Super Tycoon
Chapter 292: Nintendo’s Hypocrisy
In two weeks, Nintendo's sales in North America reached 1.07 million units, and dealers in various states began to rush for the goods, because many stores were out of stock.
If the supply is timely, they say that this figure can increase by 30%.
Nintendo was not ambiguous here, directly chartered a flight to transport the N64 from the island country to the United States, and at the same time urged the factory to work overtime for production.
Originally, the logistics transportation from the island country to the United States was mainly by freighter. This speed is slow, but the transportation volume is large and the price is cheap. But there is no time now.
Nintendo's miscalculation of the American market caused them to pay some additional shipping costs. However, it was the out-of-stock phenomenon that caused the demand for products to be in short supply. On the contrary, Nintendo saved a lot of advertising costs and improved the quality.
At this time, the vice president of Nintendo announced on behalf of Nintendo: "Our sales volume this year will exceed 5 million units, and sales will exceed 10 million units next year."
"The reason why we didn't make 32-bit game consoles is to bring more fun 64-bit game consoles to players. We will follow the past practice and provide players with game consoles at the cheapest price, striving to make every family Everyone can afford a game console, and they can play games to relax.”
"In terms of video game consoles, no company is better than us, and the same is true for handheld consoles. Within two years, Nintendo will definitely upgrade GB to meet the requirements of players."
"I advise all game console manufacturers not to release game consoles at the same time as us, lest your products cannot be sold and can only be piled up in warehouses to collect ashes."
After these remarks came out, many people felt that Nintendo was too crazy, but Nintendo has the capital of madness. If it weren't for the constraints of production capacity and logistics, Nintendo's N64 should have sold two million units within a month.
Some people even say that if Nintendo makes more preparations and releases them globally simultaneously, perhaps within a month, the global sales will approach 10 million units.
Nintendo's limelight is the same for a while.
After Zhang Yang heard Matsudajiri Satoshi's report, he couldn't deny it.
In his previous life, Nintendo was crazy, and he didn't even take other competitors seriously. Before the 21st century, Nintendo had no real rivals for 20 years, and the position of the boss was firmly seated.
But after the 21st century, Sunny's PS2 taught Nintendo a lesson, and then launched the PSP, suppressing Nintendo's GB.
Finally, Nintendo began to adjust its strategy,
When it was time to suppress Sunny again, Microsoft came to meddle again, and Nintendo still lost in video game consoles for many years.
Later, after Nintendo paid more attention to the development of games, it regained its position.
In this life, it was an accident that Nintendo would add some competitors, such as Zhi Duoxing.
"Matsuda, you don't need to pay attention to this matter. Pay attention to Sega and Bandai. If there is any sign of merging these two companies, they will be a formidable enemy."
Sega used to rank second among game console makers, but now it is on the same level as Souni, 3DO, and Gizmodo, and slightly worse than Nintendo.
Bandai owns the top animation copyrights in the island country market, and many of the animations have many fans all over the world. If the two merged, they could make a fortune just by selling these fan-oriented games.
Bandai has no experience in game development, and has no experience in game console production. These Sega companies have it. And Sega also has sales channels, the cooperation between the two is definitely 1+1\u003e2.
"Mr. Zhang, I really heard a piece of news a few days ago. The vice president of Sega, Isao Okawa, has been in contact with Bandai, and the two parties have been in contact very frequently."
"And Namco, Sami and other companies have less and less contact with Bandai. I think the two companies really have the intention of merging."
Tomo Matsudajiri felt that Zhang Yang was simply a god-man. Last year, he considered this possibility. At that time, Bandai had not announced that it would find other companies to merge.
After the merger, Zhang Yang made him pay the most attention to Sega. Now it looks like it's coming true.
"In this case, it seems that there is no way to stop it. Try to contact Nangong Meng, Sami and other companies to see if you can cooperate with them."
Those two companies also have a lot of precious game copyrights. If they can be transplanted to Zhiduoxing G, it will definitely stimulate sales. If there is an exclusive debut, sales will skyrocket.
Using games to drive the sales of consoles, Nintendo has done a particularly good job in this regard, and Future Sunny will also rely on this to do a particularly good job.
But Zhang Yang knows one of Nintendo's shortcomings, that is, Nintendo doesn't pay enough attention to many markets, and doesn't launch enough game consoles and game language versions.
Their main markets are island countries and North America, so the main language versions are Japanese and English. It is precisely because of this that the development of some of their markets is not particularly good.
In Europe, they mainly developed the French version, not even the Russian and Arabic versions, which are a large language with a large population.
Of course, in the future in the previous life, Nintendo still developed these two markets, even earlier than Sonny, but the development in these two markets is just the same thing.
Zhiduoxing is another development strategy. Like Sooney, it adds multiple language versions and cooperates with some European game manufacturers to allow them to develop games that run on their own game consoles.
Zhiduoxing has seven agents in Europe, which can promote software in seven languages, and there is also a contract factory there, which can produce game discs.
On this point, Zhang Yang feels that Zhi Duoxing is at the forefront, but although he is moving faster, he still does not make money, and even the development of some language versions loses money.
Nintendo believes that the circulation of English is very wide, and many people can understand it when they read English. Even some games do not have high language requirements. For example, fighting games are fighting between two sides. Is it important to say what?
But if it can be developed well, it will definitely make those players happier, but it will cost extra.
Now Nintendo is vigorously developing Spanish, but it's not enough. But they gave up on developing more language versions, because the number of people using it was too small to be worthwhile.
And Zhi Duo Xing has begun to develop Arabic, Spanish and Italian. As for another major language, Hindi, Zhi Duoxing also gave up, because English is also very popular in India, at least most of the rich can speak English. In addition, the Indian market at this time is not as good as China.
While Zhi Duoxing was quietly preparing, another bad news broke out for Nintendo.
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