Super Tycoon

Chapter 251 Three DO Company Has a Problem

"How is it? How is the sales of our new game controller?" Zhang Yang looked at Sun Tengfei.

It has been on the market for a week, and looking at the sales curve will tell if this product has been a success.

"It sold very well. It was only a week, and the publicity was not as strong as that of electronic pets. It also sold 930,000 pieces, not counting gifts. Some people bought one, and some bought two. , Correspondingly, our newly developed shooting game has sold 600,000 copies, which is our highest selling game."

"Currently in some game magazines, the feedback we have received is not bad. Everyone is very satisfied with our game controller. And even if the price of our new game has increased, it is still cheaper than some other companies' games, so Price is not our disadvantage."

"According to the order quantity of each region, this game controller can continue to sell more than two million units, or even higher. At the same time, the sales volume of our Zhiduoxing G also reached 290,000 units this week. After we lowered the price, the sales volume increased the most in the week."

"After calculation, we concluded that the sales of Zhiduoxing G are likely to rise rapidly again. By the end of this year, the total sales volume is expected to exceed 5 million units, widening the gap with Saturn, PS and 3DO!"

The price reduction, plus a free vibration handle, made Zhiduoxing G attract the attention of many players again. Now there are new and fun games, sales growth is certain.

But at this time, there must be many players waiting and watching, waiting, waiting for Nintendo's N64, after all, it will be launched in a few months.

Nintendo's reputation is enough to make players wait, and even Nintendo's pre-sales before each release can make many players queue up all night. This is the strong position of the leader.

"Sega announced the price adjustment this time, how much has it been lowered? Have Suony Company and Songxia Company followed suit?"

"Sega is particularly ruthless this time. They announced that they will soon launch a cheap version of Saturn. Some non-important functions have been weakened. The price has been lowered to less than 30,000 yen, but the specific amount has not yet been announced."

Zhang Yang knocked his head. He suddenly remembered that the previous Sega had released a cheap version of Saturn before the release of the Nintendo N64, priced at 20,000 yen.

It is said that in order to quickly withdraw funds from Sega, it is convenient for them to merge with Bandai, and they also need funds to promote their new handhelds.

In this life, he doesn't know what the situation will be like, but judging from the current situation of the global game market, it may still happen.

After Sega launches the 20,000 yen Saturn, sales will definitely continue to grow, and it may have a chance to surpass Zhiduoxing and PS.

However, in the 32-machine market in the previous life, PS1 was the overlord, and the sales of Saturn and 3DO were not very good. In this life, with the addition of Zhiduoxing to compete, the market is so big, and there will definitely be sales declines of some companies.

The decline of 3DO with multiple brands operating at the same time should not be too big. After all, they have authorized companies in Europe and the United States. above the stage. Even now, the overall sales volume of 3DO has exceeded five million units.

It's just that Songxia's 3DO sales volume is only a little over three million units, but there are also several brands such as Sanyo and Samsung. The overall sales volume of 3DO company is the best for 32-bit machines at this time.

And he remembered that after 3DO did not make profits according to the ideas of those shareholders, Songxia proposed another plan. Isn't our graphics processing inferior to Suony's PS, then develop an external device so that 3DO can really play 3D games.

After the plan was put forward, other shareholders said that they needed to discuss it, because it would cost a lot of money. Moreover, Songxia is in charge of research and development, which means that no matter whether the research and development is successful or not, Songxia will not lose money, and other shareholders will have to bear great risks.

And other shareholders also found that the biggest gap between them and other companies is,

It's actually gaming software. Look at Zhiduoxing Company, the hardware technology is not as good as them, but there are many games and the sales are cheap. In the 32 machine market at this time, the sales volume is in the second place. If it is not for 3DO's multiple authorizations, Nintendo is the king of sales at this time.

So 3DO started to acquire some game companies by itself, and if other companies didn't support us, then we developed it ourselves. So they launched a classic game in the history of 3DO game consoles - D Zhizhuo. After this horror game was launched, it received a very high praise rate and sold well.

3DO company has tasted the sweetness and decided to vigorously develop games, relying on games can also make money. As for game consoles, this is enough for now, and hardware development can be postponed.

This is also in line with EA's previous strategy. After all, the CEO of 3DO at this time was the founder and CEO of EA, and he understands how big the game market is and how to make money.

The reason why EA did not develop particularly well was because EA focused on the development of computer games at that time, while Nintendo and Sega brought video game consoles back to life, so EA joined 3DO to regain the market.

At this time, the 3DO company was full of conflicts. Songxia sold the 3DO produced by itself to the American market, and in the American market, 3DO's shareholder AT\u0026amp;amp;T, etc., also produced 3DO game consoles.

In this way, AT\u0026amp;amp;T will be very dissatisfied. You can sell it in the island country, so why come to the United States to compete with me?

Songxia, on the other hand, believed that AT\u0026amp;amp;amp;T was the one who made the authorization to Sanyo in the first place, which gave Songxia an additional competitor in the island market, but Sanyo sold it cheaper than them.

This is the disadvantage of multi-company cooperation. Once conflicts arise, it is difficult to reconcile them. Each shareholder has his own interests, and it seems that they each have their own strengths, but it is difficult to integrate them together.

However, with the price cuts of Sega and other game consoles, 3DO game consoles have also begun to cut prices. At present, the hardware is no longer profitable, which makes Songxia even more dissatisfied.

What do we produce game consoles that don’t make money? The authorized games are also authorized to 3DO company, not just to me, Songxia, and the dividends are shared by everyone. Why should we waste production capacity in Songxia to produce this game console?

I want to improve the performance here, but you don't agree to take the money, so this cooperation can't continue.

A few days later, Zhang Yang got the news that the representative of Songxia had quarreled with several other directors on the board of directors of 3DO Company. The company's business direction had serious differences. Regardless of the rapid growth of game console sales , but it won't be long before it will no longer be a competitor of Zhiduoxing.

Because 3DO has a new idea at this time, let the company become a company specializing in game development, and give up hardware research and development, which makes Songxia's advantages disappear.

Abandoning hardware research and development means that there is no second generation of 3DO's game consoles. It seems that the game console market will lose a strong competitor in a short time!

Just after this good news came, another bad news came immediately.

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