Super Tycoon
Chapter 213 Cannot easily authorize
The overseas sales rights of Wanyan VCD will no longer be handed over to Wanxin Company as an agent. This company is good in games, toys and other channels, but they have no experience in this kind of video products.
Fortunately, when Mr. Sun acquired the audio and video copyright in the United States, he got in touch with several companies, and they were also very interested in Wanyan's products.
It's just that what the other party wants is not just sales or agency rights, but technology authorization so that they can produce their own products and earn more profits.
On this point, Zhang Yang also analyzed the pros and cons with Mr. Jiang. In Europe and the United States, this kind of technology monopoly is often sanctioned, so the technology must be licensed to other companies to avoid monopoly.
But it’s not okay to sell directly for money, that’s too bad. Zhang Yang's request is only one, to use technology authorization in exchange for technology authorization of some other electronic products.
In the field of consumer electronics, Europe and the island countries are currently in the first tier, and the United States can only be regarded as the second tier. Of course, if you count the computer, the United States will be able to catch up.
Mr. Sun is negotiating over there, and it will take some time to complete. In the domestic market, VCD has already begun to be introduced to the market.
Many foreign companies in the consumer electronics field have noticed this car product. They have discovered the advantages of this product and believe that this product can really change the status quo of the industry.
As the resolution of the camera is getting higher and higher, and the resolution of the screen is getting higher and higher, the storage capacity of ordinary video tapes cannot meet the requirements. It is really necessary to have a product with a larger storage capacity, lower cost, and easy to carry. This VCD , which exactly meets this requirement.
Some companies began to investigate which company produced the product, and whether they could bypass the technical blockade of the other party and produce the same product.
But after dismantling the machine, they discovered that the core technology cannot be bypassed, and the patent of this technology is in the hands of the company that produces VCD.
So what are you waiting for, whoever gets the authorization first will be able to occupy the market!
...
"Mr. Zhang, sixteen companies have contacted Wan Yan in the past few days to obtain our VCD patent authorization. They are all very sincere. Why don't you tell me not to agree to any of them?"
Jiang Wanmeng looked at Zhang Yang puzzledly on the sofa in the hotel room. Why didn't you agree to such a good condition? Could it be for the sales of Zhiduoxing G?
But the original agreement was very clear,
The game machine company authorized by Wanyan's VCD technology is only Zhiduoxing, and no other company will do it. These will also be specified in the contract authorized to other companies. Why is Zhang Yang worried?
"Good conditions? You don't know the value of VCD. They give you a one million buyout authorization, so you think it's good?"
Zhang Yang glanced at Jiang Wanmeng, this little money can beat you up?
"Mr. Zhang, isn't this a small amount of money? And there are 16 companies, one million, that's 16 million. And there will definitely be more companies wanting to be authorized, and we can sell them again by then." If you go to 20, or even 30 authorizations, then tens of millions of funds will be returned.”
"Professor Jiang, what is the retail price of our VCD now? How much is the cost? At present, there is no competitor, and this profit is entirely ours."
"You know that company that makes LD video discs. Their company has almost monopolized that market, with annual sales exceeding one billion RMB. Even if the profit is only 5%, it is still 50 million, 100% Ten is a hundred million."
"Now we want to make this industry bigger, so it is very difficult to rely on our own strength, so we must find a powerful company and cooperate with it to make this cake bigger than the cake of video recorders and LD large discs. "
"What we have to do is to replace others, not just take a share. At present, the annual output value of video recorders and video tapes is tens of billions of dollars. This is because many markets have not been developed, and there are not many video recorders sold. "
"Think about it again, if VCDs can replace VCRs, how big is the cake? I can't say if there are too many, hundreds of billions of dollars will always be available."
"But if we don't promote well, then we won't be able to replace the video recorder, and maybe our product will become a flash in the pan. I was a little worried at first, but now that I have found so many companies, my worry is superfluous."
"Everyone can see the advantages of this product, and can naturally analyze the disadvantages. At least in terms of stability, VCDs are still inferior to VCRs, and in terms of sound quality, VCDs are not as good as records."
"But we also have the advantages of large capacity, low price, and convenient storage. With the function of family KTV, it is not difficult to sell."
"What we lack is some technologies that help us improve product quality. We don't have these technologies. It is very difficult to develop them, but many companies have ready-made ones."
"There are only two options for licensing to other companies. The first option is technology exchange, allowing them to authorize us a technology related to electronic products, which can be used in our products, and we don't need to charge patent licensing fees."
"The second plan is the sales share. Every time they sell a CD or a VCD, they have to give us a sum of money, which is calculated based on their production volume, not the sales volume."
That is, as long as you produce it, you will be paid regardless of whether you sell it or not. This is the benefit of owning a patent, which allows you to take the absolute initiative.
"Think about it, if we charge a license fee of 100 RMB for a VCD, then if they produce 10,000 units, we can earn 1 million. Now you want to sell out 1 million, isn't it a loss?"
"It is true that you can make a lot of money by authorizing multiple companies, but this will add many competitors to us. Especially some competitors are stronger than us in terms of hardware and other technologies, and they will suppress our products in turn. , is not impossible."
"Didn't you realize that all the big companies in the consumer electronics field who want to buy licenses this time? They must be preparing with both hands. While talking about patent licensing, they are also studying how to bypass our technology, or use our technology. Technological upgrades, in turn, clamp us down."
"Mr. Sun's negotiation is based on this standard. Otherwise, why did it take so long? Professor Jiang, be patient. At least our products have already started selling in China, and the response is not bad."
"Not only VCDs are selling well, CDs are also selling well. Twenty yuan a piece is not much more expensive than tapes, and much cheaper than video tapes. There are also many people who bought our products to open video halls, dance halls, etc. hall."
"The sales of this part alone can exceed 100,000 units. What else do you have to worry about? Wait, those companies will take the initiative to raise their bargaining chips."
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