Super Tycoon
Chapter 256 Nintendo's Failure
"Hahaha, son, have you received the news that the sales volume of Sega's ND this month is only 60,000 units, and they have landed in the European market this month." Zhang Weiguang's excited voice came from the phone.
"Dad, I got it. Don't get too excited. Didn't I tell you before that Sega's handheld is a bargain?"
"That's not right, I remember you telling me that this handheld can't even sell 1 million units, but now it's rushing to sell 1.3 million units." Zhang Weiguang said deliberately.
"Dad, do you know how many Sega produced? I got the news that Sega's two factories are fully producing ND handhelds, and even lowered their Saturn production for this reason. It is conservatively estimated that they may have produced 2 million units. Above, it may even be close to three million units!"
"Do you know what this means? It means that Sega will have a large number of unsalable products, or even no sales, and they will lose money."
Other companies do not make money selling game consoles, but can make money through game cassettes. Sega's handheld and cassettes are not sold, and there is no other way to make money.
Once the handhelds can't be sold anymore, they will inevitably fall into huge losses.
Originally, Sega wanted to teach Nintendo and Zhiduxing a lesson in the handheld market, and climbed to the top by itself, but fell down before even climbing halfway up the mountain.
The word-of-mouth of this ND is not as good as their previous GG, and now it is compared with the Zhiduoxing Z2, which is a loss in word-of-mouth and sales.
"Son, Sega is losing money here, will that affect their Saturn sales? Do they still have money to advertise?" Zhang Weiguang asked excitedly.
When competitors decline, that is their opportunity. At the beginning, he never imagined that Zhi Duoxing could really break out of the country and perform so well.
As for the domestic market, Zhiduoxing’s game consoles are not selling very well at this time. The old models have already been discontinued, but Chinese and English computer learning machines are still the overlord.
Except for those remote areas, even in many rural areas, everyone has heard the name of Zhi Duoxing.
"Dad, Sega still had a lot of capital reserves before, but this time they suppressed hundreds of millions of dollars, the impact must be great."
The biggest impact is the merger between Sega and Bandai, which is likely to be seriously affected. What Bandai needs is capital, and Sega originally had sufficient funds, but now it can't.
The sales volume of Saturn was mediocre and failed to meet expectations. This ND was even more unsalable and caused a serious backlog of products. It is estimated that Sega has stopped production of ND internally, but it cannot announce that the current products must be sold.
"By the way, son, there is another piece of news that you may not know. Nintendo suddenly announced that they will launch a 32-bit portable game console VB next Friday."
Zhang Yang was stunned by the news, what kind of operation is this? Before Nintendo launched any product, it would announce it long in advance to warm up the product.
And before the sale, the reservation will be accepted one month in advance to determine the sales volume of the product and adjust the production capacity of the factory. This time it was too sudden.
Zhang Yang of VB has also known about it, a failed product of Nintendo. In many people's minds, since Nintendo started with FC, all of its products have never failed.
Whether it is FC, SFC or GB, all of them are selling well, which has also created Nintendo's industry dominance. However, in the history of Nintendo, there was indeed such a failed product. It was precisely because of the failure of this product in the previous life that Sega launched the ND ahead of schedule. They believed that Nintendo could not keep up with the times, and it was their turn to take the lead.
But in this life, Zhang Yang didn't hear the news, and thought that Nintendo had already given up on this product, why is it suddenly going to be on the market again?
He didn't know if it was because of his appearance, because he founded Zhi Duoxing Company, which caused the historical process of these game companies to change.
But so what? Even if Nintendo didn't have this failure, it would have little impact on his plan. Now that he has produced this failed product again, he is simply helping him.
Soon, Nintendo's VB was launched, and even the person in charge of the research and development of this device, and the father of GB, Yokoi Gunhei announced to shareholders that the guaranteed sales volume of this product is also 5 million units. protocol.
That is to say, if this sales expectation is met, he can get a huge bonus, and if this sales figure is exceeded, he can also get an additional bonus.
If he can be as big as GB, he can also make a lot of money.
But the reality has poured cold water on Nintendo. The number of reservations for this product is very low. Many players tried it out at Nintendo stores and counters, but did not place an order.
The design of this product is like the future VR glasses. There is no display screen on the host computer, but an external display screen connected to the head. It is said that playing games in this way is more enjoyable.
However, many people find that the display screen is dark red, which is very dazzling. After wearing it, the eyes feel uncomfortable, and after taking it off, the eyes feel swollen and painful.
And there are currently only two games, and the main one is called Mario Tennis, which is obviously a derivative game of Mario, which is not fun at all.
In addition, many people wear glasses at this time, and this head-mounted display cannot use glasses at all. Some people will feel a little blurry when looking at the picture, and it will be more dazzling when they try to open their eyes.
So this product was launched for a week, including the previously scheduled sales, only 130,000 units. In the next few days, the daily sales were only a little over 1,000 units. Obviously, this product hit the street.
So Nintendo immediately made a decision to provide a new game cartridge for this product, hoping to stimulate sales through fun games.
But in a hurry, only one more game was released, not to mention how much it didn't sell, and Nintendo had to give a third-party game company a compensation.
At this time, Nintendo did not believe in evil, and pushed this product to the American market. The market in the United States is better, maybe there are more people who like this high-tech design handheld?
Zhang Yang looked at the VB brought back from the island country, and without trying it on at all, he knew that this product was destined to hit the street. The biggest feature of the handheld is portability. With such a large head-mounted display, how can it be portable? Moreover, the power consumption has also increased a lot, and the battery life is poor. Nintendo has also fallen into the same wrong path as Sega.
However, this head-mounted display reminded Zhang Yang. He wrote down a few words in his small notebook, VR glasses.
When Nintendo launched this handheld, it thought it could sweep the market, but the reality is that it is not as good as the ND. On the contrary, it stimulated the sales of Zhiduoxing Z2 to increase again.
At this time, Nintendo is also caught in a dilemma. Should it launch GBP in advance, or wait? If it is released in advance, no one will buy this product. Wait a little longer, I am afraid that the sales of Zhiduoxing Z2 will be difficult to suppress. How should I choose?
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