Super Tycoon

Zhang Yang was also a little surprised when he heard that Bandai's game consoles were on sale ahead of schedule. The current situation seems to be a little different from the development in his memory.

But it was more interesting and more challenging for him.

Of course, he still didn't pay much attention to Bandai's game console. Like NEC's 32-bit machine, it was destined to be a bargain. If you develop a game console, don't you know how to develop related games first?

The reason why Nintendo's new releases are so popular several times is because they have prepared enough fun games first, and the performance of the game console is designed according to the game.

As long as it runs the game properly, that's enough. Showing all the characteristics of the game can make their game consoles sell well. Whether it is a video game console or a handheld, it is the same.

The same is true of Zhang Yang's game console development philosophy. First make a game, and then develop a game console according to the characteristics of the game. Even if the developed product is not the best that can be produced now, it will still not delay the sales of game consoles.

For example, Zhang Yang knew that from the end of this century to the beginning of the next century, 3D games would become the mainstream, but he still developed 2D game consoles first, because with the technical strength of Zhiduoxing at that time, he was able to assemble game consoles that supported 3D. But there is no corresponding 3D game.

When 3D games are really popular, their new game consoles should also be successfully developed. At that time, it will be too late to be launched on the market, and the maximum profit can be guaranteed.

It is also a strategy to try to achieve it in one step, like Sooney, but it is based on Sooney's strong hardware strength and experience in software development, which is beyond the reach of Zhiduoxing at this time.

Only by making use of strengths and avoiding weaknesses can the company truly develop.

There are probably two reasons why Bandai's game consoles are released ahead of schedule. One is knowing that the new Nintendo N64 will be released next year. The technology is even more advanced than the current one. If they use old technology to compete with other people's new technology, they can only fail.

The other one is that the price of 32-bit computers is constantly falling at this time, and they are worried that major companies will continue to lower prices next year, and it will be more difficult for them to sell them when they are introduced to the market.

At least one can sell for 30,000 yen now, but by next year, it may only sell for 20,000 yen. How many units will they have to sell to earn back the development cost?

Bandai and Apple jointly held a new product launch conference, and there were many media and representatives from related companies, but everyone generally gave it a low evaluation.

Zhang Yang also saw the parameters of Bandai's new game console, which is worse than their Zhiduxing G. It can be regarded as a 32-bit game console, but there are too many shortcomings.

Zhiduoxing G has been sold for a year and a half. Bandai just launched this one. The performance is poor, the price is still high, and there are not many games that can run at the same time. It is said that it is negotiating licensing with many third-party game companies, which means that there are no games yet.

How dare you sell such a game console? !

Sure enough, on the first day of listing, although Bandai announced that the purchase of the game console would give two game discs as a gift, not many people bought it.

For the same price, if you buy a Zhiduxing G, you can buy more than a dozen game discs, so why buy Bandai? What's more, there are no particularly fun and must-play games on it.

Besides, there are so many mature games on other people's game consoles, Bandai only has a few, why should they buy them.

As a result, it was launched on the first day, and the combined sales of the island market and the American market were only 18,000 units.

On the second day, sales fell below 10,000 units, on the third day, sales fell below 3,000 units, and on the fourth day, sales fell below 1,000 units. The overall sales volume in the first week was 31,000 units, which is even worse than NEC's PC-FX.

This is like the box office of a movie. It may not perform well in the first week, but the box office should gradually increase or be basically stable. This kind of cliff-like decline is completely useless.

Sure enough, in the next week, Bandai's game console sales were only in the early 1,000s.

After this data is transmitted to the game machine manufacturers,

They all laughed heartily. As can be seen from the sales data of Atari and NEC, the sales in the first week, and the sales in the first month, can reflect the subsequent sales.

And this kind of game equipment whose sales are falling off a cliff every day, no one can turn over, including Sega's S32X. Didn't Sega just announce that the production of S32X will be discontinued and it will focus on producing Saturn.

In fact, S32X is an external device for Sega’s 16-bit MD, which can increase the performance of MD to 32-bit to satisfy some players who don’t want to buy a new game console, but also want to play new games and improve their gaming experience.

However, the price of this product is relatively high, the compatibility is relatively poor, and the number of supported games is not enough, so it is naturally a failure.

It is said that Sega invested a lot of money in the research and development of this product, but it is a pity that the production was discontinued so quickly, and the sales volume was far from meeting expectations.

Some people say that it is because of the rise of companies such as Sunny and Zhiduoxing, which have divided the market, and some people say that it is Sega’s own strategic mistake. What’s the use of selling such high-priced peripherals when there are 32-bit machines?

In fact, the main reason is because of Sega's greed. The sales volume of MD is very good, which makes them want to extend the sales cycle of this host. It is best to sell it for ten years like FC or something.

However, with the continuous advancement of technology, more and more large companies have entered the game industry, and the performance of game consoles has been updated faster and faster.

No game console can have such a long sales cycle. Some people even assert that the sales cycle of any next generation of game consoles will not exceed five years, and it will inevitably be replaced by new models.

Under such circumstances, Bandai is not afraid of death to produce 32-bit machines instead of 64-bit ones directly, and the stock is still large, and it has invested a lot of money in research and development and sales. This is courting death.

After Apple saw this data, it directly drew a line with Bandai, saying that it would no longer develop software for Bandai, and at the same time withdraw from this project, all assets were lost, and all were left to Bandai.

However, the subsidiary company Bandai established for this project is actually heavily in debt. Apple escaped quickly, and all the burdens were thrown to Bandai. Who made Bandai want to take the lead and grasp more power? ?

Bandai quickly fell into a huge loss, not only the loss of the foundry, but also the publicity expenses, sales costs, etc., and the loss across the board.

And Bandai's game console sales statistics for the first month have also come out, which will reach 40,000 units. Next, all major shopping malls said they would no longer buy goods, and some shopping malls even held contracts and demanded refunds.

Apple's store also took this game console off the shelves, and Bandai's own store couldn't sell it at all. The failure of this game console also announced the end of Bandai's company.

Hearing this news, Zhang Yang was extremely excited. Bandai Company owns many animation copyrights, and those are all fan-oriented games.