Super Tycoon
Chapter 297 Why sell it cheap?
After testing by Jia Tao and others, this dance machine has really completed the internal test. Although some problems were found, it doesn’t matter, it’s fine to improve it in the second generation.
The next step is to continue testing, find more people to test, and apply for a patent at the same time.
Only after the patent application is completed, will it be announced, a launch date will be set, and product advertising will begin.
The derivative tambourine machine is still in the research and development center at this time, and it is expected to complete the internal test within three months, and it can also be launched on the market in half a year.
These tasks are naturally assigned to other people, and Zhang Yang will decide on more important things.
"Old Xu, how much is the production cost of this rudimentary dancing machine?"
"Mr. Zhang, we really don't directly launch the one with eight directions, but only four directions?" Mr. Xu frowned, the one with eight direction keys has also been successfully developed, and the system also supports it, so why bother? Launched in four directions?
"I ask you, when we have 8-bit and 16-bit consoles, and other companies simply don't have this product, what do you launch?"
Mr. Xu was stunned, yes, of course the 8-bit was launched. When other companies imitate, they will launch 16-bit, which can always guarantee market leadership. This is the most correct choice.
"Mr. Zhang, I understand. Just like this, will it affect our product sales?"
"Impact? Of course there is, but it will make our products sell better. Let me ask you, why do many families buy 32-bit game consoles when they have 8-bit ones? Because it is more fun and they have money, so they want to replace it with a new one." equipment."
"It's like you used to have a 14-inch TV at home, but now that you have money, don't you want a bigger and clearer TV? Our product is currently only sold to game halls and shopping malls, and few families buy it. , but don’t the equipment in those business places need to be updated?”
"As long as they can make money back and they don't lose money, they will buy our new equipment, because it can attract popularity and help their other machines earn more money."
"So doing this, on the contrary, has increased our product sales. Remember, our technology research and development must continue, but if we are already in the absolute lead, we must never bring out the best technology, but the second Take it out at the first level."
This is also a common method used by many companies. First develop the next-level technology to make a fortune, and then update the technology to make more money, and can always maintain the technical suppression of peers.
"The next step for the company,
The reorganization will be carried out, and at least three product R\u0026D centers will be formally established, and the technical backbones of each factory will be transferred. At the same time, some backbones who were originally engaged in R\u0026D will be added to work together for the future of the company. "
This is an idea that Zhang Yang had long ago, but it has not been implemented yet. In fact, in some areas, there are already prototypes.
For example, at Beihe, the update of Wenquxing and Chinese and English computer learning machines are all completed here. In the future, this place will also become the educational product research and development center of Zhiduoxing.
Dad is used to Bingcheng, and it is also close to his hometown. Moreover, Dad has always been keen on technology research and development, and his enthusiasm is no less than that of those young people. There has long been a research and development center there, mainly researching and developing some less important technologies.
As for the real game machine technology research and development center, Zhang Yang plans to put it in Sichuan, where the climate is pleasant and the cost is low. In fact, if it wasn't for the poor transportation in the northwest, Zhang Yang would like to put it in the northwest region. Anyway, technology research and development is not production, but it is too difficult for those researchers to adapt.
Each of these researchers wanted to let their families come to live in the city. The more prosperous the big city, the more attractive it was to them.
If there is a need in the future, a software research and development center will also be established, not only to develop game software, but also software on learning machines, system software development for various game machines and learning machines, language version conversion of some games, etc.
The next game console must not only be 128-bit, but also be able to connect to the Internet. At that time, the Internet in many countries was already good, and even China should rise. There must be no mistakes in this.
Mr. Xu understood what Zhang Yang meant when he said this to him, and asked him to prepare. This was also his chance. In the factory, although he is the chief engineer, there are also deputy factory directors and factory directors above him, and then he can go to the head office to serve as the vice president and other senior executives.
But if you go to the R\u0026D center, you may have the opportunity to go further. If you can compete for the head of the R\u0026D center, then the next step is to directly enter the head office and become a real executive.
"Mr. Zhang, I understand. As long as the company is transferred, I will absolutely obey, and I will continue to create more value for the company in the new position."
Zhang Yang knocked on the table: "I believe in this, please tell me first, what is the estimated cost of this product."
"This product is mainly divided into the display screen, the main control board and the voltage control board at the foot. The price of the display screen is not high. We use the most mainstream 21-inch. At present, the supply of this product is abundant in the market, and the price is not high."
"But for the main control board, we need to make a cassette interface, and the cassette is actually modified through a 1G mechanical hard drive. In order to ensure heat dissipation, the finished product is relatively large, and we have added space at the back."
"In order to ensure the service life of the voltage control board, the materials used are the best, so the cost has also increased a lot. The current production cost does not count product research and development, but the production cost. If the monthly output reaches 30,000 units, The cost of a single unit is about 3,000 yuan, and we have to update the production line.”
"So to ensure profits, it is estimated that 300,000 units of this product will be sold, so the sales price will be set at least 5,000 yuan. We can also make a fortune by selling new song cassettes in the future. This is the profit."
Zhang Yang shook his head: "Old Xu, you are indeed very good technically, but you are too far behind in product sales. This product is unique to us and has a patent, so others cannot imitate it, so why is the price so high?" So cheap?"
"Isn't our product fun? Not only does it have music, but it also has fitness functions. In the United States, I plan to sell it at $1,299. In China, the price is 10,000. In the island country, the price will reach 12,800. Yuan."
"In Europe, according to the tax rates of various places, certain adjustments are made, but it is impossible to be cheaper than our domestic ones."
"Even a new song card, it's $199 so we can make more money."
"For this product, our main business is game halls. It doesn't matter if the price is a little higher. They will also increase the price to make those consumers pay."
"When the second generation comes out, this will be sold at a discount. At the same time, we can also launch a home dance mat. At that time, it should be small profits but quick turnover."
"Go ahead, hurry up and arrange people to continue testing, and at the same time prepare to adjust the production line. I can sell 300,000 units of this product in Asia!"
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