Super Tycoon

Square Enix merged with a game production company under Sony Entertainment and merged into Sony? Square Software Company. From then on, the copyright of the Final Fantasy series will become Sony's.

According to the information disclosed by both parties, the helm of this joint venture company is still Miyamoto Masashi, and has the independent management right.

This result did not surprise Zhang Yang. This was the best choice for Square, and it was also very important for Souni.

After the merger, everyone saw Suony's "benevolent" side. After all, Square was sanctioned by Nintendo for helping Sonny make games, and Sonny came here to give it a hand at this time, which is much more heart-warming than Nintendo stepping on it.

Zony also used the media to tackle problems, saying that Zony is willing to help any company that has worked with them to tide over the difficulties. How beautiful this is, it would be even better if Sunny was not the majority shareholder of Square.

This merger has had a great impact, and Nintendo's position has been shaken again, especially many third-party game manufacturers have plans to leave Nintendo.

After all, they all want to earn more, Nintendo exploits them too hard, and they don't know that one day they will be tricked by Nintendo. They don't think they can compete with Square, what if they can't bear it and go bankrupt?

Although the cost of developing games for game companies is not too high, the cost of distributable games is much higher. What's more, who wants to ruin the game that their company has worked so hard to develop by this method?

If a game is popular, there can be sequels and spin-off games. For example, RPG games become fighting games, which is very common.

So it may not be just a game that is ruined, but a series.

However, Nintendo's word-of-mouth has been affected, but it has not affected the sales of N64. After all, everyone still likes more fun games, not to mention that the experience of this game console is also better.

In the next one to two years, before there is no new game console launched, the N64 will have no rivals.

But when everyone was shocked by this news, a bigger news came out, and everyone said that this is the news that really affects the industry structure.

...

President of Nintendo Yamauchi Futo patted the table and stood up: "What did you say? Sega and Bandai announced the merger? Why didn't there be any news before?!"

Sega, once the second in the industry, although the development has not been very good in the past two years,

But it is also the top in the industry. Bandai, a failed game console partnership with Apple in the US, became an industry joke and lost a lot of money.

However, Bandai's animation copyright is jealous of many companies, including Nintendo.

Bandai previously announced that it would seek some related corporate cooperation, or even mergers. Nintendo also approached, but was unwilling to merge with Bandai.

Nintendo is the leader in the industry, and all they have to do is make acquisitions. How can it possibly merge with others? Their brand value is much higher than that of Bandai.

Who doesn't know about Nintendo? Even many who don't play games know about Nintendo. But what about Bandai? Many people may have seen their anime, but who cares which company released it?

From this point of view, Bandai's brand management is far inferior to that of Nintendo, and the brand value of both parties is completely incomparable. Why did Nintendo merge with Bandai?

Nintendo is not opposed to cooperation either. They can invest a sum of money to obtain Bandai's shares, which can also help Bandai tide over the difficulties. Correspondingly, Bandai will hand over the animation copyright game development rights to Nintendo.

But Bandai refused, and Nintendo is still waiting for Bandai to turn around.

How successful their N64 is. If Bandai cooperates with Nintendo, then in the future, they will definitely earn a lot of money in games. What's wrong with that? Can other companies guarantee that Bandai's games will be popular after they are developed?

But at this time, Bandai chose to merge with Sega, which made Nintendo extremely angry!

"President, we have contacted Bandai more than once before, but the other party seems to have confirmed the merger and asked both parties to operate together. We cannot agree to these conditions."

The subordinates did not say a word, that is, Nintendo sanctioned Square, which made Bandai feel a little more worried about Nintendo, and they were also afraid of what happened to Square.

Although Sega's business has gone from bad to worse in the past two years, it was still profitable last year. It seemed that it might lose money this year, but with the news of the merger, Sega's stock price rose instantly.

Everyone firmly believes that after the merger of Sega and Bandai, both parties can stand up and jointly promote the other's business development.

The two parties have agreed to establish a Sega Bandai holding company, and then transfer the shares of Sega and Bandai to this new holding company. The specific method is to exchange shares.

The stocks of the holding company are exchanged for the stocks of the two companies, and Sega Bandai will also become a brand new listed company.

...

"Mr. Zhang, Sega and Bandai have announced a merger. The two parties are going through procedures. It is estimated that the merger will be fully completed by the end of this year."

Matsudajiri Satoshi called Zhang Yang immediately, and he also knew how much Mr. Zhang paid attention to the news.

"I see, it seems that the industry is going to change."

Sega merged with Bandai, which never happened in the previous life. The reason is that Zhang Yang snatched Bandai's original electronic pet this time, causing Bandai to still be at a loss and had to choose to merge.

After the merger, the strength of the new company will become stronger, and it already has the capital to challenge Nintendo. Sega Bandai immediately announced that they will continue to use the Sega brand to launch the seventh generation of 128-bit home game consoles in the future.

Everyone guesses that the seventh-generation game console may be called Uranus, continuing the naming method of Saturn.

"Mr. Zhang, you are too far-sighted. The target of Bandai's merger is indeed Sega. But in this way, the strength of the new Sega Bandai will greatly increase, which is not good for us."

Tomo Matsudajiri admires Zhang Yang's vision, but he will return to development after all. I don't know if Zhi Duoxing is prepared for this step, and what should he do?

"Their main competitor is Nintendo, and the first target is not us. However, their product development has collided with ours. Maybe we will become competitors again on the new home console."

The potential of Zhiduoxing G is almost the same. The current sales volume has exceeded 8.5 million units. In the next two or three years, if there are no popular games or other promotional plans, the sales growth will not be too much, and the final sales volume may It will be in the early 10 million units.

At this time, the sales volume of 3DO has exceeded 10 million units, the sales volume of Sunny’s PS has also reached 8 million units, and the sales volume of Sega’s Saturn has also exceeded 7 million units after a sharp price cut. Before the launch, it is also expected to be close to 10 million units.

But before the launch of the next generation of game consoles, Zhang Yang has to teach other manufacturers another lesson. Game consoles are not the only ones they think.