Super Role Player
Chapter 6 Anxi Sports
In Los Angeles, USA, an Airbus plane roared into land at the Los Angeles International Airport.
Anxi slowly walked off the plane with Ivo Clark.
He took a leave and came to Los Angeles to participate in the upcoming "Anxi" sneaker brand conference.
After more than two months of preparations and negotiations, Anxi and Adidas reached an agreement. Adidas invested US$300 million in cash and technology patents, occupying 30% of Anxi Sports' shares, while Anxi will invest US$500 million in cash, plus technology patents. The personal brand effect occupies 60% of the shares of Anxi Sports, and the remaining 10% of the shares are occupied by some small shareholders. These small shareholders include Ivo Clark, who holds 2% of the shares, and Abby Hornese, who holds 5% of the shares. Gram et al.
After arriving in Los Angeles, staff from Anxi Sports came to pick him up at the airport gate.
"An, let me introduce to you. This is Matt Powell, the director of operations of Anxi Sports. Before working at Anxi Sports, he was an expert in the American sneaker market. He has a very good grasp of the trends and trends in sneakers."
The person who came to pick him up was a member of the Anxi Sports management team. The operations director named Matt Powell was obviously somewhat famous and could be considered an important member of the newly established Anxi Sports.
Of course, Matt Powell's reputation is simply not worth mentioning in front of Anxi, so this middle-aged white man with a Mediterranean temperament still seems quite respectful when facing Anxi.
The two said hello to each other, then boarded a Chevrolet car and headed towards the destination of the press conference.
This Anxi Sports press conference was held at an arena rented by Anxi Sports as an office space, located in the suburbs of Los Angeles. At this time, under the organization of Zhang Mingji, a ribbon-cutting ceremony with Chinese characteristics was being prepared. .
The protagonist of the ceremony is naturally Anxi who will come later.
There were not many people at the scene. After all, there were relatively few people in the United States who liked to watch the excitement. Only some reporters who had been notified in advance appeared here with long guns and short cannons.
Before the ceremony started, the group of reporters seemed to have no energy. They were sitting around in twos and threes, not knowing what they were talking about.
Mark Stein and Sam Amick also appeared here. These two people are considered the biggest reporters on the scene. Many young reporters surrounded them because they felt that Mark Stein and Sam Amick might know What an inside story.
Mark Stein didn't say anything, but Sam Amick was there talking.
"As far as I know, the sneaker contract between Anxi and Qiaodan Sports has expired. This press conference is held to indicate that Anxi is changing jobs."
"Job hopping? Nike? Under Armor?"
Sam Amick shook his head: "No, neither."
He narrowed his eyes pretending to be profound: "I saw a Chevrolet Hornet limited edition supercar in the parking lot."
A group of young reporters were confused by Sam Amick's remarks, but some older reporters quickly responded.
Chevrolet Hornet limited edition supercar? Isn't that the car driven by the young owner of Adidas?
"Anxi switches to Adidas?!"
Many reporters screamed as if they had discovered some big news.
Some young reporters also reacted, and some impulsive reporters were even afraid of being slow. They had already sent the news back to their own media headquarters in advance.
But in fact, the red cloth on the stage has not been pulled back yet, and no one knows that this press conference is actually the press conference for the establishment of Anxi Sports.
When Anxi arrived at the scene, reporters of all sizes went crazy.
They flocked to Anxi and bombarded Anxi with all kinds of questions. The most asked question was naturally whether Anxi would switch to Adidas.
Anxi just smiled. He didn't understand how these reporters thought that he had switched to Adidas. Maybe they saw the top management of Adidas at the scene?
The bodyguard cleared the way, and Anxi did not answer any questions. After all, the next press conference was for reporters to ask questions.
When Anxi walked to the backstage of the arena, Anxi saw a group of white people wearing suits, with meticulous hairstyles, ties, and gray-black suits.
The leader was a young man, who also had a boss-style haircut. When he saw Anxi, he came up to him.
"Hello, Mr. Anxi, I am Adolf Hainer, nice to meet you."
Anxi also stretched out his hand, and the two shook hands.
Ivo Clark hurriedly ran out to introduce Anxi: "This is Mr. Adolf Hainer, the son of Mr. Herbert Hainer, the chairman of the board of directors of Adidas. When Anxi Sports is established, Mr. Adolf Hainer will serve as the vice president of Anxi Sports. , responsible for cooperation with Adidas."
Anxi nodded and continued to smile. He knew that this young Adolf Hainer was the representative sent by Adidas. Looking at his identity, Anxi knew that Adidas still attached great importance to Anxi Sports, a cooperative sports brand.
In fact, this is indeed the case. Just as Anxi thought, Adidas internally attached great importance to this cooperation with Anxi. Especially after Anxi performed an epic finals performance, Adidas internally attached even more importance to this cooperation. , because they saw the potential of Anxi to become the next Jordan, and even Herbert Hainer saw the potential of Anxi to surpass Michael Jordan.
If Anxi surpasses Michael Jordan, then Anxi Sports will be another Jordan Sports.
And it’s impossible for Adidas not to catch it.
Adolf Heiner smiled when he saw Anxi, but Anxi looked at the young German. Now, he was even more impressed by the German. His hairstyle, dress, and behavior were old-fashioned and serious. A total German.
Soon, the relatively harmonious exchange backstage ended, the host came on stage, and with everyone waiting in agony, the press conference finally began.
"Tch, isn't it just a contract with Adidas? Is it necessary to make it so mysterious?"
"Yeah, you kept us waiting for so long, wouldn't an ordinary press conference be enough?"
The reporters in the audience were anxiously waiting and had already complained. Now that it finally started, some reporters couldn't help but complain.
However, the next moment, the opening words that came out of the host's mouth shocked the reporters.
"Ladies and gentlemen, fellow journalists, welcome to the founding ceremony of Anxi Sports Goods Company..."
Anxi Sports? What the hell! ?
Many reporters looked at each other. At this time, they only heard this word, a strange and familiar word.
Anxi was very familiar to them, but when the company was added to it, they felt a little unfamiliar. But at this time, some reporters with a keen sense of smell suddenly understood something.
"Anxi Sports? Anxi is also going to create its own sneaker brand?"
"The appearance of Adidas's top management is to cooperate with Adidas?"
Many reporters have already guessed it. Now, they are just waiting for the host to announce it.
"Now, let's invite NBA superstar Anxi and Adidas Sports representative Adolf Hainer!"
As the red cloth fell, sure enough, the big logo of Anxi Sports appeared...
Anxi Sports' sneaker logo is different from the brand logo.
The brand logo is relatively complicated. It consists of a capital A and a small n forming the first half, with an X overlapping in the middle. The three letters form a column, with a dot added on top, which means i.
Below is a line of Chinese - Anxi Sports.
The sneaker logo of Anxi Sports was soon revealed.
The ribbon-cutting ceremony started with Anxi holding scissors and completing the ribbon-cutting ceremony together with Adolf Hainer.
Then, the host announced that Anxi Sports' first sneakers are Anxi customized sneakers - the descendants of the dragon.
This sneaker was designed by an elite design team sent by Adidas. They developed all high-tech and finally designed this representative sneaker. This pair of sneakers is also the only pair of sneakers for Anxi Sports at present. It will help Anxi Sports open up the market.
As a piece of black cloth was pulled away in the center of the stage, the descendant of the dragon revealed his true face.
Just like traditional basketball shoes, they are high-top, streamlined and very sporty.
The difference is his color scheme.
The main color is naturally that of the 76ers, red and blue, but with a lot of gold lines in the middle. If you look closely, you can see that they are oriental dragons.
Adidas' unique patented natural foot is added to the bottom. The natural foot midsole can help the foot twist naturally and prevent athletes from foot sprains that may occur due to rapid sideways movement. This is Adidas' unique technology.
Of course, the Adidas air cushion and its breathability are also one of the highlights of this sneaker.
However, the most important highlight of this sneaker is actually a new technology of Adidas-Boost.
adidas cooperates with BASFSE, a world-famous chemical company also from Germany, to split solid particles with TPU as the main component into thousands of small thermoplastic particles. The compressed space of the small particles can provide better insulation than the original form. At the same time, the toughness of the solid material itself makes the small particles extremely elastic after being deformed by external forces. The biggest feature of BOOST technology is that through the feedback of the midsole technology, the maximum energy released by the previous movement is fed back. Return your feet to reduce energy waste during exercise.
This technology has not yet been used in any sneaker products. It is said that Adidas was originally planning to use it on Derrick Rose's sneakers first.
However, now that Anxi is here, Adidas will naturally use this technology in Anxi first.
The host at the scene introduced the various technologies of this pair of sneakers in detail, but more reporters paid attention to the logo on the sneakers.
Anxi Sports' sneaker logo is very simple, just the letter A.
A is the first letter of the full English spelling of Anxi. Of course, it also has a deeper meaning. A is the first of the 26 letters. This meaning goes without saying.
In addition, the A design is sharp and the tip at the top looks aggressive, which shows the menacing power of Anxi.
Some people joked: If the Jordan Sports logo is placed on the A, it will become Anxi's rivalry with Michael Jordan.
Anxi Sports officially announced it, and the basketball world was in an uproar!
After the original contract between Anxi and Jordan Sports expired, many people were speculating about Anxi's next sneaker contract and how much contract Nike, Adidas or Under Armor would offer Anxi. However, no one expected that Anxi would directly Created an independent brand and cooperated with Adidas to obtain Adidas' technical advantages.
Sam Amick was shocked. He found that all his guesses before the press conference started were wrong. No one expected that Anxi would create his own sneaker brand.
And those young reporters who had impatiently announced the news of Anxi's signing with Adidas a long time ago, now rushed to the headquarters to overturn the previous reports.
Mark Stein also tweeted after the press conference.
"After the epic finals performance, Anxi began to move towards its own altar. After the success in competition, Anxi began to seek commercial success, and Anxi Sports may be the beginning..."
The establishment of Anxi Sports naturally triggered countless discussions, but the preseason games that followed quickly attracted a lot of people's attention.
The start of the preseason means that the new season is approaching.
The 76ers have 8 games in their new season preseason tour, and these 8 games have been regarded by Brett Brown as training opportunities.
In the new season, Brett Brown is ready to upgrade the team technically and tactically.
After winning the finals, Anxi has grown into a player who can match any tactics at will, and Brett Brown has put a lot of thought into this. He feels that maybe because of Anxi's versatility, the team can prepare a few more sets of tactics to cope with it. Different opponents.
Therefore, in the first game of the preseason against the Knicks, the 76ers directly played a triangle tactic, with Pau Gasol as the core and Anxi as the main attack, and finally narrowly defeated the Knicks.
The next game continued against the Knicks. The 76ers changed their tactics and started a pick-and-roll. Pau Gasol's role was weakened. Anxi and McAwee made various breakthroughs after the pick-and-roll. As a result, the 76ers lost the game.
Then, the 76ers played two games against the Celtics. In the first game, the 76ers used a small lineup and played a lot of running and gunning. Anxi scored 18 assists in a single game, and the 76ers won.
In the next game, Brett Brown insisted on the run and gun tactics, because the 76ers played surprisingly easily in the previous game.
But in the second game against the Celtics, the Celtics also changed their formation. Coach Brad Stevens used a high-pressure tactic and finally defeated the 76ers' run-and-gun tactics.
In the first four preseason games, the 76ers had 2 wins and 2 losses.
Brett Brown still did not stop his tactical experiments. In the remaining four preseason games, the 76ers continued to maintain the rhythm of one win and one loss.
In the end, the 76ers ended the 14-15 preseason tour with 4 wins and 4 losses.
However, for the 76ers, such a preseason record is definitely not good. Therefore, Zach Lowe’s fresh preseason prediction is compared to Mark Stein’s preseason prediction. He will move the 76ers from first place in the Eastern Conference. The position was taken down and placed third in the Eastern Conference.
The first place in the Eastern Conference is naturally the Cleveland Cavaliers. Under the leadership of the new Big Three, the Cavaliers performed well with 7 wins and 1 loss in the preseason.
The second place in the Eastern Conference is a bit surprising. Zach Lowe actually placed the Miami Heat in the second place in the Eastern Conference...
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