ordered some drinks, and chatted. Before they knew it, more than an hour passed, and the sun had begun to set towards the sea level.

There was no direct sunlight on the street outside. The four of them strolled around the Foreigner Street together. Du Yunhao and Shen Qiuyue bought some small items, and then went to Kuta Beach to watch the sunset together.

After dark, several people went back to the commercial street to hang out again, had dinner again, and then said goodbye and went back to their respective hotels.

...

Time flies, and in the blink of an eye, the "Let's Get Married" program has already launched three episodes. With the initial selection of amateur guests, the good publicity in the early stage of the program, the traffic and popularity of Lu Yuhan and his wife, and the wonderful performance of star guests in the program.

Since the show's launch, the ratings have continued to rise, and the combination of home life and travel in the show is very popular.

But to say that the biggest contribution to the show's ratings and popularity is not only Lu Yuhan and his wife, but also the "black charcoal" Zhang Yang, who was not known to many people.

Nowadays, Heitan has really become a nickname for Zhang Yang, which stems from his self-deprecating complaints on the show. When he went to the Cat Inn Cafe to play cats that day, he mistakenly thought that the fans of Heitan were his fans, and he wondered about the fans. When do you give yourself a nickname called Black Charcoal, then all kinds of happiness, all kinds of waving, all kinds of satisfaction.

The result is such an embarrassing one...

He shouted on the show, can you understand the pain of a star who has to rely on four cats to help her stand up?

You always say that you are not as good as cats, but you are all happier than cats.

I'm really not as good as a cat!

Zhang Yang's complaints became the breaking point of the show, and it also became the turning point of the soaring and popular ratings of the show. His complaints ignited the entertainment psychology of netizens, but instantly made his persona look like the mouth of a black man smiling. Big white teeth, clear, and deeply rooted in the hearts of the people.

Not only that, but Zhang Yang's complaints and self-deprecation were also ruined by a certain ghost UP master at station B. All kinds of ghost and animal videos became popular on the Internet for a while, and even became a hot stalk, and black charcoal became Zhang Yang's nickname.

And because of these waves of assists, Zhang Yang suddenly became one of the most popular star guests in the show from a passer-by star outside the third line.

Weibo fans have increased by millions in just a few days, and even the exposure time of the show has increased.

Although the current publicity is still unable to be the same as those idols or traffic stars, wherever he goes, he will cause a commotion and a large group of fans to chase after him.

But at least he is no longer a passer-by star. Every time he goes out or at the airport, he encounters many fans who take pictures of him, and even ask for a photo with him and autographs. These are experiences that Zhang Yang has never had before.

And Zhang Yang is also very naughty, always writing the word black carbon when signing his signature.

This incident seems to have also allowed him to discover another potential of his own, another development path, to be a comedian!

Therefore, this guy who used to play the hero of the Anti-Japanese War in anti-Japanese war dramas, was always brave and died.

Now that he has completely released himself, he is stubbornly self-deprecating on Weibo every day, and even said that he wants to learn talk shows with Li Dan and the others, and will try to act in comedy in the future. In short, he is going further and further on the road of being funny.

However, Zhang Yang's fame has once again brought more attention and popularity to the show, and even many people have become fans of the show because of Zhang Yang.

A successful variety show is actually caused by many factors. In addition to the creativity of the show and the ability of the production team, the star guests also play a huge role in the show.

In fact, the traffic and popularity of reality show stars themselves are important, but they are not the most important. The personal charm of the guests themselves and some undiscovered personality traits are the key to the increase of word-of-mouth and popularity in the later stage of the show.

...

With the popularity of the "Let's Get Married" program, the occupancy rates of Youmao Inn No. 2 and Wuhu International RV self-driving campsite have all increased significantly. Of course, the occupancy rate of Youshan B\u0026B Hotel itself remains high, so the increase is due to Not so obvious.

Another intuitive reflection brought by the effect of the program is the increase in the occupancy rate and revenue of the Love Nest Resort Hotel.

At the beginning, Xu Jiaxi's promotional video, as well as the swept Internet by Internet celebrities, as well as the travel strategies and evaluations about Aichao Resort Hotel appeared on various vertical platforms, all of which brought bookings to Aichao Resort Hotel. substantial increase in volume.

But the effect of the "Let's Get Married" program is even more obvious. After the show became popular, the number of hotel reservations soared. Today's average occupancy rate has reached more than 30%, and it is still rising.

Although the previous promotion and operation expenses are excluded, the hotel is still in a state of loss.

But Li Yang firmly believes that as long as "Let's Get Married" is fully broadcast, with the improvement of the wedding service business, the hotel can quickly achieve profitability.

"Mr. Li, the above is the wedding planning plan of several groups of guests. We have communicated with them many times at this stage, and tailored their own theme weddings for them. At present, four groups of guests have given feedback. We are very satisfied with our wedding, and we will start to focus on the pre-customization process of the three groups of fixed guests next week. Lu Yuhan and his wife will go to Hong Kong Island St. Vatican next Tuesday to customize wedding dresses!"

"Communicate with the program team and add Zhang Yang and his wife!" Li Yang said.

In fact, in terms of wedding dress customization and invitation customization, only Lu Yuhan and his wife, led by the planning team of Pumeng Group, will personally go to the Hong Kong Island cooperation unit for on-site customization.

Other guests completed the relevant customization process directly in the city to save the cost of program shooting.

But now the Zhang Yang couple are very popular, and their popularity and popularity are also very high, so Li Yang decided to temporarily increase the "play" of the two of them.

In fact, only to show the couple more, and not to spend too much money, but with their current popularity, the return will definitely be far greater than the current effort.

...

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