Super Tycoon

The game console market is more popular than many people imagined. Before the 32-bit machine war, they thought it was the pinnacle, but with the launch of the Nintendo N64, the market became more prosperous.

Although Atari and NEC have all withdrawn from the market, the overall sales of game consoles have increased a lot compared to the same period in previous years.

Not only home game consoles, but arcade and handheld consoles are also the same. This has also attracted more attention from enterprises. Can they get a share?

For example, Sanling, Nintendo’s FC and SFC used to cooperate with them, but later, there was a problem with the development direction, and they were thrown away by Nintendo, and they found Sunny to cooperate with.

Then Nintendo felt that Sunny was too ambitious, and asked Philips to cooperate. To put it bluntly, Nintendo is actually not outstanding in terms of hardware technology. They need to cooperate with top consumer electronics companies to develop game consoles with excellent performance and low cost.

The production of game consoles is mainly divided into two aspects, one is hardware, and the other is software. Representatives of hardware companies entering the game machine industry are Soni and Songxia. Among them, Songxia's 3DO camp is also going downhill, but Souni is still making great strides.

At this time, some software companies also want to join it.

United States, Washington State, Redmond.

Executives of Microsoft are sitting together in a meeting, discussing how they can continue to increase the company's revenue.

Since they launched WIN95, the company's revenue has skyrocketed. Facts have proved that WIN95 is a simpler operating system than the DOS system, and many operations can be done with only one mouse, which is very popular in the market.

Even Microsoft has been negotiating with some computer manufacturers to pre-install their Microsoft operating system directly in their complete computers, in name to give users a better experience, but in fact it is to better promote their systems , Completely extinct DOS, and also other operating systems.

In addition to the operating system, Microsoft also has other software products such as office software. They are not ranked first in the software industry at this time, but their upward momentum is the strongest.

Microsoft also firmly believes that their next-generation operating system will be more popular in the market, thereby establishing their market dominance until they become absolute hegemony.

Before that, Apple cooperated with the Bandai company of the island country to produce a game console, but because of the differences in the cooperation concepts between the two parties, the quality of the developed products was worrying, and it failed to catch third-party game manufacturers, resulting in a serious shortage of games. , so it fails.

Although Microsoft has never done it,

But they are confident in developing a better game console operating system, and can even develop some games. Why are they not qualified to enter this market due to their strength?

"Paul, Steve, we must increase the company's business scope and product categories. I think the game market is a market that cannot be ignored."

Paul Allen looked at Bill Gates helplessly: "Bill, we have never made this kind of product at all. Don't forget that Apple failed not long ago."

"In this regard, experience is very important. If we rush into it, it may cause great losses to the company. We plan to launch the next-generation operating system next year, and all the focus of work should be on this."

"Being distracted at this time will cause problems in the development of both products, and the gains outweigh the losses."

Steve Ballmer had a different opinion: "Bill, I think Bill's idea is good. How difficult can it be to develop a game console system? We have a good relationship with those hardware manufacturers, and we are looking for them to cooperate and develop A game console shouldn’t be too difficult.”

"Nowadays, our American market is full of foreign game console products. Atari, which used to be the hottest on our side, has disappeared. This is a good opportunity for us to enter the market."

Paul Allen knocked on the table: "Then why did Atari disappear? Because they went bankrupt and were acquired. An old company like Atari, once a leader, failed. Where did you come from?" Confidence succeeds?"

"The relationship between hardware manufacturers and us can only be said to be good, but it is not close. If we cooperate with them, we can be sure that we can become the leader? Think about the cooperation between Apple and Bandai. This is a lesson from the past."

Bill Gates asked at this time: "What if we cooperate with a company that has experience in making game consoles? They complete the hardware themselves, and we provide a better operating system. Do you still object to this?"

Paul Allen froze for a moment: "An experienced company, which one?"

Under normal circumstances, experienced companies have their own partners. Moreover, for a game console manufacturer, they pay more attention to software than hardware, because they mainly make profits by selling game software, and they must personally participate in the development of their own platforms.

"Sega Bandai."

"Sega Bandai? They will agree to cooperate with us?" Paul Allen felt incredible. This is currently the second largest company in the industry. After the merger, it is highly anticipated by players.

Moreover, the strengths of these two companies are also good, so why should they cooperate with Microsoft?

"Nothing is impossible. On Sega Bandai's next-generation game console, they hope to be able to connect to the Internet, so that some games can play against other players through the Internet, have rankings, and so on."

"A good piece of software can also improve the performance of the game console. This cannot be denied, right? We are a good software company, and may even be the best in the future."

"What is the selling point of a game console that can access the Internet? After the merger between Sega and Bandai, it has the game copyright that many players are looking forward to. This is the basis of success."

"If this cooperation is successful, then in the future, we can make our own game consoles. A Huaxia company called Zhiduoxing started from scratch, and it only took a few years. Now it is the top three in the industry. With our Microsoft If we launch game consoles, we will definitely be able to sell better.”

Paul Allen couldn't help pouring cold water: "Bill, what strength do we have? We are completely new to game consoles. Even in terms of software, we are not number one in the industry. Although we have gained fame in the past two years, we still Not enough. Don’t forget our original goal, we want to become the number one in the software industry, let everyone know about our company and be willing to use our products.”

"I have no objection to cooperating with Sega Bandai if it can be negotiated, but if Microsoft wants to make its own game console, I don't agree. How about you, what's your opinion?"

After several directors expressed their opinions, Bill Gates also knew that it is unrealistic to make game consoles directly, but no one objected to the cooperation with Sega Bandai.

Three days later, Microsoft and Sega Bandai announced at the same time that they will cooperate in the development of Sega's new generation of 128-bit game consoles, which will bring players the ultimate gaming experience.